Marketing


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Netflix Blames Content Lag for Subscriber Growth Slowdown

At the end of 2020, streaming giant Netflix had a somewhat astonishing 203 million global subscribers as consumers upended by the ongoing Covid-19 pandemic continued watching more programming than ever. But in the first quarter of 2021, that high is starting to dissipate. The streaming service today told investors it added less than 4 million...
Tags: Programming & Performance, Streaming & OTT


The Baker and the Beauty Is the Latest Linear TV Flop Turned Netflix Hit

The romantic comedy The Baker and the Beauty, starring Victor Rasuk and Nathalie Kelley following the whirlwind romance between a Miami baker and a supermodel, was canned at ABC last summer after just nine episodes. But since arriving on Netflix earlier this month, the show has become a bonafide hit. Since the first (and only)...
Tags: Programming & Performance, Streaming & OTT


Apple TV+ Sets July Premiere of Ted Lasso’s Second Season

Prepare to welcome back AFC Richmond to the pitch this summer when the second season of Ted Lasso returns to Apple TV+. The heartwarming series, which became a breakout hit for Apple's burgeoning subscription streaming service after its first season last summer, will return for Season 2 on July 23, Apple announced today during a...
Tags: Streaming & OTT


YouTube Expands Select Sponsorship Program Ahead of NewFronts

YouTube is growing its sponsorship program, YouTube Select, ahead of what is expected to be a busy NewFronts season. The expanded YouTube Select advertising line-up will now include a quarterly slate of sponsorship options tied to events like Mother's Day in May and Black Music Month and Women's History Month in June, as well as...
Tags: NewFronts, Streaming & OTT


Gen Z Most Likely to Pay Extra and Avoid ‘Annoying’ Streaming Ads

Generally, consumers tend to prefer to engage with content without advertisements, but some generations are more willing than others to shell out more dollars to avoid interruption. Research from Deloitte's annual digital media trends study found that that 48% of Generation Z and 46% of millennials would rather pay to avoid ads on streaming video...
Tags: Programming & Performance, Streaming & OTT


How the Pandemic Accelerated a Transformation Across Connected TV

While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year. For instance, Vizio saw a 95% increase in streaming hours on its platform from the end of 2019 to the end of 2020. "That's a seismic sea change in the business," Adam...
Tags: Advertising, Vizio, Connected TV, Mediaweek, Streaming & OTT, Transformation Across Connected TV


Univision and Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger

Univision and Mexico's Televisa--two of the biggest Spanish-language media companies--are preparing to join forces in a merger that will enable them to capitalize on the so-far sluggish Hispanic global streaming space. They will merge their media, content and production assets into a new company, Televisa-Univision, in a $4.8 billion deal, the companies said today. Televisa-Univision...
Tags: Mexico, Advertising, Univision, Televisa, Streaming & OTT, Programming & Performance, Televisa Univision, Televisa Join Forces


Shaquille O’Neal Gives Back to Atlanta Businesses in Bleacher Report Digital Series

Basketball Hall of Famer Shaquille O'Neal continues his streak of giving back to his community and supporting everyday people in a new, three-part digital series Shaq Gives Back, premiering today on Bleacher Report. O'Neal partnered with insurance company The General to visit a local, Atlanta-based organization in each episode--a record store, a restaurant and a...
Tags: Advertising, Atlanta, Neal, Shaquille O'Neal, Famer Shaquille O Neal, Streaming & OTT


Netflix Orders Seasons 3 and 4 of Breakout Hit Bridgerton

Netflix's biggest original series ever is getting two more seasons. The hit drama Bridgerton, created by Shonda Rhimes' production company Shondaland and executive producer Chris Van Dusen, has been renewed for Seasons 3 and 4, Netflix said today, marking a rare multi-season order for a streamer that often evaluates its shows one season at a...
Tags: Shonda Rhimes, Advertising, Netflix, Shondaland, Streaming & OTT, Programming & Performance, Chris Van Dusen, Netflix Orders Seasons


How the Pandemic Super-Charged Broadcast’s Interest in Women’s Sports

Lisa Baird became the commissioner of the National Women's Soccer League on March 10, 2020. Two days later, she suspended the season--and then plotted the league's careful June return from their quarantine bubble that would end up breaking sports rating records. "To be the first team sport to come back in a bubble was an...
Tags: Advertising, Streaming & OTT, Programming & Performance, Lisa Baird


Streamers Eye Sports Rights as a Way to Stand Out With Subscribers

Paramount+, formerly known as CBS All Access, has always had live sports on its service, thanks to the string of rights agreements that brought live match-ups to the streamer. The company saw subscriptions spike after airing every game of the 2020 National Women's Soccer League (NWSL) Challenge Cup, giving it proof of how much value...
Tags: Advertising, Cbs, Streaming & OTT, Programming & Performance


Discovery+ Heads to Xfinity Flex, X1 in Distribution Deal

Discovery Inc.'s streamer Discovery+ is heading to Xfinity Flex and X1. Beginning today, the streaming service will be available on Xfinity Flex devices. In the coming weeks, the service will also become available to consumers using X1 devices if they pay $4.99 a month to watch with ads, or $6.99 a month for an ad-free...
Tags: Advertising, Streaming & OTT, Discovery Inc, Xfinity Flex, Briefly


Scripps’ OTT News Network Newsy Heads to Linear TV This Fall

E.W. Scripps is expanding its OTT national news network Newsy to linear TV. Beginning Oct. 1, the network will expand to over-the-air distribution. Top line With the planned expansion, Newsy, which is already available on most major streaming services and on connected TV devices like Roku, Samsung TV Plus, Amazon Fire TV and Pluto TV,...
Tags: Advertising, Pluto, Connected TV, Scripps, Streaming & OTT, Programming & Performance, Briefly, OTT News Network Newsy Heads, Roku Samsung TV Plus Amazon Fire TV


Hulu Unveils Brand Redesign as the Streaming Competition Heats Up

Hulu is getting a brand facelift. This week, the streaming service, which has grown to 39.4 million subscribers this year, is rolling out a new brand design, along with a major creative campaign in an effort to grow its U.S. footprint as it faces steep competition from newer streaming competitors like HBO Max and Paramount+....
Tags: Advertising, Hulu, Branding, Streaming & OTT, HBO Max


IAB Sets Final 2021 NewFronts Schedule

With just under a month until the NewFronts presentations, the Interactive Advertising Bureau has released its final schedule for the event. In addition to six previously announced newcomers, NBCUniversal is joining as a first-time partner for the four days of presentations, which will be held virtually for the second year in a row. DoubleVerify is...
Tags: Advertising, Interactive Advertising Bureau, Iab, NewFronts, Streaming & OTT


Hulu’s New Marketing Campaign Goes Back to Basics

For its past marketing campaigns in the last year, Hulu has put most of its marketing muscle behind marketing its pricier live sports and live TV offerings. Starting this week, though, Hulu is rolling out an even simpler message letting viewers know that the service has everything they love on their service, from live sports...
Tags: Advertising, Hulu, Streaming & OTT


Guy Fieri to Stay at Food Network in 3-Year Exclusive Deal

One of Food Network's biggest stars is calling the Discovery-owned network home for a little while longer. Celebrity chef Guy Fieri has signed a new three-year exclusive deal with Food Network, the cable channel announced today. Top line The new agreement will have Fieri continuing to produce and develop his own series, including the Emmy-nominated...
Tags: Advertising, Food Network, Guy Fieri, Fieri, Streaming & OTT, Programming & Performance, Briefly, Food Network the cable channel


Facebook Introduces Dynamic Ads for Streaming

Facebook Monday introduced dynamic ads for streaming, giving video streaming brands a way to ensure that people see selections from their content libraries that they are most likely to watch, based on interests they have shows on the social network and Instagram. When users see one of these ad units in their News Feed, they...
Tags: Facebook, Advertising, Streaming & OTT, Social Pro Daily


Bridgerton Breakout Regé-Jean Page Won’t Return for Season 2

Bridgerton's breakout star, Reg?-Jean Page--who played Simon Basset, the Duke of Hastings--will not return to the hit Netflix drama. Netflix and Shondaland--Shonda Rhimes' production company, which is behind the show--made the announcement today via a dispatch from Lady Whistledown's Society Papers, the society gossip publication featured on the show. Top line "Dear Readers, while all...
Tags: Advertising, Netflix, REG, Hastings, Streaming & OTT, Programming & Performance, Shondaland Shonda Rhimes, Simon Basset


Can Spotify Beat Clubhouse at Its Own Game?

Spotify wants to be all things audio. That means leveling a charge at popular social audio-platform Clubhouse this week through its purchase of sports-focused audio app Locker Room and its parent company, Betty Labs. The acquisition cost between $50 and $80 million, a price range reported by The Wall Street Journal. Already a giant in...
Tags: Spotify, Podcast, Media, Advertising, Clubhouse, Platforms, Locker Room, Streaming & OTT, Betty Labs, Audio & Podcasting


Fox RSNs Rebrand to Bally Sports, Just in Time for MLB Opening Day

Farewell, Fox Sports West and Fox's other regional sports networks. Say hello to Bally Sports Networks. Nearly two years after Sinclair Broadcasting bought 21 Fox regional sports networks from Disney, the company has completed the RSN rebrand, which includes adding Bally Sports to most of the network's names and rolling out a Bally Sports interactive...
Tags: Advertising, Disney, Fox, RSN, Bally, Sinclair Broadcasting, Streaming & OTT, Sports Marketing, Programming & Performance, Bally Sports


Univision Debuts PrendeTV, a Free Streamer for US Hispanics

Univision's PrendeTV, the first free ad-supported streaming service created exclusively for the U.S. Hispanic audience, debuted today. Top line PrendeTV launched with more than 40 streaming channels and 10,000 hours of VOD content, spanning movies, international drama series, reality shows, children's programming, telenovelas and sports programming. Between the lines PrendeTV is the first big project...
Tags: Advertising, US, Connected TV, Univision, TV Upfronts, Streaming & OTT, Programming & Performance, Briefly


T-Mobile Pulls the Plug On TVision Streaming Service After Just 5 Months

Just five months after promising to "take on the cableopoly," T-Mobile is discontinuing its TVision streaming TV service. TVision rolled out last November and offered existing T-Mobile customers low-cost options for live sports, news and network channels without needing a cable subscription. But T-Mobile quickly realized the model wasn't sustainable. The company will wind down...
Tags: Advertising, Streaming & OTT


Disney+ and ESPN+ Land on Comcast’s Xfinity Platforms

Beginning today, Comcast's Xfinity subscribers will be able to access Disney streaming services Disney+ and ESPN+ directly via their X1 and Flex devices. Top line Disney+ is now available on Comcast's entertainment platforms. ESPN+ is currently only available through the ESPN app on Flex, Comcast's internet-only streaming platform, but the company said it will be...
Tags: Advertising, Disney, Comcast, Espn, Streaming & OTT, Programming & Performance, Briefly, ESPN Land on Comcast, Flex devices Top, Flex Comcast


For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

Will NBCUniversal's streaming service Peacock take flight in international markets? Maybe not, according to Business Insider and The Information, which reported that NBCUniversal CEO Jeff Shell considered at one point debuting the platform internationally under a different brand, potentially named Universal Stream, after its movie studio, Universal. (A company spokesperson declined to comment about the...
Tags: Advertising, Jeff Shell, Streaming & OTT


Amobee Bolsters Executive Team with Duo of Industry Titans: Adds Tim Spengler as General Manager of Advanced TV Solutions and Valerie Bischak as General Manager, Head of Growth

Global Technology Leader Meets Increasing Demand for Both Digital Direct and Programmatic Connected TV and Streaming OTT as Advertising Industry Transformation Accelerates REDWOOD CITY, Calif. — Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, today announced the appointment of renowned advertising industry veterans Tim […] The post Amobee Bolsters Executive Team with Duo of Industry Titans: Adds Tim Spengler as ...
Tags: Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, People in Ad Tech, Amobee, Advanced TV, REDWOOD CITY Calif Amobee, Streaming Ott, Tim Spengler, Valerie Bischak, Amobee Bolsters Executive Team, Advanced TV Solutions, Digital Direct and Programmatic Connected TV


Vizio’s IPO Reveals How It Wants to Take on Connected TV Giants

Vizio has long been one of the top-selling TV companies in the U.S., selling around seven million TVs a year and generating nearly $2 billion in revenue in 2020. While its competitors are typically considered to be TV manufacturers like Samsung, LG and TCL, Vizio wants investors to know it can compete with connected TV...
Tags: Advertising, Vizio, Connected TV, Samsung LG, Streaming & OTT, TCL Vizio, Connected TV Giants


Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming

The Covid-19-induced collapse of ad spend in 2020 has been well-documented. But as the nation heads into a more optimistic spring with more vaccinations on the horizon, Nielsen is predicting that advertising spend--likely led by big-ticket advertisers--is heading back up. According to Nielsen's March 2021 Total Audience Report, online retailers and insurance companies led the...
Tags: Advertising, Nielsen, Streaming & OTT


Katrina Cukaj Named WarnerMedia Ad Sales Lead as Joe Hogan Exits Company

After five months as WarnerMedia ad sales chief, Jean-Paul "JP" Colaco is shaking up his leadership team. Katrina Cukaj, who had been WarnerMedia's lead of marketing, creative and network partnerships, was named lead of ad sales and client partnerships. She replaces Joe Hogan, who will be leaving the company after 30 years. Top line In...
Tags: Advertising, Katrina Cukaj, TV Upfronts, Streaming & OTT, Joe Hogan, Jean Paul JP Colaco, WarnerMedia, Briefly


Black Widow, Delayed Another 2 Months, Will Debut Simultaneously in Theaters and Disney+

Black Widow, Disney's long-awaited next installment in the Marvel cinematic universe, has received another new release date--as well as an additional platform. The Scarlett Johansson film will arrive in theaters on July 9, Disney said today--more than a year after its original May 2020 release was upended by the Covid-19 pandemic, and two months later...
Tags: Advertising, Disney, Scarlett Johansson, Streaming & OTT



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