Marketing


Posts filtered by tags: Tiktok[x]


 

How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations for the rising stars of PR. Submit your nominations here by April 23.Walmart pitch deck.TikTok becomes a mainstay for brands.Trading apps and influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at LJohnso...
Tags: Advertising, Media, Newsletter, Newsletters, Walmart, E-commerce advertising, TikTok, Influencer Marketing


Popl tops $2.7M in sales for its technology that replaces business cards

If you’re spent any time on TikTok lately, then you’ve probably seen a number of Popl’s ads. The startup has been successfully leveraging social media to get its modern-day business card alternative in front a wider audience. Packaged as either a phone sticker, keychain or wristband, Popl uses NFC technology to make sharing contact information as easy as using Apple Pay. To date, Popl has sold somewhere over 700,000 units and has generated $2.7 million in sales for its digital business card tech...
Tags: Startups, TC, Gadgets, Facebook, Apps, Y Combinator, Instagram, Social Media, Linkedin, Tech, Software, Nfc, Salesforce, Social Network, HubSpot, Ucla


Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency burnout.Netflix cancellations.Top social brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Advertising professionals say the pandemic has led to increased workloads that are c...
Tags: Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netflix, New York Times, Burnout, Publicis, WPP, London England, Shein, Newsletters


The NBA's return-to-work plan

Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The NBA's return-to-work plan.ABC News' new president Kim Godwin.TikTok micro and nano influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Russell Westbrook #4 of the Washingto...
Tags: Media, Instagram, Cbs News, Advertising, Disney, Denver Nuggets, Newsletter, Trends, Digital Media, Nba, Abc News, Influencer Marketing, Russell Westbrook, Washington Wizards, Claire, Newsletters


A new platform is helping influencers create their own product lines

Ronak Trivedi. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:A new startup is helping influencers create and sell productsThe exact media kit a TikTok influencer house uses to land brand dealsHow TikTok is shaping beauty and skincare brand trendsA look inside the influencer council of fintech giant KlarnaAnd more includ...
Tags: Media, Instagram, Youtube, Advertising, US, Newsletter, Trends, House, Sydney, Andreessen Horowitz, Charles, Puma, Asa, Baker, Klarna, Youtuber


Pearpop raises from The Chainsmokers, Alexis Ohanian, Amy Schumer, Kevin Hart, Mark Cuban, Marshmello, and Snoop Dogg

Pearpop, the marketplace for social collaborations between the teeming hordes of musicians, craftspeople, chefs, clowns, diarists, dancers, artists, actors, acrobats, aspiring celebrities and actual celebrities, has raised $16 million in funding that includes what seems like half of Hollywood, along with Alexis Ohanian’s Seven Seven Six venture firm and Bessemer Venture Partners. The funding was actually split between a $6 million seed funding round co-led by Ashton Kutcher and Guy Oseary’s Soun...
Tags: Android, TC, Hollywood, Instagram, Amy Schumer, Social Media, Tech, Author, Software, Mark Cuban, Alexis Ohanian, Tony Hawk, Kevin Hart, Ashton Kutcher, Black Mirror, TechCrunch


Horseshoe Theory, Now on the Blockchain

Republicans whining about how social media moderators are violating their inalienable right to lucrative follower counts have found an ally in Supreme Court Justice Clarence Thomas.Read more...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Science, Pinterest, Supreme Court, Social Media, David Cameron, Snapchat, Software, Nick Clegg, Computing, Donald Trump, Twitch, Operating Systems


TikTok funds first episodic public health series ‘VIRAL’ from NowThis

TikTok is taking another step towards directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new series, “VIRAL,” which will feature interviews with public health experts and a live Q&A session focused on answering questions about the pandemic. The partnership represents TikTok’s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content. Through TikTok’s Instructi...
Tags: Social, Mobile, Apps, Video, Media, Instagram, Social Media, Tech, Public Health, Viral, Interactive, NowThis News, Real-time, Levin, Bristow, Tiktok


Why Financial Marketers Should Consider Dancing Over to TikTok

As Gen Z grows up and seeks content about personal finance, information from reputable institutions would fill a critical need. The post Why Financial Marketers Should Consider Dancing Over to TikTok appeared first on The Financial Brand.
Tags: Finance, Social Media, Tiktok


Insiders are buzzing about Subway sale rumors

Hi and welcome to Insider Advertising for April 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Subway sale rumors.CareerAdvice TikToks.Food SPACs.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peter Summers/Getty Images Insiders are buzzing about Subway's attempts to sell itself...
Tags: Media, Subway, Advertising, Marketing, Newsletter, Trends, CMO, Gawker, Burger King, Impossible Foods, Reuters, John Gordon, Arby, SPAC, Newsletters, Kate Taylor


Roku is planning a big advertising push

Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Roku hunts for agencies.Klarna's influencer council.TikTok beauty trends.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Roku, Nasdaq sign Reuters Roku is looking for a new ad agency to...
Tags: Apple, UK, Media, China, Advertising, US, Newsletter, Trends, Netflix, Sony, Roku, Influencer Marketing, Skincare, Klarna, Newsletters, Sebastian Siemiatkowski


Pinterest announces $500K Creator Fund, ‘Creator Code’ content policy, moderation tools and more

Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as well as new moderation tools, among other things. With the changes, the company says its goal is to ensure the platform continues to be a “inclusive, positive and inspiring place.” The new content guidelines put that into more specific terms as it requires Pinterest creators to fact-chec...
Tags: Social, Apps, Pinterest, Social Networks, Social Media, Tech, United States, Sharp, Machine Learning, Pinterest Pinterest, Evan Sharp, Machine Learning Technology, Facebook Instagram YouTube, Online Platforms, Jonathan Van, Tiktok


An interview with Zach King, the internet’s favorite illusionist

Zach King has been the internet's favorite illusionist for over a decade, but despite his continued success, he says he's just getting started.
Tags: Trends, Social Media, Features, Zach King, Tiktok


YouTube cleans up offensive videos, Hulu gets fresh look: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. YouTube safety On Tuesday, YouTube released new numbers outlining how much hate speech, violence, sexual material and other content it removed in the second half of 2020. Google’s community report estimates about 16 to 18 videos out of every 10,000 are inappropriate. The repor...
Tags: Google, Facebook, Elon Musk, Hollywood, Washington Post, Advertising, Disney, Walmart, Bloomberg, Psa, New York Times, Morgan Freeman, Edelman, Jeff Bezos, Hulu, Marc Benioff


TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform. The creator and content accelerator initiative will be named The Creator Collective and aims to help guide brands to build "an authentic presence" on the platform that will resonate with TikTok's community. The three-year initiative...
Tags: Advertising, Social Media, Platforms, IPG Mediabrands, Media Agencies, Tiktok


#MainCharacter: pandemic brings TikTok self-parody to the fore

Why are young people imagining themselves as the protagonist in fictionalised versions of their lives?Staring longingly out of a window or sitting on a balcony while Summertime Sadness by Lana Del Rey . These are just a couple examples of a TikTok trend which sees young people act out scenarios and imagine themselves as a protagonist or the “main character” in a fictionalised version of their life – usually based on film cliches.With more than 5.2bn views of the app’s #maincharacter hashtag –...
Tags: Technology, Lana Del Rey, Media, Internet, Social Media, Digital Media, Tiktok


TikTok Works With RAINN on New Resources for Sexual Assault Survivors

TikTok worked with experts from Rape, Abuse & Incest National Network on new resources for survivors of sexual assault. Product policy manager Ebony Tucker wrote in a blog post Monday, "At TikTok, we value and celebrate self-expression and are focused on promoting an environment where community members feel safe and comfortable sharing their experiences, including...
Tags: Advertising, Platforms, RAINN, Rape Abuse Incest National Network, Social Pro Daily, Ebony Tucker, Tiktok


3 creators and a lawyer share how social media bans work, and the best way to safeguard your account

Accidentally playing copyrighted music in the background of your video can put your account at risk. Getty/Ivan Pantic When influencers or creators are banned for known or unknown reasons, it can impact their income. Three creators and a lawyer shared their experiences with social media bans. They advised avoiding using third-party content and being cautious while livestreaming. See more stories on Insider's business page. Getting banned on social media isn't just a nuisance for i...
Tags: Media, Instagram, Youtube, Los Angeles, Trends, Social Media, Creators, Metallica, Twitch, Nordic, Influencers, Blanco, Napster, Lauritsen, Tiktok, BI-freelancer


TikTok Recognizes Arab American Heritage Month

TikTok will mark Arab American Heritage Month in April by showcasing dance, history, music, recipes and stories from its Arab American community via #ArabTikTok and live programming. The video creation platform said in a blog post Thursday that videos with the #TikTokArab hashtag have tallied more than 25 billion views, while those with #Arab are...
Tags: Advertising, Diversity, Arab, Social Pro Daily, Tiktok, Equity and Inclusion, TikTok Recognizes Arab American Heritage Month, Arab American Heritage Month, ArabTikTok


Seeking nominations for the leading talent managers and agents representing TikTok stars in 2021

Collab Crib is a creator house based in Atlanta, Georgia that features a roster of Black internet stars. Courtesy Instagram Insider is launching its second annual list of the top managers and agents for TikTok creators. We want to hear from you on which managers and agents are helping clients build on their success. Please submit your ideas by April 10 and email [email protected] with any questions. See more stories on Insider's business page. As TikTok creators take their business...
Tags: Media, Advertising, Trends, Influencers, Atlanta Georgia, Tech Insider, Tiktok, Amanda Perelli Dan Whateley Sydney Bradley, Courtesy Instagram Insider


LinkedIn eyes influencers and audio with new features

Photo by Lorenzo Di Cola/NurPhoto via Getty Images Hi, welcome back to Insider's influencer industry newsletter: Insider Influencers.This is Amanda Perelli, and I'm part of our team that reports on the business of influencers, creators, and social-media platforms.In this newsletter, you'll find a weekly look at what's new in the influencer industry at large.Every Thursday, I'll take you inside the creator economy, highlighting the top news of the week, chatting with the...
Tags: Media, Instagram, Jimmy Fallon, Youtube, Advertising, Newsletter, Trends, Harvard University, Sydney, Influencers, Dan, Prudential Center, Newark New Jersey, Choy, Tech Insider, Bunim Murray


'It smelled like pain and regret': inside the world of competitive hot chilli eaters

The pandemic has driven chilliheads online, where some have built impressive followings for their hot sauce reviews and daring feats of strengthBehind his calm, methodical approach to every hot chilli eating and super spicy food challenge, Dustin “Atomik Menace” Johnson is enduring a kind of physical pain and mental anguish beyond what most will ever experience in a lifetime.In one of his most-watched YouTube livestreams, the 31-year-old Las Vegas resident downs 122 super-spicy Carolina Reapers,...
Tags: Food, Technology, Instagram, Youtube, Social Media, Las Vegas, Johnson, Dustin, Tiktok


Community and Cookies: What Microsoft Wants With Discord

Microsoft has spent the year shopping, making it painfully clear it wants a new consumer property. After unsuccessful entreaties to buy TikTok and Pinterest, Microsoft has turned its gaze toward chat app Discord. The two companies are now in "exclusive talks" and could complete a deal in April, according to the Wall Street Journal. Discord...
Tags: Gaming, Media, Microsoft, Advertising, Platforms, Emerging Tech, Tiktok, Pinterest Microsoft


TikTok Joins Coalition to End Wildlife Trafficking Online

TikTok joined the Coalition to End Wildlife Trafficking Online, which was established by the International Fund for Animal Welfare, Traffic and the World Wildlife Fund in 2018. The group includes ecommerce, search and social platforms worldwide aiming to reduce online wildlife trafficking. TikTok global policy lead, illegal activities and regulated goods Luc Adenot and global...
Tags: Advertising, Coalition, Platforms, Social Pro Daily, Tiktok, TikTok Joins Coalition, International Fund for Animal Welfare Traffic, Luc Adenot


Volv bills itself as 'TikTok for news.' The Snap-backed app makes news stories you can read in 9 seconds.

The app combines breaking news with pop culture stories. Volv Volv creates short-read news stories that users can swipe through. The app combines financial and political news with popular culture, and is aimed at millennials. The founders got advice from Mark Cuban and pre-seed funding through Snap's accelerator Yellow. See more stories on Insider's business page. Shannon Almeida and Priyanka Vazirani didn't have any tech experience before they decided to create their own news ...
Tags: Facebook, Apps, News, Media, US, Trends, Social Media, Tech, Joe Biden, Snapchat, Mark Cuban, Bernie Sanders, Snap, Capitol, Almeida, Vazirani


Joshua Cohen, Founder and COO of Tubefilter

In this Marketing Over Coffee: In this episode Josh Cohen brings us up to date on video and more!! Direct Link to File Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started paying creators and ran the table. Creating The Streamy Awards 7:56 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, th...
Tags: Podcast, Youtube, Marketing, Ott, Felicia Day, Tubefilter, Joshua Cohen, Josh Cohen, Marketing Over Coffee Newsletter, Tiktok, Analytics for Marketers Slack Group Get the Job, Simo Ahava Momoko Price Paul Boag Andy Crestodina, Joshua Cohen Founder, Instagram Shopify JellySmack YouTube


Snapchat is developing its own take on TikTok Duets with a new ‘Remix’ feature

One of the challenges that some would-be TikTok rivals have faced is that they often lack the same robust set of content creation tools, like filters, effects, and tools for repurposing others’ content — like TikTok’s Stitch and Duet, for example. It now appears that Snapchat is working to correct that latter problem, however, as it’s been spotted working on a TikTok Duets-like feature called “Remix,” designed for replying to Snaps. This feature will allow users to create new content using their...
Tags: Social, Apps, Video, Remix, Instagram, Social Media, Tech, Spotlight, Snapchat, Creators, Social Network, Eta, Snap, Snap Inc, Tiktok, Alessandro Paluzzi


YouTube star David Dobrik has been dropped by 13 brands including HelloFresh, EA Sports, and Honey

Manny Carabel/Getty Images Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:13 brands have stopped working with YouTube star David DobrikInfluencers start to make money from Clubhouse's boom How ESPN quadrupled its TikTok follower count in the past yearYouTube Shorts launches in the US - here's how it worksAnd more in...
Tags: Media, Instagram, Youtube, Advertising, US, Newsletter, Trends, Netflix, Tennessee, Espn, Serena Williams, Clubhouse, Lime, Influencers, Espn Deportes, Sam Lessin


Find Rothco on TikTok

We did it! You can now find Rothco on TikTok, join us as we have fun playig around with our gear. @rothco_brand ##renegade ##camo ##camochallenge ##camopants ##lottery ##roulette ##renegadechallenge ##foryoupage ##viral ##rothco ##rothcobrand ♬ Lottery - K CAMP [Author: Rothco NY]
Tags: Social Media, Military, Rothco, Rothco NY, Tiktok


5 Predictions for the Future of Clubhouse

Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice and looking into recreating the experience themselves. With all that said, is Clubhouse worth all the hype? Will the network live long enough to become a major force in the social space or will it join the...
Tags: Google, Facebook, Elon Musk, Social Networks, Seo, Social Media Marketing, Periscope, Meerkat, Clubhouse, Social Media Strategy, Ignite Social Media, Tiktok, Twitter TikTok, Clubhouse Predictions Clubhouse, Niche Audience Clubhouse



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