Marketing


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Advertisers are gearing up for live events again

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Advertisers bet on live events; And Omnicom ups its data pitch.If you got this newsletter forwarded, sign up for your own here. First up: Don't miss our webinar this Thursday on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here. Eli Joshua Ade/HBO Advertisers are banking on live e...
Tags: Advertising, Media, Nordic, Newsletter, Newsletters, Omnicom, Extreme Reach, Live Event, Marketing, FT


Complaints of loud TV commercials are growing, and now the FCC wants your help to turn down the volume

Samantha Lee/Insider Consumer complaints about loud TV ads are on the rise, according to Insider's analysis. Now, the FCC is seeking public comment on how to enforce its rules for broadcast and cable services. "I urge everyone who is annoyed to submit their complaints," said Rep. Anna Eshoo, who wrote the law. See more stories on Insider's business page. It's not just you. TV commercials are too loud, according to a growing number of complaints.More people are complaining t...
Tags: Tech Insider, Entertainment, Media, Advertising, News, INSIDER Data, BI Graphics, Samantha Lee


5 ways to make your small business website more dynamic and engaging

It's important to create a visually appealing and engaging website for consumers to interact with your business. JGI/Tom Grill/Getty Images Businesses' digital and social media strategies should inspire engagement and action. Bold and creative content on a website is the best way to keep people engaged. Encourage interaction by providing options that help direct visitors to a call to action. See more stories on Insider's business page. The purpose of any website comes down to t...
Tags: Strategy, Nordic, Entrepreneur, Social Media, Social Media Strategy, Websites, Contributor, Contributor 2019, Small Business


How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations for the rising stars of PR. Submit your nominations here by April 23.Walmart pitch deck.TikTok becomes a mainstay for brands.Trading apps and influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at LJohnso...
Tags: Advertising, Media, Newsletter, Newsletters, Walmart, E-commerce advertising, TikTok, Influencer Marketing


YouTube has demonetized James Charles temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles has been demonetized, YouTube confirmed. YouTube told Insider that Charles has been "temporarily removed" from the Partner Program. The move follows more than 15 sexual misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting makeup YouTuber James Charles' ability to make money from the platform. In a statement t...
Tags: Tech Insider, Life, News, Creators, Media, Advertising, James Charles, Sexting, Sexual Harassment Allegations, YouTubers, YouTube, Digital Culture


YouTube says it has demonetized James Charles' channel temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles' channel has been demonetized, YouTube confirmed. YouTube told Insider Charles had been "temporarily removed" from the Partner Program. The move came in the wake of more than 15 sexual-misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting the makeup YouTuber James Charles' ability to make money from the pl...
Tags: Tech Insider, Life, News, Creators, Media, Advertising, James Charles, Sexting, Sexual Harassment Allegations, YouTubers, YouTube, Digital Culture


Apple will welcome Parler, the Twitter alternative favored by conservatives, back on its app store

Pro-Trump supporters storm the U.S. Capitol following a rally with President Donald Trump on January 6, 2021 in Washington, DC. Samuel Corum/Getty Images Apple will allow Parler back on its app store after the app changed its moderation policies. It was banned from app stores due to faulty content reviewing processes after the Capitol siege. Parler is favored among the right and is billed as a Twitter alternative committed to free speech. See more stories on Insider's business page. Ap...
Tags: Apple, Facebook, Apps, Twitter, Utah, Politics, News, Congress, Colorado, US, Trends, Social Media, Washington Dc, House, Silicon Valley, Donald Trump


[PODCAST] Beezy – Employee Collaboration in a Post-COVID World with Michael Hicks

Beezy – Employee Collaboration in a Post-COVID World with Michael Hicks Today on the RecruitingDaily Podcast, we have Mike Hicks, Chief Marketing Officer at Beezy here to talk about collaboration, especially employee collaboration, in a post COVID world. So we’re going to imagine a world where COVID is not dominating everything in our lives and we’re […]
Tags: Productivity, Technology, Featured, News, Podcasts, Trends, Company Culture, Tech, Employee Engagement, Data, Collaboration, Branding, Michael Hicks, Blog Posts, Hr Technology, RecruitingDaily Podcast


How a 23-year-old, 6-figure-earning marketing entrepreneur spends her day

Sherane Chen Sherane Chen Sherane Chen started off as a waitress but now owns a six-figure marketing firm. She specializes in restaurant marketing. To Insider, she breaks down a typical day. See more stories on Insider's business page. At 16, Sherane Chen started her first job at Steak-n-Shake as a waitress. By the age of 21, she'd launched a business specializing in restaurant marketing. Today it earns six figures. She got here by gaining restaurant industry experience, studying...
Tags: Facebook, Small Business, Marketing, Trends, Pr, Jacksonville, Mediterranean, Nordic, Voc, Brown, Mayo, Chen, Zig Ziglar, WOC, Roach, University of North Florida


Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency burnout.Netflix cancellations.Top social brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Advertising professionals say the pandemic has led to increased workloads that are c...
Tags: Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netflix, New York Times, Burnout, Publicis, WPP, London England, Shein, Newsletters


Nicholas Bloom is America's best work-from-home expert. He says the remote work revolution is 'only halfway through.'

Hello! Welcome to this weekly roundup of stories from Insider's Business co-Editor in Chief Matt Turner. Subscribe here to get this newsletter in your inbox every Sunday.What we're going over today: America's best work-from-home expert is bracing for turmoil.We spoke with 21 of Matt Gaetz's high-school classmates. Some say they could have predicted the congressman's sex scandal.Some Lululemon retail employees say there is an environment of "toxic positivity," where workers fe...
Tags: Google, Amazon, Florida, UK, New York, Microsoft, Finance, Stanford, White House, Boston, Advertising, US, America, Trends, Strategy, Remote Work


A day in the life of a 23-year-old, 6-figure-earning marketing entrepreneur who started as a waitress at Steak-n-Shake

Sherane Chen Sherane Chen Sherane Chen started off as a waitress but now owns a six-figure marketing firm. She specializes in restaurant marketing and also works as a marketing lead for a business coaching company. To Insider, she breaks down a typical day. See more stories on Insider's business page. At 16, Sherane Chen started her first job at Steak-n-Shake as a waitress. By the age of 21, she'd launched a business specializing in restaurant marketing. Today it earns six figur...
Tags: Facebook, Small Business, Marketing, Trends, Pr, Jacksonville, Mediterranean, Nordic, Voc, Kelly, Brown, Mayo, Chen, Zig Ziglar, WOC, Roach


Twitter is partly down, with some users saying they're unable to log into the site

Sattalat phukkum/Shutterstock Some Twitter users reported being unable to log into the site on Saturday morning. See more stories on Insider's business page. Twitter appeared to be partly down Saturday, with some users unable to log into the site.Twitter also had problems on Friday night across the East Coast of the US. It tweeted at the time that people may have problem loading the site, and that it was "working on fixing a problem."-Twitter Support (@TwitterSupport) April 17, 2021 ...
Tags: Twitter, News, US, Trends, Social Media, Tech, East Coast, Outage, Tech Insider, Grace Dean, Weekend BI UK, Downdector, Twitter Grace Dean Twitter


Mike Lindell's social-media site Frank was supposed to launch for VIP access on Thursday night. It still hasn't.

Mike Lindell. Stephen Maturen/Getty Images The VIP launch date for Mike Lindell's social-media site Frank has been pushed back to Sunday. Unhappy fans turned to Telegram to complain about the lack of communication. Lindell, a staunch Trump ally, says the site would celebrate free speech but ban swearing. See more stories on Insider's business page. Fans trying to access MyPillow CEO Mike Lindell's social-media platform Frank for its VIP launch Thursday night have been left disa...
Tags: Youtube, Trends, Social Media, Tech, Retail, Donald Trump, Trump, Frank, Lindell, Newsweek, YouTube Twitter, Tech Insider, Mike Lindell, MyPillow, Zachary Petrizzo, Grace Dean


Mark Zuckerberg is being pressured to abandon plans for an Instagram for children. Advocacy groups worry about endless scrolling and body-image shaming.

happydancing/Shutterstock happydancing/Shutterstock Dozens of advocacy groups urged Facebook to drop plans for an Instagram for kids under 13. They said the platform isn't a solution to preventing children from using Instagram. Facebook has said it would be a parent-controlled experience allowing kids to keep up with friends. See more stories on Insider's business page. Children's advocacy groups are begging Facebook chief Mark Zuckerberg to abandon plans for an Instagram for c...
Tags: Facebook, Mark Zuckerberg, News, Instagram, US, Trends, Social Media, Youtube Kids, Zuckerberg, Insider, Google Facebook, Instagram Facebook, Pavni Diwanji, Tech Insider, Natasha Dailey


Chrissy Teigen is back on Twitter, proving how difficult it is to quit the platform

Chrissy Teigen. Nathan Congleton/NBC/NBCU Photo Bank via Getty Images Chrissy Teigen rejoined Twitter on Friday after a three-week hiatus. She's among several celebrities and moguls who have publicly quit and returned to the platform. Research shows that these apps become addicting because they create feelings of "social well-being." See more stories on Insider's business page. Chrissy Teigen has logged back on. The model, TV personality, and cookbook author tweeted on Friday that...
Tags: Google, Twitter, Senate, Trends, Social Media, Analysis, Kanye West, Harvard, John, Ashton Kutcher, Chrissy Teigen, Jack Dorsey, Donald Trump, Alec Baldwin, Dorsey, Lizzo


The NBA's return-to-work plan

Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The NBA's return-to-work plan.ABC News' new president Kim Godwin.TikTok micro and nano influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Russell Westbrook #4 of the Washingto...
Tags: Media, Instagram, Cbs News, Advertising, Disney, Denver Nuggets, Newsletter, Trends, Digital Media, Nba, Abc News, Influencer Marketing, Russell Westbrook, Washington Wizards, Claire, Newsletters


A new platform is helping influencers create their own product lines

Ronak Trivedi. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:A new startup is helping influencers create and sell productsThe exact media kit a TikTok influencer house uses to land brand dealsHow TikTok is shaping beauty and skincare brand trendsA look inside the influencer council of fintech giant KlarnaAnd more includ...
Tags: Media, Instagram, Youtube, Advertising, US, Newsletter, Trends, House, Sydney, Andreessen Horowitz, Charles, Puma, Asa, Baker, Klarna, Youtuber


How media companies are returning to the office

Hi and welcome to Insider Advertising for April 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, a reminder to sign up for our event about the future of digital advertising on April 22 at 2 PM EST/11 PM PST with The Trade Desk, R/GA, The Washington Post, and Mars.How media companies are returning to the office.Inside Showtime's strategy.Meet IPG's Philippe Krakowsky.If this email was forwarded to you, sign up here for your daily insider...
Tags: Amazon, Post, Media, Washington Post, Stanford, Advertising, Newsletter, Trends, Eu, Bloomberg, Netflix, Digital Media, Showtime, Harry, Paramount, Viacom


A Twitch streamer ended his 31-day livestream by breaking the record for the most-subscribed-to personality on the platform

The exact moment on Ludwig's stream when he broke the record Twitch/Ludwig Ludwig Ahgren broke the record for most subscribed to channel on Twitch, with over 269,000 subs. The streamer broadcasted his daily life 24/7 for the past 31 days, becoming an internet sensation. Tyler "Ninja" Blevins, the star dethroned by Ahgren, tweeted "records are meant to be broken." See more stories on Insider's business page. Ludwig Ahgren, who goes by his first name on Twitch, is now the most subscr...
Tags: Media, Advertising, Los Angeles, Trends, Creators, Super Smash Bros, Twitch, Humane Society, Arizona State University, Ny Times, St Jude, Ludwig, Blevins, Digital Culture, Tech Insider, Jeremy Wang


Ex-Navy SEAL and ultramarathoner David Goggins is the toughest man on the planet. His latest challenge: convincing the world to suffer on purpose.

Brandon Rogers/US Navy; @davidgoggins/Twitter; Marianne Ayala/Insider Everywhere Devin Featherstone goes, David Goggins follows. It starts in the morning when Featherstone opens his eyes and catches Goggins' thousand-yard stare from the book jacket of "Can't Hurt Me," Goggins' memoir, on his nightstand.Throughout the day, Featherstone, 36, a firefighter and an avid runner in Calgary, Alberta, ingests YouTube videos and podcast clips of the former Navy SEAL and ultramarathone...
Tags: Motivation, Utah, Leadership, Instagram, Maryland, Microsoft, Navy, Youtube, New York City, Trends, Strategy, Social Media, Tony Robbins, Cisco, Hawaii, New York Times


Ex-Navy SEAL and ultramarathoner David Goggins is the toughest man on the planet. His latest challenge: persuading the world to suffer on purpose.

Brandon Rogers/US Navy; @davidgoggins/Twitter; Marianne Ayala/Insider Everywhere Devin Featherstone goes, David Goggins follows. It starts in the morning when Featherstone opens his eyes and catches Goggins' thousand-yard stare from the book jacket of "Can't Hurt Me," Goggins' memoir, on his nightstand.Throughout the day, Featherstone, 36, a firefighter and an avid runner in Calgary, Alberta, ingests YouTube videos and podcast clips of the former Navy SEAL and ultramarathone...
Tags: Motivation, Utah, Leadership, Instagram, Maryland, Microsoft, Navy, Youtube, New York City, Trends, Strategy, Social Media, Tony Robbins, Cisco, Hawaii, New York Times


Instagram reveals mixed results from its experiment hiding 'likes,' and will now test letting users decide whether to keep them

Instagram. Thomas Trutschel/Photothek via Getty Images Instagram is testing the option to allow users to either see or hide "likes." Users can decide if they want to remove all likes, hide likes on their own posts, or make no change. Instagram began testing the removal of likes in 2019 and accidentally rolled this feature out again in March. See more stories on Insider's business page. Instagram is now testing the option to allow users to decide if they want to see or hide "likes." So...
Tags: Facebook, Japan, News, Instagram, Trends, Social Media, Likes, Influencers, Facebook Instagram, Instagram Facebook, Canada Australia, Tech Insider, Thomas Trutschel Photothek, Getty Images Instagram, Brittany Chang, Like count


Facebook is under investigation in the EU for its massive leak of 533 million people's data - and it could face a fine in the billions

Facebook CEO Mark Zuckerberg appears before a House Financial Services Committee hearing on Capitol Hill in Washington, Wednesday, Oct. 23, 2019. Andrew Harnik/AP A European regulator announced that it's investigating Facebook over a leak of 533 million people's data. Ireland's Data Protection Commission will probe whether Facebook broke EU privacy laws. Facebook could face a fine of up to 4% of its $86 billion global revenue if found responsible. See more stories on Insider...
Tags: Facebook, Mark Zuckerberg, Europe, News, Enterprise, Privacy, Washington, Advertising, Trends, Eu, European Union, Ireland, Capitol Hill, Gdpr, House Financial Services Committee, DPC


GOP donors and lawmakers reportedly discussed how to tackle big tech during an RNC event at Donald Trump's Mar-a-Lago resort

The event took place at Donald Trump's Mar-a-Lago resort in Florida. Getty Key GOP players discussed the future of big tech and social media at the RNC donors' summit, CNBC reported. Wisconsin Sen. Ron Johnson told the publication he spoke to attendees about bias in social media. Republicans and social media sites are at loggerheads over blockings and content moderation. See more stories on Insider's business page. Key Republican figures spent some of the weekend mulling plans ...
Tags: Amazon, Facebook, Florida, Politics, Senate, America, Trends, Social Media, Gop, Wisconsin, Marco Rubio, Mitch McConnell, Republican Party, Republican, Usa Today, Donald Trump


Mike Lindell has launched VIP access to his social-media site Frank, which he says will bar swearing, porn, and death threats

MyPillow CEO Mike Lindell. Stephen Maturen/Getty Images Mike Lindell's platform Frank is set to go live on Monday but VIPs can get access from Thursday. Lindell said he'd spent millions of dollars on the site's security, including its own servers. He described the site as a cross between YouTube and Twitter - but some content will be off-limits. See more stories on Insider's business page. You can now sign up for VIP access to Frank, the social-media site being launched by ...
Tags: Apple, Google, Amazon, Youtube, Trends, Social Media, Retail, Donald Trump, Trump, Frank, Lindell, Newsweek, YouTube Twitter, Tech Insider, Mike Lindell, MyPillow


Ex-Navy SEAL and ultramarathoner David Goggins is the toughest man on the planet. He wants you to love suffering as much as he does.

Brandon Rogers/US Navy; @davidgoggins/Twitter; Marianne Ayala/Insider Everywhere Devin Featherstone goes, David Goggins follows. It starts in the morning when Featherstone opens his eyes and catches Goggins' thousand-yard stare from the book jacket of "Can't Hurt Me," Goggins' memoir, on his nightstand.Throughout the day, Featherstone, 36, a firefighter and an avid runner in Calgary, Alberta, ingests YouTube videos and podcast clips of the former Navy SEAL and ultramarathone...
Tags: Motivation, Utah, Leadership, Instagram, Maryland, Microsoft, Navy, Youtube, New York City, Trends, Strategy, Social Media, Tony Robbins, Cisco, Hawaii, New York Times


Advertising agencies imagine the office of the future

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Companies wrestle with burnout, reopening;Crispin Porter Bogusky has a new CEO; First, if you got this newsletter forwarded, make sure to sign up for your own here. Toby Melville/Reuters Agencies consider the office of the future Going back to the office is on everyone's minds as vaccination rates rise. But while agencies and media companies reimagin...
Tags: Verizon, Hollywood, Media, Mexico, Advertising, Newsletter, Trends, Burger King, WPP, Domino, Nordic, Lululemon, Omnicom, Lucia Moses, Newsletters, Tanya


The iconic 'Leave Britney Alone' YouTube video by Chris Crocker sold as an NFT for over $41,000

Chris Crocker in the "Leave Britney Alone" video madringking1119/YouTube Chris Crocker, the creator of the iconic "Leave Britney Alone" viral video, sold it as an NFT. The auction ended Monday night and the NFT sold for 18.69 ETH, equating to over $41,000. Crocker told Insider they would use the money to care for their grandma and fund their transition. See more stories on Insider's business page. Chris Crocker, the creator of the iconic "Leave Britney Alone" viral video, auctioned off...
Tags: Media, Entertainment, Advertising, Trends, Creators, Britney Spears, ETH, NFT, Crocker, Spears, Bristol Tennessee, Chris Crocker, Tech Insider, Britney Alone, Moises Mendez, NFT art


Spotify quietly removed over 40 episodes of the Joe Rogan Experience podcast, report says

Syfy/Getty Images Over 40 episodes of the Joe Rogan Experience podcast have been removed from Spotify. Episodes removed included far-right activists Alex Jones, Milo Yiannopoulos, and Gavin Mcinnes. "There were a few episodes they didn't want on their platform," Rogan said of Spotify in February. See more stories on Insider's business page. Spotify appears to be removing controversial episodes of its wildly popular Joe Rogan Experience podcast from its service.According to a repor...
Tags: Spotify, News, Media, Entertainment, Advertising, Trends, Portland, Kardashian, MMA, Caitlyn Jenner, Alex Jones, Milo Yiannopoulos, Joe Rogan, Rogan, David Seaman, Gavin McInnes



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