Marketing


Posts filtered by tags: UK[x]


 

How a UK-Based Media, Tech and Entertainment Company Will Try to Break Into SXSW Next Month

There's not really one word to describe what kind of company Culture Trip is. The organization offers travel tips online, an original video series highlighting food throughout the world (called Hungerlust) and a magazine. It also plans to launch a travel-booking platform and will soon release a movie. Executives consider it a media, entertainment and...
Tags: UK, Advertising, Sxsw, Publishers & Platforms


Why Customer Experience is the New Brand

This is a guest post from Avery Steinhauer on behalf of Ayima. In 1998, home video and rental company Netflix only had 30 employees and 925 titles in their inventory. However, as the video rental market started to decline in the 2000s, the company saw the potential in personalisation and the way in which it was changing the digital market. In 2006, they offered $1 million (£760,000) to anyone who could improve their recommendation system. Over the years, Netflix has dedicated resources and effor...
Tags: Business, UK, Marketing, Customer Experience, Customer Service, Empathy, Netflix, Allwood, Ayima, Consumer Behaviour, Great Customer Experience, Avery Steinhauer, Alex Allwood


Influencers and endorsement: a legal perspective for brands

Following the publication of the CMA’s recent influencer guidance on endorsements, We Are Social’s General Counsel Darryl Taylor has shared a summary of what marketers need to know. The background Since August 2018, the Competition and Markets Authority (the CMA) has been investigating the extent to which so-called ‘influencers’ (social media personalities, celebrities, bloggers, vloggers etc.) are disclosing the commercial deals behind their social media posts. This is required by relevant UK ...
Tags: UK, Advertising, Marketing, Digital, Social Media, Seo, Competition And Markets Authority, Cma, Influencer Marketing, Thought Leadership, Influencers, Darryl Taylor


Procter & Gamble Takes Top Spot as Largest Ad Spender

McDonald’s leaps to third biggest advertiser in the UK London, UK – Feb. 12, 2019 – Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Sky overtook the consumer goods corporation in 2017, but now comes in at second place. McDonald’s Restaurants was the third biggest spender, jumping from […] The post Procter & Gamble Takes Top Spot as Largest Ad Spender appeared first on Ad Tech Daily.
Tags: UK, Advertising, Procter Gamble, Press Releases, Nielsen, Online Media, Media Buying, McDonald, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, UK London UK, Largest Ad Spender, McDonald 's Restaurants


March 11: SXSW Innovation Awards

The German marching band Meute performing at the 2018 SXSW Interactive Innovation Awards The Forrest Four-Cast: Feb 19, 2019 50 of the world’s top startups will be showcased at SXSW Pitch 2019. Read interviews with many of these young companies via this Medium page. Another great spot to find emerging talent is the SXSW Interactive Innovation Awards presented by KPMG on the evening of Monday, March 11 at the Austin Convention Center. For more information on this fun-filled ceremony (as well a...
Tags: Amazon, Startups, Hbo, UK, Texas, Awards, America, Social Media, Startup, Nasa, Chicago, Creativity, Hawaii, Innovation, Kpmg, Sarah Silverman


Facebook roundup: UK Parliament, location tracking, content takedown and more

Facebook tracks location data of users as potential threats Facebook is able to track the user data of individuals who may pose a threat to the company or its executives, reports CNBC, citing several former Facebook employees. The company maintains a log of who Facebook’s security team must be “on... ...
Tags: Travel, Mobile, Facebook, UK, News, Privacy, Internet, Government, Social Media, Policy, Cnbc, Content Moderation


We Are Social’s Monday Mashup #434

UK reports examine Facebook’s practices The results are in from the UK Government’s Cairncross Review, a report examining the health of U.K. news media and digital advertising. It recommends the creation of new official “codes of conduct” for news publishers that deal with Facebook and Google. It also called for the creation of a regulatory body to make sure the platforms were actually delivering on promises to clamp down on the spread of fake news. This was followed by another report from the U...
Tags: Google, Facebook, UK, London, Instagram, India, US, Seo, Lego, Reddit, Jack Dorsey, Mashup, Cpc, Ama, Facebook Twitter, Facebook Instagram


Stop the online conspiracy theorists before they break democracy | Julia Ebner

Cannibals, aliens and clandestine lizard overlords: thanks to algorithms, such ideas threaten the future of EuropeOrganised conspiracy theorist networks have launched an all-out information war across Europe. At the heart of this is the QAnon movement. It expanded from the US to Europe and the UK at rapid speed, hijacking political debates on social media as well as mass protests in the streets in recent months. Our at the Institute for Strategic Dialogue shows that European conspiracy theoris...
Tags: Europe, UK, Technology, Media, 4chan, US, Social Media, World news, Digital Media, Reddit, The far right, Bavaria, Institute for Strategic Dialogue, Tommy Robinson, EDL, Julia Ebner


UK parliament calls for antitrust, data abuse probe of Facebook

A final report by a British parliamentary committee which spent months last year investigating online political disinformation makes very uncomfortable reading for Facebook — with the company singled out for “disingenuous” and “bad faith” responses to democratic concerns about the misuse of people’s data. In the report, published today, the committee has also called for Facebook’s use of user data to be investigated by the UK’s data watchdog. In an evidence session to the committee late last ...
Tags: Security, Social, Facebook, Mark Zuckerberg, Europe, UK, Privacy, Advertising Tech, Russia, US, Social Media, Business Model, Tech, Artificial Intelligence, Policy, United States


Ampliphae selected to join LORCA cybersecurity cohort

11 innovative UK companies addressing the biggest industry challenges in cybersecurity Ampliphae, an innovative provider of SaaS Risk Management solutions, has been selected to join the second cohort of LORCA (London Office for Rapid Cybersecurity Advancement), following a rigorous UK-wide Read more… The post Ampliphae selected to join LORCA cybersecurity cohort appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: Cloud, UK, Seo, Cybersecurity, Cyber Security, SaaS, Lorca, News Trends


Music Industry Veterans Launch Global Sweetshop Management, Marketing Agency

New integrated talent management and digital marketing agency Sweetshop has launched with offices in Los Angeles, London, Shanghai, Bangkok, Auckland, Sydney, and Melbourne. The company was founded by CEO Angus Imlach, who previously served as the LA-based talent director at Crowdmix, while its core team includes the likes of former international marketing director for Universal Music, Jamie Hole, artist manager and festival curator Ross Patel, and music publicist Dave Morley. Hole, wh...
Tags: Music, UK, La, Marketing, Ed Sheeran, Universal, Melbourne, Glastonbury, Music Business, Bruce Houghton, Capitol, Morley, Patel, Secret Garden Party, Eton Messy, John Newman


Are you a developer with an eye for design? We’re hiring!

We're looking for an awesome website developer with an eye for design, to join our fast-growing marketing agency working on a full-time, remote-working basis. We offer challenging work for real clients, intensive training and mentoring and a starting salary of £21,216 a year (plus benefits). You must be UK or EU-based to apply. [Author: [email protected] (Maddy Leslie)]
Tags: Career, UK, Marketing, Company Culture, Eu, Remote, Maddy Leslie


Cancel The Reservation This Valentine’s Day: Aldi Launches Dine In For Two Meals

If your idea of a romantic night for two, doesn’t include 20 other couples sitting in uncomfortably close proximity, then this Valentine’s Day supermarket Aldi UK have you and your loved one covered with their new private brand Specially Selected meal deal range – offering a main, a side and a dessert from just over £7. The line launched in store yesterday, Tuesday, February 12th and is available while supply lasts. Customers may choose from one of the following mains, sides, and desserts to cur...
Tags: UK, Featured, Global, Aldi, Wellington, Branding, Orkney Cheese Chicken Gratin, Raspberry Panna Cotta


The AI Talent Gap: Locating Global Data Science Centers

Good AI talent is hard to find. The talent pool for anyone with deep expertise in modern artificial intelligence techniques is terribly thin. More and more companies are committing to data and artificial intelligence as their differentiator. The early adopters will quickly find difficulties in determining which data science expertise meets their needs. And the AI talent? If you are not Google, Facebook, Netflix, Amazon, or Apple, good luck. With the popularity of AI, pockets of expertise are eme...
Tags: Amazon, UK, Germany, Singapore, India, Toronto, Blog, Seo, Artificial Intelligence, Austin, Canada, Data Science, Machine Learning, Consulting, Ai, Montreal


The Basics of Building an Intent-Based Keyword List

Posted by TheMozTeamThis post was originally published on the STAT blog.In this article, we're taking a deep dive into search intent. It's a topic we've covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent project...
Tags: Google, Amazon, UK, Seo, Paa, YOAST, Calliope, Russ Jones, Page Authority Domain Authority, TheMozTeam, Scott Taft, TheMozTeamThis


Lease Extensions in the UK

Many people dream of having a great family life. Once they have entered the stable employment phase, they crave of having a partner or children. Some even start earlier than this but they still continue in keeping the dream alive. This is considered as the best way of life, the epitome of stability and enjoyment.  Some consider this as their life long goal. Once they achieve this, they are determined to keep it all together no matter what happens. Building this future takes up most of people’s l...
Tags: Real Estate, UK, Marketing, Woodward Lease Extensions


The Basics of Building an Intent-based Keyword List

Posted by TheMozTeamThis week, we're taking a deep into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very ow...
Tags: Google, Amazon, UK, Seo, Paa, YOAST, Calliope, Russ Jones, Page Authority Domain Authority, TheMozTeam, Scott Taft


Facebook urged to offer an API for political ad transparency research

Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists and human and digital rights groups, led by Mozilla, has signed an open letter to the company demanding far greater transparency about how Facebook’s platform distributes and amplifies political ads ahead of elections to the European parliament which will take place in May. W...
Tags: Social, Facebook, Europe, Transparency, UK, Advertising Tech, Social Media, Tech, Eu, European Union, Ireland, Nick Clegg, United Kingdom, Mozilla, Commission, European Commission


Dating apps face questions over age checks after report exposes child abuse

The UK government has said it could legislate to require age verification checks on users of dating apps, following an investigation into underage use of dating apps published by the Sunday Times yesterday. The newspaper found  more than 30 cases of child rape have been investigated by police related to use of dating apps including Grindr and Tinder since 2015.  It reports that one 13-year-old boy with a profile on the Grindr app was raped or abused by at least 21 men.  The Sunday Times also f...
Tags: Social, Apps, Europe, UK, Instagram, Tinder, Social Media, Tech, Bbc, Policy, Dating, Regulation, United Kingdom, Child Abuse, Dating Apps, Times


Government’s secret post-Brexit plan must rule out the Singapore model

Whitehall should publish the findings of ‘Project After’ to clarify the direction of UK industrial strategy in the case of no-dealThere are plans under discussion in Whitehall to cope with the long-term consequences of a no-deal Brexit. Dubbed Project After, these plans involve Whitehall officials poring over the government’s entire portfolio of tax and spending commitments and how they might be adjusted once the UK tumbles out of the European Union’s single market and tariff-free customs area.C...
Tags: Twitter, Europe, Business, Politics, UK, Technology, Media, Internet, Singapore, Social Media, European Union, UK News, World news, Blogging, Britain, Asia Pacific


Is video killing the TV star? VidCon London heralds a YouTube revolution

The arrival of the popular US festival for vloggers in the UK is a reminder of the powerful forces changing children’s televisionFor people working in the outwardly bright and cheerful world of children’s television, the past week was not a happy one.On Thursday, a report on the UK’s television viewing habits confirmed many of their worst fears. Among 4-to-15-year-olds last year, the hours of conventional or “linear” television viewed – that is, television watched at the time it was being broadc...
Tags: UK, Technology, Television, Media, Youtube, US, Social Media, Culture, Digital Media, Television & radio, Television industry, Children's Tv, VidCon London


Bloody brilliant: new emoji to symbolize menstruation welcomed

The red blood droplet with a period-positive message is hailed as a step forward but some see it as a half-measureThe newest emoji made crimson waves across the internet upon its unveiling this week – and that was exactly the point.Plan International UK’s fight for the cartoon red blood droplet – an emoji meant to symbolize menstruation – was almost poetically symbolic to the message it was trying to convey with it: that periods aren’t shameful. Continue reading...
Tags: UK, Women, Social Media, Society, Feminism, Girls, Emoji, Menstruation


Low cost index trackers that will save you money

This is our latest update on the best low cost index trackers available to UK Investors. Note: We don’t include platform exclusive funds – they’re generally not a good deal overall.  L ow costs – that’s the name of the game for passive investors. Performance is unpredictable and elusive, but costs are nailed on. They nibble away at your returns like a satanic mouse – harmless enough at first, until you realise all your cheese has gone. As Morningstar puts it: If there’s anything in the whole wo...
Tags: Japan, UK, London, Marketing, World, Hsbc, Fidelity, Pacific, Ifa, UK Government, Index Funds, Invesco, Vanguard, US Europe, ETC, SPDR


Weekend reading: We might have bigger problems than a bad Brexit

Trigger warning: Thoughts on Brexit and politics more widely, followed by the week’s good reads. T he few innocents who still believed Jeremy Corbyn could be a Bobby Ewing character to wake the country from its bad Brexit dream have had a nightmare week. The Euro-sceptic Labour leader wrote to PM Theresa May setting out a Brexit compromise, and as the FT [search result] puts it: The letter not only shows how the Labour leader is trying to wriggle away from a second referendum, to the frustrati...
Tags: Google, UK, Germany, Marketing, US, Eu, Bbc, Britain, Theresa May, Labour, Nigel Farage, Parliament, Lloyds, Keir Starmer, Halifax, Brexit


Google Search Ranking Algorithm Update Happening Today?

I am seeing some early signs that there is a Google search ranking algorithm update happening today. Most of the signs are coming out of the UK, because maybe they have had time to process the changes. Are you noticing changes as of this morning with your Google rankings and organic search traffic?
Tags: Google, UK, Seo, Google Search Algorithm Updates


Instagram and Facebook will start censoring ‘graphic images’ of self-harm

In light of a recent tragedy, Instagram is updating the way it handles pictures depicting self-harm. Instagram and Facebook announced changes to their policies around content depicting cutting and other forms of self harm in dual blog posts Thursday. The changes comes about in light of the 2017 suicide of a 14 year old girl named Molly Russell, a UK resident who took her own life in 2017. Following her death, her family discovered that Russell was engaged with accounts that depicted and promoted...
Tags: Social, Startups, TC, Facebook, UK, Instagram, Social Media, Mental Health, Self Harm, United Kingdom, Russell, Online Communities, Suicide Prevention, Adam Mosseri, Mosseri, Molly Russell


Tech platforms called to support public interest research into mental health impacts

The tech industry has been called on to share data with public sector researchers so the mental health and psychosocial impacts of their service on vulnerable users can be better understood, and also to contribute to funding the necessary independent research over the next ten years. The UK’s chief medical officers have made the call in a setting out advice and guidance for the government about children’s and young people’s screen use. They have also called for the industry to agree a code of ...
Tags: Social, Facebook, Europe, UK, Instagram, Advertising Tech, Bullying, Social Media, Tech, CMO, Mental Health, Abuse, Digital Media, United Kingdom, Photo Sharing, Science and Technology Committee


German antitrust office limits Facebook’s data-gathering

A lengthy antitrust probe into how Facebook gathers data on users has resulted in Germany’s competition watchdog banning the social network giant from combining data on users across its own suite of social platforms without their consent. The investigation of Facebook data-gathering practices began in March 2016. The decision by Germany’s Federal Cartel Office, , also prohibits Facebook from gathering data on users from third party websites — such as via tracking pixels and social plug-ins —...
Tags: Social, Facebook, Mark Zuckerberg, Europe, UK, Instagram, Privacy, Germany, US, Social Media, Linkedin, Tech, Eu, European Union, Bbc, Snapchat


Outbrain Announces New UK-based Leadership Team for Northern Europe’s Next Phase of Ambitious Growth

LONDON — Outbrain, the world’s leading native advertising platform, announced changes to its leadership team based in the UK office, following the company’s record-breaking year for profitability in 2018. Outbrain announces new UK-based leadership team for Northern Europe’s next phase of ambitious growth Stephanie Himoff, Managing Director of Northern Europe, will take on a highly […] The post Outbrain Announces New UK-based Leadership Team for Northern Europe’s Next Phase of Ambitious Growth ap...
Tags: UK, Advertising, Northern Europe, Outbrain, Leadership Team, Stephanie Himoff, LONDON Outbrain, Outbrain Announces New UK


Fluid Commerce: How Subscription Services Are Changing the Way We Shop

We are a globe filled with online shoppers. And the UK is the world’s third biggest e-commerce market and the world’s second biggest online grocery ordering market. This evolution in shopping behavior has increased the trust and confidence in online ordering and experimentation, giving rise to a new breed of online services: subscriptions. Today, more than a quarter of UK shoppers are signed up to a subscription box, spending more on them than ever before (from £18.49 in 2016 to £56 in 2017), an...
Tags: Amazon, Spotify, UK, E-commerce, Sem, Netflix, Insight, Subscription, Dollar Shave Club, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group



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