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Rethinking Ramadan

Ramadan, the ninth month of the Islamic calendar, is a time at which connections with friends and family are strengthened and positive mindsets are encouraged. Muslims around the world will take part, including in Saudi Arabia, Indonesia and the UK.  By looking at the differences in these three markets, it’s clear that marketers can take inspiration from one another when it comes to creating relevant and culturally engaging content. With the pandemic changing traditions and routines, brands n...
Tags: Google, UK, Indonesia, Saudi Arabia, Brands, Seo, Nike, Facebook Messenger, Tottenham, Dubai, Unicef, Ramadan, McDonald, Telkomsel, Netflix Party, Rami Ismail


Facebook Joins Forces With UNICEF, WHO for World Health Day

Facebook is marking World Health Day Wednesday by teaming up with UNICEF and the World Health Organization on a worldwide campaign to promote credible information about the Covid-19 vaccine. Instagram users will see everyone who shared Storieswith the new "I got vaccinated" sticker in their Stories tray. When that sticker is tapped, it will bring...
Tags: Facebook, Advertising, World Health Organization, Unicef, Social Pro Daily, Coronavirus, Facebook Joins Forces With UNICEF


Unicef: Don't let the vaccine become a luxury

The Covid-19 vaccine is portrayed as a luxurious product, to underline the unfair distribution gap, as rich countries are clearing the shelves. unicef_luxury_vaccine246x365mm_page_1.jpg   unicef_luxury_vacc...
Tags: Advertising, Unicef, Don


The Growing Power of the Hispanic Market

“Comprar, comprar y comprar.” This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. According to the University of Georgia’s 2019 “Multicultural Economy Report,” the $1.5 trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. The U.S. Hispanic populat...
Tags: Texas, America, Diversity, Pr, United States, Connecticut, Miami, Venezuela, Honduras, Smith, Unicef, Pew Research Center, Orlando, Puerto Rico, University Of Georgia, SAN JUAN Puerto Rico


Unicef: We Won’t Stop

UNICEF has 13,000 constituents committed to a better future for every child – and they won’t stop, no matter the odds. Drawing on this spirit, the spot highlights how the legacy of this year can and should be the compassionate, generous response to fear and division as opposed to fear and division itself.
Tags: Advertising, Unicef


Brand Moves for Wednesday September 23

In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. India’s most valuable company is in talks with domestic assemblers to make a ver...
Tags: Apple, Google, Amazon, London, Supreme Court, Mac, California, China, India, Advertising, US, Samsung, Budweiser, Aclu, Royal Ballet, Mars


Unicef Teams Up With Bob Marley’s Family in TikTok Fundraising Drive

It was the viral success of the ALS Ice Bucket Challenge back in 2014 that first proved just how powerful social media can be for charity fundraising. Since then, many organizations have looked to mobilize people online in order to drive donations-and now Unicef is looking to raise funds for coronavirus with a new #OneLoveChallenge....
Tags: Advertising, Bob Marley, Unicef, AdFreak, Adapting to Crisis, TikTok Fundraising Drive


D&I Summit: Hispanic Community Impacts

Claudia Edelman spent most of her career working through crises, whether that be in roles for Unicef or the World Economic Forum. The Mexican-born founder of the We Are All Human foundation said the Covid-19 pandemic has set back the gains made by U.S. Hispanics in recent years. "We were a rocket about to take...
Tags: Advertising, Unicef, U S Hispanics, Diversity & Inclusion, Claudia Edelman


VaynerMedia London Launches “Waiting” – A Unicef PSA for Vaccination Against Childhood Diseases

UNICEF WIW 16x9 from VaynerMedia London on Vimeo.VaynerMedia London has created a new PSA for UNICEF to coincide with World Immunisation Week 2020. It was created by the agency following a competitive global pitch for the project and follows VaynerMedia’s long-standing work with UNICEF on fundraising.Each year, UNICEF highlights the importance of vaccinations and their role in keeping preventable diseases at bay. It partners with governments, NGOs, other UN agencies and the private sector to im...
Tags: Facebook, London, Instagram, Singapore, Advertising, Psa, Un, Unicef, CSU, VaynerMedia, New York Los Angeles London, Gloria J, COVID, VaynerMedia London Launches, VaynerMedia London on Vimeo VaynerMedia London, VaynerMedia London


Unicef: The 7 misfortunes of the world

When we travel we are not aware of the social situation that this place is going through, that is why we use the 7 wonders of the world, to raise awareness of the misfortunes that these countries suffer. final_buena_india_resized.jpg   final-_final-mexico_2_resized.jpg   ...
Tags: Advertising, Unicef


With Travel on Hold, United Airlines Donates Media Space to Unicef

As companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned ads to help organizations involved in relief efforts. United Airlines--which has had to cut domestic capacity by 52% since the crisis began--is donating the media space purchased for its spring...
Tags: Advertising, Airlines, Unicef, United Airlines, Coronavirus, Hold United Airlines Donates Media Space


Unicef / Erlik Oslo: The One and Only Childhood

Erlik Oslo (=Oslo) is Norway's biggest street magazine and it's sold by homeless people and drug addicts in Oslo. The Erlik Oslo-sellers are a living proof of the importance of UNICEFs work to protect children before they grow up and out of society. Because too often we have to go back to a person's childhood to understand why he or she ended up in the streets - the only problem is that we don't see them at all. To mark the importance of Children's rights in Norway, sa well as...
Tags: Advertising, Norway, Unicef, Oslo, Unicef Erlik Oslo, Erlik Oslo


Unicef: We Move Mountains

Campaign at the Word Economic Forum (WEF) 2020 in Davos Switzerland, inviting global leaders to join UNICEF. 1_wef_billboard_resized.jpg   2_wef_billboard_resized.jpg  ...
Tags: Advertising, Unicef, Davos Switzerland


Unicef: In Our DNA

To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard. ...
Tags: Advertising, Unicef, Svalbard, Hausmann


Unicef: The Right to a Childhood

Video of The Right to a Childhood | UNICEF Canada | 60 EN unicef_brand_ooh_nov_1.jpg  
Tags: Advertising, Unicef, UNICEF Canada


Unicef: Unicef is Declaring War on Disease

Video of Unicef is declaring War on Disease
Tags: Advertising, Unicef


Unicef: Choice to Cover Bullying

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Tags: Advertising, Unicef


Social Showcase: Samsung, Vodafone and more

Lucky folk that we are, we’ve been able to work on some incredible creative projects for our clients over the last few months. Here are just a few top highlights: Celebrating 10 years of the Galaxy, with Samsung Global To celebrate 10 years of the Galaxy, and introduce the latest additions to TeamGalaxy, our team in Sydney launched their first campaign for Samsung Global. It involved getting some seriously talented individuals to showcase their #DoWhatYouCant stories in a social-first series of ...
Tags: Facebook, UK, Milan, London, Sports, Samsung, Social Media, Seo, Italy, Manchester, Vodafone, Sydney, Lgbtq, Unicef, Ian, Ian Curtis


Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Storytime, a Revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just tell the story, they become part of it. It’s a shocking fact that thousands of Romanian children are left in the care of relatives when thei...
Tags: Google, Europe, UK, Technology, Advertising, Romania, Unicef, Bucharest, Leo Burnett, Instagram Facebook, Telekom, Alexandrina, American Academy of Paediatrics, Leo Burnett Bucharest Create New Telekom App, Leo Burnett Bucharest, Telekom Storytime


Kids Often Get Into Danger, But Vaccines Keep Danger Out of Kids, Says New UNICEF Campaign

To urge more parents to vaccinate their children, UNICEF is launching a new, global #VaccinesWork campaign across digital, social, outdoor and print. Created by Santa Monica-based RPA, the campaign features a 60-second animated film, animated social media posts, and static and animated posters. All begin today, the start of World Immunization Week, which runs annually...
Tags: Advertising, Unicef, Santa Monica, Ad of the Day, New UNICEF


UNICEF and Telenor Group extend global partnership to reduce inequalities among children

Major achievements include 580,000 digital birth registrations and close to 2 million children trained in online safety (FORNEBU, 31 January 2019) – UNICEF and Telenor Group today announced an agreement to extend their long-running global partnership for another three years Read more… The post UNICEF and Telenor Group extend global partnership to reduce inequalities among children appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: Seo, Unicef, Fornebu, Telenor Group, News Trends


Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Credit: Giving Compass(www.givingcompass.org) A Guest Post By Rana Shenawi, Graduate Student, American University, PR Expanded Blog Contest Winner Just last month on Sept. 24, the United Nations launched a new “ ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change. This reflects a greater trend among many organizations in promoting youth engagement. Why y...
Tags: Facebook, New York, Instagram, Youtube, Boko Haram, Nigeria, Social Media, Public Relations, Pr, Snapchat, Guest Post, United Nations, Un, National Geographic, Unicef, Pew Research Center


Boko Haram Survivors Share Their Stories in This Chilling International Day of the Girl Campaign

Earlier this year, UNICEF said more than 1,000 children have been kidnapped in Nigeria since 2013 by Boko Haram, the terror group that sparked the #BringBackOurGirls campaign in 2014 after abducting 276 female students in the country. On International Day of the Girl, Zero Dark Thirty director Kathryn Bigelow and Smuggler founder Patrick Milling-Smith are...
Tags: Boko Haram, Nigeria, Advertising, Unicef, Kathryn Bigelow, AdFreak, Patrick Milling Smith


Telenor Group and UNICEF scale mobile birth registration pilot to Myanmar

(Nay Pyi Taw/Fornebu, 27 August 2018) Telenor Group and UNICEF today announced that its successful mobile birth registration pilot will be scaled to Myanmar. The organisations signed a partnership agreement for a Mobile Birth and Death Registration (MBDR) project endorsed by the Read more…
Tags: Seo, Myanmar, Unicef, Telenor Group, News Trends, Nay Pyi Taw Fornebu


Catrinel Marlon & Gabrielle Caunesil Sparkle in Chopard jewels at UNICEF Summer Gala!

The inaugural Unicef Summer Gala, presented by LuisaViaRoma, a charity event to support UNICEF’s activities to protect children’s rights worldwide, which all but took over the tiny coastal town with a full-blown black-tie bash that lasted long into the early hours of the morning, complete with a live auction and performances by Ricky Martin, Rita […]
Tags: Seo, Unicef, Chopard, LuisaViaRoma, Catrinel Marlon, Gabrielle Caunesil Sparkle, Ricky Martin Rita


How Pampers Bundles Sustainability, Social Impact and Pure Care

Procter & Gamble’s largest brand is Pampers, with annual net sales of more than $8 billion—and it’s still growing. During the past year, Pampers more than doubled its market share in China, relaunched Pampers Easy Ups in India and launched Pampers Pure Collection to favorable consumer response. It’s also introducing new pricing and pushing innovation to help boost revenue and market share, which boosts P&G’s bottom line while shoring up its coffers to make an impact. As P&G CEO David Taylor com...
Tags: UK, Salma Hayek, China, India, Uncategorized, Advertising, CSR, Sustainability, South Africa, Oxford, United Nations, Un, P&G, Rochester, North America, Philanthropy


Brand News: 10 Things You Need to Know for Wednesday June 27

Google AdWords as Google Ads, consolidates enterprise tools as Google Marketing Platform and publisher monetization tools as Google Ad Manager in sunsetting of DoubleClick‘s branding; and add Google Home in Spanish: “Ok Google, ¿cómo será mi día.” You can now speak Spanish to your Google Home in the US. Here’s how → https://t.co/3DnbfTr4ZU pic.twitter.com/GBB91tdKIe — Made by Google (@madebygoogle) June 26, 2018 Avon announces transformation into a “fast beauty brand.” Coca-Cola launches...
Tags: Google, Facebook, UK, Ge, China, Amc, Advertising, US, Ford, Budweiser, Psa, Alibaba, San Diego, L'oreal, Amc Theatres, Baidu


Soccer Helps a 6-Year Old Migrant Make New Friends in UNICEF’s Heartwarming PSA

Getting to safety is just one challenge for some 50 million refugee and migrant children around the world. After that, they have to settle into their new lives--and face a new set of obstacles. A new ad from UNICEF looks at the story of one young boy, Santiago Ayon, who migrated from Bolivia to Spain...
Tags: Advertising, Unicef, Bolivia, AdFreak, Santiago Ayon


Wikimedia gets a CCO, Deutsch hires Batista as head of design

Deutsch has hired Adhemas Batista as EVP, head of design. With more than two decades of experience, Batista has worked with agencies like Ogilvy & Mather, Anomaly, TBWAChiatDay and Goodby Silverstein & Partners. He has led design projects for brands including Toyota, Gatorade, Coca-Cola, Adidas and Doritos, among others. In 2016, he managed design direction for UNICEF's short film "Malak and the Boat," which earned five Cannes Lions, including the Grand Prix for Good. Continue reading at AdAge...
Tags: Advertising, Unicef, Cannes Lions, Malak, Batista, Deutsch, Goodby Silverstein Partners, Hsien Sherwood, Adhemas Batista, Ogilvy Mather Anomaly TBWAChiatDay, Toyota Gatorade Coca Cola Adidas


How Brands Give a Dam This World Water Day

The theme of this World Water Day, the United Nations event marked every March 22nd, is “Nature for Water” — a focus, as the United Nations Environment Programme explains, on “nature-based solutions to the water challenges we face in the 21st century” along with the power of cooperation and partnerships to effect change. How can we reduce floods, droughts and water pollution? The answer is in nature. Join us, let's explore nature-based solutions to the water challenges we face in the 21st ...
Tags: Usa, Beyonce, Coca Cola, India, Uncategorized, Advertising, Brands, Kimberly Clark, CSR, Sustainability, Bank Of America, Earth, Getty Images, Cause Marketing, United Nations, Un



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