Marketing


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SK-II Aims to Inspire Millions of Chinese Women to Take the First Step to Overcome Marriage Pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese women as they bravely take on the daunting first steps of reaching out to their parents after years of avoiding and not returning ...
Tags: Verizon, Featured, China, Advertising, US, Fashion industry, Annie, Forsman & Bodenfors, SK-II, Victor Magro, Sandeep Seth, Susanna Fagring My Troedsson Abbe HaleAccount, Hongi Luo Patrik DanrothArt, John BergdahlCopywriter, Joakim LabraatenPR, Amat LevinDesigner


Merrill Edge Brokerage: Higher Interest Rate Options on Cash Sweep

I recently wrote about combining the Merrill Edge brokerage account with Preferred Rewards can get you higher credit card rewards, free stock trades, and cash bonuses for moving investments over. However, I didn’t say much about the interest rates on their cash sweep. That’s because their cash sweep options are horrible, and I always manually sweep my cash out of there. (First to my Bank of America checking via instant transfer, then out to a high interest savings account.) After a nice con...
Tags: Marketing, US, Investing, Bank Of America, Pimco, SEC, FDIC, Merrill Edge, Goldman Sachs Access Treasury, SPDR Bloomberg Barclays, Month T Bill ETF BIL, Deposit Account Money Fund Rates Right, Merrill Lynch Bank Deposit Program Tier, Blackrock Liquidity Funds


US health data in ‘closed’ groups: FB says it isn’t an ‘anon platform, users should know this’

US Congress Members would like to meet Facebook representatives over allegations that it misled users who discussed their medical conditions in “closed” groups, reports Gizmodo. These users believed that their discussions were private and anonymous. However, Facebook, told the users that they... ...
Tags: Travel, Health, Mobile, Facebook, News, Privacy, Internet, US, Social Media, Data Protection, Privacy Breach, Congress Members


Twitter names first international markets to get checks on political advertisers

Twitter has announced it’s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify a local location via a verification letter process. Enforcement of the policies will kick in in the three regions on March 11, Twitter said today in a . “Poli...
Tags: Social, Asia, Twitter, Europe, Advertising Tech, Indonesia, Australia, India, US, Social Media, Tech, Eu, European Union, Thailand, Philippines, General Election


Google Dominates US Paid Search – Can It Be Toppled?

In Q4 2018, Google accounted for 92% of all paid search clicks and 94% of all paid search ad spend in the U.S. for Merkle advertisers. That dominance is even greater on mobile devices, as Google click and spend share on phones amounted to 97% and 98%, respectively, in Q4. Now it’s certainly the case that some advertisers see Bing Ads and Yahoo Gemini ( ) accounting for a greater share of clicks and ad spend than the average Merkle advertiser, but independent parties like indicate a similarly ...
Tags: Apple, Firefox, Google, Amazon, Microsoft, Yahoo, US, Sem, Os, Safari, Mozilla, Merkle, Bing, Cpc, Bing Ads, Mozilla Firefox


We Are Social’s Monday Mashup #434

UK reports examine Facebook’s practices The results are in from the UK Government’s Cairncross Review, a report examining the health of U.K. news media and digital advertising. It recommends the creation of new official “codes of conduct” for news publishers that deal with Facebook and Google. It also called for the creation of a regulatory body to make sure the platforms were actually delivering on promises to clamp down on the spread of fake news. This was followed by another report from the U...
Tags: Google, Facebook, UK, London, Instagram, India, US, Seo, Lego, Reddit, Jack Dorsey, Mashup, Cpc, Ama, Facebook Twitter, Facebook Instagram


Stop the online conspiracy theorists before they break democracy | Julia Ebner

Cannibals, aliens and clandestine lizard overlords: thanks to algorithms, such ideas threaten the future of EuropeOrganised conspiracy theorist networks have launched an all-out information war across Europe. At the heart of this is the QAnon movement. It expanded from the US to Europe and the UK at rapid speed, hijacking political debates on social media as well as mass protests in the streets in recent months. Our at the Institute for Strategic Dialogue shows that European conspiracy theoris...
Tags: Europe, UK, Technology, Media, 4chan, US, Social Media, World news, Digital Media, Reddit, The far right, Bavaria, Institute for Strategic Dialogue, Tommy Robinson, EDL, Julia Ebner


UK parliament calls for antitrust, data abuse probe of Facebook

A final report by a British parliamentary committee which spent months last year investigating online political disinformation makes very uncomfortable reading for Facebook — with the company singled out for “disingenuous” and “bad faith” responses to democratic concerns about the misuse of people’s data. In the report, published today, the committee has also called for Facebook’s use of user data to be investigated by the UK’s data watchdog. In an evidence session to the committee late last ...
Tags: Security, Social, Facebook, Mark Zuckerberg, Europe, UK, Privacy, Advertising Tech, Russia, US, Social Media, Business Model, Tech, Artificial Intelligence, Policy, United States


PB Careers: Amazon – Sr. Product Manager, Global Sourcing

PB Careers: Amazon – Sr. Product Manager, Global Sourcing Job ID: 796548 | Amazon.com Services, Inc. Apply now DESCRIPTION Do you have a passion for products? Do you have proven analytical capabilities, exceptional communication, project management skills, and the ability to multi-task and thrive in a fast-paced environment? If yes, we need you in the Private Label business. The US Private Label team is looking for a customer-obsessed Sr. Product Manager to help drive one of the most exciting ca...
Tags: Amazon, Featured, US, Branding, 2019, Amazon com Services Inc, US Private Label


Revealed: Facebook enables ads to target users interested in 'vaccine controversies'

Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigationsFacebook enables advertisers to promote content to nearly 900,000 people interested in “vaccine controversies”, the Guardian has found.Other groups of people that advertisers can pay to reach on Facebook include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccin...
Tags: Facebook, Technology, Advertising, US, Social Media, US news, Guardian, Vaccines and immunisation, Antisemitism, Sherri Tenpenny


How Marketers Can Change Agency Culture

In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women at the top of the big Madison Avenue agencies and celebrates the transformation: “This development is long overdue. For decades, Madison Avenue didn’t just restrict women to the back of the bus, it actually didn’t even allow women on the bus”. He continues with his hypotheses on women missing oppo...
Tags: Obama Administration, Australia, US, Branding, Agency, Forbes, World Economic Forum, Don, Madison Avenue, FAULKNER, BBDO, Avi, Avi Dan, Brand Research Brand Strategy Brand Licensing, Jay Chiat, Industry Issues


US Tech Demand Will Be Strongest In Domestic And Services Industries, Weakest In Manufacturing And Multinationals

Forrester has just published our 2019 industry outlook for US tech budgets, with forecasts for how firms in different industries will increase and allocate their spending this year (see the Forrester report “2019 US Tech Budgets: Industry Outlook: CIOs Should Make Their 2019 Plans With A Solid Understanding Of What’s Going On In Their Industry.“) Our […]
Tags: Marketing, US, Forrester


BDS and Masterpiece Cakeshop

How is a same-sex wedding like an Israeli West Bank settlement?  Discrimination based on either is not protected by the First Amendment. Laws in 26 states provide that the state will not contract with companies that refuse to do business with those who invest in Israel.   In three states, the American Civil Liberties Union has sued to enjoin these laws, claiming that boycotts are protected by the First Amendment.   The argument has gotten some traction: two courts were persuaded,...
Tags: Colorado, Israel, US, Aclu, West Bank, Airbnb, Wall Street Journal, Arab, Branding, Bds, American Civil Liberties Union, Eugene Kontorovich, Andrew Koppelman, Masterpiece Cakeshop, Kontorovich


People Ask Their Most Pressing SEO Questions — Our Experts Answer

Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources! How do you o...
Tags: Google, Germany, US, Seo, Ppc, Google Analytics, Band Aid, Voice, GMB, USP, Yext, Google My Business, Duda, TheMozTeam, Domain Authority DA and Page Authority PA


✊: How Alexandria Ocasio-Cortez beat everyone at Twitter in nine tweets

In eight months, the new congresswoman has built one of DC’s most engaged followings. Here are her best movesWhen it comes to Twitter, Alexandria Ocasio-Cortez, who became the youngest woman ever elected to Congress last November, beats every other US politician hands, nose and elbows down. She has built one of the most engaged followings on Capitol Hill in just eight months and was even appointed to teach social media lessons to her colleagues upon her arrival.How does she do it? I spend my day...
Tags: Congress, US, Social Media, Life and style, US news, Digital Media, Capitol Hill, Dc, Alexandria Ocasio-Cortez, Twitter Alexandria Ocasio Cortez


Twitter reports $909M in revenues in Q4FY19, MAUs fall by 9M to 321M

Twitter’s monthly active user base decreased by 9 million to 321 million in Q4FY19. Of these, 66 million were US users, while 255 million users were from other countries. MAUs also fell 5% over the preceding quarter from 326 million users. Revenues increased by 24% year-on-year to $909... ...
Tags: Travel, Mobile, Twitter, News, Internet, US, Social Media, Earnings, Fake News, Earnings Dec-18


Social Ad Spending Report – What You Need to Know

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow By 19% in 2019 According to eMarketer’s US Social Trends for 2019, Social Ad Spending is predicted to increase by 19% in 2019, an estimated total of $37B in ad spend. To put this into perspective, eMarket...
Tags: Facebook, Instagram, US, Social Media, Seo, Social Advertising, Content that Converts, Social Ad Spending, Social Media Ad Spending, Social Media Ad Spending Trends, Social Network Ad Spend, Facebook Need Social Advertising Help


Marketing to Gen Z: What Not to Do

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors. What to know how not to market to Generation Z? We’ve got you covered. Want help with your marketing efforts? Let us know. Who is Generation Z? As it happens, the categorization of Gen Z varies depending on who y...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Messenger, Baby Boomers, YouTube Facebook, Generation Z, Gen Zers, Generation Z and Social Media, Gen Z Gen Zers, Generation Z Social Media, Gen Z On Social, Generation Z on Social Media, Marketing to Gen Z


Medicare for All: A Time for Honesty

E. Kent Yucel                 I would like to give some additional perspective on the widely-touted Medicare for All (MFA) movement, which seems almost to have become a litmus test for being considered a competitive Democratic presidential candidate. Unfortunately, MFA, as it is used in the parlance of most advocates as well as the Democratic presidential candidates, skips over several important issues. These issues cut to the heart of whether or not MFA is a feasible approach to achieving u...
Tags: Europe, Germany, Boston, US, Canada, United States, United Kingdom, Switzerland, Medicare, Branding, Guest Blogger, Trump, MFA, Tufts Medical School, Kent Yucel


McIntosh begins to make her mark at PRH US - The Bookseller

McIntosh begins to make her mark at PRH US   The Bookseller Penguin Random House US c.e.o. Madeline McIntosh outlines her vision for the publisher, as Crown is merged with Random House and Spiegel & Grau is ...
Tags: US, Seo, Mcintosh, Random House, Spiegel Grau, Madeline McIntosh, Penguin Random House US


Political Advertising Guidelines for PPC Platforms

Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much greater limitations than the average campaign you manage, and should know up front what extra approval processes you’ll need to go through and where you c...
Tags: Google, Facebook, India, US, Linkedin, Eu, Sem, Ppc, Bing, Federal Election Commission, Google Ads Google, Facebook Ads Facebook, PPC Platforms


Is video killing the TV star? VidCon London heralds a YouTube revolution

The arrival of the popular US festival for vloggers in the UK is a reminder of the powerful forces changing children’s televisionFor people working in the outwardly bright and cheerful world of children’s television, the past week was not a happy one.On Thursday, a report on the UK’s television viewing habits confirmed many of their worst fears. Among 4-to-15-year-olds last year, the hours of conventional or “linear” television viewed – that is, television watched at the time it was being broadc...
Tags: UK, Technology, Television, Media, Youtube, US, Social Media, Culture, Digital Media, Television & radio, Television industry, Children's Tv, VidCon London


Weekend reading: We might have bigger problems than a bad Brexit

Trigger warning: Thoughts on Brexit and politics more widely, followed by the week’s good reads. T he few innocents who still believed Jeremy Corbyn could be a Bobby Ewing character to wake the country from its bad Brexit dream have had a nightmare week. The Euro-sceptic Labour leader wrote to PM Theresa May setting out a Brexit compromise, and as the FT [search result] puts it: The letter not only shows how the Labour leader is trying to wriggle away from a second referendum, to the frustrati...
Tags: Google, UK, Germany, Marketing, US, Eu, Bbc, Britain, Theresa May, Labour, Nigel Farage, Parliament, Lloyds, Keir Starmer, Halifax, Brexit


German antitrust office limits Facebook’s data-gathering

A lengthy antitrust probe into how Facebook gathers data on users has resulted in Germany’s competition watchdog banning the social network giant from combining data on users across its own suite of social platforms without their consent. The investigation of Facebook data-gathering practices began in March 2016. The decision by Germany’s Federal Cartel Office, , also prohibits Facebook from gathering data on users from third party websites — such as via tracking pixels and social plug-ins —...
Tags: Social, Facebook, Mark Zuckerberg, Europe, UK, Instagram, Privacy, Germany, US, Social Media, Linkedin, Tech, Eu, European Union, Bbc, Snapchat


An Immerman-Szelepcsényi Story

As a grad student in the late 80's I had the opportunity to witness many great and often surprising theorems in computational complexity. Let me tell you about one of them, the Immerman-Szelepcsényi result that nondeterministic space is closed under complement. I wish I had the original emails for this story but instead I'm working from memory and apologies if I get some of the details wrong. I'm expanding from a short version from the early days of this blog. I started my graduate work at UC Be...
Tags: Russia, US, Seo, Mit, Yale, Slovakia, Berkeley, UC Berkeley, Neil, Manuel Blum, Lance Fortnow, MONI, Immerman, Immerman Szelepcsényi, Immerman Szelepcsényi Story, Michael Sipser


Exploring Google's New Carousel Featured Snippet

Posted by TheMozTeamGoogle let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets, and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of its snippets you can win. For your safety, please remain seated and keep your hands, arms, feet, an...
Tags: Google, US, America, Seo, Betsy, TheMozTeam


Present at the 2019 #HigherEd Content Conference: Submit a proposal by Feb 13

Looking for great presentations for the 2019 Higher Ed Content Conference (April 17) Welcoming hundreds of participants from close to 70 different institutions based in the US and Canada in April 2018, the 5th edition of the Higher Ed Content Conference was a big success. This online conference focusing only on content strategy and content processes for higher education will be back this year on April 17, 2019 – and YOU can be part of it and help make it as good as (or even better than) its pr...
Tags: Marketing, US, Marketing Strategy, Canada, Conferences, Content Strategy


In a world of fake news, should we really be allowed to edit our tweets?

Twitter’s Jack Dorsey is thinking about creating a revise button to fix typos – but in the face of screen grabs, this feels futile“What’s the most important thing you want to see Twitter improve or create?” asked Twitter CEO Jack Dorsey in 2016. The top answer? An edit button. Kim Kardashian West (59.5 million followers), in particular, is obsessed with the idea of one and has reportedly petitioned Dorsey via email and face-to-face. Donald Trump would probably also appreciate the function, given...
Tags: Twitter, Technology, US, Social Media, Jack Dorsey, Donald Trump, Dorsey, Kim Kardashian West, Joe Rogan


Facebook ads promising…

The two Facebook ads I posted a couple of days ago have been selling books like gangbusters! And making a profit? Well, let’s not get ahead of ourselves… It’s the best pay-per-click ad response I’ve ever had. My targeting is nothing different from what I’ve done before, just the ads are different. I’m targeting US and UK, to similar authors mostly. Yesterday I sold 18 books, including one reader who bought the whole Last Mayor series in one go – 9 books. Normally I sell 1 or 2 a day. From Feb 1-...
Tags: Facebook, Photography, UK, Writing, Marketing, US


Partech closes US$143mn fund for African tech startups - African Review

Partech closes US$143mn fund for African tech startups   African Review The Partech Africa Fund has achieves a final closing at US$142.75mn, more than double the size of its first closing a year ago at US$70mn.
Tags: US, Seo, Partech, Partech Africa Fund



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