Marketing


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Top Email Marketing Trends to Watch For in 2021

Having survived the rise of Facebook, YouTube, Instagram, TikTok and other social media platforms, email marketing still has huge marketing potential. More than 4.4 billion people worldwide are expected to be using email by 2024. Such a massive user base makes it a powerful platform for businesses to directly reach out to their target audiences....
Tags: Email Marketing, Voice


It Can’t Rain Forever: Finding the Bright Side to IDFA

Apple's coming enforcement of the AppTrackingTransparency (ATT) framework with iOS 14.5 is causing many within the mobile ad-tech ecosystem to sound the alarm bells. After all, once it is live, the individual Identifier for Advertisers (IDFA) will be largely unavailable for most people, meaning that the user-level targeting that has underpinned digital advertising for at...
Tags: Advertising, Voice, Ad Tech, AppTrackingTransparency ATT


JetBlue’s Paisly Cements the End of Traditional Customer Mapping

To challenge third-party aggregators, more airlines across the globe are launching their own online travel agencies, also known as OTAs, to stay competitive as travel rebounds from the pandemic. And evidence shows the pandemic is prompting airlines to revamp and expand their third-party service offerings even further. In the post-Covid-19 economy, diversification will be essential...
Tags: Advertising, Voice, Jetblue, Travel & Transportation


How to Set Up a Successful Hybrid Workforce

Corporate Zoomicide is the career-limiting demand on work-from-home employees when a company really just wants everyone to be back in the office. Over the next 18 months or so, managing the ergonomic and technological changes posed by a split on-premises/off-premises workforce will be difficult and stressful, but adapting your corporate culture to set your hybrid...
Tags: Advertising, Voice, Premium, Think About This


Instagram for Kids Doesn’t Have to Be a Problem

Facebook is building an Instagram for kids. This sounds like the worst idea ever! Right? Wrong. Social media is here to stay. This is the way of our future. We can choose to let these platforms take over and create more avenues to construct irrational levels of perfection and false senses of reality--or we can...
Tags: Facebook, Advertising, Social Media, Voice


A Cautionary Marketer’s Tale: Don’t Ignore Your Pandemic Stressors and Burn Out

I read every article and news story about working mothers during the pandemic and how not to burn out. I was ready to tackle the pandemic--but burnout creeped in like a slow burn. Everything I was doing was falling apart. In the beginning of the pandemic, settling into a work from home situation was exciting...
Tags: Advertising, Voice


Cannes Isn’t Dead—It’s Now Open to the World

Many will be mourning the loss of the week of drinking and debauchery in the sun, thinly disguised as a work necessity, with the news that the Cannes Lions International Festival of Creativity will go fully digital for 2021. No ros? from noon onwards? No speed boat rides to glamorous restaurants? No pretending that we...
Tags: Advertising, Voice, Cannes, Cannes Lions International Festival of Creativity, Industry Events


7 New Super-Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope for the industry to swing back this year. The field, along with the professionals, has evolved based on these events. How will the industry continue to change? What are the skills...
Tags: Advertising, Voice, Life After Lockdown


How the Pandemic Has Changed Creators’ Careers

From a financial perspective, the pandemic has hit the creator class hard. With the usual venues for live performances and exhibitions closed, artists, musicians, singers, actors and creators of every description have been forced to fend for themselves. But something very new, and kind of amazing, has happened over the past year. The result may...
Tags: Advertising, Voice, Premium, Think About This


How to Boost Agency and Tech Performances Using Supply Chain Management

In media, one of today's most in-demand skills is the ability to connect, integrate and synchronize multiple partners, which is truly needed when it comes to agencies and mar-tech and ad-tech providers. The increasing complexity of data, technology and partners has opened the doors of the media industry--once home of creative people and psychologists--to the...
Tags: Advertising, Magazine, Voice, Mar Tech, Boost Agency


The Twitter Boycott Isn’t Effective. We Need More Than ‘Intent’ to Support Women

On April 9, there is a boycott of Twitter. According to Amnesty International, every 30 seconds, a woman is abused on Twitter. That's horrifying, especially when one considers that there is a correlation between online behavior and what people do IRL. This has got to change, and certainly Twitter should step up and do something....
Tags: Advertising, Social Media, Amnesty International, Voice


Why 2021 Could Be a Big Year for Marcoms M&A

Marcoms Mergers & Acquisitions has seen a strong Q1, with transaction volumes up around 10% year-over-year vs. Q1 2020. Most predictions for 2021 centered around the ongoing market disruption and innovation, and Q1 hasn't disappointed. Networks have grabbed the headlines as speculated sellers rather than buyers (like Publicis). Consultancies have been busy, but are largely...
Tags: Advertising, Voice, A. Marcoms Mergers Acquisitions, Publicis Consultancies


Dear Skeptics: Ethical Purchasing Requires Ethical Marketers

Ethical consumerism--the practice of buying products based on how they are made and how harmful they are to the environment or society--is having its moment as people prioritize their connection to people and the planet. Brands that are authentically able to communicate their values and efforts in sustainability are able to capture these customers, creating...
Tags: Advertising, Sustainability, Voice


Why Sneaker Culture Needs to Change for Women

The sneaker community is now considered a culture. A patriarchal culture, much like most civilizations where men hold positions of social, economic and political power. This sneaker consumer is very different from their gender counterparts. Women are the "why" consumer, the transparent consumer and the most judgmental in this space. As such, sneakers have always...
Tags: Advertising, Voice


Clubhouse Monetization Will Come With Growing Pains

2021 has had its fair share of breaking news around social audio platforms and the emergence of this new creator genre. The biggest news so far might have just happened this week as Clubhouse backed up on its commitment to making monetization a priority by rolling out a Phase 1 version called "Clubhouse Payments" that...
Tags: Advertising, Sustainability, Voice, Clubhouse


Why Lil Nas X Is the Best Marketer in the Game

This week, Lil Nas X's new single "Montero (Call Me By Your Name)" debuted at No. 1 on the Billboard Hot 100. It follows the massive success of "Old Town Road," becoming a cultural phenomenon. How does Lil Nas X do it? Well, it isn't just all luck. Lil Nas X is actually a very...
Tags: Advertising, Voice, Old Town Road, Influencers & Creators


MLB Scores a Home Run in Standing Up for What’s Right

The MLB walks out onto the field and steps up to the plate--bringing the brand up to bat, the swing we've all been waiting for to come and hit it out of the park. Its decision to move the All-Star Game out of Atlanta on the heels of new legislation proposed to suppress voters in...
Tags: Advertising, Atlanta, Mlb, Voice, Sports Marketing


We Need More Empathy in Marketing Right Now

In today's digital world, we are constantly bombarded with noise, information and marketing, making it near impossible to remember every message that you scroll past on social media. However, if they do it right, you remember what those brands made you feel. People do not want to be sold to. They want to feel safe....
Tags: Advertising, Voice


New York’s Vaccine Passport Is Here

New York and Florida have both taken official positions regarding vaccine passports. The official NYS Excelsior Pass (a "vaccine passport") is now available for download. On the other hand, the governor of Florida just issued an executive order prohibiting businesses from requiring customers to show vaccine documentation. But this is more than just a tale...
Tags: Florida, New York, Advertising, Voice, Premium, Think About This


5 Ways Marketers Can Approach Sustainability Like a Creative Project

The catalyst for becoming more sustainably minded came around six years ago when I quit fast fashion. Instead, I vowed to buy only from ethical companies. My wallet became my way of voting in favor of brands that put people and the planet before profit. Living a more sustainable lifestyle needs to be both a...
Tags: Advertising, Sustainability, Magazine, Voice, Ways Marketers Can Approach Sustainability Like


What to Do as a Marketer When You’re Triggered

Unfortunately, violence against our POC communities happens more often than not--and mental health struggles because of it. I was triggered by the Boulder, Colo., shooting. My mind immediately regressed back to the Black Lives Matter protests, and my heart began to ache for the AAPI community. However, my personal mental health journey has empowered me...
Tags: Advertising, Voice, Boulder Colo


How Employees Can Check if Company BLM Promises Held True

In response to George Floyd's death nearly one year ago, companies began to make declarations condemning not just the killing of Mr. Floyd, but acknowledging and condemning institutional racism in America. Many of the early statements were powerful and unequivocal, and those that weren't were rightfully criticized as check-the-box exercises, forcing some companies to issue...
Tags: Advertising, America, Voice, Floyd, George Floyd


Volkswagen Needs to Go From April Fools’ Prank to More Sustainable Purpose

With Covid-19 vaccinations rising, many consumers and automotive advertisers are now glancing at the global pandemic in their collective rearview mirrors and looking forward to open roads of possibility. Volkswagen thought its April Fools' prank was destined for electric buzz. Instead, its amped-up communications revealing a new name stalled out with consumers, media and the...
Tags: Advertising, Sustainability, Volkswagen, Voice


Baseball’s Gen Z Hispanic Opportunity: It’s Up to Marketers

As the 2021 MLB season starts, a recent poll conducted by Morning Consult reveals that only 15% of Gen Z respondents named MLB as their favorite professional sports league, compared to 28% for the NBA and 35% for the NFL. In fact, the Sports Business Journal reports that over the past decade, the average audience...
Tags: Advertising, NFL, Nba, Mlb, Voice, Sports Business Journal, Sports Marketing


The David Dobrik Vlog Squad Scandal Reinforces Group Influencer Standards

Recent events, such as the allegations of sexual assault made against a former member of David Dobrik's Vlog Squad, have uncovered new measures that brands should be taking--ones that I predict we'll be seeing a lot more frequently. Unfortunately, an influencer behaving in a negative way is nothing new. However, what the Dobrik case has...
Tags: Advertising, Voice, David Dobrik, Vlog Squad, Dobrik, Influencers & Creators


Why NFTs Are Here to Stay—and Wow Us

WTF is an NFT? While brands, publications, artists, athletes and investors scramble to join the lightning-fast momentum of non-fungible tokens, your connection to NFTs is closer than you think. Whether you understand or not, the truth is that you understand what's at the core of NFTs: community. And that is why NFTs are here to...
Tags: Wtf, Advertising, Voice


I’m Always Disappointed by the Erasure of Black Creators

When I woke up on March 28, I did what I always do at the start of my day: check Twitter. While scrolling through the typical Sunday Funday tweets and marketing advice on my feed, I stumbled on The Tonight Show Starring Jimmy Fallon video clip "Addison Rae Teaches Jimmy 8 TikTok Dances." "No, he...
Tags: Jimmy Fallon, Advertising, Diversity, Voice, Equity and Inclusion, Addison Rae Teaches Jimmy


How to Mine Your Own Ether (ETH)

We're in the middle of a cryptocurrency bubble and a non-fungible token (NFT) craze. For context, the price of a Bitcoin (BTC) is bubbling around $56,000. The price of an Ether (ETH) is just over $1,700. That sounds bubbly, but this column is not about financial advice. I'm going to teach you, step by step,...
Tags: Advertising, Voice, Premium, NFT, Think About This


More Brands Should Follow Domino’s Lead and Hire Data Journalists

When news spread recently that Domino's was looking to hire a data journalist, reaction on Twitter ranged from amused to confused. After all, pepperoni and pivot tables don't seem like a natural fit. But data journalists blend the hard skills of data analysis with the deftness of spotting a compelling story. It's the perfect marriage...
Tags: Media, Advertising, Data, Voice


Slack Attacks or a Marketer’s Dream Come True With Slack Connect?

It's 7 a.m. and here's how my inbox looks: 107 Slack messages, 52 new emails and countless social media notifications. As the social media lead for a b-to-b tech organization, what do I check first? Slack. Slack just announced its continued rollout of Slack Connect, a new feature stating "employees at more than 74,000 organizations...
Tags: Advertising, Voice, Platforms, B-to-B



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