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Advertisers are gearing up for live events again

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Advertisers bet on live events; And Omnicom ups its data pitch.If you got this newsletter forwarded, sign up for your own here. First up: Don't miss our webinar this Thursday on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here. Eli Joshua Ade/HBO Advertisers are banking on live e...
Tags: Advertising, Media, Nordic, Newsletter, Newsletters, Omnicom, Extreme Reach, Live Event, Marketing, FT


YouTube tells brands 'let's get seasonal' in NewFronts pitch

Google's video site is offering deals on a quarterly basis for advertisers looking for flexibility.


YouTube Expands Select Sponsorship Program Ahead of NewFronts

YouTube is growing its sponsorship program, YouTube Select, ahead of what is expected to be a busy NewFronts season. The expanded YouTube Select advertising line-up will now include a quarterly slate of sponsorship options tied to events like Mother's Day in May and Black Music Month and Women's History Month in June, as well as...
Tags: NewFronts, Streaming & OTT


YouTube says it has demonetized James Charles' channel temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles' channel has been demonetized, YouTube confirmed. YouTube told Insider Charles had been "temporarily removed" from the Partner Program. The move came in the wake of more than 15 sexual-misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting the makeup YouTuber James Charles' ability to make money from the pl...
Tags: Tech Insider, Life, News, Creators, Media, Advertising, James Charles, Sexting, Sexual Harassment Allegations, YouTubers, YouTube, Digital Culture


YouTube has demonetized James Charles temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles has been demonetized, YouTube confirmed. YouTube told Insider that Charles has been "temporarily removed" from the Partner Program. The move follows more than 15 sexual misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting makeup YouTuber James Charles' ability to make money from the platform. In a statement t...
Tags: Tech Insider, Life, News, Creators, Media, Advertising, James Charles, Sexting, Sexual Harassment Allegations, YouTubers, YouTube, Digital Culture


A former far-right extremist says leaving was like "escaping a cult"

Caolan Robertson knew he was gay from a young age, growing up in Ireland and northern England. However, it was when he moved to London that he began to experience another level of homophobia, according to the New York Times. — Read the rest
Tags: Post, England, London, News, Youtube, Social Media, Ireland, Extremism, New York Times Read, Tommy Robinson, Radicalization, Pulse nightclub shooting, Caolan Robertson, Christchurch shooting, Far-right Extremists, Bylinetv


Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency burnout.Netflix cancellations.Top social brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Advertising professionals say the pandemic has led to increased workloads that are c...
Tags: Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netflix, New York Times, Burnout, Publicis, WPP, London England, Shein, Newsletters


Mike Lindell's social-media site Frank was supposed to launch for VIP access on Thursday night. It still hasn't.

Mike Lindell. Stephen Maturen/Getty Images The VIP launch date for Mike Lindell's social-media site Frank has been pushed back to Sunday. Unhappy fans turned to Telegram to complain about the lack of communication. Lindell, a staunch Trump ally, says the site would celebrate free speech but ban swearing. See more stories on Insider's business page. Fans trying to access MyPillow CEO Mike Lindell's social-media platform Frank for its VIP launch Thursday night have been left disa...
Tags: Youtube, Trends, Social Media, Tech, Retail, Donald Trump, Trump, Frank, Lindell, Newsweek, YouTube Twitter, Tech Insider, Mike Lindell, MyPillow, Zachary Petrizzo, Grace Dean


A new platform is helping influencers create their own product lines

Ronak Trivedi. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:A new startup is helping influencers create and sell productsThe exact media kit a TikTok influencer house uses to land brand dealsHow TikTok is shaping beauty and skincare brand trendsA look inside the influencer council of fintech giant KlarnaAnd more includ...
Tags: Media, Instagram, Youtube, Advertising, US, Newsletter, Trends, House, Sydney, Andreessen Horowitz, Charles, Puma, Asa, Baker, Klarna, Youtuber


Ex-Navy SEAL and ultramarathoner David Goggins is the toughest man on the planet. His latest challenge: persuading the world to suffer on purpose.

Brandon Rogers/US Navy; @davidgoggins/Twitter; Marianne Ayala/Insider Everywhere Devin Featherstone goes, David Goggins follows. It starts in the morning when Featherstone opens his eyes and catches Goggins' thousand-yard stare from the book jacket of "Can't Hurt Me," Goggins' memoir, on his nightstand.Throughout the day, Featherstone, 36, a firefighter and an avid runner in Calgary, Alberta, ingests YouTube videos and podcast clips of the former Navy SEAL and ultramarathone...
Tags: Motivation, Utah, Leadership, Instagram, Maryland, Microsoft, Navy, Youtube, New York City, Trends, Strategy, Social Media, Tony Robbins, Cisco, Hawaii, New York Times


Ex-Navy SEAL and ultramarathoner David Goggins is the toughest man on the planet. His latest challenge: convincing the world to suffer on purpose.

Brandon Rogers/US Navy; @davidgoggins/Twitter; Marianne Ayala/Insider Everywhere Devin Featherstone goes, David Goggins follows. It starts in the morning when Featherstone opens his eyes and catches Goggins' thousand-yard stare from the book jacket of "Can't Hurt Me," Goggins' memoir, on his nightstand.Throughout the day, Featherstone, 36, a firefighter and an avid runner in Calgary, Alberta, ingests YouTube videos and podcast clips of the former Navy SEAL and ultramarathone...
Tags: Motivation, Utah, Leadership, Instagram, Maryland, Microsoft, Navy, Youtube, New York City, Trends, Strategy, Social Media, Tony Robbins, Cisco, Hawaii, New York Times


Mike Lindell has launched VIP access to his social-media site Frank, which he says will bar swearing, porn, and death threats

MyPillow CEO Mike Lindell. Stephen Maturen/Getty Images Mike Lindell's platform Frank is set to go live on Monday but VIPs can get access from Thursday. Lindell said he'd spent millions of dollars on the site's security, including its own servers. He described the site as a cross between YouTube and Twitter - but some content will be off-limits. See more stories on Insider's business page. You can now sign up for VIP access to Frank, the social-media site being launched by ...
Tags: Apple, Google, Amazon, Youtube, Trends, Social Media, Retail, Donald Trump, Trump, Frank, Lindell, Newsweek, YouTube Twitter, Tech Insider, Mike Lindell, MyPillow


Ex-Navy SEAL and ultramarathoner David Goggins is the toughest man on the planet. He wants you to love suffering as much as he does.

Brandon Rogers/US Navy; @davidgoggins/Twitter; Marianne Ayala/Insider Everywhere Devin Featherstone goes, David Goggins follows. It starts in the morning when Featherstone opens his eyes and catches Goggins' thousand-yard stare from the book jacket of "Can't Hurt Me," Goggins' memoir, on his nightstand.Throughout the day, Featherstone, 36, a firefighter and an avid runner in Calgary, Alberta, ingests YouTube videos and podcast clips of the former Navy SEAL and ultramarathone...
Tags: Motivation, Utah, Leadership, Instagram, Maryland, Microsoft, Navy, Youtube, New York City, Trends, Strategy, Social Media, Tony Robbins, Cisco, Hawaii, New York Times


MyPillow CEO Mike Lindell's social-media site Frank is now set to launch on April 20

MyPillow CEO Mike Lindell Stephen Maturen/Getty Images Frank, the social-media site developed by MyPillow CEO Mike Lindell, is set to launch next week. The site, which has the tagline "the voice of free speech," is currently a static webpage. Lindell said that he'd use the site to share evidence of his thoroughly-debunked voter-fraud theory. See more stories on Insider's business page. MyPillow CEO Mike Lindell has said that his social-media site Frank is launching on April 20 afte...
Tags: Politics, News, Youtube, America, Trends, Social Media, Retail, Trump, Frank, Lindell, Eric Metaxas, Tech Insider, Mike Lindell, Metaxas, MyPillow, Constitutional Republic


The Most Widely Used Social Media Platforms in the U.S.

Source: Statista While it may be true that Facebook dominates the social media landscape, with 2.6 billion daily users between Instagram, WhatsApp, Messenger and its namesake social network, the title of most widely used social media platform in the United States goes to a Silicon Valley rival. According to a new Pew Research Center survey on social media use in 2021, Google-owned YouTube has the largest reach among U.S. adults. According to the survey conducted between January 25 and Febr...
Tags: Google, Facebook, Instagram, Youtube, Social Media, Infographic, Radio, United States, Reddit, Silicon Valley, Pew Research Center, Social Media Platforms, Statista, Twitter Twitter, Real Estate News, Instagram WhatsApp Messenger


Video for Business: Why It’s Important and How to Use Video to Grow Your Brand

Are you a content creator, business owner, or professional marketer seeking to grow your brand? Video marketing is one of the most powerful ways of growing your brand and increasing business. Not only is a powerful format in delivering content, more and more people are watching video online. Not only does it create more exposure to your brand, but it also creates an atmosphere of relatability and lets you be in charge of telling your story and educating your potential customers.  For some ...
Tags: Movies, Youtube, Marketing, Dslr, Powtoon, Video SEO, Real People on Camera


Why a YouTube creator has focused on email as a way to connect directly with her fans

Erika Kullberg YouTuber Erika Kullberg believes creating an email list is an important business tool for creators. Email is one way for influencers to communicate directly with their fans off social media. This tool offers a more direct way for influencers to promote something, and earn money. See more stories on Insider's business page. Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.Having access t...
Tags: Media, Youtube, Advertising, Trends, Influencers, Tech Insider, Amanda Perelli, Erika Kullberg, Kullberg, Erika Kullberg YouTuber Erika Kullberg


Companies are staying silent amid beauty guru James Charles' sexting scandal

James Charles Stefanie Keenan/WireImage/Getty Images In a recent YouTube video, James Charles admitted to sexting with boys who now say they're minors. Most brands working with or adjacent to Charles have ignored Insider's requests for comment. YouTube did not respond to an inquiry, but announced that Charles would not host the second season of Instant Influencer. See more stories on Insider's business page. In the five years since James Charles began posting regularly on YouT...
Tags: Media, Entertainment, Youtube, Advertising, Trends, Brands, Lgbtq, Charles, Kylie Jenner, Chipotle, Sephora, Laura, Lilly, Ulta, The Trevor Project, Digital Culture


App Annie: TikTok Led Worldwide App Downloads in Q1 2021

Mobile analytics company App Annie released its latest report analyzing the use of mobile applications in the first quarter of 2021. According to App Annie, TikTok was the most downloaded mobile app worldwide in Q1 2021, followed by Facebook, Instagram, Telegram and WhatsApp. By consumer spending, YouTube was the top app in Q1, followed by...
Tags: Youtube, Advertising, App Annie, Platforms, Social Pro Daily, App Annie TikTok, Facebook Instagram Telegram


How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:How ad agencies are returning to offices.The Trade Desk and Publicis.Porter Novelli's turnaround.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Toby Melville/Reuters Here's how ma...
Tags: Apple, Google, Verizon, Facebook, Media, Youtube, Advertising, US, Newsletter, Trends, Sony, Andreessen Horowitz, Instacart, Publicis, Ad Tech, WPP


Pew Research Center: 72% of Americans Use Social Media, Consistent Over Past 5 Years

A recent survey by Pew Research Center found that 72% of the 1,502 U.S. adults who participated via telephone said they ever use any social media site, with that level remaining fairly consistent over the past five years. Pew said YouTube and Facebook continued to dominate, with 81% and 69% of respondents, respectively, saying they...
Tags: Facebook, Youtube, Advertising, Pew, Pew Research Center, Platforms, Social Pro Daily


James Charles' underage sexting scandal lands makeup brand Morphe in hot water

Influencer James Charles recently addressed allegations that he was having inappropriate conversations with minors on Snapchat. Presley Ann / Getty Images James Charles recently addressed accusations that he had flirtatious conversations with minors on Snapchat. He apologized for being 'reckless' and said he was unaware that they were underage when the interactions began. Makeup brand Morphe is being criticized for not speaking out against Charles and continuing to promote his prod...
Tags: News, Makeup, Media, Entertainment, Youtube, Life, Advertising, US, Trends, Star, Beauty, Charles, Nickelodeon, Influencers, Dawson, Digital Culture


3 creators and a lawyer share how social media bans work, and the best way to safeguard your account

Accidentally playing copyrighted music in the background of your video can put your account at risk. Getty/Ivan Pantic When influencers or creators are banned for known or unknown reasons, it can impact their income. Three creators and a lawyer shared their experiences with social media bans. They advised avoiding using third-party content and being cautious while livestreaming. See more stories on Insider's business page. Getting banned on social media isn't just a nuisance for i...
Tags: Media, Instagram, Youtube, Los Angeles, Trends, Social Media, Creators, Metallica, Twitch, Nordic, Influencers, Blanco, Napster, Lauritsen, Tiktok, BI-freelancer


How Leslie Jordan made it big: ‘If you want to get sober, try 27 days in county jail’

After starring in Will & Grace and American Horror Story, his life took a twist in lockdown and he became an Instagram superstar at 65. He discusses fame, fun and sharing a cell with Robert Downey JrFor a man of such diminutive stature – 4ft 11in in shoes – Leslie Jordan loves a tall tale. A cursory question at the start of our interview about where he is calling from, for example, results in this glorious flight of fancy: “I got on a bus in 1982, from the hills of Tennessee. I had $1,200 sewn i...
Tags: Television, Instagram, Celebrity, Film, Rihanna, Youtube, La, Social Media, US news, Karen, Culture, Digital Media, Television & radio, Tennessee, Jordan, Lily Allen


Burger King's CMO resigns

Hi and welcome to Insider Advertising for April 2. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Burger King's CMO resigns.Spotify's aggressive podcast ambitions.Harry's new funding.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Burger King Burger King's top markete...
Tags: Spotify, Media, Podcasts, Youtube, Advertising, Newsletter, Trends, CMO, Unilever, Harry, Burger King, DC Entertainment, Harry's, Restaurant Brands International, Pepsi, Newsletters


LinkedIn eyes influencers and audio with new features

Photo by Lorenzo Di Cola/NurPhoto via Getty Images Hi, welcome back to Insider's influencer industry newsletter: Insider Influencers.This is Amanda Perelli, and I'm part of our team that reports on the business of influencers, creators, and social-media platforms.In this newsletter, you'll find a weekly look at what's new in the influencer industry at large.Every Thursday, I'll take you inside the creator economy, highlighting the top news of the week, chatting with the...
Tags: Media, Instagram, Jimmy Fallon, Youtube, Advertising, Newsletter, Trends, Harvard University, Sydney, Influencers, Dan, Prudential Center, Newark New Jersey, Choy, Tech Insider, Bunim Murray


'It smelled like pain and regret': inside the world of competitive hot chilli eaters

The pandemic has driven chilliheads online, where some have built impressive followings for their hot sauce reviews and daring feats of strengthBehind his calm, methodical approach to every hot chilli eating and super spicy food challenge, Dustin “Atomik Menace” Johnson is enduring a kind of physical pain and mental anguish beyond what most will ever experience in a lifetime.In one of his most-watched YouTube livestreams, the 31-year-old Las Vegas resident downs 122 super-spicy Carolina Reapers,...
Tags: Food, Technology, Instagram, Youtube, Social Media, Las Vegas, Johnson, Dustin, Tiktok


YouTube bans staged animal rescue videos

Hi and welcome to Insider Advertising for March 29. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Vice Media layoffs.NBCU mulls a subscription-based video service.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. YouTube says it removed videos or stopped running ads on some of these vide...
Tags: Google, Media, Youtube, Advertising, Newsletter, Trends, Digital Media, Nbcuniversal, Vice Media, Sundar Pichai, Nbcu, John Cena, Vin Diesel, Athletic, Newsletters, New York Times ABC


Trump is banned, but can a revamp save Twitter from itself?

With the ex-president gone, the site is launching a flurry of new features – yet its reputation for abuse may endureIn January, Twitter committed what was at first glance a massive act of self-sabotage: it gave its star attraction, Donald Trump, a lifetime ban. This brought to an end a five-year faustian relationship between the two; some observers wondered if the platform would wither without him, yet, to many, Trump was Twitter’s problem writ large.If YouTube has creators and Instagram has inf...
Tags: Twitter, Technology, Instagram, Internet, Youtube, Social Media, Jack Dorsey, Donald Trump, Trump


YouTube is temporarily demonetizing David Dobrik's channels following a rape allegation against his former Vlog Squad cohort Dom Durte

David Dobrik speaks onstage during Nickelodeon's Kids' Choice Awards on March 13, 2021. Rich Fury/KCA2021/Getty Images for Nickelodeon YouTube is temporarily blocking David Dobrik and Durte Dom from making money off ads. The company said it demonetized the channels following a rape allegation against Durte Dom. Insider first reported the allegation brought by a woman featured in a 2018 vlog. See more stories on Insider's business page. YouTube has temporarily blocked David Dobr...
Tags: News, Media, Entertainment, Sexual Assault, Youtube, Advertising, Trends, Creators, Nickelodeon, Ea Sports, Lamborghini, Tech Insider, Jason Nash, Kat Tenbarge, Dispo, David Dobrik



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