Ultimate Kronos Group: Work of Art

Tags: Advertising

Inca Kola: The table is set, join us

Tags: Advertising, Inca Kola

Give Mom the Gift of Great Skin: Elemis’ Pro-Collagen Rose Hydro-Mist + Gorgeous Candle!

Mom Deserves a GREAT Gift for Mother’s Day! Turn to Elemis Skincare for some Fabulous Gifts!    Give Mom a Rosy Glow thanks to the Elemis  Rose-Infused Serum-in-Mist Create a rosy glow at home and on-the-go with the NEW Rose, Amber, and Oud Candle. This Limited Edition Duo will make Mom Smile!       […] The post Give Mom the Gift of Great Skin: Elemis’ Pro-Collagen Rose Hydro-Mist + Gorgeous Candle! first appeared on
Tags: Seo, Elemis, LA Story, Elemis Skincare, Collagen Rose Hydro

How Belief Transforms Products Into Brands

Santa Claus. Father Christmas. St Nicholas. Whatever you call him he is a symbol of Christmas for everyone, regardless of age. But for children he represents so much of the joy, vitality and energy of Christmas – because they believe. When we consider brand there are two key areas; the ‘things’ and the ‘concepts’. The things are the elements we can experience directly through our senses. In the case of Santa and Christmas some of these are the red suit, the red face, the white beard, the rein...
Tags: Brand Management

customer experience friction

Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.   This is driven by a number of factors, but friction in customer experience plays a big role.  One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated. That friction happens sometimes by design and good reasons — such as legitimate efforts to deter bots.  But I think we have to continually evaluate whether ...
Tags: Google, Uncategorized, Branding, Ann Handley, Statista, Josh Dzieza, Cart Corporate Blog Sponsored Post

The difference between differentiation and me-too blah-blah

Need some branding advice? [Author: [email protected] (Matthew Stibbe)]
Tags: Marketing, Branding, Brand recognition, Matthew Stibbe

5 Tips for Perfecting Your Business Strategy on Pinterest

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. While these announcements are exciting, it’ll still be a few months until you can leverage the new dashboard and other u...
Tags: Google, Pinterest, Seo, Pinterest Marketing, Ignite Social Media, Product Pins, U S Pinterest, Optimize for Mobile Pinterest, Pinterest Certified

Société de l’assurance automobile du Québec: Rapper, Nails

The NBA's return-to-work plan

Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The NBA's return-to-work plan.ABC News' new president Kim Godwin.TikTok micro and nano influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Russell Westbrook #4 of the Washingto...
Tags: Media, Instagram, Cbs News, Advertising, Disney, Denver Nuggets, Newsletter, Trends, Digital Media, Nba, Abc News, Influencer Marketing, Russell Westbrook, Washington Wizards, Claire, Newsletters

Save the Children: Hide-and-seek

Hide-and-seek is not always a game. In Norway, 1 in 5 children have experienced violence at home, but half of them never talk about it.
Tags: Advertising, Norway

Heinz: Made With Heinz

When it comes to ketchup, it has to be Heinz. That’s the thinking that inspired Heinz’s stunning visuals in its new print and digital campaign. This campaign is the latest in a series of creative work that has explored Heinz’s category leadership. Famous for its slow pouring ketchup, which has come to life as an all-red ketchup puzzle, and recently, as the world’s slowest loading website, Heinz continues to tout its ic...
Tags: Advertising, Heinz

Puma: Ney's Thrift Store

Ney's thrift store is a store created by Puma to sell clothes from the former Neymar's sponsor.

Mark Zuckerberg is being pressured to abandon plans for an Instagram for children. Advocacy groups worry about endless scrolling and body-image shaming.

happydancing/Shutterstock happydancing/Shutterstock Dozens of advocacy groups urged Facebook to drop plans for an Instagram for kids under 13. They said the platform isn't a solution to preventing children from using Instagram. Facebook has said it would be a parent-controlled experience allowing kids to keep up with friends. See more stories on Insider's business page. Children's advocacy groups are begging Facebook chief Mark Zuckerberg to abandon plans for an Instagram for c...
Tags: Facebook, Mark Zuckerberg, News, Instagram, US, Trends, Social Media, Youtube Kids, Zuckerberg, Insider, Google Facebook, Instagram Facebook, Pavni Diwanji, Tech Insider, Natasha Dailey

Pony Malta: Timeless Bullying

"A lot of people consider bullying to be the new trend. But unfortunately, bullying has been happening across school’s halls, classrooms, and sport spaces for a very long time. our new print campaign "Timeless Bullying". has an important message for both parents and teenagers: Bullying shouldn't be timeless. tape_2.jpg   ...
Tags: Advertising, Malta

How a 23-year-old, 6-figure-earning marketing entrepreneur spends her day

Sherane Chen Sherane Chen Sherane Chen started off as a waitress but now owns a six-figure marketing firm. She specializes in restaurant marketing. To Insider, she breaks down a typical day. See more stories on Insider's business page. At 16, Sherane Chen started her first job at Steak-n-Shake as a waitress. By the age of 21, she'd launched a business specializing in restaurant marketing. Today it earns six figures. She got here by gaining restaurant industry experience, studying...
Tags: Facebook, Small Business, Marketing, Trends, Pr, Jacksonville, Mediterranean, Nordic, Voc, Brown, Mayo, Chen, Zig Ziglar, WOC, Roach, University of North Florida

Popl tops $2.7M in sales for its technology that replaces business cards

If you’re spent any time on TikTok lately, then you’ve probably seen a number of Popl’s ads. The startup has been successfully leveraging social media to get its modern-day business card alternative in front a wider audience. Packaged as either a phone sticker, keychain or wristband, Popl uses NFC technology to make sharing contact information as easy as using Apple Pay. To date, Popl has sold somewhere over 700,000 units and has generated $2.7 million in sales for its digital business card tech...
Tags: Startups, TC, Gadgets, Facebook, Apps, Y Combinator, Instagram, Social Media, Linkedin, Tech, Software, Nfc, Salesforce, Social Network, HubSpot, Ucla

Trebor: 100 Years Strong

Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way that celebrates its longevity but also resonates with a new, younger audience. ELVIS and Tr...
Tags: Advertising, Mondelez International, Facebook YouTube, Trebor, Trebor Extra Strong Mints

SURPRISE: Jaleel White to sell a Purple Urkel cannabis strain

When you are behind the formerly orange John Boehner in fronting a cannabis line you may need some pretty awesome marketing. Enter the Urkle. CNN: White, known for playing Steve Urkel on the 1990s sitcom "Family Matters," is partnering with 710 Labs on his new line, itsPurpl. — Read the rest
Tags: Video, Jaleel White, Marijuana, Marketing

Jeju Tourism Organization: Slow Road

a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide u...

How to Start a Gaming Blog in 2021

Being a freelance writer means becoming an “expert” in a wide range of topics. Sometimes, you may find yourself writing about things that don’t necessarily interest you. For many, starting a blog about something that is exciting and relevant to their personal interests is a welcome reprieve. Doing this can help to keep your love of writing alive, to further examine a topic that you enjoy, and maybe even make some money.  A gaming blog might be just the right place to start. Video games have n...
Tags: Advertising, Nintendo, Sega

BARE NAKED LADIES + Sessions Release New Single + Get the Scoop on a Streaming Concert!

Tags: Seo, LA Story

Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. PEA offers an effective attribution model for companies impacted by Apple’s removal of its […] The post Swaarm Launches Privacy Enabled Attribution in Respon...
Tags: Ad & Media Strategies, Ad Products, Ad Targeting, Digital Intelligence, Digital Marketing, Online Advertising Challenges, Press Releases, User Privacy, Affiliate Marketing, Marketing Attribution, Pea Chain, Privacy Enabled Attribution, Swaarm

Are You Guilty of This Financial (and Lifestyle) No-No?

The other day, one of my good friends was telling me about his money situation. To put it simply, he was waiting on his next paycheck to be able to pay for his son’s baseball pictures. I felt kind of bad for him, and my initial reaction was to start dishing out financial advice. You know: Tell him how he can stop living paycheck to paycheck, and that kind of thing. But I bit my tongue. My friend wasn’t looking for my sympathy or my advice. In fact, he’s one of the most frugal people I know. He ...
Tags: Marketing, Lifestyle, Better Yourself, Money Stories

Bradesco: New BIA Responses Against Harassment

In 2020, BIA received around 95 thousand messages of offenses and sexual harassment. Although she is not a real woman, the number reveals a reality that women face. In the campaign, developed by Publicis Brazil, the interactions are represented by means voice-overs and projections on walls. Then, the film shows the change in tone of the BIA's responses, taking a strong stand against harassment. Previously, when the bank's artificial intelligence received some of those attacks,...
Tags: Advertising, Unesco, Bia, Publicis Brazil

Chrissy Teigen is back on Twitter, proving how difficult it is to quit the platform

Chrissy Teigen. Nathan Congleton/NBC/NBCU Photo Bank via Getty Images Chrissy Teigen rejoined Twitter on Friday after a three-week hiatus. She's among several celebrities and moguls who have publicly quit and returned to the platform. Research shows that these apps become addicting because they create feelings of "social well-being." See more stories on Insider's business page. Chrissy Teigen has logged back on. The model, TV personality, and cookbook author tweeted on Friday that...
Tags: Google, Twitter, Senate, Trends, Social Media, Analysis, Kanye West, Harvard, John, Ashton Kutcher, Chrissy Teigen, Jack Dorsey, Donald Trump, Alec Baldwin, Dorsey, Lizzo

Irish ETFs: post-Brexit CDI switch

K now the difference between a CDI, CREST, and a SNAFU? Ever paid much attention to how your investment platform settles your buys and sells? Or are you a fan of keeping investing simple, and hence you sensibly avoid all that wonky jargon? Good for you – but occasionally investing will throw you a curve ball. I spy a CDI Monevator reader Jamie wrote to ask us if he’s liable for additional charges on Irish domiciled ETFs, post-Brexit. The question arose because of an email Jamie received from...
Tags: Investing, Passive investing, Brexit, ETFs, Exchange Traded Funds

Silk: Silk: Milk of the Land

Beats by Dre: You Love Me

We wanted to be both beautiful in our visuals and prose while being as direct as possible, to make people look inside themselves after watching the piece. We felt that building our work around a direct question, “You love Black culture, but do you love me?”, allowed us to quickly delineate who ...

GOP donors and lawmakers reportedly discussed how to tackle big tech during an RNC event at Donald Trump's Mar-a-Lago resort

The event took place at Donald Trump's Mar-a-Lago resort in Florida. Getty Key GOP players discussed the future of big tech and social media at the RNC donors' summit, CNBC reported. Wisconsin Sen. Ron Johnson told the publication he spoke to attendees about bias in social media. Republicans and social media sites are at loggerheads over blockings and content moderation. See more stories on Insider's business page. Key Republican figures spent some of the weekend mulling plans ...
Tags: Amazon, Facebook, Florida, Politics, Senate, America, Trends, Social Media, Gop, Wisconsin, Marco Rubio, Mitch McConnell, Republican Party, Republican, Usa Today, Donald Trump

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