Music


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Importance Of Putting Out A Single First, Even In 2019

In this piece, Chris Robley explains why it's essential for new artists getting their start in the industry to release a standalone single before diving headfirst into dropping a full album or event EP. _____________________ By Chris Robley of CD Baby from the DIY Musician  blog If you’ve never released music before, you have to start with a single song. Artists at the major label level usually put out a single first, unless they’re dropping one of those “secret” over...
Tags: Spotify, Music, Pandora, Maine, Guest Post, LA Times, Chris Robley, Pandora Spotify, Pandora AMP, Spotify Start


What Do People Listen To While Driving?

The confines of a car have long been a favorite spot for enjoying music, helped by the rise of streaming and the enduring popularity of radio. Here we look into what it is that car goers listen to and why. _______________________________ Guest post by Giles Kirkland Many people feel that music sounds better when they are on the road car travel gives us an excellent opportunity to catch up with the latest sounds and enjoy a spot of musical nostalgia whilst taking in the sights. ...
Tags: Spotify, Music, Ed Sheeran, Guest Post, Justin Bieber, Britney Spears, Psy, Giles Kirkland


How To Take Advantage Of Memes, Memes, Memes, Memes...

As the realities of content and distribution continue to transform in the contemporary media economy, many artists and distributors have been forced to rethink their marketing strategy entirely. Here we look at memes have and could potentially be tapped as an effective marketing platform. ________________________ Guest post by Fred Jacobs of Jacobs Media As content and distribution rules shift in the new media ecosphere, brands – whether they're radio, TV, streaming, personalities, a...
Tags: Apple, Facebook, Music, Taylor Swift, NFL, Chicago, Netflix, Guest Post, Sandra Bullock, North America, Wrigley, Richard Dawkins, Hyde Park, Music Business, Brian May, Variety


How To Geo-Target Your Mailchimp Emails Automatically

Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates. ____________________________ Guest post by Chris Robley of DIY Musician You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If ...
Tags: Music, Diy, Email, Marketing, Music Industry, Guest Post, Indie, Musicians, Mailchimp, Music Business, Musician, Chris Robley, D.I.Y, Diy Musicians


Best Of The 2018 Best Of Lists [Glenn Peoples]

In this meta-curated piece, Glenn Peoples selects from the top "Best Of" lists which began rolling out after Thanksgiving to bring us some of the highlights from other writers' top 2018 music highlights. ___________________________ Guest post by Glenn Peoples from Medium They highlighted the best music of the year. I’m highlighting the best highlights of the year in music. I’ll keep the introduction brief. Here is a list of the best of the year-end “best of” lists...
Tags: Music, Kacey Musgraves, Atlantic, Guest Post, New York Times, Nyt, Nashville, John Coltrane, Npr, Drake, Jupiter, Rolling Stone, Mariah Carey, Elvis, Liz Phair, Forbes


SiriusXM Subs Grow, But Could Autonomous Cars End That?

Recent news that Sirius XM has gained around 1.3 million subscribers, along with the reality that almost every new car manufactured has it as a built-in option all seems like good news for the satellite radio company, at least for now, but what happens when autonomous cars begin to encroach on their market?   __________________________________ Guest post by Bobby Owsinski of Music 3.0 With news that SiriusXM added around 1.3 million new subscribers last year, things are looking up f...
Tags: Lyft, Music, Pandora, Guest Post, Sirius Xm, Sirius, Bobby Owsinski


SiriusXM Subscribers Growing, But What About Autonomous Cars?

Recent news that Sirius XM has gained around 1.3 million subscribers, along with the reality that almost every new car manufactured has it as a built-in option all seems like good news for the satellite radio company, at least for now, but what happens when autonomous cars begin to encroach on their market?   __________________________________ Guest post by Bobby Owsinski of Music 3.0 With news that SiriusXM added around 1.3 million new subscribers last year, things are looking up f...
Tags: Lyft, Music, Pandora, Guest Post, Sirius Xm, Sirius, Bobby Owsinski


19 Marketing Predictions From Music Industry Experts

In this piece nineteen different experts in fields ranging from musician to author to podcast host, weigh in with their marketing predications for the music industry in 2019, and what artists can do to prepare for the year. ________________________________ Guest post from Ariel Hyatt Cyber PR Featuring Ari’s Take, DIY Musician, In The Key Of Success, Headcount, and The Rock/Star Advocate. Here we are back at 2018.  I suspect you may be making some resolutions and plans for this...
Tags: Facebook, Spotify, Music, Instagram, Atlantic, Guest Post, Facebook Live, Emily White, Google Facebook, Chris Robley, Facebook Twitter Instagram, Ari, Rick Barker, Andy Bernstein, Social Media Ads, Cherie Hu


5 Collaborative Opportunities Most Musicians Are Missing

With a brand new year comes a whole host of new opportunities for collaborating with your industry peers. Here we look at five such collaborative options you won't want to miss out on. ______________________________ Guest post by Angela Mastrogiacomo for the TuneCore Blog When it comes to career growth, I’m a firm believer in two things: community and collaboration. In each instance, you’re arming yourself with a support system that not only gives you insight into creative ideas, ...
Tags: Facebook, Music, Guest Post, Naca, APCA, American Authors, Angela Mastrogiacomo, Indepreneur Indies, Music Launch Co


How Jay-Z, Dr. Dre Focus Group Their Releases

Both hugely accomplished music and entertainment moguls, Jay-Z and Dr. Dre's success has been propelled by their ability to understand music as a business, and effectively market it to their fans thanks, in part, to focus groups. ________________________ Guest post by Martin Connor of Soundfly's Flypaper So much of why these two rappers have found so much success can be boiled down to their undeniable understanding that the music business is… wait for it: a business. For years, Ja...
Tags: Facebook, Music, Jay Z, Samsung, Kanye West, Mtv, Guest Post, New York Times, Eminem, Timbaland, Jay, Brooklyn Nets, 50 Cent, Kanye, Snoop Dogg, Mike Dean


Is Podcasting's Bubble About To Burst Or Just Catching Its Breath?

Following its explosion in popularity, podcasting has established itself as a lead player in the audio renaissance. But can this platform continue to keep growing? Low barriers to entry have led to a crowded content field, leaving some in the industry concerned about its future. ______________________________ Guest post by Fred Jacobs of Jacobs Media Now don't get me wrong. I'm a dyed-in-the-wool believer that podcasting is a “thing,” is a platform that is steadily growing, is an ...
Tags: Music, Ces, Guest Post, Jesus, Matthew, Orlando, Music Business, Daniel, Luke, Fred Jacobs, Jacobs Media, D.I.Y, Daniel J Lewis, Publishing & Songwriting, Podcast Movement, Seth Resler


Fans Want To Understand An Artist's Creative Process

What we consume as the final product of an artist's creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the artist behind it. ______________________________ Guest post from Haulix Daily Recently, I came above the image at the top of this post online. The description read, “No one ever sees the process.”...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians


Why I Ditched Music Streaming Services (For Now) And Bought A 1-800 Number

Here one innovative music biz self-starter explains how successfully he eschewed traditional streaming service in favor of an incredibly old-school marketing tactic using, drum roll, the telephone. __________________________ Guest post from The One 800s A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number? Or you’re not wondering about this at all. In which case, you’re not going to read this.  Nevertheless, for the curious, I thought I’d ex...
Tags: Facebook, Spotify, Music, Usa, Los Angeles, Washington Dc, Guest Post, Npr, Southwest, Quincy Jones, Derek Sivers, Tycho, Josh, Napster, Spotify He, Pharrell Williams ' Happy


Music Health Alliance Saved Music Community $40M In Health Care Costs

In a recent announcement, the Nashville, TN non-profit Music Health Alliance revealed that they have successfully saved the music community more than $40 million in healthcare costs during the course of the past six years, helping over 9,700 clients. __________________________ Nashville-based non-profit Music Health Alliance revealed that over the past six years, they’ve helped more than 9,700 music industry clients across the U.S. receive free health care advocacy and support, resulti...
Tags: Music, Guest Post, Nashville, Music Business, Nashville TN, MHA, D.I.Y, Startups & Funding, Music Health Alliance Saved Music Community, Music Health Alliance, St Thomas Health, Ben Eyestone Fund


David Bowie Blows Minds With Augmented Reality

In this piece, David Deal explores how new tech innovation in the form of the app David Bowie Is has allowed the legendary performer to once again grace our homes in the form of augmented reality. _____________________________ Guest post by David Deal of Superhypeblog David Bowie visited my home on his birthday this week. He sang “Life on Mars” in my dining room. He performed a mime on my front porch. He showed me the handwritten lyrics to “Ashes to Ashes” while I was sitting ...
Tags: Music, Berlin, App, Bbc, Chicago, Guest Post, David Bowie, Vr, Ar, Gary Oldman, Music Business, Music Tech, Apps & Mobile, Bowie, Diamond Dogs, Thin White Duke


Event Marketing Will Change In 2019: Here's How

As 2019 gets underway, the public's appetite for live events shows no signs of waning. While this is great news for your next show or festival, a thriving live economy means it's more important than ever to make your event stand out. Here we look at some key strategies that will help you come out on top. _____________________________ Guest post by Rachel Grate of Eventbrite As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. T...
Tags: Google, Facebook, Music, Instagram, Canada, United States, Guest Post, Rachel Grate of Eventbrite


New Type Of Ad Coming From Spotify

While nobody loves commercials, they're an essential part of how Spotify's free tier operates. The streaming service will trying something new, however, by allowing outside advertisers to "sponsor" the incredibly popular user-specific "Discover Weekly" playlists. ___________________________ Guest post by Bobby Owsinski of Music 3.0 We all hate commercials of any type, but they’re a necessary evil when you’re consuming media content for free, especially the free tiers of streaming se...
Tags: Spotify, Music, Microsoft, Guest Post, Bobby Owsinski


50% Of New Guitars Sold To Young Women

The gender has been a significant issue in the music industry for a number of years, with women often getting marginalized or in other ways receiving the short end of the stick. A positive indicator that change is finally coming however, reveals that half of the guitars sold in the US and UK are going to young women. _______________________________ Guest post from Haulix Daily The gender gap in music has been a hot topic of debate for years. It seems for every one female-lead or all-...
Tags: Music, UK, US, United States, Ed Sheeran, United Kingdom, Guest Post, Rolling Stone, Taylor, Music Business, Mooney, Andy Mooney, D.I.Y, Publishing & Songwriting, Retail & Vinyl, Mura Masa Tash Sultana Youngr Daniel Caesar Grimes


Data Trends and The Songwriter [Songtrust Report]

The end of another year means it's time for data analysis, which is just what the good people at Songtrust have done. They've analyzed down a number of data sources from that past year to help songwriters make smarter business decisions and bring in greater profits in 2019. ________________________________ From Songtrust As 2018 came to a close, our team went back and looked at all the data we had collected over the last year looking for trends th...
Tags: Music, Guest Post, Music Business, Ascap, Songtrust, D.I.Y, Publishing & Songwriting


Do Touch That Dial: In-Car Listening Finally Shifting

While much has changed in the music industry over the past ten years, our listening habits while on the move have, until now, remained much the same. Historically AM/FM listening has dominated in the car but, while this is still somewhat true, traditional radio's grip on drivers seems to be loosening. __________________________ Guest post by Bobby Owsinski of Music 3.0 Despite the rise of streaming, most recent studies have found that our automobile listening habits have been surp...
Tags: Spotify, Music, Pandora, Guest Post, Streaming, Amazon Music, Music Business, How I Listen, Broadcast & Satellite, Bobby Owsinski, Edison Research


How To Fight Post-Holiday Grogginess And Kickstart Music Momentum For 2019

The holidays can often put on strain on musicians, bringing a further layer of disruption to their already tumultuous lives, and often putting major projects on hold. That said, this pause can be a great opportunity to gather yourself and dive into the new year with fresh-eyed efficacy. __________________________________ Guest post by Patrick McGuire of TuneCore [Editors Note: This article was written by Patrick McGuire.] The holidays are rough on musicians, even if they’ve got a ...
Tags: Music, Guest Post, TuneCore, Patrick McGuire


Old School Music Marketing Trick That Holds Up In 2019

In the competitive modern music economy, any marketing edge you can gain in the crowded playing field is key. Here we look at classic marketing tool which not only holds up in 2019, but will likely continue to do so for the foreseeable future. ___________________________ Guest post from Haulix Daily Marketing is everything in today’s music business. Between the increased number of artists competing for attention and the shrinking amount of attention people are willing to give talent...
Tags: Google, Music, Guest Post, Haulix Daily Marketing


When Economic Theory Fails: A Critical Look At Waldfogel’s Digital Renaissance

In this piece, Neil Turkewitz digs deep into the recently released book by Joel Waldfogel entitled "Digital Renaissance: What Data and Economics Tell Us About the Future of Popular Culture, a work which explores how the entertainment industry is fairing in the current explosive digital age with regard to the quality of content being produced. ________________________ Guest post by Neil Turkewitz from Medium Joel Waldfogel has released a book entitled: “Digital Renaissance: What Data ...
Tags: Google, Music, Eu, Guest Post, Mcdonalds, Music Business, Music Tech, Digital Music, Waldfogel, IFPI, Digital Renaissance, Hal Varian, Neil Turkewitz, Joel Waldfogel, Ariel Katz, Hal Varian Waldfogel


Hip-Hop Dominates U.S. Streaming, But Not Physical Sales

Here we look at some fascinating new data from market analyst BuzzAngle, revealing some interesting trends in America's music consumption habits. One thing at least is clear: hip hop reigns supreme when it comes to streaming, this year accounting for a quarter of all plays. _________________________ Guest post by Bobby Owsinski of Music 3.0 According to the latest stats from market analyst BuzzAngle, hip-hop dominated US streaming last year with just over 25% of the total, up from 2...
Tags: Spotify, Music, Youtube, US, America, United States, Liverpool, Guest Post, Bobby Owsinski


Email Service Providers For Musicians: An Overview

Given the value of email marketing for artists, being able to send mass emails to more than 100 of your fans at a time is essential. For such tasks, we enlist the help of Email Service Providers. Here we look at some of the most popular ESPs and what they can do for your marketing operation. __________________________ Guest post by Bobby Owsinski of Music 3.0 When I wanted to send my first email newsletters to a list of only about 1200 (which seemed large at the time but is really ti...
Tags: Music, Diy, Email, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, Bobby Owsinski, D.I.Y, Diy Musicians


Mobile Music Streaming In China: A Vibrant Industry In A Tough Market

As the Chinese company Tencent Music Entertainment preps for their initial public offering, Robert Lyon takes a moment to look more closely at the country's digital music industry, and what the rest of us can learn from Tencent's success in such a challenging market. _____________________________ Guest post by Robert Lyon, Music Law, from the Berklee College of Music, Music Business Journal “The future is already here. It’s just not evenly distributed” William Gibson, science fic...
Tags: Google, Spotify, Music, Congress, China, US, Pandora, Guest Post, Edinburgh University, Alibaba, Tencent, Brazil, William Gibson, Baidu, Ascap, William Morris


Everybody Loses After Metal Band, Photographer Get Pissy Following Copyright Threat

In yet another messy and unfortunate copyright squabble, Timothy Geigner here breaks down a recent incident in which a photographer's copyright threat levied at a metal band caused all parties involved to go full nuclear and end up with egg on their faces. _____________________________ Guest post by Timothy Geigner of Techdirt In many, if not most, of the copyright disputes we cover here, the stance we take is not typically a purely legal one. Often times, we make mention that one pa...
Tags: Music, Social Media, Guest Post, Music Business, Timothy Geigner, Alissa, Arch Enemy, Salmerón, Publishing & Songwriting, J Salmerón


So You’re Considering Advertising On Spotify?

With such a vast free user base, advertising on Spotify can be tempting prospect for bands and artists looking to promote their music. In this piece we look at the different types of Spotify ads available, and how to go about successfully launching one on the platform. __________________ Guest post by Jordyn Reese, Global On-Platform Advertising Manager of The Orchard fromThe Daily Rind Spotify is based on a "freemium" model — where all users can have free, unlimited access sup...
Tags: Spotify, Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Streaming, Music Business, Musician, D.I.Y, Diy Musicians, Jordyn Reese, Daily Rind Spotify


2018s Most Memorable LGBTQ Album Covers

While album sales certainly aren't what they used to be, many artists still utilize these long form collections of music as a valuable format for telling personal stories, something which the album artwork is a huge part of. In this piece, David Deal looks at some of the cover highlights from a fantastic collection of albums which came out of LGBTQ community in 2018. ____________________________ Guest post by David Deal of Superhype  from  Record albums refu...
Tags: Music, America, United States, Guest Post, Pink, Prince, Janelle Monae, Blood Orange, Dagenham, Jane, Monáe, Young Black, David Deal, Devonté Hynes, Ah Mer Ah Su, Negro Swan


5 Music Industry Predictions 2019: Fan Clubs, Apple Music, Chart Decline and More

With the music business in a constant state of tumultuous evolution, 2019 is shaping up to be a wild year for the industry. Here we look at five major developments we're likely to see unfolding in the coming months. ___________________________ Guest post from Haulix Daily Everyone knows the saying, “new year, new you,” but does that mantra apply to industries as well? The Music business is evolving at an unprecedented rate. Less than ten years ago no one knew if consumers would em...
Tags: Apple, Spotify, Music, Guest Post, John Mayer, Apple Music, Halsey, Ac, George Clinton, Spotify Spotify, Dave Matthews, Van Halen Panama, Haulix Daily Everyone, Between Facebook Instagram, Spotify Between Spotify



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