Posts filtered by tags: James Shotwell[x]


How Cameo App Can Jumpstart Music, Tour Promotion

Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before. ____________________________ Guest post by James Shotwell of Haulix Celebrity endorsements can make or break certain releases, and in 2019, Cameo makes getting a celebrity to promote your music is easier (not to mention more affordable) than ever. ...
Tags: Music, Guest Post, Michigan, Bam Margera, Gilbert Gottfried, James Shotwell, Haulix, Snoop Dogg Jennifer Love Hewitt

64 Pop, Indie Spotify Playlists Worth Pitching and How To Reach Them

In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists indie/pop artists should be pitching their music to, as well as how to reach out and actually get ahold of them. ________________________ Guest post by James Shotwell of Haulix Spotify playlists are shaping the future music business, but reaching the curators of the most influential lists is often incredibly difficult. That is, until now....
Tags: Spotify, Music, Guest Post, West Coast, Tomorrowland, Billie Eilish, James Shotwell, Haulix, Dominic Kyle Gonnella, Axel Murano

Guide To Promoting Your Unreleased Music [Video]

Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider. _________________________ Guest post by James Shotwell of Haulix A smart marketing campaign may propel your next release into the spotlight, but you can’t get there without actionable data. Music pro...
Tags: Music, Guest Post, Metallica, Soundcloud, James Shotwell, Haulix

The Quickest Way To Improve Your Music PR

Email has established itself as the frontrunner when it comes to music PR, but the more people figure this out, the more crowded inboxes are getting, making it that much more critical that you up your email marketing game. Here we look at some some of the fastest ways you can improve what you're sending out. ___________________________ Guest post by James Shotwell of Haulix Email is the name of the game when it comes to music PR, and when everyone is doing the same thing, it’s the ...
Tags: Music, Guest Post, James Shotwell, Haulix, Haulix Email

Guide To Landing Your Next Music Business Job

The music business has always been a competitive one - now more than ever - but as the industry continues to rebound, there are a number of things you can do to raise your profile and help make yourself stand out, thus increasing your chances of landing a job in the field. _____________________________ Guest post by James Shotwell of Haulix Competition for work in the music business is at an all-time high, but there are still easy things you can do to stand out. The music indus...
Tags: Music, Guest Post, James Shotwell, Haulix

What Promotional Platforms Give Artists That Soundcloud, Dropbox, Do Not

As the music industry continues to evolve and change, promotion has become more important than ever but has, unfortunately, gotten anything but easier. That said, there are a number of promotional platforms which can help artists market their music at a minimal cost. Sadly, free doesn't necessarily mean effective. _________________________ Guest post by James Shotwell of Haulix Just because a service is free does not mean it’s right for your promotional needs. Promotion is the ...
Tags: Music, Diy, Youtube, Marketing, Guest Post, Dropbox, Musicians, Metallica, Soundcloud, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians, James Shotwell, Haulix

What Artists Can Learn From The Success Of Beyoncé's 'Homecoming' Special [Video]

While few can ever hope to compare to level of talent and success that Beyoncé has achieved, there are some valuable takeaways from her recent Netflix documentary 'Homecoming' that all artists can learn from. ________________________ Guest post by James Shotwell of Haulix Beyoncé is a once in a generation talent, but there is something artists and professionals at every level of music can learn from her latest documentary. It is hard to imagine anyone connected to the internet ...
Tags: Music, Beyonce, Netflix, Guest Post, Coachella, Bey, Beyoncé She, James Shotwell, Haulix, Haulix Beyoncé

How To Succeed On Spotify: A Playlisting Professional's Guide

In theory, streaming should provide all artists with a fair chance of organically building an audience, provided they can game the system. As with any game, however, success depends largely on the skill of the player, and raising your music's profile on a streaming services requires a carefully implemented strategy. __________________________ Guest post by James Shotwell of Haulix Streaming is as much a way of life for musicians as it is a game, and games are often won or lost base...
Tags: Google, Facebook, Spotify, Music, Instagram, Youtube, Guest Post, Drake, Kodak Black, George, Goodrich, Old Town Road, Gucci Gang, George Goodrich, Digitalmusicnews, James Shotwell

Learning To Fail Is Essential To Music Business Success

While you may be blessed with copious amounts of creative talent, no journey through the music industry will be smooth sailing the entire way. Failure is an inevitable byproduct of creativity, but luckily such stumbles can be a learning opportunity, and are ultimately beneficial to your career. ____________________________ Guest post by James Shotwell for TuneCore [This originally appeared on the Haulix Blog.] As much as you may like to believe your career in music is infallible...
Tags: Music, Guest Post, TuneCore, James Shotwell

Major Labels Demanding 'Guaranteed Money' From TikTok Owners

Spring will shepherd in the cancellation of numerous music contracts, and with renegotiations on the table, three of the industry's biggest labels are eager to see if they can squeeze some additional revenue out of the rapidly growing social media platform TikTok. _____________________________ Guest post by James Shotwell of Haulix With current contracts set to expire this Spring, three of the biggest labels in the world are trying to secure additional revenue from the fast-growing...
Tags: Google, Spotify, Music, America, Guest Post, Sony Music, Billy Ray Cyrus, Old Town Road, Universal Warner, Douyin, Tiktok, James Shotwell, TikTok Owners, Shefflin

If The Music Industry Is One Giant Party, You’re Not Doing It Right

While the life of a musician is often associated with a variety of vices, the reality is that engaging in these diversions too much can, in some instances, derail a promising potential future in the music business, and that making your career into too much of a party can be detrimental to longterm success. _______________________________ Guest post by James Shotwell of Haulix Contrary to the iconic Daryle Singletary song, there is such a thing as “too much fun” in the music busines...
Tags: Music, Guest Post, Music Business, Daryle Singletary, D.I.Y, Giant Party, James Shotwell, Haulix Contrary

3 Tips For Boosting Word-Of-Mouth About Your Music

While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique. ____________________________ Guest post by James Shotwell of Haulix In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing. Great marketing is the ke...
Tags: Facebook, Music, Instagram, Guest Post, James Shotwell, Haulix

Despite Streaming’s Growth, Music Industry Remains Half The Size It Was In 1999

While paid streaming subscriptions have, in many circles, been billed as the savior of the music industry, the reality is that the business is still operating at a severely reduced capacity since the devastation visited on it in the early days of digital. __________________________ Guest post by James Shotwell of Haulix The streaming revolution is helping the music industry recover with each passing year, but there is still a long way to go. Music fans and industry professionals...
Tags: Music, Guest Post, James Shotwell, Haulix

Pandora Plans To Test AI-Powered Interactive Voice Ads Later In Year

If your primary gripe with advertisements is that you can't talk back to them, you're in luck. Beginning later in the year, Pandora will begin test driving interactive voice ads, thanks to their new partnership with the voice-enabled ad platform Instreamatic. _________________________ Guest post James Shotwell of A world where you can communicate with advertiser in real time is right around the corner. Have you ever wanted to respond to an ad while streaming content? Maybe yo...
Tags: Music, San Francisco, Pandora, Guest Post, Pandora Spotify, James Shotwell, Haulix, Instreamatic, Eric Picard, Stas Tushinski Instreamatic

Pre-Adds, Pre-Saves Are The New Pre-Orders - Is That A Good Thing?

Much as streaming has replaced traditional album sales, Spotify and Apple music 'pre-saves' have replaced pre-orders. While these pre-saves are certainly good news for artists as a metric of gauging listener interest, there is concern that artists are missing out some valuable listener data as a result. ___________________________ Guest post by James Shotwell of Haulix Consumers are replacing pre-orders with pre-adds and pre-saves, but is something important being lost along the way...
Tags: Music, Guest Post, Streaming, Music Business, Music Tech, Digital Music, Billie Eilish, Publishing & Songwriting, Oliver Schusser, Schusser, James Shotwell, Haulix

Stream-Ripping Finally On The Decline

As with so many consumer practices, piracy has its own trends which, in the age of streaming, most recently took the form of stream-ripping, an illegal process whereby, content is 'ripped' from existing streaming sites. Fortunately, this practice appears to be on the decline, according to a recent report. ____________________________ Guest post by James Shotwell of Haulix The popularity of stream-ripping dropped 13% in 2018, according to a new report. Piracy, not unlike entertai...
Tags: Spotify, Music, UK, Indonesia, France, Germany, Russia, Turkey, Ukraine, United States, United Kingdom, Guest Post, Bittorrent, Riaa, Brazil India, Muso

Lil Nas X And The Question: Who Defines What A Genre Sounds Like

Lil Nas X's breakout smash "Old Town Road" was recently yanked from Billboard's country charts, despite the songs massive success, owing to the song's alleged failure to sufficiently embrace the genre defining elements of country music. Consequently, this raises the question: who gets to define what a genre sounds like? _______________________________ Guest post by James Shotwell of Haulix Viral sensation Lil Nas X has been removed from Billboard’s country charts for not embrac...
Tags: Spotify, Music, Atlanta, Guest Post, Drake, Rolling Stone, Soundcloud, Columbia Records, Florida Georgia, Sam Hunt, Old Town Road, James Shotwell, Nelly Tim McGaw

The Maine, 8123, And Value Of Community Marketing [Video]

While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing. ________________________ Guest post by James Shotwell of Haulix An American rock band called The Maine has found a way to succeed that other artists should use to get ahead. Marketing is everything in mu...
Tags: Music, Maine, Guest Post, John O'Callaghan, James Shotwell, Haulix, Tempe AZ The

Top Way To Improve Press Coverage Of Your Music

With the world of music journalism in a state of disarray, navigating when and how to get press coverage of your music has become increasingly challenging. Even once you've selected an outlet, getting that publication or personality interested in your music is a major hurdle, one where adding a personal touch can go a long way. ____________________________ Guest post by James Shotwell of Haulix In an age of abundance, adding a personal touch to promotional efforts can go a long way...
Tags: Music, Marketing, Guest Post, Music Business, D.I.Y, Publishing & Songwriting, James Shotwell, Haulix

Avoiding Music Industry Burnout: A Crash Course

In a competitive and crowded industry, it can be easy for those working in the music biz to overdue it as they try to juggle innumerable tasks, and act as both entrepreneur and artist, but taking time off and giving yourself breathing room can be just as important. ________________________________ Guest post by James Shotwell of Haulix Everyone in music works too much and has a million things they feel they must accomplish, but taking time to recover is just as important as getting...
Tags: Music, Guest Post, Music Business, D.I.Y, Publishing & Songwriting, James Shotwell, Haulix

Learning How To Fail: An Essential Part Of Success In The Music Business

While some artists may like to believe that they're music industry career will hold nothing but success story after success story, the reality is that finding your feet in an incredibly challenging and competitive business requires that you first learn how to fail.   ____________________________ Guest post by James Shotwell of Haulix “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison As much as you may like to believe your career in music is infal...
Tags: Music, Guest Post, Music Business, Thomas Edison, D.I.Y, Publishing & Songwriting, James Shotwell, Haulix

How To Take Responsibility For Archiving Your Music, Data

Recent news that the down on its luck social network Myspace fried a dozen years of media due to a server error should have artists and professionals alike scrambling to make sure they have a multitude of backups for their precious data. _______________________ Guest post by James Shotwell of  Haulix Artists and professionals alike need to back up their data. They should also have backups of their backs, and maybe even backups of those backups. News broke this week that MySpace,...
Tags: Music, Instagram, Guest Post, Twitter Facebook, James Shotwell, Haulix

The Awkward Truth Behind Skip Rates

With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry concerned. _______________________ Guest post by James Shotwell of Haulix Think you have a hit song on your new album? Better make it track one. When you have access to everything all the time with...
Tags: Music, Guest Post, Johnson, Rolling Stone, Barry, Alexander, Edwards, Hefner, Billie Eilish, LaMere, Paul Lamere, James Shotwell, Haulix, Danny Rukasin, YouTube Spotify Apple

The Value Consistant Branding In Music

As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create. ______________________________ Guest post by James Shotwell of Haulix Your music is your business. You might not rely on music to pay your bills, but I am willing to wager that a part of you hopes will one day provide for your needs. The fact yo...
Tags: Music, Diy, Marketing, Social Media, Guest Post, Musicians, Branding, Music Business, Musician, D.I.Y, Diy Musicians, James Shotwell

XITE, Music Video Streaming App, Makes US Debut

A free app already popular on the international scene, XCITE has officially been rolled out in the US, and may be the first streaming service solely dedicated to music videos. ________________________________ Guest post by James Shotwell of Haulix Finally, a streaming service solely focused on music videos has debuted in the United States. The internationally popular music video streaming app XCITE has made its official debut in the United States today, March 12. The free servic...
Tags: Music, US, United States, Comcast, Netherlands, Roku, Amazon Fire TV, Warner Music Group, Europe Canada, Universal Music Group Sony Music Entertainment, James Shotwell, Middle East XITE, Infinity Apple TV, XITE, Cees Honig, Shelly Powell

Spotify’s New Hulu Bundle Could Hurt Musicians - Here's Why

In a new move towards bundling, Spotify made waves this week in announcing that Spotify Premium will also include a subscription to the ad-supported tier of Hulu. Spotify, however, already in the doghouse for opposing higher royalty rights for artists, could be further harming artists with its new package deal. __________________________ Guest post by James Shotwell of Haulix Following an appeal to stop mechanical royalty rates from rising, Spotify’s latest bundle threatens to take...
Tags: Google, Spotify, Music, Guest Post, North America, Hulu, Spotify Premium, National Music Publishers Association, Spotify Spotify, New Hulu, David Israelite, Amazon Pandora, James Shotwell, Amazon Spotify Pandora

New Report Reveals Why Piracy Persists In The Streaming Era

Given the ubiquity of available content and ease of access which many of us now have to music and video in 2019, analysts had predicted that the streaming age would all but eradicate piracy. This hasn't quite panned out however, according to a new study out of New Zealand, although not for the reasons you might think. _______________________________ Guest post by James Shotwell of Haulix Piracy was supposed to end with the dawn of streaming. Entertainment analysts predicted that hav...
Tags: Amazon, Spotify, Music, Disney, Netflix, United States, Guest Post, New Zealand, Hulu, Hamilton, Vocus Group, James Shotwell, Haulix, Vocus Group NZ, Taryn Hamilton, Haulix Piracy

Music Think Tank Weekly Recap: Music Blog • Fan-Friendly Website • Eating Healthy On Tour • More

This week on MusicThinkTank, contributors shared articles on figuring out who's reading your music blog, how to create a dynamic website that will appeal to your fans, the best way to save money while still eating healthy on tour. James Shotwell | Do You Know Who's Reading Your Music Blog? Same Bowman | How To Create A Dynamic Website That Will Appeal To Your Fans (& Attract New Ones) Adam Durnham | How Learning To Play The Drums Helped Me To Get Over My Alcoholis...
Tags: Music, Owen Davie, MusicThinkTank, James Shotwell, Adam Durnham, Leah D Nelson

Fortnite Hosts Weezer-Themed Island

Marshmello isn't the only artist to capitalize on the popularity of Epic Games' Fortnite. Now Weezer has pulled their own digital promo stunt with the launch of their own band themed island in the popular game to accompany Weezer's new album release. ___________________________ Guest post by James Shotwell of Haulix With their second album of 2019 arriving March 1, Weezer has become the latest musical act to join forces with Fortnite, the world’s most popular game. Brand collab...
Tags: Music, Marketing, Disney, NFL, Guest Post, Musicians, Music Business, Music Tech, Apps & Mobile, Weezer, Musician, Marshmello, Black Album, Fortnite, Fornite, James Shotwell

Over A Third Of Americans Now Own Smart Speakers, So What Does That Mean For Artists?

As an increasing number of Americans (now over 36%) acquire smart speakers, changing what the future of audio consumption looks like, some artists may be forced to rethink not just their promotional strategy, but their entire brand identity. _____________________________ Guest post by James Shotwell of Haulix More than 1/3 of American consumers have smart speakers in their homes. The future of audio consumption is here, but artists may face unforeseen problems in the coming years....
Tags: Amazon, Facebook, Music, Marketing, Bob Dylan, Guest Post, Alexa, Music Business, Music Tech, Adobe Analytics, James Shotwell, Adobe Analytics Voice Report

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