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Instagram spends the majority of its $390 global advertising budget on targeting teens, according to a new report

Justin Sullivan/Getty Images Instagram spends most of its global marketing budget on targeting teens, The New York Times reports. The Facebook-owned app reportedly sees a loss of teen users as an "existential threat." The new report follows revelations that Instagram's own research found the app is bad for teens' mental health. Instagram is so desperate to keep a foothold with teenage users that it spends the majority of its marketing budget targeting teens with ads, according to ...
Tags: Facebook, News, Instagram, Massachusetts, Advertising, US, Trends, Social Media, Tech, Snapchat, Teenagers, Mental Health, New York Times, The New York Times, Wall Street Journal, WSJ


Instagram spends the majority of its $390 million global advertising budget on targeting teens, according to a new report

Justin Sullivan/Getty Images Instagram spends most of its global marketing budget on targeting teens, The New York Times reports. The Facebook-owned app reportedly sees a loss of teen users as an "existential threat." The new report follows revelations that Instagram's own research found the app is bad for teens' mental health. Instagram is so desperate to keep a foothold with teenage users that it spends the majority of its marketing budget targeting teens with ads, according to ...
Tags: Facebook, News, Instagram, Massachusetts, Advertising, US, Trends, Social Media, Tech, Snapchat, Teenagers, Mental Health, New York Times, The New York Times, Wall Street Journal, WSJ


Seeking nominations for the top women personal-finance influencers

Maskot/Getty Images Insider is compiling a list of the top women-led financial accounts on social media. We are looking for women who are helping to recenter the narrative of personal finance. Please submit your ideas or nominations through this form (or below) by October 21. There's a growing class of breakout stars who are gaining popularity online by sharing personal-finance advice.On YouTube, Instagram, and TikTok, these influencers give tips on how to save money and invest. To hi...
Tags: Media, Instagram, Youtube, Advertising, Trends, Influencers, YouTube Instagram, Tech Insider, Tiktok, Maskot Getty Images Insider, Amanda Perelli Laila Maidan


Instagram: How to Cancel a Scheduled Live Video

Instagram introduced the ability for users to schedule Instagram Live livestreams up to three months in advance. If you schedule a livestream but later need to cancel it, our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the Instagram Live camera...
Tags: Instagram, Advertising, Platforms, Social Pro Daily


Instagram: How to Schedule a Live Video

Instagram now allows users to schedule their livestreams ahead of time, so that their followers can make plans to attend. Our guide will show you how to schedule an Instagram Live video. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the Instagram Live camera screen, tap the calendar icon...
Tags: Instagram, Advertising, Platforms, Social Pro Daily


How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars

Charli D'Amelio, Dixie D'Amelio, Heidi D'Amelio, and Marc D'Amelio attend the 9th Annual NFL Honors at Adrienne Arsht Center on February 01, 2020 in Miami, Florida. Jeff Kravitz/FilmMagic Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Inside the D'Amelio family's multimillion-dollar businessWhy Tik...
Tags: Facebook, Hollywood, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Hulu, Donaldson, Bradley, Miami Florida, Adrienne Arsht Center, Loretta, Kyra, Smosh


Instagram: How to Stop Your Reels From Being Recommended on Facebook

Facebook introduced Facebook Reels, which allows users to create short-form videos that users can view from the Reels section of the Facebook application. By default, Facebook Reels will also feature Reels that have been created on the Facebook-owned Instagram application. However, Instagram users can prevent their Reels from being recommended on Facebook if they'd like....
Tags: Facebook, Instagram, Advertising, Platforms, Social Pro Daily, Facebook Reels


Instagram Reels Ads Placements Now Available via Instagram Marketing API

Instagram Reels ads placements can now be done via the Instagram Marketing API (application-programming interface). The platform said in a blog post that the option is available on all versions of the API, and an upgrade is not required. Nor is the use of a new endpoint required, as Instagram said the Reels ads placement...
Tags: Instagram, Advertising, Platforms, Social Pro Daily, Instagram Marketing API


Facebook, Instagram Focus on Live Shopping Experiences for Holiday Selling Season

Facebook is gearing up for the holiday shopping season with daily live shopping experiences on Facebook and Instagram starting Nov. 1, the return of the #BuyBlack Friday initiative to highlight Black-owned businesses and exclusive gifts and deals from Facebook Shops and Instagram Shops that will be unlocked when people make purchases on the two platforms....
Tags: Facebook, Instagram, Advertising, Black, Platforms, Social Pro Daily, Facebook Shops, Instagram Shops, Facebook Instagram Focus


Instagram to Match 7 Creators’ Fundraisers Through Giving Tuesday

From now through Giving Tuesday Nov. 30, Instagram will match the fundraisers posted by seven artists and creators on its platform, up to $50,000, to mark the platform's 11th birthday, which was Wednesday (Oct. 6). Instagram said that since its entry into fundraising with the rollout of donation stickers in April 2019, more than $5...
Tags: Instagram, Advertising, Fundraising, Social Pro Daily


The top TikTok music power players in 2021

Ari Elkins. Ari Elkins. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Power players using TikTok to shape the music industry in 2021Influencers react to the Instagram outageTwitch and YouTube battle to sign the biggest streamers How Lionsgate found huge success on TikTok And more, including TikTok star Josh Richard'...
Tags: Facebook, Hollywood, Media, Instagram, Lionsgate, Youtube, La, Advertising, Newsletter, Trends, Robert Pattinson, Sydney, Kristen Stewart, Smith, Livestreaming, Influencers


Ad agencies are becoming increasingly emboldened to slam Facebook

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.Happy Q4 to you and yours. Wishing you good tidings, and may you deplete your annual marketing budget freely and avoid any major platform outages.Before you fire up the DSP, let's get you up to speed with this week's biggest advertising news:T...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Instagram, Senate, Advertising, Disney, US, Trends, Diageo, Fox, New York Times, Piers Morgan, Clint Eastwood, Nbcuniversal


Instagram Combines IGTV, Feed Videos Into Single Format, Instagram Video

Instagram is combining its standard feed videos and IGTV long-form fare into a single format, Instagram Video, with all content to be accessible via a new Video tab on profiles. As part of the update, IGTV ads were renamed Instagram in-stream video ads. Creators can still monetize long-form content, while brands can use the format...
Tags: Instagram, Advertising, Platforms, Social Pro Daily, IGTV


How to make money livestreaming on platforms like Twitch, TikTok, and Instagram

Young Ezee goes live on Instagram. Instagram Livestreaming is one way influencers can earn money creating content. The format has taken off in the past year, with platforms like Twitch growing substantially. Creators can earn money through tips, sponsored streams, selling products, and more. See more stories on Insider's business page. Over the past year, livestreaming has seen a surge across major social-media platforms due to the pandemic and a growing appetite for video content. T...
Tags: Amazon, Gaming, Media, Instagram, Youtube, Advertising, US, Trends, Livestreaming, Twitch, Influencers, Tech Insider, James Curtis, Tiktok, Amazon Live, Creator money


Inside Instagram's exclusive affiliate marketing beta test

Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Influencers bring us inside Instagram's exclusive affiliate marketing beta testThe leaked commission rates for 32 brands in Instagram's affiliate programHow much YouTube star Graham Stephan is earning from his new coffee lineIn-person gaming venues are making ...
Tags: Florida, Hollywood, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Sydney, Caa, Sephora, Michael, Influencers, Abercrombie Fitch, Scripps, Pat McGrath


Cross-App Group Chats Roll Out for Instagram, Messenger From Facebook

The integration of Instagram and Messenger From Facebook continued its momentum with the addition of several features Thursday, highlighted by the ability to start group chats across both applications. Cross-app one-on-one messaging between Instagram and Messenger debuted last year and, with Thursday's update, people can start group chats including their Instagram and Messenger contacts. Messenger's...
Tags: Instagram, Advertising, Cross, Social Pro Daily, Chat & Messaging, Instagram and Messenger From Facebook


Instagram: How to Use the Astrology Chat Theme

An Astrology chat theme was released in the Messenger From Facebook and Instagram applications, which allows users to add planets, stars and constellations to their chat backgrounds. Our guide will show you how to use the Astrology theme in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS. Step 1:...
Tags: Facebook, Instagram, Advertising, Social Pro Daily, Chat & Messaging


Businesses on Instagram Can Boost Posts Driving Users to Message Them on WhatsApp

Corporate synergy alert: Businesses on Instagram can now run boosted posts that drive potential customers to message them on WhatsApp, so long as their WhatsApp Business and Instagram accounts are connected. Businesses wishing to take advantage of this option should follow these steps: Under profile settings, add their WhatsApp business number to "contact options" on...
Tags: Instagram, Advertising, Social Pro Daily, Chat & Messaging


Instagram Pauses Efforts to Develop Stand-Alone Instagram Kids App

Things are not quite a "Teenage Dream" at Instagram, as the Facebook-owned photo- and video-sharing network kicked off the work week by putting its Instagram Kids stand-alone application on hold and issuing its rebuttal to a damning story earlier this month in The Wall Street Journal. On hold Instagram confirmed in March that it was...
Tags: Facebook, Instagram, Advertising, Platforms, Social Pro Daily, Instagram Kids


The top affiliate programs that influencers use to recommend products

Tori Dunlap. Tori Dunlap Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:The top affiliate-marketing programs for influencersAn inside look at TikTok's six workplace principlesHow sliding into DMs can lead to a sponsorship dealMeet the chef who went from laid-off to TikTok star And more, including a breakdown of how m...
Tags: UK, London, Media, Instagram, Youtube, Advertising, Disney, Newsletter, Trends, Michelin, Gordon Ramsay, Credit Karma, Influencers, SVP, Toole, ICM


Insider Advertising: Advertisers demand agencies prove their eco credentials

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.As we gear up for the big holiday quarter, Facebook advertisers are already experiencing their nightmare before Christmas as Apple's recent privacy changes take effect. In a blog post Wednesday, Facebook said some advertisers' post-iOS 14 diff...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Instagram, Washington Post, New York City, Advertising, US, Trends, Supply Chain, General Motors, CMO, Sustainability, Nick Clegg


Advertisers demand agencies prove their eco credentials

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here.As we gear up for the big holiday quarter, Facebook advertisers are already experiencing their nightmare before Christmas as Apple's recent privacy changes take effect. In a blog post Wednesday, Facebook said some advertisers' post-iOS 14 diff...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Instagram, Washington Post, New York City, Advertising, US, Trends, Supply Chain, General Motors, CMO, Sustainability, Nick Clegg


Clubhouse Taps Chelsea Macdonald as Head of Entertainment Partnerships

Chelsea Macdonald will join social audio application Clubhouse Sept. 27 as head of entertainment partnerships. Macdonald had been entertainment partnerships lead at Community. Prior to that, she held similar roles at Instagram and Red Bull. At Clubhouse, she will work with talent partners on their strategies for the platform, including broadcast and streaming partners, as...
Tags: Instagram, Advertising, MacDonald, Social Pro Daily, Audio & Podcasting, Chelsea Macdonald, Red Bull At Clubhouse


Instagram: How to Hide a Suggested Post From Your Feed

After Instagram users reach the end of new content from the accounts they follow on their home feed, the Instagram application will show them suggested posts from users they may be interested in. If you ever come across a suggested post you're not interested in seeing, you can hide it from your feed. This will...
Tags: Instagram, Advertising, Platforms, Social Pro Daily


Learn From These Extraordinary Kid Bloggers

We all know the line that says “Kids say the darndest things”, right? A lot of times, especially now, extraordinary kid bloggers have the most profound content on the internet. Some kids start blogging as an English course requirement in school and simply fell in love with blogging. Others, like Greta Thunberg, want their advocacies and voices heard. Nonetheless, reading blogs written by children is an exciting experience. If you have kids that are interested to blog, or you are a young blog...
Tags: General, Kids, Instagram, Youtube, Advertising, Anna Wintour, Sam, Bloggers, Ryan, Ethan, Alyssa, Alyssa Carson, Greta Thunberg, Kids Online, Moncler Gucci MCM, Screen Capture Coco s Instagram Page Ryan


Dave's Hot Chicken adds rapper Drake as latest celebrity investor

Drake, the Canadian hip-hop star, taking a minority stake in Dave’s Hot Chicken, the fried-chicken chain that’s backed by investors such as Boston Red Sox Chairman Tom Werner and actor Samuel L. Jackson. Dave’s Hot Chicken is following a celebrity-driven playbook that’s similar to that of Blaze Pizza, which shares a leadership team with Dave’s and counts NBA superstar LeBron James as an investor. Subscribe to Ad Age now for award-winning news and insight. Launched in 2017, Dave’s Hot Chi...
Tags: Taylor Swift, Instagram, California, Advertising, Chicago, Dave, Canada, Nba, Lebron James, Drake, Jackson, Boston Red Sox, Werner, Instagram and Twitter, Blaze Pizza, Tom Werner


Instagram: How to Hide a Post From Your Feed

Instagram allows users to hide posts on their home feed from users they follow so that those posts no longer appear on their feed. When a user hides someone's post, Instagram will show other posts from that same user "lower in [their] feed." Here's how a hide a post in your home feed. Note: These...
Tags: Instagram, Advertising, Platforms, Social Pro Daily


Disney looks to develop rising TikTok and Instagram creators

New influencer program will teach fans of the brand how to grow into social media stars.
Tags: Instagram, Advertising, Disney


Facebook Removes Network in Germany for Coordinated Social Harm

Facebook frequently shares details on networks that are removed from its platform for coordinated inauthentic behavior, and this week, it added coordinated social harm to the mix. The company defines coordinated inauthentic behavior as the use of Facebook and Instagram accounts, events, groups or pages to mislead people or Facebook about: the identity, purpose or...
Tags: Facebook, Instagram, Germany, Advertising, Platforms, Social Pro Daily, Facebook Removes Network, Coordinated Social Harm


Instagram: How to Use the 2021 Latinx and Hispanic Heritage Month Stickers in Stories

For another year, Instagram has released new stickers celebrating Latinx and Hispanic Heritage Month, which users can add to their Instagram Stories posts. Our guide will show you how to use these stickers in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you've taken a photo...
Tags: Instagram, Advertising, Diversity, Instagram Stories, Social Pro Daily, Equity and Inclusion, Hispanic Heritage Month Stickers



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