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Instagram Reels Makes Its Official U.S. Debut: Here’s What You Need to Know

As promised in mid-July, Reels, Instagram's TikTok clone feature, officially rolled out in the U.S. this week, along with over 50 other countries, including Australia, Brazil, France, Germany, India, Japan and the U.K. Instagram Instagram It hardly seems to be a coincidence that Instagram is making its push with Reels at the same time that...
Tags: Instagram, Advertising, Social Pro Daily, Australia Brazil France Germany India Japan, U K Instagram Instagram


How to Make Sense of Instagram Reels as a Marketer

Social experts, creators and addicts are taking a deep, exasperated breath. The same breath they took when Instagram launched hashtags in 2011, Direct in 2013, Stories in 2016 and IGTV in 2018. The launch of Reels is, yet again, another feature that's been tacked onto Instagram. What started as one of the most innovative platforms...
Tags: Instagram, Advertising, Voice, Product Innovation, Publishers & Platforms, IGTV


Instagram: How to See Fewer Pet Ads

Did you know that Instagram allows you to customize your advertising preferences in order to see less ads related to specific topics, such as politics and alcohol? Our guide will show you how to see fewer pet-related ads in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Step 1:...
Tags: Instagram, Advertising, Social Pro Daily


Brand Moves for Friday August 7

Twenty-three weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand ...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, UK, New York, Instagram, Microsoft, Australia, New York City, Advertising, Disney, Canada, United States, Ofcom, New Zealand


Instagram: How to See Fewer Parenting Ads

Did you know that Instagram gives you the option to see fewer ads about specific topics, such as politics and alcohol? Our guide will show you how to see fewer parenting ads on the photo- and video-sharing application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: On your profile, tap...
Tags: Instagram, Advertising, Social Pro Daily


How Instagram made Reels to stick it to TikTok, and Ad Age Small Agency winners announced: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Facebook wants to reel in TikTok’s popularity On Wednesday, Facebook’s new product Reels appeared to Instagram’s U.S. users. Instagram gave celebs like Will Smith and Selena Gomez early entry into Reels so they would have videos ready to go at launch. Reels is basically...
Tags: Facebook, Instagram, Advertising, Selena Gomez, Will Smith, Donald Trump, Cnbc, Tiktok


Brand Moves for Tuesday August 4

Twenty-three weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand ...
Tags: Apple, Google, Facebook, UK, Instagram, Adobe, Buzzfeed, New York City, Advertising, Digital, Walmart, Paypal, Easyjet, Ali, CVS Pharmacy, Venmo


Facebook Business Extension Extended to Developers

Businesses on Facebook already have the ability to use the social network's tools to list products and offer service appointments directly via Facebook and Instagram, and the social network is making it easy for developers to provide those features. Facebook said in a blog post that developers can now add Facebook Business Extension to their...
Tags: Facebook, Instagram, Advertising, Social Pro Daily, Facebook Business Extension Extended, Facebook Business Extension


Instagram: How to See Fewer Political Ads

Did you know that Instagram allows you to customize your ad topic preferences so you're shown fewer ads related to specific topics, such as "Social issues, elections or politics?" While setting one of these preferences doesn't guarantee that you'll never see another ad of that type, it will cause you to see "fewer ads" about...
Tags: Instagram, Advertising, Social Pro Daily


Brand Moves for Monday August 3

Twenty-three weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand ...
Tags: Verizon, Facebook, Mark Zuckerberg, London, Instagram, Minneapolis, Youtube, Advertising, Adidas, Customers, Black Lives Matter, Ministry Of Justice, North Face, Zuckerberg, Brixton, Facebook Instagram


Instagram for Business: How to Add an Approved Business Partner

Users with Instagram business accounts can create a list of approved business partners they work with, and those companies will then be able to tag them in branded content and more. Our guide will show you how to add an approved business partner on an Instagram business account. Note: These screenshots were captured in the...
Tags: Instagram, Advertising, Social Pro Daily


Facebook boycott grows as US activists urge European firms to act

Growing number of companies withdraw advertising over failure to deal with hate and misinformationAn unprecedented boycott of Facebook is moving across the Atlantic, as the coalition of activist groups behind the Stop Hate for Profit campaign have called on companies in the UK and Europe to join in the action.The campaign has already gained the support of more than a thousand brands in the US, including Coca-Cola, Unilever and Ford, some of which have extended their boycotts globally. Now, the c...
Tags: Facebook, Twitter, Europe, UK, Instagram, Social Networking, Race, Advertising, US, Social Media, Atlantic, Digital Media, Ford, Vaccines and immunisation, Hate Crime, Antisemitism


Now that everyone's stuck at home and doing meetings through video cameras, there's the idea that it's a good time to sell men on wearing makeup.

I'm reading "Maybe he’s born with it, maybe it helps with video calls: Makeup for men finds a niche/How a new cosmetics brand is capitalizing on changing gender norms and the desire to look Zoom-ready" (WaPo). The tone is soppily uncritical, because of course, they want makeup companies to advertise. We hear about a new company, Stryx, that has makeup for men.Discretion is a key part of the messaging, a spinoff of the classic no-makeup makeup look, and Stryx hopes changing ideas about masculinit...
Tags: Makeup, Instagram, Law, Advertising, Drinking, Chanel, WaPo, Bacardi, Bic, Bentley University, Masculinity, Ann Althouse, Johnny Walker, Gender Difference, Masculine Beauty, Susan Dobscha


Brand Moves for Thursday July 23

Twenty-one weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on bran...
Tags: Facebook, Europe, Instagram, Advertising, Oklahoma City Thunder, America, Los Angeles, Estonia, Yougov, Nielsen, Johnson, Hulu, Black, Great Britain, PAUL, U K


Theater Masterskaya: Tragedy in comments

Problem: Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home. Solution: Instead of canceling the play, the “Masterskaya” theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under ...
Tags: Instagram, Russia, Advertising, Shakespeare


Instagram for Business: How to Hide Your Category Label

Did you know that Instagram business accounts have the option to hide certain information from their profiles? For instance, business owners can hide their "category label" from their profile (a category label may be something like "Shopping & Retail" on a store's account). Our guide will show you how this works. Note: These screenshots were...
Tags: Instagram, Advertising, Social Pro Daily


Father’s Day Was Different But Still Hot on Facebook and Instagram in June 2020

Facebook and Instagram users didn't let a global pandemic damp their enthusiasm for Father's Day, as it was far and away the hottest Hot Topic for June 2020 on both platforms, according to research arm Facebook IQ. Father's Day was joined in the Holidays & Events category by Juneteenth and Independence Day. The fight for...
Tags: Facebook, Instagram, Advertising, Social Pro Daily


Lastest Ad Campaign for LEROY MERLIN Settles Household Chores in a Lighthearted Way

Whose turn is it do to the dishes? Or vacuum the house? What about cleaning the bathroom? LEROY MERLIN offers a fun way to settle the dispute over who has to do what, by launching a filter that picks the lucky winner for each chore. The initiative is signed by FCB Brasil.“Household chores can cause conflicts at home, especially during this quarantine. LEROY MERLIN takes a playful approach to breaking the impasse, with a friendly and fun solution to the problem,” says Ariane de Oliveira Silva, Co...
Tags: Instagram, Social Networks, Advertising, Fcb, FCB Brasil, Credits Advertising Agency, Leroy Merlin, LEROY MERLIN Settles Household Chores, Ariane de Oliveira Silva, Leroy Merlin Brasil


Can consumer brands survive boycotting Facebook?

Over 500 companies, well-known consumer brands among them, have announced that they will not advertise on Facebook-owned media properties until the company curbs hate speech on its platform. Facebook is likely to sustain minimal damages at the hands of the #StopHateForProfit movement, because the lion's share of potential participants depend on the platform for business, and it isn't mutual. Even if all 100 of Facebook's top ad buyers were to suddenly freeze their campaigns and participate i...
Tags: Facebook, Mark Zuckerberg, Technology, Media, Instagram, Activism, Race, Advertising, Cnn, Innovation, Naacp, Levi Strauss, Levi, Zuckerberg, Trump, Gonzalez


Brand Moves for Friday July 17

Twenty weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves ...
Tags: Facebook, Japan, UK, London, Instagram, Singapore, Advertising, US, Qatar, Walgreens, Netflix, Thailand, Austria, Brooklyn, Ireland, Ikea


Facebook Speeds Up Its Rollout of Instagram Reels as TikTok Faces Scrutiny

Facebook smelled TikTok's blood in the social media waters, prompting it to bring Instagram's Reels feature, which mimics the embattled video creation platform's functionality, to more than 50 countries in the coming weeks, including the U.S. TikTok has been facing heat due to the Chinese ties of its parent company, ByteDance, although ByteDance claims to...
Tags: Facebook, Instagram, Advertising, Social Pro Daily, U S TikTok


Giphy: The GIF Gallery

Due to Covid-19, museums and galleries around the world closed their physical doors but reopened them online in an attempt to keep art alive. Unfortunately, most people aren’t aware of this. Giphy, recently acquired by Instagram, wants to provide a new space for small artists’ exhibits to meet the community.​ We will transform works of art into GIFs, so that they can be used and shared on...
Tags: Instagram, Advertising


Brand Moves for Tuesday July 14

Twenty weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves ...
Tags: Facebook, UK, Instagram, Washington, China, Advertising, NFL, Nike, Mit, Chicago, Harvard, Manchester, Roger Goodell, Tripadvisor, Washington Redskins, Pepsico


Facebook, Instagram Crack Down on Content, Ads Promoting Conversion Therapy

Facebook said late last week that it will expand its policies on hate speech to include content that advertises or promotes conversion therapy, and that move applies to Instagram, as well. Instagram public policy director for Europe, the Middle East and Africa Tara Hopkins confirmed the update in a statement: "We don't allow attacks against...
Tags: Facebook, Europe, Instagram, Advertising, Middle East, Facebook Instagram, Social Pro Daily, Diversity & Inclusion, Africa Tara Hopkins


Post-Pandemic Marketing: Will Your Company Be Ready for the New Business Landscape?

What will our businesses look like in the aftermath of COVID-19? No one is quite sure since there’s no real end date to the virus in sight. One thing we do know is the importance marketing will play in attracting customers back to our stores, restaurants, shops, and offices. For many small businesses, getting customers to their physical locations may be a challenge for a while. That’s why it’s vital to have a robust e-commerce site that attracts customers and clients, so they can do business wit...
Tags: Instagram, Youtube, Advertising, Marketing, Sales, Social Media, Stores, Marketing & PR, A&e, Facetime, Influencer Marketing, Facebook Live, KPI, Instagram YouTube, Rieva Lesonsky, Netflix VF Corp


Leica: #ICONICASLEICA

For the 60th anniversary of the iconic photo of Che Guevara taken on March 5, 1960 by Alberto Korda, Havas Paris designed a print campaign to appealing to the visual memory of photo enthousiasts. Today, social networks showcase a creative society whose most used element to promote photographs is the hashtags on Instagram. #clou...
Tags: Instagram, Advertising, Che Guevara, Leica, Havas Paris, Alberto Korda Havas Paris


#ICONICASLEICA Distinguishes Brand's Rich History in Latest Campaign

In the world of #hashtags, how to distinguish a great photograph? The new Leica campaign from Havas Paris plays on the trend to appeal to the photo community.For the 60th anniversary of the iconic photo of Che Guevara taken on March 5, 1960 by Alberto Korda, Havas Paris designed a print campaign to appealing to the visual memory of photo enthusiasts.Today, social networks showcase a creative society whose most used element to promote photographs is the hashtags on Instagram. #clouds represents 1...
Tags: Technology, Instagram, Advertising, Paris, Che Guevara, Leica, Leica Camera AG, Henri Cartier Bresson, Havas Paris, Stéphane Gaubert, Alberto Korda Havas Paris, Leica gallery About Leica CameraLeica Camera AG, Wetzlar Hessen Germany, Vila Nova de Famalicão Portugal Leica Camera, Leica Stores Leica Galleries


Brand Moves for Thursday July 9

Nineteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand move...
Tags: Amazon, Japan, UK, New York, London, Instagram, Robin Hood, Advertising, Disney, US, Walmart, Espn, Lgbtq, Karl Lagerfeld, Chanel, Chicago Bulls


Will Your Blog be affected by the Current Facebook Ad Boycott?

Just a few weeks ago, humanitarian brands like the North Face has decided to suspend their advertisements on the social media giant Facebook. This is after finding their advertisements being tagged or posted on hate speech content. Many brands are appalled by this discovery and immediately followed suit at temporarily suspending advertisements. Soon, big named brands like Honda, Coca-Cola, and Unilever (among others) decided to also suspend their advertisement on the platform. Thus, the #StopHat...
Tags: Facebook, News, Instagram, Advertising, Unilever, Facebook Ads, North Face, Trump, Boycott, Facebook Advertising, Facebook Ad Boycott, Honda Coca Cola, Pixabay Pros and Cons of Facebook Ad Boycott


Dubai Design District: Distant Neighbours

Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by inviting everyone to provide a snapshot of their home. Argentina-based artist Michelle Peric, who studied in Dub...
Tags: Instagram, Advertising, Dubai, Argentina, Neighbours, Peric, Serviceplan Middle East, Dubai Design District d3, Michelle Peric



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