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The biggest companies no longer advertising on Facebook due to the platform's lack of hate-speech moderation

Civil rights organizations including NAACP, Color of Change, Anti-Defamation League, and Sleeping Giants asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers. Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts." Facebook CEO Mark Zuckerberg decided not to take action in removing the c...
Tags: Firefox, Verizon, Facebook, Mark Zuckerberg, Europe, John Lewis, Instagram, Minneapolis, Nbc News, US, America, Trends, Diageo, Unilever, Adidas, Cnn


All of the companies no longer advertising on Facebook due to the platform's lack of hate-speech moderation

Civil rights organizations including NAACP, Color of Change, and Anti-Defamation League asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers. Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts." Facebook CEO Mark Zuckerberg decided not to take action in removing the content despite re...
Tags: Verizon, Facebook, Mark Zuckerberg, John Lewis, Instagram, Minneapolis, Nbc News, US, Trends, Unilever, Cnn, Patagonia, Starbucks, Honda, Naacp, Coca Cola


Deutsch LA Fires CCO After Offensive Email About Casting Black Talent Resurfaces

Agency Deutsch Los Angeles has fired chief creative officer Brett Craig after a former employee shared a screenshot of an offensive work email from 2015 on Instagram this week. An agency spokesperson confirmed that Craig was let go Wednesday. Adweek reached out to Craig for comment via LinkedIn but has yet to receive a response....
Tags: Instagram, Advertising, Linkedin, Adweek, Craig, Brett Craig, Diversity & Inclusion, Deutsch LA Fires CCO, Agency Deutsch Los Angeles


Fashion Influencers Plan Their Year Around Nordstrom’s Anniversary Sale. Now It’s Postponed

In 2018, Caitlin Covington, a fashion-focused influencer who has over a million followers on Instagram, told Adweek that the Nordstrom Anniversary Sale is the "Super Bowl of blogging." "You prepare for it all year," she said. But like many other events, this year, the Nordstrom Anniversary Sale will look a bit different: Due to the...
Tags: Nordstrom, Instagram, Advertising, Adweek, Influencers, Nordstrom Anniversary Sale, Caitlin Covington


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Tuesday. Intuit officially announced it's buying credit-score company Credit Karma for $7.1 billion. Intuit shares went up about 2.5% on Monday afternoon following the announcement. Facebook has been investigating content that supports Bernie Sanders, but hasn't been able to find any links to Russian disinformation activity, the Wall Street Journal reports. President Trump on Sunday called for an investigation into whether Russia helped...
Tags: Apple, Google, Amazon, Facebook, New York, Instagram, Microsoft, Russia, US, Trends, Tim Cook, Warren Buffett, Ibm, Silicon Valley, Nevada, Cia


The Most Loved—and Hated—Super Bowl Ads, According to Adweek’s Instagram

At Adweek, we're used to sharing our rankings of Super Bowl ads, so why not ask our readers' opinions? Using the voting feature in Instagram Stories we asked our audience to rank each big game ad with a thumbs up or a thumbs down. While some commercials like Olay and Avocados from Mexico split voters,...
Tags: Instagram, Mexico, Advertising, Adweek, The Big Game, Olay, Instagram Stories


Photo District News Has Closed at 40

Emerald Expositions, the operator of business-to-business trade shows that runs PhotoPlus (formerly Photo East, and before that Photo Expo) in New York City at the Javits Center, and is the most recent owner of PDN, has announced that PDN will close down and stop providing content. PDN was founded by a photo assistant named Carl S. Pugh as New York Photo District News, a newsletter for the commercial and studio professionals along lower Fifth Avenue in New York city—the photo district. It was fi...
Tags: Photography, New York City, Fifth Avenue, Adweek, News And Occasions, Michael Johnston, Michael C Johnston, Pugh, Javits Center, PDN, Photo District News, Jeff Schimberg, Carl S Pugh, New York Photo District News, Mecklermedia, PDN Naturally


Why Jennifer Lawrence, George Clooney, and 12 other celebrities hate social media

Celebrities dominate social media, with big names like Kim Kardashian, Ariana Grande, and Justin Bieber comprising some of the most-followed accounts on Instagram and Twitter. However, some celebrities have shirked social media entirely by choosing to delete their accounts or never launching them in the first place. Here's why celebrities like Jennifer Lawrence, Mila Kunis, and George Clooney live social media-free in today's uber-connected world. Visit Business Insider's homepage for more sto...
Tags: Jennifer Lawrence, Benedict Cumberbatch, Instagram, Keira Knightley, Cbs News, Trends, Justin Bieber, Jennifer Aniston, Amy Poehler, Harry Potter, Emma Stone, Cbs, Tina Fey, Kate Winslet, Scarlett Johansson, George Clooney


Marketers share what it's like to use TikTok's invite-only tool for finding the right influencers to hire for brand deals

TikTok's new influencer-marketing tool Creator Marketplace is designed to help brands and influencers connect, boosting sponsored content on the fast-growing video app. In the past six months, the company has begun sharing more audience and performance data with creators and marketers to compete with analytics tools offered on other platforms, like Instagram and YouTube. Creator Marketplace is in beta and available to only a few hundred users. Business Insider spoke with marketers with access ...
Tags: Apple, Facebook, Instagram, US, Samsung, Trends, Ken Burns, Adweek, Mavrck, Jenkins, Tiktok, TikTok Brands, Ellie Jenkins


What it's like to use TikTok's tool that helps marketers find the right influencers to hire, which is being quietly beta tested

TikTok's new influencer-marketing tool Creator Marketplace is designed to help brands and influencers connect, boosting sponsored content on the fast-growing video app. In the past six months, the company has begun sharing more audience and performance data with creators and marketers to compete with analytics tools offered on other platforms, like Instagram and YouTube. Creator Marketplace is in beta and available to only a few hundred users. Business Insider spoke with marketers with access ...
Tags: Apple, Facebook, Instagram, US, Samsung, Trends, Ken Burns, Adweek, Mavrck, Jenkins, Tiktok, TikTok Brands, Ellie Jenkins


We Are Social’s Monday Mashup #471

Facebook launches Viewpoints to gather user feedback Facebook is looking to gather feedback from its users in the US with a new market research app. ‘Viewpoints’ gives people over 18 a financial incentive to share their views on Facebook’s suite of products, which includes Facebook (obvs), Instagram, and WhatsApp. The first survey looks at the effects of social media on well-being and, as the company says: “Information from this survey will help us build better products that aim to limit the neg...
Tags: Facebook, Twitter, Pinterest, Instagram, US, Seo, Mashup, Adweek, Pinners, Snapchatters


Instagram was missing some of its most-loved features when it launched in 2010 — here's what it looked like back then (FB)

Instagram launched as an iOS app in 2010, and became available for Android users in 2012. Instagram of about a decade ago looked different from the app we use today, and was missing many features that now seem vital. The original app didn't have messages or stories, and photos had to be cropped to square images.  Visit Business Insider's homepage for more stories. When Instagram launched in 2010, using it was a much different experience than the Instagram of today.  Instagram started as a pho...
Tags: Facebook, Instagram, Australia, US, Trends, Canada, New York Times, Adweek, Valencia


The military can't get Gen Z to enlist. Here's how top Army marketers plan to fix the problem.

The US Army has struggled to reach its recruitment goals over the last two years due to a lack of relevance among Gen Z. While past campaigns revolved around big-budget TV ads, Army officials said they're now focusing on "immersive, episodic storytelling" designed to reach young people where they live and emphasize career opportunities in the military. The Army has a new agency, DDB, and its first campaign is set to go live before the end of the year. The Army's top marketers also said they al...
Tags: Facebook, Europe, Instagram, Washington, US, America, Trends, Chicago, Army, US Army, Adweek, Omd, Omnicom, DDB, Fink, IPG


The US Army has struggled to get recruits. Its new marketing heads explain how the military will target Gen Z with personalized, data-driven ads.

The US Army has struggled to reach its recruitment goals over the last two years due to a lack of relevance among Gen Z. While past campaigns revolved around big-budget TV ads, Army officials said they're now focusing on "immersive, episodic storytelling" designed to reach young people where they live and emphasize career opportunities in the military. It has a new agency, DDB, and its first campaign is set to go live before the end of the year. The Army's top marketers also said they also pla...
Tags: Facebook, Europe, Instagram, Washington, US, America, Trends, Chicago, Army, US Army, Adweek, Omd, Omnicom, DDB, Fink, IPG


Q3 Wrap-Up: What’s Changed For B2B Marketers & What’s Ahead in 2020?

We've now reached the end of the third quarter of 2019, one filled with many significant B2B marketing changes and several surprising twists and turns that will combine to affect how the industry moves forward as we enter Q4 and push forward to 2020. Q3 saw numerous exciting shifts in new directions, and a few seemingly slight changes in course that are nonetheless poised to make big impacts in 2020. We're always working to bring you the most relevant B2B marketing news, including over 180 w...
Tags: Google, Amazon, Facebook, Instagram, Microsoft, Seo, Cnn, Canada, Bing, Adweek, Toprank Marketing, Iab, Getresponse, Pew Research, Mediapost, Martech


Should Brands Use Captions and Subtitles in Video Content for Stories?

Instagram said users view 60% of videos in Stories with the sound on ... which means they view 40% with the sound off. The problem? "Advertisers are on the hook to pay after three seconds," Jeff Semones, MediaCom head of social media, told Adweek. "Most often, those three seconds will occur with the sound off....
Tags: Instagram, Advertising, Adweek, Mediacom, Publishers & Platforms, Jeff Semones


Marketing: Twitter: Using it as a platform to get current information on potential clients. Many times it is more up to date than an agencies website.

The other week I got a twitter notification, adam&eveDDB had a huge win as they were awarded AOR for Playstation.  It was also tweeted by Adweek. It was on Adweek on line, but many times you need a subscription to read the articles on account wins or articles of interest.  This huge win was not featured on their landing page but within the sub-categories.  So it was hard to find. If you congratulate Adam&eveDDB on this win, you stand out among your peers. I have positioned my Twitter account to...
Tags: Photography, Marketing, Adweek, Suzanne Sease, The Martin Agency, Kaplan Thaler Capital One Best, Adweek It, The One Club, Cannes Clio Communication Arts


Adidas signs Beyoncé. And Snapchat plugs a new ad network: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today A few days ago, Adidas foreshadowed something big. “A new beginning,” the brand wrote on Instagram. Now we know what it is: Adidas just announced a major partnership with Beyoncé. And we understand why Adidas was hyping this so breathles...
Tags: Google, London, Beyonce, Instagram, Advertising, Los Angeles, CMO, Adidas, Pandora, Paris, Elton John, Brunei, Hasbro, Cbs, John Legend, Adweek


We Are Social’s Monday Mashup #431

Celebrity influencers commit to post transparency The practice of how influencers make clear whether their endorsements on social media are paid-for has been subject to much debate. Now, in a move towards greater transparency, 16 celebrities are pre-empting action from Britain’s competition watchdog by formally committing to state clearly if they have been paid or received any gifts or loans of products that they endorse. The Competition and Markets Authority (CMA) has published a guide for inf...
Tags: Facebook, Twitter, UK, Pinterest, Instagram, Nbc, Youtube, US, Seo, Linkedin, Netflix, Britain, Birmingham, Mashup, Adweek, Frank


Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019?

Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019. Socialbakers CEO Yuval Ben-Itzhak told Adweek the company focused on Facebook and Instagram because of their dominance in audience size and engagement. "Twitter and Snapchat would be tiny dots on...
Tags: Facebook, Instagram, Advertising, Adweek, Publishers & Platforms, Dollars Continue Shifting From Facebook, Yuval Ben Itzhak


For adidas, Creativity is the Pulsating, Risk-Taking Heart of its Brand

“Creativity is the answer.” So argues adidas, which sees athletics as a creative passion that drives inspiration and innovation for its brand, and its fans. If great brands are driven by a relentless focus on customers, adidas is obsessed with helping athletes make a difference in their games, lives and world—because “through sport, we have the power to change lives.” And in a big year for sports, adidas has been making bold moves to show how creativity is its North Star. It started creating...
Tags: Europe, Instagram, Youtube, La, New York City, Uncategorized, Advertising, Sports, Los Angeles, Social Marketing, Nike, Adidas, CSR, Sustainability, Taiwan, Kanye West


Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday Google launches Reach Planner for YouTube & video ad forecasting in AdWords Google is offering a more powerful video campaign reach estimate tool called Reach Planner, aimed at YouTube and Google Display Network advertisers, a...
Tags: Pinterest, Instagram, Youtube, Seo, Snapchat, Adweek, Online Marketing News, Google Display Network, Don, Lee Odden, Association of National Advertisers ANA, Adwords Google, Digital Marketing News, DigiDay Google, TopRank Marketing TV YouTube Channel Gain, Pubcon Florida


Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of course it is, but that doesn’t have to mean it’s bad, right? AdWeek Also drawing attention to International Women’s Day: Here are two thou...
Tags: Google, Amazon, Facebook, Pinterest, Instagram, Seo, Css, Google Analytics, Pentagon, Heinz, Adweek, WPP, Forrester, Online Marketing News, McDonald, Mediapost


The Art of the Personal Project: Stephen Wilkes

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this new revised thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your w...
Tags: Photography, New York, Washington, Scotland, New York City, Falkland Islands, West Africa, Nebraska, National Geographic, Adweek, Stephen, Field, Personal Project, Platte River, Ellis Island, Stephen Wilkes


What you need to know in advertising today

Instagram has helped foster a unique crop of social media-savvy brands and stars, ranging from the cosmetics company  Anastasia Beverly Hills  to food influencer  brunchboys. But some of these Instagram-born creators are starting to lose faith in the platform.  Ever since Facebook announced its  massive News Feed shake-up last month , many publishers and social-media-dependent brands have been in panic mode, believing that the days of quickly building audiences on the social network organically...
Tags: Google, Amazon, Facebook, Instagram, Nbc, Minneapolis, Disney, Trends, Snapchat, Netflix, Alexis Ohanian, Travis Kalanick, Adweek, Serena Williams, Wall Street Journal, Martin Luther King Jr


Digital Marketing News: State of Social, Super Super Bowl Ads, Scheduled Posts on Instagram

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI. Buffer Blog The IAB Offers Guidance to Publishers and Marketers Considering Partnering With Influencers. The wild west of influencer marketing gets some guidelines ...
Tags: Google, Facebook, Twitter, Instagram, Youtube, NFL, Seo, Eu, Bloomberg, Snapchat, Dave, Adweek, Harvard Business Review, Interactive Advertising Bureau, Socialflow, Online Marketing News


Hautelinks: Week of 2/1/18

Plus the rest of our favorite links of the week. Why Everybody's Obsessed with Skincare Right Now, from The Cut.Counterpoint: The Skincare Con. I don't agree with all of this but it is food for thought - there's a lot of overpriced, ineffective stuff out there.How to strengthen your nails, via Lauren Conrad.Obsessed with Paris Hilton posing as Kim Kardashian in the latest Yeezy ad. Seriously genius.Oooh, drooling over the new Anastasia Beverly Hills highlighter. Need!Designs on Female Empowerme...
Tags: Japan, Kim Kardashian, Beyonce, News, Instagram, College, Bbc, Vogue, Cambridge, Ikea, Salem, Paris Hilton, Chanel, Kirsten Dunst, Kesha, Duke


We Are Social’s Monday Mashup #384

Facebook to rank publishers on trust In Zuckerberg’s next move to clean up Facebook, he’s decided to change the algorithm for publishers to rank them by how trusted they are. Facebook will be polling users on which news source they trust the most and they’ve predicted a 20% drop in how much news people see as a result. Facebook tests Watch Parties With Facebook reporting that Live Video generates six times the amount of engagement as normal video, they’re testing out Watch Parties. This is where...
Tags: Facebook, Instagram, Seo, Snapchat, Mashup, Adweek, Zuckerberg, Indonesia Italy Mexico, Stories Sooo Instagram


3 Effective & Easy Instagram Marketing Strategies for Your Business

Instagram as a social platform has grown incredibly, whereby offering a plethora of choices for Instagram marketing. Brands and businesses invest in marketers to ‘up’ their Instagram marketing strategies. I’ve listed 3 easy and useful Instagram marketing strategies for your business that you can capitalize on today- Make Thorough Use of UGC User-generated content is one of the best and the most successful practice for Instagram marketing. How great it is that your loyal followers are supplyin...
Tags: Jobs, Instagram, United States, Adweek, Ugc, Alex Watts, Influencer Marketing Influencer, UGC User


How 5 B2B Brands Are Using Snapchat and Instagram Stories

B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh my, how far we’ve come. Today, networks like Snapchat, Instagram, Messenger, and other marketing channels are becoming new breeding grounds for B2B brands. But with frequent product...
Tags: Google, Ge, Instagram, Social Media, Seo, Cisco, Ibm, Adweek, Mailchimp, Online Marketing, Digital Marketing, Mailchimp Mailchimp, Messenger Facebook, GE GE, Instagram Stories, Snapchat Instagram Messenger



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