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Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna's TikTok house closes

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. This week, I spoke to fitness influencers on Instagram and YouTube who said they've experienced a surge in sales of direct-to-consumer workout services this month, as more people seek at-home workout alternatives amid the coronavirus pandemic.  This increase in engagement and sales has protected their...
Tags: Facebook, Instagram, Rihanna, Youtube, Sway, Trends, EA, Ken Burns, Rolling Stone, Esports, Dan, Ben, Kevin, Instagram YouTube, Amelio, Ashley Carman


Charli D'Amelio has taken over as TikTok's biggest star. These are the 40 most popular creators on the viral video app

TikTok is one of the most popular social platforms, particularly among Gen Z, where users can watch short-form video clips and create something that could go viral. Some of the most popular creators have millions of followers who watch them lip-sync, dance, and produce comedy skits as they grow into high-profile influencers. These are the 40 most popular TikTok stars, who found fame on the platform and racked millions of followers. Visit Business Insider's homepage for more stories. The most ...
Tags: Instagram, Youtube, India, US, Los Angeles, Trends, Spain, Atlantic, Britain, Katy Perry, Connecticut, Vine, Starbucks, Houston, Khan, Oklahoma


How talent agency WME plans to boost the careers of TikTok stars like Chase Hudson and Addison Rae, as the 'frenzy' to sign the platform's top creators continues

As TikTok has surged in popularity, so have the platform's homegrown stars. Recently, Hollywood's top talent agencies have battled to sign TikTok creators. WME recently signed the TikTok stars Chase Hudson (known online as Lilhuddy) and Addison Easterling (known as Addison Rae). Business Insider spoke with three executives at WME about how the company plans to expand these creators' digital businesses and what it looks for in TikTok talent. Click here for more BI Prime stories. TikTok's sudd...
Tags: Hollywood, Instagram, Trends, Brooklyn, WME, Ken Burns, UTA, Hudson, Devlin, Greenberg, United Talent Agency, Reebok, Justin Greenberg, YouTube Instagram, Amelio, Easterling


How talent agency WME plans to boost the careers of top TikTok creators like Chase Hudson and Addison Rae

As TikTok has surged in popularity, so have the platform's homegrown stars. Recently, Hollywood's top talent agencies have battled to sign TikTok creators.  William Morris Endeavor recently signed TikTok stars Chase Hudson (known online as lilhuddy) and Addison Easterling (known as Addison Rae).  Business Insider spoke to three execs at WME about how the company plans to expand these creators' digital businesses and what it looks for in TikTok talent. Click here for more BI Prime stories. Ti...
Tags: Hollywood, Instagram, Trends, Brooklyn, House, WME, Ken Burns, UTA, Hudson, William Morris, Devlin, Greenberg, United Talent Agency, Reebok, Justin Greenberg, YouTube Instagram


The cannabis influencers of social media, New York's top creators, and a leaked TikTok campaign brief

Welcome to this week's Influencer Dashboard newsletter! As always, this is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. First up, my colleague Dan Whateley and I highlighted 21 top social-media influencers who live and create content around the Greater New York City area. Los Angeles often takes center stage when it comes to the influencer world, with headline-making creators like David Dobrik and Tana Mongeau sharing popular vlogs in the c...
Tags: Amazon, New York, Instagram, Youtube, Los Angeles, Trends, Atlanta, The New York Times, Quinn, Ken Burns, PAUL, Dan, Sean, Hollywood Reporter, Ethan, Grayson


What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers

Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers and creators. This week, I looked at how much YouTube pays creators on a single video with 100,000, 1 million, and 150 million views. The big takeaway: the rate that YouTube pays creators per view can vary wildly. For instance, four creators I spoke to told me how much money they made from videos with more than 1 million views (and less tha...
Tags: Hollywood, Pinterest, Instagram, Youtube, Trends, Ken Burns, Hudson, Dan, Hollywood Reporter, William Morris Endeavor, Coffman, Instagram Pinterest, Charli, YouTube Instagram, Jarvey, Amelio


Exclusive data reveals the top 5 rising stars on TikTok, the short-form video app loved by Generation Z

TikTok is a short-form video app that's become one of the most popular social platforms among teens and Generation Z. Creators on TikTok are rising to fame from the massive reach the platform has. We used exclusive data from the prominent celebrity information site, Famous Birthdays, to determine which top-trending TikTok stars are rising in popularity right now.  Famous Birthdays is searched 600,000 times per day, according to founder Evan Britton, and can show real-time trends on the rising ...
Tags: Apple, Instagram, Youtube, Nbc News, Trends, New Jersey, Gregg, Alex French, Amelio, Madison Taylor, Bytedance, VanderVeen, Evan Britton, Z. TikTok, Mattia Polibio, Avani Gregg



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