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Some marketers are making contingency plans for their TikTok deals as the political heat on the app creates uncertainty about its future

With a Microsoft deal for TikTok in the offing, marketers are still planning ad campaigns for TikTok but amending contracts so they can move spend to another social platform if needed. After announcing plans to ban TikTok in the US, the Trump administration is allowing Microsoft to bid on its US operations. It's unclear how TikTok would fit into Microsoft's advertising sales business, since Microsoft has largely abandoned its ad business and has had a bumpy history selling search and Xbox plac...
Tags: Google, Facebook, Instagram, Microsoft, China, US, Trends, Linkedin, Aol, Mavrck, Trump, Groupm, Stevens, Google Microsoft, Brian Wieser, Lyle Stevens


Take a closer look at Instagram Reels, Facebook's TikTok rival launching today in the US (FB)

Instagram Reels, Facebook's competitor to TikTok, launched Wednesday to users in the US. Reels is a new content format for Instagram that allows users to create and share short-form video content to followers in a new dedicated Feed and on the Explore page. The launch of Reels comes as TikTok's future in the US remains uncertain, as the Trump administration weighs a potential ban on the app. Here's everything you need to know about Reels' launch and how it works. Visit Business Insider's homep...
Tags: Facebook, Instagram, Microsoft, France, China, Germany, India, US, Trends, United States, Brazil, Donald Trump, Shah, Trump, France Germany, Lasso


Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

With a Microsoft deal for TikTok in the offing, marketers are still planning ad campaigns for TikTok but amending contracts so they can move spend to another social platform if needed. After announcing plans to ban TikTok in the US, the Trump administration is allowing Microsoft to bid on its US operations. It's unclear how TikTok would fit into Microsoft's advertising sales business, since Microsoft has largely abandoned its ad business and has had a bumpy history selling search and Xbox plac...
Tags: Google, Facebook, Instagram, Microsoft, China, US, Trends, Linkedin, Washington Dc, Aol, Mavrck, Trump, Groupm, Stevens, Google Microsoft, Brian Wieser


Facebook's TikTok clone, Instagram Reels, launches today in the US as TikTok's future hangs in the balance (FB)

Instagram Reels, Facebook's TikTok rival, is launching in the US Wednesday. It provides users with another way to share content with their followers — in the form of super-short, spliced-together, soundtrack-based videos. Instagram Reels launched first in Brazil in late 2019, and has since been rolling out to countries like Germany, France, and India. Wednesday's launch will extend Reels' presence to the US, UK, and more than 50 other countries. The launch comes as TikTok's 100 million America...
Tags: Facebook, Mark Zuckerberg, Instagram, Microsoft, Congress, China, India, US, Trends, Brazil, Donald Trump, Shah, US UK, France Germany, Facebook Google, Germany France


There is still no proof TikTok is spying on you for China

The Trump administration is forcing TikTok to sell off its US business by September 15 or else face a ban, accusing it of posing a privacy and national security threat because it is owned by a Chinese company. The administration has explicitly claimed TikTok spies on people but has never offered public evidence. Experts diving through TikTok's code and policies say the app collects user data in a similar way to Facebook and other popular social apps. Google and Facebook by comparison almost ce...
Tags: Apple, Google, Facebook, Hong Kong, Europe, Instagram, Microsoft, China, Singapore, Disney, US, Trends, European Union, Reddit, US Treasury, Ftc


TikTok salary data reveals how much it pays for key US jobs in engineering, product, data science, and more

TikTok and its China-based parent company ByteDance have been on a hiring spree in the US this year, even as the company has faced threats of a ban or forced sale by the Trump administration. TikTok plans to add 10,000 employees in the US over the next three years. Business Insider analyzed the US Office of Foreign Labor Certification's third-quarter 2020 disclosure data for foreign workers to shed light on what TikTok and ByteDance paid employees in departments like engineering, product manag...
Tags: New York, Instagram, Microsoft, California, Washington, China, US, Trends, Ufc, Business Insider, Trump, Facebook YouTube, US Department of Labor, Kevin Mayer, Triller, Josh Richards


Microsoft could pay billions for TikTok. It's a tremendously risky move that will put CEO Satya Nadella's strategy to the ultimate test. (MSFT)

On the face of it, Microsoft's decision to explore the possibility of spending billions on a TikTok acquisition seems like a weird business decision.  Under CEO Satya Nadella, Microsoft has doubled down on cloud computing and productivity software, leaving the Xbox console as its last major consumer brand.  TikTok, a mega-popular viral video app with 80 million daily active users in the United States, doesn't seem to tie into that strategy at all.  But Nadella has earned the benefit of the dou...
Tags: Amazon, Facebook, Instagram, Microsoft, Yahoo, China, Nokia, Satya Nadella, Disney, US, Trends, Linkedin, Gop, United States, Silicon Valley, Minecraft


Microsoft is poised to pay billions for TikTok, but it's a tremendously risky move that will put CEO Satya Nadella's strategy to the ultimate test (MSFT)

On the face of it, Microsoft's decision to explore the possibility of spending billions on a TikTok acquisition seems like a weird business decision.  Under CEO Satya Nadella, Microsoft has doubled down on cloud computing and productivity software, leaving the Xbox console as its last major consumer brand.  TikTok, a mega-popular viral video app with 80 million daily active users in the United States, doesn't seem to tie into that strategy at all.  But Nadella has earned the benefit of the dou...
Tags: Amazon, Facebook, Instagram, Microsoft, Yahoo, China, Nokia, Satya Nadella, Disney, US, Trends, Linkedin, Gop, United States, Silicon Valley, Minecraft


Facebook, Google, and the US government each have their own reasons to make you believe that TikTok is scary — but they're all self-serving

President Trump and the US government have been considering a ban on TikTok over long-held concerns regarding its ties to China, and its access to user data and influence over content moderation. The threat of a TikTok ban would mean that the app's massive US userbase, estimated to be near 80 million, is up for grabs, and US tech companies are already capitalizing with new apps and formats borrowing from TikTok's viral short-form video format. Concerns over national and data security are level...
Tags: Google, Facebook, Mark Zuckerberg, Instagram, Congress, China, US, America, Trends, Linkedin, Silicon Valley, Fox News, Donald Trump, Zuckerberg, Trump, State


TikTok salaries revealed: How much the tech company pays for key US roles in engineering, product, and more

TikTok and its China-based parent company ByteDance have been on a hiring spree in the US this year, even as the company has faced threats of a ban or forced sale by the Trump administration. TikTok plans to add 10,000 employees in the US over the next three years. Business Insider analyzed the US Office of Foreign Labor Certification's third-quarter 2020 disclosure data for foreign workers to shed light on what TikTok and ByteDance paid employees in departments like engineering, product manag...
Tags: New York, Instagram, Microsoft, California, Washington, China, US, Trends, Business Insider, Trump, Facebook YouTube, US Department of Labor, Kevin Mayer, Triller, Josh Richards, Bytedance


TikTok is at the heart of a wild geopolitical dogfight which means Microsoft might buy it. Here's what's going on.

News broke on Friday that ByteDance-owner TikTok is being pressured by the Trump administration to divest its US business, and Microsoft was in the running to buy it up. Trump then said on Friday he was banning the app, possibly as soon as Saturday. The ban has yet to materialize. Trump's comments reportedly halted Microsoft's acquisition talks, but on Sunday Microsoft announced it was resuming discussions with TikTok. Here's everything we know so far. Visit Business Insider's homepage for mo...
Tags: Europe, Instagram, Microsoft, Navy, China, Satya Nadella, US, Trends, Bloomberg, United States, New York Times, New Zealand, Fox News, Chinese communist party, Republican Party, Times


TikTok is at the heart of a wild geopolitical dogfight and it could result in Microsoft buying TikTok. Here's what's going on.

News broke on Friday that TikTok-owner ByteDance is being pressured by the Trump administration to divest its US business, and Microsoft was in the running to buy it up. Trump then said on Friday he was banning the app, possibly as soon as Saturday. The ban has yet to materialize. Trump's comments reportedly halted Microsoft's acquisition talks, but on Sunday Microsoft announced it was resuming discussions with TikTok. Here's everything we know so far. Visit Business Insider's homepage for mo...
Tags: Europe, Instagram, Microsoft, Navy, China, Satya Nadella, US, Trends, Bloomberg, United States, New York Times, New Zealand, Fox News, Chinese communist party, Republican Party, Times


Secret documents from US antitrust probe reveal big tech’s plot to control or crush the competition

Nearly 500 pages of evidence were made public during the House Judiciary’s marathon hearing this week on potential anti-competitive actions by Amazon, Facebook, Google and Apple . We’ve collected them here with added context and an omnibus, searchable version for anyone who’d rather not juggle four dozen documents. The emails, chat logs and other communications listed here trickled out online as the hearings went on. Many are internal documents that were never meant to be exposed publicl...
Tags: Apple, Google, Amazon, TC, Facebook, Mark Zuckerberg, Instagram, Congress, Youtube, Government, China, US, Tech, Policy, Jeff Bezos, App Store


CEOs from Apple, Amazon, Google, and Facebook had to defend their companies against what lawmakers called 'a pattern of' monopolistic behavior. Here's how each was grilled during Wednesday's landmark hearing. (AMZN, GOOGL, AAPL, FB)

Wednesday's tech antitrust hearing was a grueling six-hour event in which House committee members grilled Jeff Bezos, Tim Cook, Mark Zuckerberg, and Sundar Pichai about their companies' market power.  Cook, Apple's CEO, received what seemed like the fewest questions, but he was asked about the App Store and how Apple treats app developers.  Zuckerberg was probed on Facebook's acquisition strategy and whether it bought companies like Instagram to "neutralize" a competitor.  Pichai, who is CEO o...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Cook, Instagram, Congress, Youtube, China, Trends, Georgia, Pennsylvania, Gop, Hillary Clinton, House


Now we know what Jeff Bezos' worried face looks like

Amazon CEO Jeff Bezos, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Apple CEO Tim Cook all testified before Congress about how they use their market power to destroy competitors. Unlike other tech hearings, this one had minimal grandstanding and the politicians came prepared. The tech titans did not seem ready for that at all, and they admitted to doing a lot of offensive things. This is an opinion column. The thoughts expressed are those of the author. Visit Business Insider's...
Tags: Apple, Google, Amazon, Facebook, Florida, Instagram, Congress, Colorado, Washington, China, US, America, Trends, Georgia, United States, Tim Cook


These 3 moments from Big Tech's blockbuster antitrust hearing could come back to haunt the companies, according to Wall Street analysts

The CEOs of Facebook, Amazon, Apple, and Google were grilled during a five-hour congressional hearing on Wednesday. The hearing followed an antitrust investigation into the power and size of the Big Tech companies. Analysts at Wedbush identified the three moments from the hearing most likely to come back and bite the companies. Visit Business Insider's homepage for more stories. Over the course of five hours on Wednesday, the CEOs from the world's four biggest tech companies were grilled by ...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Spotify, Cook, Instagram, Congress, China, Elizabeth Warren, US, Trends, Georgia, Eu, United States


In antitrust hearing, Zuckerberg admits Facebook has copied its competition

At the House Antitrust Subcommittee hearings this afternoon, Facebook CEO Mark Zuckerberg was directly questioned about his company’s strategy of copying competitors’ app and features, and even threatening to do so as a negotiation tactic amid M&A discussions. In his response, Zuckerberg was forced to admit the obvious: that Facebook, he said, has “certainly adapted features that others have led in.” However, he denied any characterization claiming Facebook used such tactics in an anti-compet...
Tags: TC, Facebook, Apps, Mark Zuckerberg, Pinterest, Instagram, Congress, Government, China, Tech, Antitrust, Baidu, Zuckerberg, WA, Pramila Jayapal, Facebook COO Sheryl Sandberg


Facebook, Google, and the US government all have their own reasons to make you believe that TikTok is unsafe and scary — and they're all self-serving

President Trump and the US government have been considering a ban on TikTok over long-held concerns regarding its ties to China, and its access to user data and influence over content moderation. The threat of a TikTok ban would mean that the app's massive US userbase, estimated to be near 80 million, is up for grabs, and US tech companies are already capitalizing with new apps and formats borrowing from TikTok's viral short-form video format. Concerns over national and data security are level...
Tags: Google, Facebook, Mark Zuckerberg, Instagram, Congress, China, US, America, Trends, Linkedin, Silicon Valley, Fox News, Donald Trump, Zuckerberg, Trump, State


'We are not the enemy': TikTok CEO slams Facebook for attacking the Chinese company and launching 'copycat' product

In remarks planned during Wednesday's congressional hearing on tech companies' potential antitrust violations, Facebook CEO Mark Zuckerberg framed Facebook as a story of homegrown American success whose future is threatened by China. In response, the CEO of TikTok — whose parent company, ByteDance, is based in China — slammed Facebook for deeming its success "patriotic" and painting the viral app as the "enemy." CEO Kevin Mayer, in the blog post shared Wednesday morning, also called out Facebo...
Tags: Google, Facebook, Mark Zuckerberg, Instagram, Congress, China, Disney, US, America, Trends, Silicon Valley, Zuckerberg, Mayer, Apple Amazon Facebook, Kevin Mayer, Bytedance


The CEOs of Apple, Google, Facebook, and Amazon are about to testify before Congress in a historic antitrust hearing. Here's what's at stake for each company. (GOOG, APPL, AMZN, FB)

The tech CEOs of Apple, Google, Amazon, and Facebook will appear before Congress in a first-of-its-kind hearing on Wednesday. They'll be testifying as part of an antitrust investigation into the dominance of digital platforms that has been running since last June. The CEOs, who will likely appear remotely over video, will have to defend the growing power of their tech companies to skeptical lawmakers. In prepared remarks published ahead of the testimony, all four CEOs argued that their compani...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Spotify, John Lewis, Cook, Instagram, Congress, California, Washington Post, Youtube, China, US, Trends


Short-form video app Triller has hired 18-year-old TikTok star Josh Richards as its chief strategy officer and an investor says it's looking to raise $250 million in new funding

Social-media platforms like Triller and Instagram are taking steps to lure creators away from TikTok as they aim to become more competitive in the short-form video category. Triller announced on Tuesday that it's bringing on three TikTok creators — Josh Richards, 18; Griffin Johnson, 21; and Noah Beck, 19 — as investors, with Richards earning the title of chief strategy officer at the startup. While Richards will hold an executive title, he's not planning to take on a traditional nine-to-five ...
Tags: Facebook, Instagram, La, China, India, US, Beck, Trends, Washington Dc, Pitbull, Johnson, Wall Street Journal, Snoop Dogg, Dubsmash, Fox Business, Trump


‘Company size doesn’t prevent competition’, Zuckerberg to argue at antitrust hearing

“Facebook is a successful company now, but we got there the American way: we started with nothing and provided better products that people find valuable. As I understand our laws, companies aren’t bad just because they are big. Many large companies that fail to compete cease to exist,” Facebook CEO Mark Zuckerberg plans to tell lawmakers at an antitrust hearing on Wednesday, according to prepared remarks released to the public. “We know that our future success is not guaranteed, especially in a ...
Tags: Travel, Apple, Google, Amazon, Facebook, Mark Zuckerberg, News, Instagram, Congress, China, US, America, Competition, Tim Cook, Antitrust, Jeff Bezos


Read how Apple, Amazon, Facebook and Google plan to defend themselves to Congress

With their big day before lawmakers just around the corner, previews of Google (well, Alphabet), Facebook, Amazon and Apple’s opening statements are now available on the House Judiciary Committee’s site. On Wednesday, the CEOs of each company will appear in an unusually executive-packed Congressional hearing focused on antitrust concerns over the business practices. While the opening statements are just a glimpse of the hearing’s potential topics, they do provide a useful outline for the strateg...
Tags: Apple, Google, Amazon, TC, Facebook, Mark Zuckerberg, Cook, Instagram, Congress, China, Google Search, Tech, Walmart, Policy, Tim Cook, App Store


The CEOs of Apple, Google, Facebook, and Amazon are set to testify before Congress in a historic antitrust hearing. Here's what's at stake for each company. (GOOG, APPL, AMZN, FB)

The tech CEOs of Apple, Google, Amazon, and Facebook will appear before Congress in a first-of-its-kind hearing on Wednesday. They'll be testifying as part of an antitrust investigation into the dominance of digital platforms that has been running since last June. The CEOs, who will likely appear remotely over video, will have to defend the growing power of their tech companies to skeptical lawmakers. Here's why each CEO has been asked to appear, the types of questions they will likely be aske...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Spotify, John Lewis, Instagram, Congress, California, Washington Post, Youtube, China, Trends, Bloomberg, Jeff Bezos


Mark Zuckerberg is about to testify before Congress about Facebook and antitrust. Read his full prepared remarks here. (FB)

Facebook CEO Mark Zuckerberg is testifying before Congress about antitrust on Wednesday. Facebook has released the full text of Zuckerberg's planned prepared remarks, and you can read it below. Facing scrutiny over his company's power and dominance, the technology exec will argue that heavy-handed regulation will only benefit China. Zuckerberg is to argue that Facebook still faces considerable competition. The CEOs of Apple, Amazon, and Google will also testify at the unprecedented hearing. F...
Tags: Google, Facebook, Mark Zuckerberg, Instagram, Congress, Cdc, China, US, America, Trends, United States, Italy, Vr, Ar, Ai, Carnegie Mellon University


Mark Zuckerberg will tell Congress that Facebook's acquisitions are good for competition, according to a copy of his prepared remarks (FB)

Mark Zuckerberg will argue before Congress that Facebook's acquisitions of companies like Instagram and WhatsApp are good for competition, according to a copy of his prepared remarks obtained by Business Insider. Zuckerberg is set to testify on Wednesday before the House Antitrust Subcommittee, which is investigating whether the company engaged in anticompetitive behavior. The CEOs of Amazon, Apple, and Google's parent company Alphabet will also face questions from members of Congress at the h...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Instagram, Congress, China, US, America, Trends, Tim Cook, Jeff Bezos, Sundar Pichai, Giphy, Alphabet


The CEOs of Apple, Google, Facebook, and Amazon are set to testify before Congress in a historic antitrust hearing next week. Here's what's at stake for each company. (GOOG, APPL, AMZN, FB)

The tech CEOs of Apple, Google, Amazon, and Facebook will appear before Congress in a first-of-its-kind hearing on Wednesday. They'll be testifying as part of an antitrust investigation into the dominance of digital platforms that has been running since last June. The CEOs, who will likely appear remotely over video, will have to defend the growing power of their tech companies to skeptical lawmakers. Here's why each CEO has been asked to appear, the types of questions they will likely be aske...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Spotify, John Lewis, Instagram, Congress, California, Washington Post, Youtube, China, Trends, Bloomberg, Jeff Bezos


Trump ads on Facebook claiming 'TikTok is spying on you' reached up to 5 million Americans and targeted younger voters

In the five days between July 17 and July 21, accounts tied to Donald Trump's campaign posted 450 separate adverts on Facebook and Instagram lambasting TikTok for spying on users and siphoning data to China. Facebook's transparency data showed that the campaign spent tens of thousands of dollars on the ads, perhaps as much as $80,000.  The most-viewed ad posted by the Trump campaign is a 30-second video that claims "TikTok is spying on you." It reached at least 400,000 Americans. TikTok has de...
Tags: Facebook, Florida, UK, Texas, Instagram, North Korea, China, US, Trends, Fox News, Iain Duncan Smith, Tory, Conservative Party, Donald Trump, Trump, Mike Pence


More than half of the people on Earth now use social media

Our new Digital 2020 July Global Statshot report, created in partnership with Hootsuite, reveals that – for the first time – more than half of the world’s total population now uses social media. DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population. Put simply, this means that more people now use social media than do not. This milestone is all the more impressive when we consider that most social media companies r...
Tags: Google, Facebook, Twitter, Instagram, Youtube, China, India, Africa, Seo, Earth, Philippines, Hootsuite, Sina Weibo, GlobalWebIndex, Southern Asia, Digital News


Pakistan bans Bigo, issues ‘final warning’ to TikTok over vulgar content

Pakistan on Monday banned Chinese live-streaming app Bigo and issued “final warning” to short video app TikTok over “obscene” and “immoral” content on these platforms. The “final warning” means that the Bytedance-owned app will have to put in place a “comprehensive mechanism to control obscenity, vulgarity and immorality” on its platform. We have reached out to Bigo and TikTok for comment. Press Release: Number of complaints had been received from different segments of the society against immor...
Tags: Travel, Apple, Google, Facebook, News, Instagram, China, India, Pakistan, Reddit, Helo, Pakistan Telecommunication Authority, Madras High Court, PUBG, Bigo, Tiktok



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