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Facebook usage is slowly dwindling — but Instagram is booming (FB)

The average time people are spending on Facebook is continuing to decline. That's according to a new survey from financial services firm Cowen. But Instagram, the Facebook-owned photo-sharing app, is growing healthily. The data underlines the stark contrast between the scandal-rocked core Facebook social network and its buzzy sister app. Visit BusinessInsider.com for more stories. Facebook and Instagram are currently following very different paths. Time spent on the core Facebook app by its 1...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Instagram, California, US, Trends, Deutsche Bank, Silicon Valley, Andreessen Horowitz, Signal, HARRIS, Cowen, John Blackledge, Cowen But Instagram the Facebook


Instagram has completely replaced TV as the most important way for advertisers to reach young people (FB)

Instagram has completely usurped television as the key way to advertise to young people, according to financial services firm Cowen. Cowen surveyed major US ad buyers, and found that for new branding campaigns, the buyers would overwhelmingly pick the Facebook-owned Instagram as their first choice. The data illustrates the continued strength of Facebook's core advertising businesses even as the company is buffeted by scandals. The reign of television is coming to an end. The medium, once cons...
Tags: Facebook, Instagram, China, US, Trends, Silicon Valley, Signal, Cowen, Cowen Cowen, YouTube Google Video


Instagram's Digital Ad Share to Double Despite Facebook Issues

Cowen says the photo-sharing app’s share of digital video budgets from ad buyers will double from 2018 to 2020. In fact, Instagram has grown as the go-to choice for launching new brand campaigns looking to reach ages thirteen to thirty-four, according to 61 percent of survey respondents to a Cowen study representing about $14 billion in ad spend. “Stories” -- a relatively new Instagram feature -- are helping to grow the app into a campaign favorite.
Tags: Science, Instagram, Cowen


The huge hack affecting 30 million people came at the worst possible time for Facebook (FB)

Facebook has suffered the worst hack in its history, with 30 million users affected — 14 million of whom had some of their highly sensitive data exposed. The news could not have come at a worse time for Facebook. The company has been attempting to rebound from a string of ugly scandals, but its woes are catching up with it. And Facebook usage is already on the decline. This hack seems unlikely to help matters. Facebook has been hacked, and to put it gently, it's really, really bad. On Friday,...
Tags: Facebook, Mark Zuckerberg, Europe, Instagram, Congress, US, Trends, Myanmar, Silicon Valley, British Airways, Signal, Mark Warner, Facebook Facebook, Cowen, Facebook FB, Cambridge Analytica


What you need to know in advertising today

Comcast beat Rupert Murdoch's Twenty-First Century Fox in the battle for Sky after offering around 30 billion pounds ($39 billion) for the British broadcaster in a rare auction to decide the fate of the pay-television group. US cable giant Comcast bid 17.28 pounds a share for control of London-listed Sky, versus an offer of 15.67 pounds a share offer by Fox, the Takeover Panel said in a statement shortly after final bids were made on Saturday. To read more about the deal, click here. In related ...
Tags: Google, Amazon, Verizon, London, Instagram, US, Trends, Netflix, Comcast, Sky, Iot, Rupert Murdoch, Wall Street Journal, Journal, Vox Media, WPP


What you need to know in advertising today

Advertisers are souring on Snapchat, and Instagram looks poised to benefit in a big way. Financial services firm Cowen published on Friday its mid-year survey of ad buyers, and the results are likely to make uncomfortable reading for Snap Inc., with buyers saying they spent less money than expected on the teen-oriented app and that their clients vastly prefer Instagram. To read more about why ad buyers said they prefer Instagram, click here. In other news: The new ad formats are receiving kudo...
Tags: Apple, Amazon, Spotify, Instagram, Trends, Pandora, Brazil, John, Roger Lynch, Cowen, Snap Inc, Schnatter, Business Insider Amazon Prime Day


Advertisers say they're not fans of Snapchat — and it's great news for Instagram (SNAP, FB)

Advertisers overwhelmingly prefer Instagram to Snapchat. A new survey by Cowen of ad buyers highlights the challenges Snap Inc.'s ad business is facing ahead of its Q2 2018 earnings. Instagram is even beating Snapchat at its own game, with 90% of advertisers preferring Instagram Stories to Snapchat Stories — a format it invented. Advertisers are souring on Snapchat, and Instagram looks poised to benefit in a big way. Financial services firm Cowen published on Friday its mid-year survey of ad...
Tags: Facebook, Instagram, Digital, Trends, Snapchat, Digital Video, Cowen, Snap Inc, Instagram Stories, Facebook Indeed Morgan Stanley, Overall Instagram


JEFFERIES: Snap's app redesign could backfire (SNAP)

Snap's stock price is slipping on Monday after the company was downgraded by Jefferies. Jefferies prefers Facebook in the social media landscape. Snap's new app redesign may not have the desired effect and could turn users away from publishers' content. Watch Snap's stock price in real time here. Snap is trading down 1.31% to $14.31 on Monday after Jefferies downgraded the stock from a buy to a hold. Snap achieved the $14.50 price target Jefferies had set, which was one reason for the downgr...
Tags: Facebook, Instagram, Trends, Jefferies, Snap, Charles Schwab, Cowen, Thill, Brent Thill, Watch Snap, Jefferies Jefferies, Facebook Cowen


No one wants to advertise on Snapchat, and the stock is suffering (SNAP)

Snap shares moved lower after the company was downgraded by Cowen on Thursday. The company ranks last in a number of important categories to ad buyers, like user targeting and return on investment. Watch Snap trade in real time here. Snap shares fell this week, after Cowen released a downgrade of the company on Thursday morning. John Blackledge, an analyst at Cowen, released the results of his team's survey of 50 senior ad buyers, and the big was that 96% of would prefer to buy ads on Instag...
Tags: Instagram, Trends, Snap, Trump, Cowen, Blackledge, John Blackledge


Snap gets downgraded because ad buyers prefer Instagram (SNAP)

Snap shares lower after the company was downgraded by Cowen on Thursday. The company ranks last in a number of important categories to ad buyers, like user targeting and return on investment. Watch Snap trade in real time here. Snap shares are falling, down 3.79% at $14.82 apiece, after Cowen released a downgrade of the company on Thursday morning. John Blackledge, an analyst at Cowen, released the results of his team's survey of 50 senior ad buyers, and the big was that 96% of would prefer ...
Tags: Instagram, Trends, Cowen, Blackledge, John Blackledge


Snap is sliding after its 2nd downgrade in a week (SNAP)

Snap is falling in early trading Friday after receiving their second downgrade this week. Shares are off 1.91% at $15.39 apiece after Cowen's John Blackledge became the latest Wall Street analyst to lower his outlook on the name. Blackledge downgraded Snap from a buy to a neutral and lowered his price target from $21 to $17. The downgrade is a result of Blackledge's worries over user growth and strong competition, . Instagram is a worry of many investors, as it has a larger user base and the ba...
Tags: Twitter, Instagram, Trends, Morgan Stanley, Wells Fargo, Snap, Stifel, Cowen, Blackledge, Facebook The, John Blackledge, IPO Barclays



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