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Instagram adds a captions option for Stories and soon, Reels

Instagram is making its video Stories and Reels more accessible with the launch of a new “captions sticker” that will allow users to watch without having the sound on. The addition will not only make it easier for users who are hard of hearing or deaf to engage with video content, it also offers a way for users to watch videos when they’re somewhere they don’t want to have their sound on — and either don’t want to wear or don’t have access to headphones or earbuds. To use the feature, creators w...
Tags: Social, Videos, Mobile, Facebook, Apps, Video, Media, Instagram, Tech, Mit, Accessibility, Creators, Stories, Deaf, Captions, Reels


Live video platform Bright lets you Zoom with your favorite creators

What if you could Zoom with your favorite creator and ask them questions? That’s the promise of Bright, the new live video platform launching today from co-founders Guy Oseary and early YouTube product manager Michael Powers. The service, built on top of Zoom, allows fans to engage in live, face-to-face video sessions with creators, ask questions and even join creators on a virtual stage for a more personal and direct learning experience. Though the startup has some similarities to voice chat ap...
Tags: Apple, TC, Facebook, Apps, Video, Instagram, Youtube, La, Social Media, Tech, Creators, Gm, Madonna, Ashton Kutcher, Laura Dern, Facetime


3 creators and a lawyer share how social media bans work, and the best way to safeguard your account

Accidentally playing copyrighted music in the background of your video can put your account at risk. Getty/Ivan Pantic When influencers or creators are banned for known or unknown reasons, it can impact their income. Three creators and a lawyer shared their experiences with social media bans. They advised avoiding using third-party content and being cautious while livestreaming. See more stories on Insider's business page. Getting banned on social media isn't just a nuisance for i...
Tags: Media, Instagram, Youtube, Los Angeles, Trends, Social Media, Creators, Metallica, Twitch, Nordic, Influencers, Blanco, Napster, Lauritsen, Tiktok, BI-freelancer


Snapchat is developing its own take on TikTok Duets with a new ‘Remix’ feature

One of the challenges that some would-be TikTok rivals have faced is that they often lack the same robust set of content creation tools, like filters, effects, and tools for repurposing others’ content — like TikTok’s Stitch and Duet, for example. It now appears that Snapchat is working to correct that latter problem, however, as it’s been spotted working on a TikTok Duets-like feature called “Remix,” designed for replying to Snaps. This feature will allow users to create new content using their...
Tags: Social, Apps, Video, Remix, Instagram, Social Media, Tech, Spotlight, Snapchat, Creators, Social Network, Eta, Snap, Snap Inc, Tiktok, Alessandro Paluzzi


Instagram rolls out fan badges for live videos, expands IGTV ads test

Instagram is today introducing a new way for creators to make money. The company is now rolling out badges in Instagram Live to an initial group of over 50,000 creators, who will be able to offer their fans the ability to purchase badges during their live videos to stand out in the comments and show their support. The idea to monetize using fan badges is not unique to Instagram. Other live streaming platforms, including Twitch and YouTube, have similar systems. Facebook Live also allows fans ...
Tags: Social, Facebook, Instagram, Video Streaming, Social Media, Tech, Live, Creators, Fans, Facebook Live, Live Video, Justin Osofsky, IGTV, Instagram COO


Instagram expands Shopping to more businesses, including creators selling their merch

Instagram announced today it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise. To enable this expansion, the company introduced new “Commerce Eligibility Requirements” that offer a set of guidelines that interested businesses must adhere to, in order to qualify for Instagram selling. For example, the guidelines specify the Instagram account must represent the store or website where the products are being sold from — in other w...
Tags: Google, Amazon, Mobile, Facebook, Ecommerce, Apps, Instagram, Shopping, Tech, E-commerce, Creators, Instagram Shopping, Commerce Eligibility Requirements, Similarly Instagram Shopping


TikTok isn’t paying its biggest stars, but they don’t really care

Creators get so popular on TikTok, they're making dough even without ad sharing
Tags: Instagram, Youtube, Trends, Social Media, Features, Creators, Tiktok


Instagram’s vertical IGTV surrenders to landscape status quo

A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.” Now a dedicated hub for multi-minute portrait mode video won’t exist anywh...
Tags: Social, TC, Mobile, Facebook, Apps, Instagram, Entertainment, Youtube, US, Tech, Creators, Kevin Systrom, App Annie, Co, Instagram IGTV, IGTV


Facebook wants up to 30% of fan subscriptions vs Patreon’s 5%

Facebook will drive a hard bargain with influencers and artists judging by the terms of service for the social network’s Patreon-like Fan Subscriptions feature that lets people pay a monthly fee for access to a creator’s exclusive content. The policy document attained by TechCrunch shows Facebook plans to take up to a 30 percent cut of subscription revenue minus fees, compared to 5 percent by Patreon, 30 percent by YouTube which covers fees, and 50 percent by Twitch. Facebook also reserves...
Tags: Apple, Google, Social, TC, Facebook, Ecommerce, Apps, Instagram, Facebook Pages, Youtube, Tech, Creators, Portugal, Payments, Twitch, Patreon


YouTube are opening up Stories to loads more creators

YouTube’s Instagram style Stories are being opened up for loads more channels whether creators care for it or not. Last November YouTube launched their Stories feature allowing creators to upload short videos that stay online for 7 days for subscribers and non-subscribers. It allows interactions between fans and creators who can both comment and respond to each other. YouTube are now opening up Stories to any creators with more than 10,000 subscribers. Whether creators will want to take adva...
Tags: Social, Music, Instagram, Youtube, Creators, Fans, Stories, Community, Creator, Subscribers, Digital Video News, Philip Defranco


Snapchat “Storytellers” finally pairs creators with advertisers

Snapchat is arriving very late to the game of courting influencers. Now it hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it helps arrange. Today Snap Inc launches its “Snapchat Storytellers” pilot program that will introduce brands to five of the app’s most popular content makers including Mplatco, Cyrene Q, and Shonduras. They’ll star in ads for Stories and Discover or provide creative direction to brands with their expertis...
Tags: Social, TC, Mobile, Facebook, Apps, Instagram, Advertising Tech, Youtube, Tech, Snapchat, Creators, Snapchat Ads, Snap, Shonduras, Snap Inc, Snapchat Creators


Snapchat “Storytellers” program pairs creators with advertisers

Snapchat hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it helps arrange. Today Snap Inc launches its “Snapchat Storytellers” pilot program that will introduce brands to five of the app’s most popular content makers including Mplatco, Cyrene Q, and Shonduras. They’ll star in ads for Stories and Discover or provide creative direction to brands with their expertise gleaned from gathering audiences of millions over the past few y...
Tags: Social, Startups, TC, Mobile, Facebook, Apps, Instagram, Advertising Tech, Youtube, Snapchat, Creators, Snapchat Ads, Snap, Shonduras, Snap Inc, Snapchat Creators


Hour long Instagram videos have launched and will make money for creators

Instagram have just launched a new platform which will feature long-form videos and will feature some of social media’s top “stars” connecting in new ways. This week Instagram launched their new platform IGTV which takes the short and easily digestible content of it’s photo/video sharing parent and extends it into a YouTube threatening, long-form format. The new hub will allow it’s users to upload videos up to one hour long and will be home to famed social media personalities. Users can choo...
Tags: Videos, Mobile, Facebook, Video, Music, Instagram, App, Williams, Creators, Kevin Systrom, Digital Video News, Monetise, IGTV, King Bach Similar, Jackson Williams


Instagram’s “IGTV” video hub for creators launches tomorrow

TechCrunch has learned that the Instagram longer-form video hub that’s launching tomorrow is called IGTV and it will be part of the Explore tab, according to multiple sources. Instagram has spent the week meeting with online content creators to encourage them to prepare videos closer to 10-minute YouTube vlogs than the 1-minute maximum videos the app allows today. Instagram is focusing its efforts around web celebrities that made their name on mobile rather than more traditional, old-school p...
Tags: Social, TC, Mobile, Facebook, Apps, Video, Hbo, Instagram, Entertainment, Youtube, San Francisco, Tech, Creators, WSJ, Snapchat Discover, Netflix Originals


A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals. Leaked screenshots of Facebook’s promotional materials for the tool were first attained and published in german by AllFaceb...
Tags: Social, TC, Facebook, Ecommerce, Apps, Media, Instagram, Advertising Tech, Youtube, Tech, Niche, Creators, Influencer Marketing, Influencers, Facebook Page, YouTuber PewDiePie


A leaked look at Facebook’s influencer marketing search engine

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals. Leaked screenshots of Facebook’s promotional materials for the tool were first attained and published in german by AllFaceb...
Tags: Social, TC, Facebook, Ecommerce, Apps, Media, Instagram, Advertising Tech, Youtube, Tech, Niche, Creators, Influencer Marketing, Influencers, Facebook Page, YouTuber PewDiePie


YouTube Community Social Networking Features Launch in Beta

YouTube announced the beta release of YouTube Community. The social feature adds a new tab to users’ YouTube channels, which gives creators a new way to engage with their viewers. With YouTube Community, creators can share text posts, live videos, images, GIFs and more to their Community feeds. Subscribers can see this content in the Subscriptions feed on their phones. Viewers can also opt in to receive notifications when creators post new content to their Community feeds. For now, this beta is ...
Tags: Google, Images, Photos, Videos, Social Networking, Youtube, Seo, Creators, Gifs, Livestreaming, Tabs, Lilly Singh, Peter Hollens, Karmin, Sam Tsui, Channels


A Complete Guide to Twitter’s Q2 2016 Earnings Call

Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue. The company’s generally accepted accounting principles net loss for the second quarter was $107 million, down from $137 million in the year-earlier period. Twi...
Tags: Ios, Security, Photos, Videos, Mobile, Apps, Twitter, Politics, Elections, News, Media, Highlights, Privacy, Safety, Football, Advertising


Twitter Engage: Twitter’s Answer to Facebook Mentions

Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. Senior product manager Matt Dennebaum announced the launch of the new application in a blog post Tuesday, saying that at launch, it is only available for iOS users in the U.S. Much like Facebook Mentions, Twitter Engage is aimed at giving “creators, influencers and public figures” one place to manage their Twitter interactions and track the performan...
Tags: Ios, Itunes App Store, Images, Photos, Videos, Facebook, Apps, Twitter, Celebrities, Media, Followers, Seo, Niche, Analytics, Creators, Vine


Instagram Video Creators Now Get 60 Second Videos

Instagram has announced they will now allow video creators to add up to 60 second videos to the popular image sharing service. In the last six months, the time people spent watching video increased by more than 40 percent. The rollout will begin today. The post Instagram Video Creators Now Get 60 Second Videos appeared first on .
Tags: Video, Instagram, Creators, Clips, Digital Video News


Instagram Launches A People Discovery Tab To Fill Your Feed With Fresh Creators

 Your friends may not be the best photographers, so Instagram today launched a second “People” Explore tab that highlights great Instagrammers and three of their recent pics. Instagram also now lets you edit old captions in case you had a typo or want to be more poetic. While photos from people you know are inherently the most interesting, YouTube, Vine, Snapchat, and other… Read More
Tags: Social, TC, Mobile, Facebook, Apps, Instagram, Creators



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