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Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep


How to Grow Your Established Niche Website

The digital marketing domain has evolved by leaps and bounds in recent years. Businesses have built empires by cultivating their brand awareness and promoting products online. Niche blogs and websites have become the new platforms for online businesses to reach the target audience. What is a Niche Website? Most sites that people visit are niche sites. They denote specificity by narrowing their site focus on a topic and its diverse subtopics forming a part of a larger business. Often, niche b...
Tags: Google, Facebook, Instagram, Advertising, Marketing, Cta, Digital Marketing, Blog Tips, Niche Blogging, Facebook YouTube Instagram Twitter LinkedIn


Social Commerce: A Guide to Shoppable Features on Social Media

Now more than ever, people are online shopping rather than making a trip to their local store for many reasons. Mainly, it’s easy and you can shop from the safety of your home and the comfort of your own couch. From newbies, like TikTok, to the popular Pinterest, our favorite platforms are making social commerce easier than ever with even more ways to purchase. Read on for a roundup of some of the shoppable features available on each platform. Facebook & Instagram Facebook and ...
Tags: Facebook, Instagram, Social Media, Seo, Cta, United States, Commerce, Shopify, Social Commerce, Facebook Business, Google Merchant Center, Instagram Checkout, Facebook Instagram Facebook, Facebook Pay, Facebook Shops, Instagram Shops


4 Channels To Help Increase Online Holiday Sales

  While COVID-19 pandemic seems to have passed its peak, things are by no means “back to normal.” Supply chains are still disrupted, consumer wallets are still hurting, and unemployment is still high. It’s going to take a good while for the economy to get back on its feet, so you need to plan online holiday marketing strategies well in advance. Holiday Sales Planning 2020 With so much holiday revenue coming in online, it’s vital for online businesses to put their best holiday marketing foot ...
Tags: Facebook, Instagram, US, Sales, Cta, Snapchat, Ikea, Ibm, Facebook Instagram, Lee Odden, SERP, DepositPhotos, Instagram Stories, Content Marketing Content, WiseStamp, COVID


5 Excellent 10x Content Examples To Boost Your Blog Traffic

Want to create better content? Then enter 10x content. Compared to a standard piece of original content, it’s better — 10x better. The fact that it can increase your blog’s traffic gives 10x content an upper hand. Particularly, it can rank on Google faster and for more keywords because of its usefulness and length. It’s more shareable, too. So, let’s not beat around the bush and learn from excellent 10x content examples. 1. The magic of copywriting “Content is king,” says the timeless sayi...
Tags: Google, Instagram, Advertising, Cta, Moz, Rand Fishkin, Norbert, Blog Tips, Kicksta, Chanel Reynolds, Norbert Voila Norbert


6 Simple Rules and Tips for Visual Storytelling in Marketing

The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the visual information generated by your brand even more effective? Some visual storytelling tips will help you with this. Visual Storytelling Tips Let’s take a dive into these 6 simple visual storytelling tips: 1. Choose your Goal and Metrics Aimless marketing leads only to budget losses. So don’t l...
Tags: Instagram, Sales, Cta, Will Eisner, Marketing Tips, DepositPhotos, Power of Visual Storytelling, Metrics Aimless, Facebook Stories However, Morgan Sandler Graphic Storytelling, Ekaterina Walter Image


What Twitter’s #SafeHandsChallenge is teaching marketers

UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories.  With social conversation and consumption at an all-time high, it takes a lot to break through the online clutter—but something did: the #SafeHandsChallenge. It is a partnership between Twitter and the World Health Organization (WHO) and aims to educate the general public through social content around how to properly wash your hands. As a platform that is at the center of news, e...
Tags: Apple, Twitter, General, Instagram, Marketing, Cta, Bravo, Who, Selena Gomez, Ugc, Priyanka Chopra, World Health Organization WHO, Chopra, ALC, Billy Porter, Marie Goldstein


The Complete Guide to Instagram Stories for Brand Marketers

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients. So whet...
Tags: Facebook, Instagram, Seo, Cta, Ugc, GlobalWebIndex, Instagram Stories, Stories Brands, Instagram Stories for Brand Marketers, ImpressionsReachEngagementsClicksConversionsThat


Ismail Sirdah Shares How to Have Instagram Success With Your Photography Skills

Hi, I’m Ismail Sirdah, and I’ve got some powerful Instagram tips for you that will help you promote your photography. You see, Instagram is a fickle beast when it comes to promoting yourself and your brand, and doing it in the wrong way can quickly turn off your followers causing them to lose interest. Fortunately, learning a few simple tricks and strategies will help you to overcome these issues, and allow you to promote your brand without the fear of a backlash for being too “promotional.” Let...
Tags: Facebook, Instagram, Sales, Cta, Blog & Grow, Ismail Sirdah, Instagram Success Starts


How to Use Instagram to Generate Leads for Your Small Ecommerce Brand

Have you ever considered Instagram as anything more than a brand building platform? Here is how you can use it to generate leads and drive more sales. Instagram is not just for posting beautiful sunset and creative lunch photos. It’s a great lead generation platform with over 1 billion active users every single month. 90% of them follow a business on Instagram. Facebook conducted a survey of Instagram users. They found that people use this visual platform to research products and services, disc...
Tags: Facebook, Instagram, Sales, Social Media, Cta, Ugc, Boston Globe, Don, Facebook Instagram, Host, Williams Sonoma, Instagram Facebook, Johnny Cupcakes, Instagram Stories, Instagram Stories Ask


Your Story Made Epic: Instagram Unveils Story Ads Templates

It’s no secret we’re bullish on Instagram Story Ads , but one of the biggest hurdles for advertisers has been . Unlike feed ads, which can somewhat seamlessly blend into the myriad ad placements available across Facebook and Instagram, automatically using feed creative in Story Ads usually winds up looking pretty “eewwwww.” We have watched Facebook’s intense efforts to solve creative barriers for advertisers over the past two years. In particular, they’ve sought to empower marketers with tools...
Tags: Facebook, Instagram, Seo, Cta, Facebook Instagram, Paid Social, Facebook Advertisers


20 Cheap and Effective Ways to Promote Your Business

The ultimate goal for every business is to sell their products or services. The million-dollar question is, How can you get your products in front of your target audience? The best way can be offering quality products and providing amazing services that can solve their problem. Note this point, your job is not accomplished just by designing amazing product. There are so many important factors to consider. One of the key factors can be “Promoting your business”. When the company budget is ti...
Tags: Google, Infographics, Post, Instagram, Time, Sales, Cta, Bing, Google Adwords, Don, Google Yahoo, Google Yahoo Bing, Branding Tips, Facebook Instagram LinkedIn, Google Adwords Driving


Pro Content Marketing Tips You Can Implement NOW

With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin? The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too? So m...
Tags: Pinterest, Instagram, Advertising, Linkedin, Content Marketing, Cta, New Zealand, Helen Jackson, Facebook Twitter Snapchat, Facebook Australia, Mia Garlick, Ahrefs com Giving


Make The Most Of Social Media Marketing Using Email And Instagram

It's important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two. _____________________ Guest post by Pete Campbell As an entrepreneur, you must always stay at the pinnacle and play your marketing games in a smart way. That is the best way to beat your closest competitors and e...
Tags: Music, Instagram, Cta, Guest Post, Instagram Instagram, Pete Campbell, Integrate Instagram


15 Content Secrets to Boost Social Media Engagement

Whether it's your band/artist profile or your own personal page, the goal of most social media is to engage others in some form of communication, and to generate enough interesting content to keep them coming back. So how do you keep users engaged? Once again here content is king, so in this piece we look at fifteen content secrets that will help keep your social media channels firing on all cylinders. ___________________________ Guest post by Josh Carlyle The goal of any pages in ...
Tags: Post, Music, Instagram, Marketing, Social Media, Cta, Guest Post, Music Business, Purina, Josh, Facebook LinkedIn, D.I.Y, Josh Carlyle


Thinking of Setting up an Affiliate Program?

Everything you need to know before you do and tips to help you succeed with an affiliate program By Ellan Dineen Developing an affiliate marketing program for your business can be a great way to increase your brand’s exposure and product reach. However, it’s essential that you do your research before jumping in, so that your program can be as effective as possible. The following article will explain just what affiliate marketing is, cover what you should be aware of before beginning your ...
Tags: Facebook, Business, Instagram, Sales & Marketing, Cta, Sephora, Right Now, Pat Flynn, Ellan Dineen, Marketing Department Ellan, Diploma in Social Media Marketing, Amazon Adobe


15 Content Secrets To Boost Social Media Engagement

With any social media posting, bands and artists are looking to generate interest and motivate users to subscribe/share the content with which they're interacting. So how can you ensure you're posting high quality content that engages users? Here, we look at fifteen secrets on boosting your social media presence. _________________________ Guest post by Josh Carlyle The goal of any pages in social networks, both a personal page and a page\group of a brand, is to involve the user int...
Tags: Post, Music, Instagram, Cta, Purina, Josh, Facebook LinkedIn, Josh Carlyle


We Are Social’s Monday Mashup #428

Facebook adds CTA stickers in Stories for businesses Facebook Stories are growing, thank god, given the amount of time and $$$ the platform has invested in promoting and improving them. The latest boost to the feature is the introduction of call-to-action stickers for Page Stories, designed to help businesses make more effective use of the option via direct response tools. You can now prompt Facebook Stories viewers to ‘Shop Now’, ‘Get Directions’ or ‘Book’, directly from the Stories feed. Desp...
Tags: Facebook, Messenger, Instagram, India, Seo, Cta, Snapchat, Egypt, Facebook Messenger, Gwen Stefani, Football Association, Mashup, Lens, USP, Facebook Stories, Snapchat s Lens Explorer Twitter


Square Appointments Allows Businesses to Reach Customers on Instagram and Google

As a payment solution, Square (NYSE: SQ) is always looking to improve its platform by bringing the physical and digital world together for a seamless ecosystem. The company’s latest endeavor in this area is the integration of Instagram and Google with Square Appointments. This will allow users to reach more customers in two of the most popular digital platforms. Square Appointments on Instagram and Google For small businesses with a digital presence, this integration will make it possible to ...
Tags: Google, Instagram, Sales, Google Search, Cta, Square, Reserve, Technology Trends, Square Appointments on Instagram, Square Appointments, Reach Customers on Instagram


How to Improve Organic Conversions From Twitter

Every social media platform has its positives for marketers. Facebook has the lion’s share of marketing clout, of course. Instagram is on the rise. Even Pinterest is still generating some interest, though it is a tough nut to crack. But for my money? The best lead generation comes from Twitter. Most of this is due to one on one interactions with consumers and influencer marketing. Twitter is a personal space, where brands can get right to the heart of their customer base. What gets tricky is try...
Tags: Facebook, Twitter, Instagram, Marketing, Sales, Social Media Marketing, Cta, Don, Tweriod


How to Increase Leads in the Consideration Stage of the Buyer’s Journey

If we were to ask most business owners what their primary goal is, chances are that the vast majority would simply answer “more sales” (to absolutely no one’s surprise). Can you blame them? You need to make money to stay in the game. However, you CAN blame many of them for not understanding what it takes to get there.   Believing that creating some ads, putting some money into marketing and using newsletters would do the trick is being gullible. You need a solid video marketing strategy with sho...
Tags: Instagram, Marketing, Sales, Content Marketing, Cta, Inbound Marketing, Online Video, Video Marketing, Pete, Animated Explainer Videos


The Top 10 Instagram Tools

As arguably the most popular social media platform on the planet, Instagram has taken the digital world by storm. This has led a lot of marketers to try and find clever ways to game the system, leading to an array of different tools and services to use. If you’re looking to boost your following on Instagram, consider getting started with these top ten tools we’ve compiled. Check them out below: SocialSteeze If you’re looking to boost your Instagram in no time, then SocialSteeze is the perfect...
Tags: Facebook, Business, Instagram, Cta, Hootsuite, WordStream, Pew Research, Ragan, LINKIN, Social Media Networking SMM, Instagram Tools, Facebook for Business Facebook for Business, Digital Marketing Institute, Instagram SocialSteeze, Magic Social, Web Strategies Inc


7 Simple Tactics to Increase Your Organic Reach on Instagram

Instagram is a terrific social platform that helps webmasters and marketers to appeal to their target audiences, improve their brand’s presence and reputation, and increase sales performance. Like all social media channels, Instagram offers you the possibility to set the foundation of an organic reach strategy that will consistently bring unique traffic to your website. To improve your organic reach on Instagram, you need to pay attention to numbers . Your followers’ numbers matter. The bigge...
Tags: Instagram, Sales, Cta, Jade Parker, Leverage Stories Instagram, Hastags Hashtags


What You Need to Know About Instagram Stories for B2B Marketing

Why would B2B brands be interested in using Instagram Stories as a marketing channel? It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in users within a year of its 2016 launch. Of course, the issue here is more one of context. Can business-focused content really succeed on a ...
Tags: Instagram, Social Media, Seo, Cisco, Cta, Ibm, Fast Company, Instagram Marketing, Social Media Examiner, Content Marketing Institute, Crowl, Jonathan Crowl, Instagram Stories, Morgan Cornelius, Instagram For B2b, Nina Zoukelman


How to Use Instagram Stories for Marketing (And Why You Should)

Instagram Stories have changed the way we use Instagram, turning the platform into something more than your everyday online photo album. Now, Instagram is upping the ante for Stories with the recent launch of product stickers, which Shopify merchants can enable through our Instagram sales channel to let customers discover, shop, and buy products directly from Instagram. That’s good news, because Instagram Stories have quickly gained ground, exceeding Snapchat’s daily active user base in just eig...
Tags: Ecommerce, Instagram, New York City, Cta, Cnn, Snapchat, Ama, Black Jaguar White Tiger, Braveen Kumar, Instagram Stories, Instagram Live, Instagram Stories Instagram, Instagram Story, Kalelee Creations, CTA Affordance, Instagram Analytics With


5 Video Marketing Strategies That Assure You Success

For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos ar...
Tags: Facebook, Instagram, Youtube, Advertising, Marketing, Linkedin, Cta, Snapchat, Video Marketing, Digital Marketing, Facebook Instagram, Wistia, Facebook Here, Facebook Title, Koushik Marka


How To Use Instagram Polls Effectively For Your Business?

Have you ever used stickers on your Instagram stories? If yes, you may already be aware of how many options you can use there. It is true that Instagram has always made it easier for the users to convey their message by using their features. They always come up with new things, and something that you can certainly take advantage of is a feature called Instagram Polls. Creating quality content is still important, but you have to be creative and learn how to get more Instagram views and followers....
Tags: Apps, Instagram, Sales, Cta, Instagram Polls


5 Tactics to Turn Instagram Followers Into Customers

As one of the fastest growing platforms, Instagram is a perfect place to reach your target audience online. Moreover, there are five tactics to turn Instagram followers into customers, and therefore grow revenue.   By Hugh Beaulac With the growth of modern technologies and ecommerce, companies work in a hyper-competitive environment, and it increases the demand for alternative ways to reach potential customers and nurturing relationships with them. As a result, social media marketing is one of t...
Tags: Business, Instagram, Sales & Marketing, Cta, Right Now, Instagram Marketing, Twitter Instagram, Hugh, Hugh Beaulac, Instagram Followers Into Customers, People use Instagram, Word Instagram


The Top 5 Ways that Instagram Comments Can Improve Your Business

There is no social media platform with higher business potential than Instagram. With more than 800 million active users, a more engaged audience than in other great platforms, and less competition, it presents marvelous opportunities. Many people are already taking advantage of this platform to make huge profits. Through Instagram, businesses can target their potential customers more easily without spending huge chunks of advertising money. One major way of doing this is using social signals to...
Tags: Google, Business, Instagram, Sales, Cta, Instagram With, Through Instagram, Complements Expertise Research, Customer Trust Good, Customer Social Media Marketers


Social media and your business: Choosing the best platform

With all the social media platform options, it’s hard to know where to start. Facebook, Twitter, Pinterest, LinkedIn and Instagram boast the greatest volume of users per month, but which of these popular networks is right for your business? To develop a strategy that builds your following and allows you to communicate with consumers, you should have an understanding of the best social media for business, each platform’s unique purposes and which platform your target audience uses. Let’s take a l...
Tags: Facebook, Twitter, Business, Pinterest, Instagram, Linkedin, Social Media Marketing, Cta, Unique, Facebook Twitter Pinterest LinkedIn, LinkedIn groups, Tools and services, Facebook Primary, LinkedIn Primary, Instagram Primary



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