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PR Trends That Will Shape Your 2021 After Pandemic

Edward Bernays conceptualized two-way communication between brands and the public in his book Crystallizing Public Opinion. Did he imagine how this concept would evolve to create a seismic stir in PR trends and marketing methods? With traditional channels like radio, TV, and print media, the audience had limited means to share their opinions. Brands communicated their messages without hearing the public. Then came a slight shift with the internet becoming a new touchpoint for the audience in the...
Tags: Google, Business, Pinterest, Instagram, India, Digital, Social Media, Sales & Marketing, Ikea, Right Now, Edison, Facebook YouTube, Edward Bernays, Bernays, Kristin Johnson, MichaelJayBerlin Shutterstock


The rise and fall of Elizabeth Holmes, the Theranos founder whose federal fraud trial is delayed until 2021

Elizabeth Holmes dropped out of Stanford University at 19 to start blood-testing startup Theranos, and grew the company to a valuation of $9 billion. But it all came crashing down when the shortcomings and inaccuracies of the company's technology were exposed, and Theranos and Holmes were charged with "massive fraud."  If convicted, Holmes could face up to 20 years in prison. A California judge initially set an August 2020 start date for the federal trial, but the case has been delayed until ...
Tags: Apple, Hbo, Instagram, Abc, California, Washington, Cbs News, Stanford, Singapore, US, San Francisco, Trends, Walgreens, Beijing, Larry Ellison, Bill Clinton


The rise and fall of Elizabeth Holmes, the Theranos founder awaiting trial on federal charges of 'massive fraud'

Elizabeth Holmes dropped out of Stanford University at 19 to start blood-testing startup Theranos, and grew the company to a valuation of $9 billion. But it all came crashing down when the shortcomings and inaccuracies of the company's technology were exposed, and Theranos and Holmes were charged with "massive fraud." A California judge has set an August 2020 start date for the federal fraud trial. If convicted, Holmes could face up to 20 years in prison. Visit Business Insider's homepage fo...
Tags: Apple, Hbo, Instagram, Abc, California, Washington, Cbs News, Stanford, Singapore, US, San Francisco, Trends, Walgreens, Beijing, Larry Ellison, Bill Clinton


The rise and fall of Elizabeth Holmes, who started Theranos when she was 19 and will now stand trial over 'massive fraud' in July 2020

Elizabeth Holmes dropped out of Stanford University at 19 to start blood-testing startup Theranos, and grew the company to a valuation of $9 billion. But it all came crashing down when the shortcomings and inaccuracies of the company's technology were exposed, and Theranos and Holmes were charged with "massive fraud." A California judge has set a August 2020 start date for the federal fraud trial for which, if convicted, Holmes could face up to 20 years in prison. Visit Business Insider's ho...
Tags: Apple, Hbo, Instagram, Abc, California, Washington, Cbs News, Stanford, Singapore, US, San Francisco, Trends, Walgreens, Beijing, Larry Ellison, Bill Clinton


2019 Digital Ads Recap: Paid Advertising Shifts and Brands in Denial

With the conference season in full swing, it’s always eye-opening to revisit presentations we’ve shared around the world. Hardly a year goes by in digital marketing where you don’t look at something from a year ago and realize how much has changed. I’ll be bold here and say 2019 has been a landmark year for feeling the ground shift beneath our feet. The results of the year’s transformations have yet to play out, but there are pulses underground right now that are likely to develop into changes t...
Tags: Google, Facebook, Pinterest, Instagram, Seo, Snapchat, Facebook Ads, Susan, Edison, Paid Social, Google PPC, Instagram Stories, Facebook Putting


Building a great startup requires more than genius and a great invention

Shahin Farshchi Contributor Shahin Farshchi is a partner at Lux Capital. More posts by this contributor Investing in frontier technology is (and isn’t) cleantech all over again The dos and don’ts of crafting frontier-tech companies Many entrepreneurs assume that an invention carries intrinsic value, but that assumption is a fallacy. Here, the examples of the 19th and 20th century inventors Thomas Edison and Nikola Tesla are ins...
Tags: Google, Amazon, Startups, TC, Uber, Column, Business, Design, Instagram, Microsoft, Entrepreneurship, Social Media, Tech, Tesla, Economy, Intel


LeadershipNow 140: June 2018 Compilation

Here are a selection of tweets from June 2018 that you might have missed: Why People Don't Notice You've Changed by @JesseLynStoner https://buff.ly/2si4K8m Leadership and Authenticity Excellent piece by @edbatista "Because going against our natural inclinations can make us feel like impostors, we tend to latch on to authenticity as an excuse for sticking with what's comfortable." 8 Ideas to Help Your Challenging Conversations and Difficult Decisions by @artpetty Persist or Pivot? 8 Question...
Tags: Facebook, Leadership, Instagram, Edison, Mark Ellis, LeadershipNow 140, Martin Zwilling, Alex Vorobieff, James daSilva


9 Reasons Instagram Will Overtake Facebook

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and a purchase of Instagram allowed an immediate shoring up in that area. Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and not just Frankensteining the technology into the parent Facebook app. Now, six years later, his quotes are even more interesting: “For years, we’ve focused...
Tags: Facebook, Mark Zuckerberg, Usa, Instagram, Seo, Linkedin, United States, Facebook Messenger, Kylie Jenner, Facebook News Feed, Zuckerberg, Facebook Instagram, Edison, Facebook Facebook, Edison Research, Snapchat Facebook


19 Things I Learned From 10 Years Blogging

Back in January 2008, I’d just returned from my trip around the world. I was broke and got a temp job at a hospital. My job was to sit there, answer phones, open the mail, and just generally not break anything while the full-time assistant was on maternity leave. Within a few days, I said to myself “This is not for me.” Being back in a cubicle felt like I was back to the same spot I left. Like the last 18 months on the road hadn’t happened. It was dispiriting. I wanted to be “out there” — that ...
Tags: Travel, Google, Amazon, Facebook, Instagram, Life, Stephen King, Seo, Blogging, Cnn, New York Times, Morgan Freeman, Indiana Jones, George Lucas, Gloria Steinem, Memories


6 Unexpected Trends in 2018 Social Media Research

2018 social media research is teaching us at least one thing: This may be the year that social media changed forever. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered a trove of statistically significant social media usage irregularities that may herald a dramatic shift in how and why Americans use social media (or don’t). The Infinite Dial 2018 report continues the annual research series that consistently produces important findings that describe...
Tags: Facebook, Twitter, Usa, Pinterest, Instagram, Australia, America, Seo, Snapchat, Canada, Edison, Edison Research, Instagram Pinterest, Facebook This, Triton Digital, Facebook LinkedIn Twitter


Edison’s annual Chicken Parade draws the real thing and the wannabes

Edison, in Skagit County, boasts a population of 133 most of the year, but that swells by a thousand people or more at the Chicken Parade, along with traffic jams and standing-room crowds at the local restaurants and bakeries.
Tags: Photography, News, Local News, Edison, Skagit county, Photo & Video


Facebook Usage Declined and the 3 Reasons Why

Each year, Edison Research produces the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology. The 2018 edition will be released on March 8, and includes a shocking finding: For the first time ever, usage of Facebook went down. (Register for the free Infinite Dial Webinar on March 8 to learn a lot more about Americans’ usage of social and other tech. It’s the most recent, comprehensive, and accurate data available.)...
Tags: Facebook, Mark Zuckerberg, Usa, Instagram, America, Seo, Snapchat, United States, Facebook Messenger, Fergie, Diet Coke, Edison, Facebook It, Edison Research, Social Media Measurement, Should Facebook


How to Reach Moms on Social Media

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and whenever they desire. With this shift in usage, marketers must know where mothers spend their time online. In a survey conducted by Edison research, it was found that the average US mother spends approximatel...
Tags: Facebook, Pinterest, Instagram, US, Social Media, Seo, Social Media Marketing, Social Media Analytics, Edison, Pew Research, Facebook Pinterest, eMarketer Facebook, Social Media Moms, Alternatively Instagram, Bendtsen Christopher Maria Minsker Oscar Orozco, Jennifer Pearson


12 facts about Watertown, SD

“…WATERTOWN, SOUTH DAKOTA?” I can hear some of you saying it already. Yeah, Watertown, South Dakota. You heard about it here first. It’s just over an hour north of Sioux Falls, and it’s leading the wave of small towns creeping up our bucket lists — well, mine. And now yours. Whether you’re making the drive to the Badlands, or you’re going on your next cross-country road trip, or you just want to experience how badass a small town can be, add this little point to your Google Maps. It’s a city of...
Tags: Travel, New York, Instagram, Barack Obama, South Dakota, Iowa, Vacation, Miami, Denver, Facts, All, Norman Rockwell, Versailles, Don, Dempsey, Phil


How Serious Is Snapchat’s Power, Really?

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Image via Unsplash Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force: Snapchat. To read all of the In...
Tags: Facebook, Twitter, Pinterest, Instagram, Seo, Linkedin, United States, Triton, Social Media Strategy, Edison, Facebook And Instagram, Jordan Belfort, Facebook and Twitter, Edison Research, Snapchat Strategy, Social Media Research


5 Snapchat Statistics That Prove Its Power

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force…..Snapchat. To read all of the Infinite Dial findings (I very much recommend you do so) go here. The report is bursting with fascinating statistics, and not just about Snap...
Tags: Facebook, Twitter, Pinterest, Instagram, Social Networks, Linkedin, Snapchat, United States, Triton, Social Media Strategy, Edison, Facebook And Instagram, Jordan Belfort, Facebook and Twitter, Edison Research, Social Media Research


At the Breadfarm bakery, ‘we’re always trying to make the perfect loaf’

At the Breadfarm bakery in Edison, just south of Bellingham, co-founders and owners Scott Mangold and Reneé Bourgault have been making artisan breads since 2003.
Tags: Business, Photography, Local News, Puget Sound, Bellingham, Edison, Scott Mangold, Reneé Bourgault



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