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Posts filtered by tags: Facebook Ads[x]


 

Facebook prototypes a swipeable hybrid carousel of feed posts & Stories

Feed and Stories unite! Facebook is so eager to preempt the shift to Stories that it might even let us use the same interface of horizontally swipeable cards to sift through News Feed posts. If users won’t scroll down any more, Facebook’s ad business could take a huge hit. But by allowing traditional feed posts and ads to appear amidst Stories in the same carousel you’re more prone to swipe through, it could squeeze more views and dollars out of that content. This would help Facebook graceful...
Tags: Social, Startups, Mobile, Facebook, Apps, Instagram, Advertising Tech, Facebook Ads, Facebook News Feed, Instagram Stories, Facebook Stories, Stories Facebook, Jane Manchun Wong, Snapchat Stories Clone, Facebook Stories Ads


Facebook ad February – $1000 spent and 300 book sales

My month-long experiment with Facebook ads may be at an end. Here’s the story so far: Restarting Facebook ads 2 weeks in 3 weeks in In summary – a month back I read Michael Cooper’s book about Facebook ads, which focused heavily on the essential importance of getting good book readthrough in order to make a profit, and decided I wanted to give it a real go. Now I have. I pushed book 1 in the 9-book Last Mayor zombie series and book 1 in the 2-book epic fantasy Ignifer Cycle. I experimented with ...
Tags: Facebook, Photography, Writing, Marketing, Facebook Ads, Michael Cooper, Restarting Facebook


Facebook ad February – $1000 and 300 book sales

My month-long experiment with Facebook ads is done with. Here’s the story so far: Restarting Facebook ads 2 weeks in 3 weeks in In summary – a month back I read Michael Cooper’s book about Facebook ads, which focused heavily on the essential important of getting good book readthrough in order to make a profit, and decided I wanted to give it a real go. Now I have. I pushed book 1 in the 9-book Last Mayor zombie series and book 1 in the 2-book epic fantasy Ignifer Cycle. I experimented with ad co...
Tags: Facebook, Photography, Writing, Marketing, Facebook Ads, Michael Cooper, Restarting Facebook


Writing Update 2019 week 7&8

Somehow I always let these weekly updates slip for a week – I think it’s down to these days having just too much to say! I want to get it all into its own separate post, on separate days, and thus I over-run. So this update will combo multiple major developments, starting with: BOOKBUB!!!!!!!! In December I had an International Bookbub for the Saint’s Rise, yah boo who cares right? I sold some 400 at 99c internationally, but because there is no tail in any of these countries, there is no ongoing...
Tags: Photography, Writing, Marketing, Facebook Ads, Weekly Writing Update


3 weeks in to Facebook ads

I have now spent £600 on Facebook ads! You may remember from my analysis a week back that I was losing money. So am I in profit yet? Ha ha, no! I have made £500 so far, so I am still £100 underwater. This is actually pretty generous too, assigning all earnings to FB ads, which is not accurate – even without ads I get a couple of sales a day, so it’s probably more like £200-£300 losses. Well well well. Oddly though, I am holding my nerve still. In practical terms, I have only lost £100, which is ...
Tags: Facebook, Photography, Writing, Marketing, Facebook Ads, Last Mayor


8 books returned in one day!!?!

Yesterday I had an epic day in Facebook ad response – 29 books sold across two series, earning $54 there and then with more to trickle in over today and tomorrow, on $65 worth of spend. Almost getting to the breakeven point? I had some great responses to ads, and as I learned from Michael Cooper, every comment on your ad increases its relevance in Facebook’s eyes. My challenge blurbs are raising a few hackles, but more people are saying they’ve gone on to buy the books in question because of the...
Tags: Facebook, Photography, Writing, Marketing, Facebook Ads, Michael Cooper, Levar Ball Huh


How to Use Asset Placement Customization in Facebook

Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform. Read more at PPCHero.com
Tags: Social, Mobile, Facebook, Video, Instagram, Social Media, Seo, How To, Video Ads, Facebook Ads, Mobile Ads, Advanced Ppc Strategies, How To Guides, Facebook Optimization, Image Ads


The Clix Marketing Blog’s Top 18 Posts of 2018

As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to name a few. Let’s take a look back at our 18 most popular posts in 2018: 18. Client Onboarding Made Easy: Questions You Need to Ask 17. 16. Cross-Device Tracking in Google Analytics 15. Are You Using Google AdWords Language Targeting Corr...
Tags: Google, Facebook, Instagram, Linkedin, Sem, Ppc, Google Analytics, Facebook Ads, Bing, Google Adwords, Ppc Industry, Ppc Tactics, Shopping Campaigns, Google Ads, Video Campaigns, google UI


7 ways to use pay per click marketing to promote books

From Google Ads to Facebook, Instagram and Twitter there are lots of options for paid advertising online. So where do you start – and what works for books? 4 minutes to read You can do a lot to promote books online for free. So why would you pay for ads? Because they’re cost-effective – and they work. Pay per click (PPC) marketing is the most common form of advertising online. You only pay when someone clicks your ad, can limit your spending and target your ads. So you can reach niche audiences...
Tags: Google, Amazon, Facebook, Books, Instagram, Youtube, Eu, Ppc, Facebook Ads, Jon, Facebook Instagram, Instagram Facebook, Google Google, LinkedIn LinkedIn, Facebook Cambridge Analytica, Search Marketing PPC


Facebook opens its first small biz pop-up stores inside Macy’s

Facebook is bursting out of the ones and zeros into the physical realm with nine brick-and-mortar pop-up stores that will show off goods from 100 small business and online brands. Facebook organized the merchants to be part of The Market @ Macy’s, which first launched earlier this year to create temporary spaces for businesses. The merchants pay a one-time fee and keep all their sales revenue, with Facebook and Macy’s taking no revenue share. The stores feature News Feed post-themed displays ...
Tags: Social, TC, Facebook, Ecommerce, Apps, Instagram, Tech, Facebook Ads, North America, Seattle, Macy, Macy 's, Stories Facebook, Macy's Inc, Facebook Portal, Michelle Klein Macy


9 No-Nonsense Social Media Tips Your Business Can’t Ignore

By Rachel Strella With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. Working as a social media strategist for the past eight years has given me an opportunity...
Tags: Facebook, Twitter, Business, Instagram, Sales & Marketing, Vine, Facebook Ads, Right Now, Facebook Instagram, Twitter Twitter, Facebook LinkedIn, Rachel Strella, Strella Social Media, Small Business Trends and Social Media Today, ABC Electronics Inc, ABC Electronics


9 No-Nonsense Social Media Tips Your Business Can’t Ignore

by Rachel Strella, founder of Strella Social Media With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. Working as a social media strategist for the past eight...
Tags: Startups, Facebook, Twitter, Instagram, Marketing, Social Media, Social Media Marketing, Vine, Facebook Ads, Online Marketing, Digital Marketing, Facebook Instagram, Twitter Twitter, Facebook LinkedIn, Professionalisms, Rachel Strella


The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday

Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. Last year, over $1 billion was collectively sold by Shopify merchants around the world during Black Friday Cyber Monday (BFCM)—and shoppers spent billions more throughout the four-day shopping event at businesses of all shapes and sizes. If you want to get in on this year’s biggest shopping weekend, now is the time to start planning. Be a bestseller Successfully navigating Black Friday Cybe...
Tags: Google, Facebook, Ecommerce, Instagram, US, Google Analytics, Customer, Facebook Ads, Shopify, Instagram Facebook, Facebook Pixel, Shopify App Store, Corey Ferreira, Prepare Your Store for Black, Marketing Analytics, RetailMeNot


Instagram prototypes handing your location history to Facebook

This is sure to exacerbate fears that Facebook will further exploit Instagram now that its founders have resigned. Instagram has been spotted prototyping a new privacy setting that would allow it to share your location history with Facebook. That means your exact GPS coordinates collected by Instagram, even when you’re not using the app, would help Facebook to target you with ads and recommend you relevant content. Worryingly, the Location History sharing setting was defaulted to On in the...
Tags: Google, Social, TC, Mobile, Facebook, Apps, Instagram, Privacy, US, Tech, Policy, Facebook Ads, Kevin Systrom, Mike Krieger, Ftc, Zuckerberg


Tips To Help Your Instagram Ads Stand Out

My post on “How to Boost Instagram Posts As an Agency” yielded quite a few logistical questions on surrounding Instagram. There is definitely a learning curve and I don’t believe there is adequate user help articles available through the Facebook platform to help you through it. Here are some helpful tips that I have picked up along the way that I hope help you as well. Facebook Ads Manager or the Instagram App? Unless you’re boosting posts with the goal of traffic or profile visits, use Face...
Tags: Facebook, Instagram, Australia, US, Sem, Facebook Ads, West Coast, East Coast, Hashtags, Instagram Advertising, Instagram Ads, Mid west, Creative Hub, Instagram Post Boosts, Instagram Video Ads, Facebook Creative Hub


Facebook plans voter drive, partners with Democratic/Republican Institutes

Facebook will push users to register to vote through a partnership with TurboVote, has partnered with the International Republican Institute and International Democratic Institute non-profits to monitor foreign election interference, and will publish a weekly report of trends and issues emerging from its new political ads archive. Facebook has also confirmed that its election integrity war room is up and running and the team is now ‘red teaming’ how it would react to problem scenarios such as...
Tags: Social, TC, Facebook, Apps, Elections, Instagram, Youtube, Government, Tech, Policy, New York Times, Facebook Ads, Greg Marra, Overall Facebook, Menlo Park HQ, Facebook Election Interference


Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively

Sponsored Post Generating and retaining customers is the lifeblood of every small business in the world. Which is why it’s no surprise that business owners find marketing the #1 biggest challenge. We recently ran a survey with 304 business owners to uncover their biggest interests and challenges when running a business. Around 33% said marketing was their biggest challenge, money and time were close behind. Advertising was also on the list. It’s clear that getting repeat business, retaining cu...
Tags: Sponsored, Facebook, Instagram, Sales, Ikea, Facebook Ads, Cpc, Austin Texas, Search Engine Journal, Facebook Ad, Marketing Tips, Google Reviews, Google My Business GMB, Google Which, Identify Local Industry Influencers Influencer, Facebook Ads Objectives


Why unskippable Stories ads could revive Facebook

Prepare for the invasion of the unskippables. If the Stories social media slideshow format is the future of mobile TV, it’s going to end up with commercials. Users won’t love them. And done wrong they could pester people away from spending so much time watching what friends do day-to-day. But there’s no way Facebook and its family of apps will keep letting us fast-forward past Stories ads just a split-second after they appear on our screens. We’re on the cusp of the shift to Stories. Facebook...
Tags: Social, TC, Mobile, Facebook, Apps, Media, Instagram, Advertising Tech, Opinion, Tech, Snapchat, Budweiser, Stories, Facebook Ads, Snapchat Ads, Tivo


Facebook loses $120 billion in market cap after awful Q2 earnings

Facebook’s share price fell over 20 percent in after-hours trading today after the company announced its slowest-ever user growth rate and a scary warning that its revenue growth would rapidly decelerate. Before today’s brutal Q2 earnings, Facebook’s share price closed today at $217.50, but fell to around $172 after the earnings call. That’s a market cap drop of roughly $123 billion. In two hours, Facebook lost more value than most startups and even public companies are ever worth. Here’s the...
Tags: Social, Mobile, Facebook, Apps, Mark Zuckerberg, Europe, Instagram, Finance, US, Tech, Whatsapp, Facebook Ads, North America, Sheryl Sandberg, US Canada, Wehner


Facebook stock tanks from mixed Q2 with slowest-ever growth

Facebook has hit a wall. The social network succumbed to the public backlash over its handling of fake news, privacy, and digital wellbeing to miss some of Wall Street’s estimates, showing mixed results in its Q2 2018 earnings. GDPR, Mark Zuckerberg’s testimony before congress, and more scandals appear to have contributed to Facebook’s weak user growth. Facebook reached 2.23 billion monthly users, up just 1.54 percent, much slower than Q1’s 3.14 percent around where its growth rate has hovere...
Tags: Social, TC, Mobile, Facebook, Apps, Mark Zuckerberg, Europe, Instagram, Tech, Facebook Ads, Thomson Reuters, Zuckerberg, Facebook Instagram, US Canada, Wehner, Cambridge Analytica


Facebook sees mixed Q2 earnings with slowest-ever growth, stock tanks

Facebook has hit a wall. The social network succumbed to the public backlash over its handling of fake news, privacy, and digital wellbeing to miss some of Wall Street’s estimates, showing mixed results in its Q2 2018 earnings. GDPR, Mark Zuckerberg’s testimony before congress, and more scandals appear to have contributed to Facebook’s weak user growth. Facebook reached 2.23 billion monthly users, up just 1.54 percent, much slower than Q1’s 3.14 percent around where its growth rate has hovere...
Tags: Social, TC, Mobile, Facebook, Apps, Mark Zuckerberg, Instagram, Tech, Facebook Ads, Thomson Reuters, Zuckerberg, US Canada, Cambridge Analytica, Facebook earnings, Europe Facebook


How to Maximize Your Instagram Advertising Efforts Using Video

This is a guest post by Akvile DeFazio, President of AKvertise, Inc. You already know that content creation is a great strategy for promoting your company and increasing sales, but video content specifically has risen to the top of the heap over the last few years. As attention spans get shorter and shorter, consumers are seeking video content above all else, and it receives 10-30% more views than other materials like visual graphics and written text. According to a recent Hubspot survey, cons...
Tags: Facebook, Instagram, US, Sem, Facebook Ads, Facebook Instagram Twitter Pinterest, Instagram Stories, Akvile, Akvile DeFazio, IGTV Instagram, AKvertise Inc, Instagram Click, IGTV Instagram TV Calling


Facebook launches Brand Collabs search engine for sponsoring creators

Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the demographics of their audience and porfolios of their past sponsored content. Creators hoping to score sponsorship deals will be able to compile a portfolio connected to th...
Tags: Social, TC, Mobile, Facebook, Ecommerce, Apps, Instagram, Entertainment, Advertising Tech, Crowdfunding, Youtube, US, Tech, Vine, Facebook Ads, Payments


Facebook and Instagram launch US political ad labeling and archive

Facebook today that it’s chosen not to shut down all political ads because that could unfairly favor incumbents and candidates without resources to buy pricey TV ads. Instead, it’s its previously announced “paid for by” labels on political and issue ads on Facebook and Instagram in the U.S. and its of all these politics-related ads that run in the U.S. That includes ads run by news publishers or others that promote articles with political content. The labeling won’t just apply to candida...
Tags: Travel, Social, TC, Facebook, Apps, Mark Zuckerberg, Instagram, Congress, Government, US, America, Ireland, PAC, Paul ryan, Facebook Ads, Donald Trump


Facebook Stories reveals 150M daily viewers and here come ads

After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil. They’re 5- to 15-second video ads users can skip, and while there’s no click-through or call to action now, Facebook plans to add that in the coming months. Advertisers can easily extend their Instagram Stories ...
Tags: Social, Mobile, Facebook, Apps, Mark Zuckerberg, Instagram, Advertising Tech, Mexico, India, Tech, Snapchat, Brazil, Facebook Ads, Facebook Facebook, Snapchat Stories, Instagram Stories


Facebook Stories reveals 150M daily viewers and tests first ads

After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil. They’re 5- to 15-second video ads users can skip, and while there’s no click-through or call to action now, Facebook plans to add that in the coming months. Advertisers can easily extend their Instagram Stories ...
Tags: Social, Mobile, Facebook, Apps, Mark Zuckerberg, Instagram, Advertising Tech, Mexico, India, Tech, Snapchat, Brazil, Facebook Ads, Facebook Facebook, Snapchat Stories, Instagram Stories


How To Market Music Using Facebook Ads [Brian Hazard]

Indie musician and music marketer Brian Hazard shares his process and experience as a veteran user of Facebook ads; including what sort of results he's seen more than $5000 dollars later, as well as, how you can utilize Facebook ads. _________________________ Guest post by Brian Hazard of As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way! Promoting music on Facebook, and Instagram through Facebook Ads, is a bottomless and constantly ...
Tags: Google, Facebook, Music, Instagram, Marketing, US, Social Media, Guest Post, Metallica, Facebook Ads, Muse, Cpc, Music Business, Facebook Pixel, Facebook Facebook, Bandcamp


Saving You from Yourself? Facebook Bans Cryptocurrency Ads

Facebook is banning all ads that promote cryptocurrencies, including bitcoin, in an effort to prevent people from advertising what the company is calling "financial products and service That means no advertiser -- even those that operate legal, legitimate businesses -- will be able to promote things like bitcoin and other cryptocurrencies, initial coin offerings -- ICOs for short -- or binary options, according to a Facebook blog post. That also means that "crypto-genius" James Altucher, whose...
Tags: Facebook, Instagram, Facebook Messenger, David Marcus, Peter Thiel, Facebook Ads, Marc Andreessen, Audience Network, James Altucher, Rob Leathern


Viral Loops (and the Math Behind Them)

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. And it’s (obviously) really, really funny. You share it across your social networks and you get your first 1,000 views. Out of these viewers, 10% (100 people) decides to share your cat video with their friends, once. Each share generates 11 new views of the video, a total of 1,100 views. Going from 1,000 views (1st cycle) to 1,100 new views (2nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, woh...
Tags: Facebook, Instagram, Social Media, Content Marketing, Social Media Marketing, Pr, Facebook Ads, Spin, Instagram Instagram, Viral Loops, Critical Mass, Incentive Mapping, Cycle Times YouTube


Viral Math for Loop Designers

Let’s do some math! Let’s say you post a cat video on YouTube. And your video is obviously really, really funny. To begin with, you reach out across your social networks to get your first 1,000 views. Out of these viewers, 10% (100 people) decides to share your cat video with their friends, once. Each share generates 11 new views of the video, a total of 1,100 views. Going from 1,000 views (1st cycle) to 1,100 new views (2nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = vir...
Tags: Facebook, Instagram, Pr, Facebook Ads, Instagram Instagram



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