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Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep


5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13. They’ve chosen 13 because anyone below that age is currently prohibited from using any of Facebook’s products (Facebook, Instagram, WhatsApp, Messenger) aside from Messenger Kids, which was released in late 2017. Age 13 is also the cutoff for the Children’s Online Privacy Protection Act (COPPA), which has tougher restrictions on platforms for younger kids. Given the volume o...
Tags: Apple, Google, Facebook, Instagram, Seo, Facebook Marketing, Instagram Marketing, Coppa, Facebook Instagram WhatsApp Messenger, Skeptical About Instagram for Kids, Child Safety Facebook


4 Major Solutions Facebook Should Focus on for Brand Pages

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Unfortunately, it’s not always that sim...
Tags: Apple, Facebook, Instagram, Seo, Facebook Marketing, Ignite Social Media, Additionally Facebook, Facebook Pages It


Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. This update has already been rolled out to many areas and will bring a number of new features to the unified Messenger, such as selfie stickers, new conversation reactions, and more. Read on to learn more about the benefits, the ...
Tags: Facebook, Messenger, Instagram, US, Seo, Whatsapp, Facebook Messenger, Facebook Marketing, Instagram Marketing, Facebook Business, WhatsApp Messenger, Instagram Messenger, Facebook And Instagram Messenger, Facebook Messenger Merge, Instagram Messenger Merge, Messenger merge


The Future of Facebook: Three Trends Worth Watching

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new changes will have for social media marketers. Let’s jump right in. Merging of Instagram Messages and Facebook Messenger Earlier this month, Faceb...
Tags: Facebook, Messenger, Instagram, India, US, Seo, Snapchat, United States, Shopify, Facebook Marketing, Facebook Shop, Lasso, Facebook News, Facebook WhatsApp, Facebook Changes, Facebook Updates


What Facebook Needs to Focus on Fixing

It’s July 2020, which means Stop Hate for Profit is underway. If you’re not familiar, Stop Hate for Profit is a recent protest where large advertisers have pulled their budgets from Facebook and Instagram to try and get Facebook to adjust their policies on hate speech on the platform. As laudable as this effort is, I think it slightly misses the mark on what areas of the platform Facebook needs to work towards fixing. Here’s why. Facebook Removes 90% of Hate Speech Automatically ...
Tags: Facebook, Mark Zuckerberg, Pinterest, Instagram, Seo, Cnn, United States, House, Fox News, Facebook Marketing, Trump, Mark, Facebook Algorithm, Facebook Needs, Stop Hate for Profit, Facebook Marketing for Brands


What Brands Should Know about Facebook and Instagram Shops

The Current Online Shopping Landscape In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who have grown up with digital shopping options are more readily adapting to this behavior, meaning the shift away from physical shopping may intensify. Moreover, a report from GlobalWebIndex found that...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Marketing, Facebook Page, Boston Consulting Group, GlobalWebIndex, Facebook Shop, Facebook People, Instagram Shop, Instagram Businesses, Social Media Shopping, Facebook Shops, Facebook and Instagram Shops


Should Your Brand Participate in the Facebook Boycott?

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we post this (June 30, 2020), the boycott currently includes media giants such as Coca-Cola, Starbucks, and Verizon to name a few, but have taken a stance to #StopHateForProfit. Unlike the Black Lives Matter movement, which was a gro...
Tags: Verizon, Facebook, Mark Zuckerberg, Instagram, Seo, Unilever, Announcements, Zuckerberg, Social Media Advertising, Facebook Marketing, Social Media Ads, Additionally Facebook, Coca Cola Starbucks, Facebook Boycott, Boycotting Facebook, Brands Boycotting Facebook


Facebook Updates in Lieu of F8 2020

Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg. Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. Key Takeway...
Tags: Facebook, Mark Zuckerberg, Instagram, Seo, F8, Facebook Live, Carnegie Mellon, Zuckerberg, Facebook Marketing, Social Media Agency, Zuckerberg Facebook, Facebook Events, Social Media Trends, Facebook Live Video, Facebook This, Facebook Updates


Next Phase of Social Shopping: Facebook and Instagram Checkout

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers. A little background on what’s currently available: In early 2019, Instagram announced Instagram Checkout, which touted the ability for customers to save their credit c...
Tags: Facebook, Instagram, US, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Instagram Checkout, Facebook checkout, Facebook social shopping, Instagram social shopping


Three Things Facebook Is Trying to Make Happen in 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Oftentimes, that platform is Facebook given its advanced advertising capabilities and massive audience. As we venture further into 2020, we’ve noticed a few Facebook trends that continue to resurface as key players that Face...
Tags: Facebook, Instagram, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Now Facebook, Facebook VR, Facebook News, Ignite Social Media, Social Media Agencies, Facebook Stories, Social Media Company, Social Media Marketing Company, Facebook Horizon, Facebook Storie


10 Tips to Help You Better Understand Your Small Business Customers

Creating an effective marketing strategy requires having a strong understanding of your target customers. You need to understand the platforms they use, the messages that will resonate with them, and how they feel about your business. To increase your understanding, here are some tips from members of the online small business community. Create a Facebook Marketing Plan That Models the Customer Journey If you want to connect with customers on Facebook, you need to do it in a way that makes sen...
Tags: Facebook, Instagram, Sales, Toprank Marketing, Facebook Marketing, Digital Marketing Trends, James Moore, Rohan Ayyar, Retail Trends, Ivan Widjaya, Lisa Sicard, Lauren Snyder, Lane Ellis, Michal Leszczynski, Jennifer Clare Ball, Tim Jakes


5 digital marketing courses to help you get ahead of the pack

These training bundles will help you become a force for online sales and message building.The courses cover SEO, affiliate marketing and social media platforms like Facebook, Instagram and LinkedIn.All five course bundles are discounted up to 98%.How important are social media influencers in digital marketing? What impact does video make on your campaigns? And what’s the next platform or delivery system poised to be the next big thing in online advertising? Those are all big questions. This year...
Tags: Amazon, Work, Facebook, Instagram, Education, Marketing, Entrepreneur, Success, Social Media, Digital Media, Innovation, Facebook Marketing, Facebook Instagram, Facebook Chatbot Marketing Agency


What You Need to Know About Threads: The Latest Camera-First Messaging App

Like many things on social, the number of ways users can connect with their friends continues to grow. Towards the end of last year Facebook launched Threads from Instagram. It’s a standalone camera-first messaging app that serves as a way to stay connected with your closest friends through pictures, videos, stories and more. Read on to learn more about the latest camera-first messaging app. It’s All About Connecting Social media is all about connecting, and the Director of Produc...
Tags: Facebook, Instagram, Seo, Facebook Marketing, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Social Media Companies, Instagram Messaging App, Social Media Marketing Companies, Instagram Threads, Threads From Facebook


Facebook Stories Vs. Instagram Stories

When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No kidding, they’re owned by the same company.) But why do most people use Instagram Stories over Facebook Stories? Are they really that different? Are people even using Facebook Stories? Let’s take a deeper dive into the two. The Look Today, Facebook and Instagram Stories still look very similar, but have a very different user experience. Facebook St...
Tags: Facebook, Instagram, Seo, Social Media Marketing, United States, Social Media Advertising, Facebook Marketing, Social Media Agency, Instagram Marketing, Statista, Ignite Social Media, Social Media Agencies, Instagram Stories, Facebook Stories, Social Media Marketing Company, Social Media Marketing Agency


Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Back in April, Instagram began a test in which they hid the number of likes each post gets from public view. While the original poster can still see the count, other users cannot. The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. This test expanded on Instagram in July and began rolling to Facebook in certain regions this September.  Based on the expansion, it now seems more likely...
Tags: Facebook, Instagram, Seo, Influencer Marketing, Influencers, Facebook Marketing, Social Media Agency, Instagram Marketing, An Inc, Social Media Agencies, Instagram Hide Likes, Social Media Marketing Companies, Social Media Marketing Agencies, Facebook hidden likes, Instagram HIdden Likes


Facebook Marketing is in Decline: 3 Reasons Why | Digital Marketing Toronto

Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is “a clear indication that marketers are diversifying away from Facebook”. He also argues that Facebook lost its status as the most importa...
Tags: Facebook, Europe, Instagram, Youtube, Toronto, America, Seo, Social Media Marketing, Eu, Canada, North America, Facebook Marketing, Cambridge Analytica, Stelzner, Michael A Stelzner, Social Media Marketing Agency


Fascinating Predictions about Facebook Messenger Marketing That Can Help Your Business Grow

When it comes to Facebook Messenger chatbots, we as marketers are in the thick of it. We’re devising Messenger strategies, assembling chatbot sequences, and racking up wins for our companies and clients. But what’s the future of Facebook chatbot marketing? We have some predictions. Crystal balls not being readily available at the time of writing, I made these predictions based on data, trends, and history (the “repeats itself” bit). We’re not a rumor blog, so there’s none of that here. Faceboo...
Tags: Facebook, Mark Zuckerberg, Messenger, London, Instagram, India, Sales, Tel Aviv, Bloomberg, Paypal, Facebook Messenger, George Clooney, Facebook News Feed, Braintree, Zuckerberg, Facebook Marketing


Strategy Note: Facebook F8 2019

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. With this direction, there was an emphasis on Groups, Messenger, and WhatsApp. Additionally, Facebook is rebuilding their infrastructure to support their pri...
Tags: Facebook, Mark Zuckerberg, Instagram, Seo, Facebook App, Facebook Groups, Zuckerberg, Facebook Marketing, Social Media Agency, Instagram Facebook, Facebook News, Instagram Updates, Facebook Updates, Facebook Developers Conference, Messenger Messenger, Instagram Stories


January Social Media Updates

One month down, 11 to go! 2019 is underway and there have been several new updates since December. Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. We’ve seen some good changes and some updates that might not be used very often. As the industry continues to grow, we’re keeping you up to date along the way. We’ve compiled a few of the highlights from our bi-weekly newsletter – Social You Should Know. Keep scrolling for ...
Tags: Facebook, Instagram, Seo, Linkedin, Facebook Marketing, Instagram Marketing, Social Media Trends, LinkedIn Marketing, Instagram Updates, Facebook Updates, Social Media Updates, Instagram Stories, Linkedin Updates, 2019 Social Media Trends, January social media updates, Social Media Updates LinkedIn Unveils New Features


August Social Media Roundup

July showed Facebook introducing augmented reality ads, LinkedIn carousel ads and Snapchat’s Footprint feature. As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean for them. Check out below for our list of the top August social media updates! Want to get social media updates in your inbox? Sign up for Social You Should Know here. August Social Media Updates Facebook Page...
Tags: Facebook, Instagram, Seo, Social Media Marketing, Snapchat, Facebook Marketing, Social Media News, Instagram Marketing, Social Media Trends, Social Media Updates


What the Teens Are Up To: Most Used Social Channels

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before doing any research, I assumed that YouTube and Instagram would be ranked the highest among teen’s most used social channels. I was partially right! According to the 2Pew Research Center’s 2018 poll, 32% of teens in the U.S. use YouTube the most while 3...
Tags: Facebook, Instagram, Washington Post, Social Media, Seo, Social Media Marketing, Facebook Marketing, Twitter Marketing, YouTube Snapchat, Social Media Trends, Social Media Channels, Snapchat Marketing, Social Media Measurement, YouTube Marketing, Teens Social Media, 2Pew Research Center


Social Doesn’t Slow Down in the Summer: June Social Updates

There was a lot of movement this month on social, centered around new ways users can interact and customize their experiences. Read about how some of these updates could affect your brands plans. Brands beware, users might soon hit the (SNOOZE) button on you In an effort for Facebook users to have more control of what they see in their newsfeeds, Facebook added a snooze button. Great for users who don’t want to know what happened in last night’s show or anyone looking for a break from politica...
Tags: Facebook, Instagram, Social Media, Seo, Social Media Marketing, Facbeook, Facebook Marketing, Social Media News, Instagram Marketing, Social Media Trends, Social Media Updates, Instagram Stories, Instagram Shopping, Facebook Snooze Button, Shopping Basket Instagram


What to Expect on Social Media in the Second Half of 2018

I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We recently did a check-in on our 2018 social media predictions and it is time conjure up some new predictions for the back half of the year. Facebook Will Continue to be in the Spotlight I think that it will take at least the remainder of the year before Facebook gets out ...
Tags: Facebook, Instagram, Social Media, Seo, Social Media Marketing, Snapchat, Facebook Marketing, Instagram Marketing, Social Media Trends, Snapchat Marketing, Snapchat Stories, Social Media Stories, Social Media 2018, Facebook Will Continue, Benefit of Instagram Snapchat


April Showers Bring May Social Updates

Controversy around Facebook’s privacy data consumed the news in April but in May, new features and announcements brought less cloudy news and more updates to look out for. Like: Facebook’s new rating system. Social Media Today reported that Facebook will be testing a new rating system for brand pages. The new 10-star scoring method will factor in several different sources to come up with the final star rating including direct reviews to the page, message sentiment, recommendations from other p...
Tags: Google, Facebook, Instagram, Social Media, Seo, Social Media Marketing, Kevin Systrom, Yelp, Facebook Marketing, Social Media Trends, Social Media Today, Social Media Updates, Facebook Stories, Facebook Stories Facebook


Content Inspiration Provided By Each Social Channel

In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength. Facebook Content Inspiration Facebook has become nearly synonymous with social medi...
Tags: Pinterest, Instagram, Seo, Social Media Marketing, Cisco, Ugc, Content Creation, Facebook Marketing, Twitter Marketing, Instagram Marketing, Social Media Strategy, Instagram Pinterest, American Press Institute, Pinterest Marketing, Facebook Content Inspiration Facebook, Instagram Content Inspiration Instagram


What Crisis? — 58% of Small Businesses Will Invest More in Facebook Marketing

The latest round of privacy scandals at Facebook might have been enough to crush a lesser company, but not this social media giant — at least not where small businesses are concerned. As a matter of fact, a new survey by The Manifest titled, How Small Businesses Invest in Social Media in 2018 has revealed 58 percent of respondents plan to increase their marketing investment in Facebook. 2018 Small Business Social Media Spending In addition to the Cambridge Analytica fiasco, Facebook also admi...
Tags: Facebook, Instagram, Wall Street, US, Sales, Social Media, Facebook Marketing, Small Business Advice, Cambridge Analytica, Kristen Herhold, Google Snapchat


Social You Should Know- March Social Media Updates

Social media is always evolving and constantly changing. Every week Ignite Social Media keeps you up to date on the latest trends and features with Social You Should Know. Here are some highlights from March. Have You Heard of Vero? There’s a new(ish) social networking app on the block, and it’s called Vero. The app is similar to Instagram and allows users to build networks and share media. The app allows users to search for content, chat with connections, and create six different types of po...
Tags: Facebook, Twitter, Instagram, Seo, Social Media Marketing, Facebook Marketing, Twitter Marketing, Instagram Marketing, Social Media Trends, Vero, Ignite Social Media, Social You Should Know, Social Mobile Marketing, Additionally Facebook, Social Media Updates, Twitter Introduces Bookmarks Twitter


How To Promote Your Band On Shoestring Budget

Band promotion can be a challenge even with a well funded label at your back, but for just getting started, financial restrictions often make effective marketing next to impossible. Here we look at five stealth tactics for promoting your band with minimal expense. ____________________________ Guest post by Ged Richardson, founder of Zing Instruments, on the ReverbNation Blog Promoting a band is hard enough when you have the backing of a label. But when you’re just starting out, ...
Tags: Facebook, Music, Instagram, Marketing, Guest Post, Facebook Marketing, Music Business, David Yazbek, D.I.Y, Lenk, Ged Richardson, Catalyst Social Media Marketing Training Review


What Works For Brands on Facebook – Social You Should Know

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. All that and more in this week’s Social You Should Know. What Works for Brands (and What Doesn’t) on Facebook Our Director of Analytics studied more than 18,000 posts on Facebook across 30 brands to give AdWeek the inside scoop on what works and what doesn’t on Facebook. Among the findings? CPG brand ...
Tags: Facebook, Instagram, Social Media, Seo, Social Media Marketing, Analytics, Snapchat, Facebook Marketing, Facebook Social, Ryan Sweeney, Social You Should Know, AdWeek Facebook, Pinterest Lens



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