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The implications of Facebook’s messaging app integration

PRWeek recently published this article by our Strategy Director, Caroline Lucas-Garner looking at the criticism surrounding Facebook’s plans to integrate its three messaging platforms – Instagram, Messenger and WhatsApp; and what the move could mean for users and brands. They’ve been kind enough to let us reproduce it below. Last month’s NYTimes article on the planned integration of Facebook’s three key messaging services created a flurry of interest, from trade and mainstream press. Facebook’s ...
Tags: Facebook, Mark Zuckerberg, Instagram, Social Media, Seo, Data, Whatsapp, Facebook Messenger, Messaging Apps, Thought Leadership, WhatsApp Facebook, Instagram Messenger, Facebook Messenger and Instagram, Caroline Lucas Garner, Groups on Messenger


Marketing to Gen Z: What Not to Do

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors. What to know how not to market to Generation Z? We’ve got you covered. Want help with your marketing efforts? Let us know. Who is Generation Z? As it happens, the categorization of Gen Z varies depending on who y...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Messenger, Baby Boomers, YouTube Facebook, Generation Z, Gen Zers, Generation Z and Social Media, Gen Z Gen Zers, Generation Z Social Media, Gen Z On Social, Generation Z on Social Media, Marketing to Gen Z


Is Europe closing in on an antitrust fix for surveillance technologists?

The German Federal Cartel Office’s decision to order Facebook to change how it processes users’ personal data this week is a sign the antitrust tide could at last be turning against platform power. One European Commission source we spoke to, who was commenting in a personal capacity, described it as “clearly pioneering” and “a big deal”, even without Facebook being fined a dime. The FCO’s decision instead bans the social network from linking user data across different platforms it owns, unles...
Tags: Google, Facebook, Mark Zuckerberg, Europe, UK, Instagram, Tech, Eu, Facebook Messenger, Commission, European Commission, EC, Margrethe Vestager, Zuckerberg, Fco, BBC Radio


Facebook now lets you delete messages for 10 minutes after they've already been sent — here's how to use the feature (FB)

Facebook Messenger now lets users delete their sent messages, up to 10 minutes after they've already been sent. Facebook said back in April it would roll the feature out to the general public after CEO Mark Zuckerberg was caught quietly deleting old messages. Here's how you can "unsend" your Facebook messages, which is now available to all iOS and Android users. Facebook Messenger has given its users the ability to delete their messages, up to 10 minutes after they've already been sent out. T...
Tags: Apple, Facebook, Mark Zuckerberg, Instagram, Trends, Facebook Messenger, Sony, Steve Wozniak, Instagram WhatsApp


Mark Zuckerberg: Facebook won't merge the backends of WhatsApp, Messenger, and Instagram until at least 2020

Facebook CEO Mark Zuckerberg said on an earnings call that the planned integration of Facebook Messenger, WhatsApp, and Instagram direct messages won't happen until 2020 at the earliest. He laid particular emphasis on rolling out end-to-end encryption on the new amalgamated service, which is currently a big WhatsApp's selling point. Facebook bought WhatsApp in 2014, and its cofounders left in the past two years reportedly after clashing with Facebook executives over user privacy. Mark Zuckerb...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Instagram, Trends, Facebook Messenger, New York Times, Brussels, Kevin Systrom, Mike Krieger, Jan Koum, Zuckerberg, Acton, Koum, Facebook Messenger WhatsApp


Facebook Merges Messenger, WhatsApp and Instagram; Will Your Marketing be Impacted?

Exciting news. Facebook is planning on integrating the messaging services of WhatsApp, Instagram and Facebook Messenger. Integrating the Messaging Services While all three apps will continue to work as stand-alone applications, the underlying messaging infrastructure will be integrated. For example, a WhatsApp user could message an Instagram user, which is something that is currently not possible. The integration effort will be completed by the end of 2019 or early 2020, according to reportin...
Tags: Facebook, Mark Zuckerberg, Instagram, China, Sales, Social Media, Facebook Messenger, New York Times, Tencent, Kevin Systrom, Skype, Mike Krieger, Jan Koum, Publisher Channel Content, Brian Acton, Messenger Instagram


Facebook's massive engineering overhaul will have a wide-reaching impact that goes far beyond how its apps are used

Facebook recently announced a plan to unite the back-end technology that runs Instagram, Facebook Messenger, and WhatsApp. The overhaul will have a wide-reaching impact on Facebook's business, users, and overall privacy. Facebook’s decision to unite the technical guts of its three giant messaging services could not only cement its dominance of instant messaging but also help fend off future break-up attempts by antitrust cops. Why it matters:   Uniting the back-end technology that runs Insta...
Tags: Apple, Facebook, Mark Zuckerberg, Instagram, Microsoft, Trends, Davos, Facebook Messenger, Times, Zuckerberg, Richard Blumenthal, Ray Dalio, Facebooks, Facebook Zuckerberg, Sen Ed Markey D Mass, Sara Fischer


EU data watchdog raises concerns over Facebook integration

Irish commission that regulates site requests urgent briefing on platforms mergerFacebook’s plan to merge WhatsApp, Instagram and Facebook Messenger could raise significant data protection concerns, according to the Irish commission that regulates the social network in the EU.The Data Protection Commission has asked for an urgent briefing with Facebook Ireland so it can assess the proposals, it said in a statement. “The Irish DPC will be very closely scrutinising Facebook’s plans as they develop...
Tags: Facebook, Apps, Europe, Technology, Media, Instagram, Privacy, Social Networking, Social Media, Eu, World news, Whatsapp, Encryption, Ireland, Digital Media, Facebook Messenger


Zuckerberg to integrate WhatsApp, Instagram and Facebook Messenger: New York Times

Facebook said it is working on adding end-to-end encryption, which protects messages from being viewed by anyone except the participants in a conversation, to more of its messaging products, and considering ways to make it easier for users to connect across networks. Integrating the messaging services could make it harder for antitrust regulators to break up Facebook by undoing its acquisitions of WhatsApp and Instagram, said Sam Weinstein, a professor at the Benjamin N. Cardozo School of Law.
Tags: Facebook, News, Instagram, Facebook Messenger, New York Times, Zuckerberg, Sam Weinstein


The Best WhatsApp Alternatives

Facebook is planning to merge its three messaging services—WhatsApp, Facebook Messenger, and Instagram’s private messages—into a single messaging platform.Read more...
Tags: Facebook, Instagram, Viber, Facebook Messenger, Lifehacks, Telegram, Signal, Whats App, Instagram Private Messages, Groupme, WhatsApp Facebook Messenger and Instagram


Facebook wants to merge messaging in Messenger, WhatsApp, and Instagram

Facebook is reportedly planning on merging messaging services in Messenger, WhatsApp, and Instagram. The goal seems to be to allow users to message each other no matter what platform they are using. The change is planned for 2020. The post Facebook wants to merge messaging in Messenger, WhatsApp, and Instagram appeared first on Digital Trends.
Tags: Mobile, Facebook, Business, News, Instagram, Trends, Social Media, Whatsapp, Facebook Messenger


Facebook to integrate Instagram, Messenger and WhatsApp

Merger of three platforms would allow users to text each other without switching appsFacebook is reportedly considering a merger of its three messaging platforms – WhatsApp, Instagram and Facebook Messenger – allowing users to send messages between the networks for the first time.The plans are said to come directly from the Facebook chief executive, Mark Zuckerberg, the New York Times has reported, and would involve rewriting the basic software of the three apps to ensure they were interoperable...
Tags: Facebook, Apps, Mark Zuckerberg, Technology, Instagram, Social Networking, Social Media, Whatsapp, Encryption, Facebook Messenger, New York Times, Gdpr, Instagram Messenger


Mark Zuckerberg is ordering Facebook employees to make big changes to the way the company's most popular apps work, connecting WhatsApp, Instagram, and Messenger

Mark Zuckerberg has tasked Facebook employees to reconfigure its messaging services WhatsApp, Messenger, and Instagram so users can communicate across the platforms, The New York Times reports. The apps will continue to operate as three standalone platforms, but would be unified by an "underlying messaging infrastructure" that includes end-to-end encryption for the entire "family" of Facebook-owned apps, according to the Times. These proposed changes have reportedly caused unrest within the co...
Tags: Google, Facebook, Mark Zuckerberg, Instagram, Microsoft, China, Trends, Facebook Messenger, New York Times, Nyt, Times, Kevin Systrom, Bing, Mike Krieger, Jan Koum, Zuckerberg


Facebook to encrypt Instagram messages ahead of integration with WhatsApp, Facebook Messenger

Facebook is planning to roll out end-to-end encryption for Instagram messages, as part of a broader integration effort across company’s messaging platforms, including WhatsApp and Facebook Messenger. First reported by The New York Times, the social media giant said reworking the underlying infrastructure of its three messaging apps to allow users to talk to each other more easily. The apps will reportedly remain independent of one another — with Instagram and WhatsApp bringing in 1 billion...
Tags: Security, Facebook, Apps, Instagram, Privacy, US, Tech, Spokesperson, Whatsapp, Encryption, Facebook Messenger, New York Times, Times, Photo Sharing, Social Network, Operating Systems


2018’s top 10 Android apps in the U.S.

Source: Statista The top ten Android apps in the U.S. last year had a combined download figure of 179 million. According to Priori Data, at the top of the list was Facebook Messenger with 27 million. The trending app TikTok came in second, with an impressive 21 million. Instagram rival Snapchat somehow managed to beat its main competitor – recording 19 million compared to 17 million.
Tags: Android, Apps, Real Estate, News, Instagram, Infographic, App, Snapchat, Radio, Facebook Messenger, Statista, Priori Data, General Interest, Statista The top ten Android


We Are Social’s Monday Mashup #428

Facebook adds CTA stickers in Stories for businesses Facebook Stories are growing, thank god, given the amount of time and $$$ the platform has invested in promoting and improving them. The latest boost to the feature is the introduction of call-to-action stickers for Page Stories, designed to help businesses make more effective use of the option via direct response tools. You can now prompt Facebook Stories viewers to ‘Shop Now’, ‘Get Directions’ or ‘Book’, directly from the Stories feed. Desp...
Tags: Facebook, Messenger, Instagram, India, Seo, Cta, Snapchat, Egypt, Facebook Messenger, Gwen Stefani, Football Association, Mashup, Lens, USP, Facebook Stories, Snapchat s Lens Explorer Twitter


13 Experts Share their Top Holiday Social Media Marketing Tip

Holiday season in full swing and digital marketers are focused on finishing out the year strong. Get an extra edge these actionable tips from bona fide social media , including Neil Patel and Mari Smith. You’ll find ideas for holiday campaigns, bidding strategies, organic ways to drive traffic to your unicorn content and more. I’ll start with my own tip — and it’s one that’s good year round! 1. Larry Kim | CEO/Founder at MobileMonkey Go into 2019 with at least one “intentionally delusional” ...
Tags: Facebook, Mark Zuckerberg, Instagram, Sales, Social Media, Facebook Messenger, Reddit, Facebook Instagram, Mark Schaefer, Neil Patel, Larry Kim, OPC, Lee Odden, Ergo, Mari Smith, Lilach Bullock


Photography News: Messenger fakes portrait blur, Palette comes to Capture One

In this week's photography news, see Messenger's update that gives the app's camera a fake portrait mode; Palette, a photo editing console, is now compatible with Capture One; Fujifilm launches a handful of firmware updates. The post Photography News: Messenger fakes portrait blur, Palette comes to Capture One appeared first on Digital Trends.
Tags: Photography, News, Trends, Facebook Messenger, Vsco, Fujifilm, Palette


Social Media Marketing Predictions for 2019

2019 is almost here! With less than 2 weeks left until 2018 is a distant memory, it’s time to predict the way social media marketing will change this coming year. Here are our top 5 social media trend predictions:  1) Facebook & Instagram Stories will become central to social media advertising The short 15-second picture and video combos have grown in popularity rapidly. Over 400 million users engage and build relationships via stories on Instagram alone. Brands have noticed this shift ...
Tags: Facebook, Twitter, Spotify, UK, Instagram, Youtube, Nokia, Social Media, Seo, Linkedin, Social Media Marketing, Netflix, Facebook Messenger, Forbes, Trump, Social Media Marketing Predictions


Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time. The post Walkie-talkie voice messaging finally comes to Instagram appeared first on Digital Trends.
Tags: Mobile, News, Instagram, Messaging, Trends, Social Media, Facebook Messenger, Voice Messages


Instagram launches walkie-talkie voice messaging

You’d think Facebook would be faster at copying itself. Five years after Facebook Messenger took a cue from WhatsApp and Voxer to launch voice messaging, and four months after TechCrunch reported Instagram was testing its own walkie talkie feature, voice messaging is rolling out globally on Instagram Direct today. Users can hold down the microphone button to record a short voice message that appears in the chat as an audio wave form that recipients can then listen to at their leisure.  Voice ...
Tags: Social, TC, Mobile, Facebook, Apps, Instagram, Tech, Facebook Messenger, Voice, Instagram Direct, Aloha, Facebook Portal, Facebook Voice, Instagram Voice Messaging, Instagram video calling, Viber Zello


Facebook ends platform policy banning apps that copy its features

Facebook will now freely allow developers to build competitors to its features upon its own platform. Today Facebook announced it will drop Platform Policy section 4.1, which stipulates “Add something unique to the community. Don’t replicate core functionality that Facebook already provides.” Facebook had previously enforced that policy selectively to hurt competitors that had used its Find Friends or viral distribution features. Apps like Vine, Voxer, MessageMe, Phhhoto and more had been cut...
Tags: Apple, Social, TC, Mobile, Facebook, Apps, Twitter, Instagram, Yahoo, Developer, Tech, Policy, Facebook Messenger, Vine, Phhhoto, Voxer


Facebook Messenger is building a “Watch Videos Together” feature

Netflix and chill from afar? Facebook Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This “Watch Videos Together” feature could make you spend more time on Facebook Messenger while creating shared experiences that are more meaningful and positive for well-being than passively zombie-viewing videos solo. This new approa...
Tags: Social, TC, Mobile, Facebook, Apps, Instagram, Tech, Netflix, Facebook Messenger, Sean Parker, Facebook Video, Watch Party, YouTube Co, Messenger Facebook, Airtime, Co-watching


We Are Social’s Monday Mashup #422

Facebook Messenger’s ‘unsend’ feature is coming soon Text regret is a sad reality in the digital age. Facebook Messenger is the latest platform to recgonise this, by allowing a ten minute window in which users can delete sent messages. It’s a little stingy compared to WhatsApp, which gives you a full hour, but it’s better than nothing I suppose. Thanks Facebook. Facebook adds YouTube to Portal Facebook has been pimping its Portal hardware, and not just with its own products. The tech, which a...
Tags: Apple, Google, Facebook, Pinterest, Instagram, Youtube, Wikipedia, Russia, New York City, US, San Francisco, Seo, Linkedin, Snapchat, Whatsapp, Facebook Messenger


You'll soon be able to delete a Facebook message up to 10 minutes after it's already been sent (FB)

Facebook Messenger will soon introduce a feature that lets you delete a message up to 10 minutes after it's already been sent. The new feature was spotted in the release notes for the newest Messenger update, but for now it's still listed as "coming soon."  Facebook said in April it planned to add such a feature after the platform was caught quietly deleting messages that CEO Mark Zuckerberg had sent via Messenger. Facebook will soon allow you to delete messages that you've already sent via i...
Tags: Facebook, Mark Zuckerberg, Instagram, Trends, Facebook Messenger, Google Pixel, Messenger Facebook, Twitter Facebook Messenger, Jane Manchun Wong


James Patterson released a work of interactive fiction on Facebook Messenger

One of the world’s best-selling authors is experimenting with a new form of digital-first storytelling. James Patterson has partnered with Facebook to release his latest novel,‘The Chef’, on its messaging app. The thriller has been available to read on Facebook Messenger since Tuesday and will make its print debut in February. Interested readers just have to send a message to “The Chef by James Patterson” on Messenger to get started with the immersive reading experience. Facebook Messen...
Tags: TC, Facebook, Messenger, Media, Instagram, Tech, Facebook Messenger, New Orleans, Rooney, James Patterson, Patterson, Alex Cross, Caleb Rooney


Zuckerberg says the future is sharing via 100B messages & 1B Stories/day

The News Feed won’t sustain Facebook forever, and that’s scaring investors. Today on Facebook’s earnings call, Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day (though it’s unclear if that includes third-party apps like Snapchat). But that means Facebook will have to realign its business towards these mediums where monetiz...
Tags: Apple, Social, TC, Mobile, Facebook, Apps, Mark Zuckerberg, Video, Media, Instagram, Microsoft, Advertising Tech, US, Tech, Snapchat, Whatsapp


In E-Commerce Marketing Race, Privy Aims to Democratize Online Tools

The push by Boston e-commerce tech startup Privy to become a marketing Swiss army knife for online merchants has fueled a new $4.25 million funding round for the company. The money will be used to double its headcount and help it move into more spacious digs from its current scrappy office quarters.Founder and CEO Ben Jabbawy said the funding round will help the company ramp up as more merchants sign onto its marketing platform and it seeks to develop more online tools for sellers. Privy’s tool...
Tags: Deals, Startups, Mobile, Technology, Instagram, Adobe, Internet, Entrepreneurship, Boston, Funding, Trends, Startup, E-commerce, It, Vc, Software


We Are Social’s Monday Mashup #419

Facebook cracks down on low quality ads and news content Following the announcement earlier this year that it would “demote ads that included shocking, disruptive or malicious content”, . This includes ads that withhold information, contain engagement bait and / or ads with sensationalised language. For those who get caught out more than once, Facebook will now penalise all ads from those it deems repeat offenders. And it’s not just dodgy advertisers the platform is taking on, new publishers an...
Tags: Google, Facebook, Twitter, UK, New York, Instagram, Youtube, US, Seo, Snapchat, United States, Facebook Messenger, Shanghai, Tokyo, Facebook Groups, Mashup


Why IGTV should go premium

It’s been four months since Facebook launched IGTV, with the goal of creating a destination for longer-form Instagram videos. Is it shaping up to be a high-profile flop, or could this be the company’s next multi-billion dollar business? IGTV, which features videos up to 60 minutes versus Instagram’s normal 60-second limit, hasn’t made much of a splash yet. Since there are no ads yet, it hasn’t made a dollar either.  But, it offers Facebook the opportunity to dominate a new category of premi...
Tags: Apple, Google, Social, Mobile, Facebook, Video, Hbo, Hollywood, Media, Instagram, Entertainment, Youtube, Los Angeles, Tech, Snapchat, Netflix



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