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Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna's TikTok house closes

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. This week, I spoke to fitness influencers on Instagram and YouTube who said they've experienced a surge in sales of direct-to-consumer workout services this month, as more people seek at-home workout alternatives amid the coronavirus pandemic.  This increase in engagement and sales has protected their...
Tags: Facebook, Instagram, Rihanna, Youtube, Sway, Trends, EA, Ken Burns, Rolling Stone, Esports, Dan, Ben, Kevin, Instagram YouTube, Amelio, Ashley Carman


Fitness influencers have seen a surge in sales of direct-to-consumer workout services, as brand deals slump amid the coronavirus pandemic

As more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube have seen a spike in engagement and in direct-to-consumer sales.  These membership-based programs don't require fancy equipment and are offered in the form of an app or virtual program online. Business Insider spoke to some top fitness influencers on how their businesses have been impacted by the coronavirus pandemic.   Click here for more BI Prime stories. Fitness infl...
Tags: Instagram, Greece, Rihanna, New York City, Trends, Ken Burns, Ryan, Katie, Pearce, Dunlop, Fenty Beauty, Tobi Pearce, Ryan Dunlop, Katie Dunlop, Hanna Coleman, Instagram Coleman


Some fitness influencers say a surge in sales of direct-to-consumer workout services has protected their incomes, as brand deals slump amid the coronavirus pandemic

As more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube have seen a spike in engagement and in direct-to-consumer sales.  These membership-based programs don't require fancy equipment and are offered in the form of an app or virtual program online. Business Insider spoke to some top fitness influencers on how their businesses have been impacted by the coronavirus pandemic.   Click here for more BI Prime stories. Fitness infl...
Tags: Instagram, Greece, Rihanna, New York City, Trends, Ken Burns, Ryan, Katie, Pearce, Dunlop, Fenty Beauty, Tobi Pearce, Ryan Dunlop, Katie Dunlop, Hanna Coleman, Instagram Coleman


How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube creators

Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally. As with most businesses in the ad industry, professionals are trimming budgets, cancelling events, and looking for alternative revenue streams. Business Insider spoke to influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and...
Tags: Instagram, Bali, Rihanna, Youtube, La, Sway, Trends, Ken Burns, Izea, Oneika Raymond, Fenty Beauty, Lauren Bullen, Tiktok, Mae Karwowski, TikTok Instagram YouTube, Sway LA


Rihanna's Fenty Beauty house, where 5 TikTok stars were staying and making videos, is shutting down temporarily due to the coronavirus pandemic

Rihanna's new TikTok collab house, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic, a spokesperson for the brand told Business Insider.  Rihanna announced the new TikTok creator hub earlier this month during a launch party.  Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and a way for these stars to create content together. Visit Business Insider's homepage for more stories. Rihanna's TikTok creator hub, Fenty Beauty...
Tags: Instagram, Rihanna, La, Sway, Trends, House, Ken Burns, Business Insider, Instagram YouTube, Fenty Beauty, Tiktok, TikTok Instagram YouTube, Sway LA, Fenty Beauty House, Business Insider Rihanna, TikTok Rihanna


Rihanna's Fenty Beauty house for TikTok stars is closing temporarily due to the coronavirus pandemic

Rihanna's new TikTok collab house, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic, a spokesperson for the brand told Business Insider.  Rihanna announced the new TikTok creator hub earlier this month during a launch party.  Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and a way for these stars to create content together. Visit Business Insider's homepage for more stories. Rihanna's TikTok creator hub, Fenty Beauty...
Tags: Instagram, Rihanna, La, Sway, Trends, House, Business Insider, Instagram YouTube, Fenty Beauty, Tiktok, TikTok Instagram YouTube, Sway LA, Fenty Beauty House, Business Insider Rihanna, TikTok Rihanna, TalentX Entertainment


Everything We Know So Far About Rihanna’s New Album

To say that 2019 has been a busy year for Robyn Rihanna Fenty would be an understatement. This year, the singer-turned-mogul launched a fashion line, Fenty Maison, with storied luxury giant LVMH—becoming the first woman to create an original brand for them and the first woman of color to front one of their fashion houses. She expanded her Fenty Beauty empire; starred in the film Guava Island alongside Donald Glover; hosted an inclusive fashion show for her Savage x Fenty lingerie line which...
Tags: Music, News, Instagram, Celebrity, Rihanna, Navy, Uncategorized, Vogue, Drake, Facetime, Sarah Paulson, Lvmh, Barbados, Donald Glover, Hollywood Life, Drizzy


Fenty Beauty Pro Filt’r Hydrating Longwear Foundation Review Video

The foundation has a long name, but in this short video, you can watch me put it on.  And check it out, it DOES NOT move when it sticks to your skin but it’s still not drying, so that’s... Visit CanadianBeauty.com to read the rest of this article.
Tags: Video, Instagram, Review, Beauty, Foundation, Fenty, Make-up, Fenty Beauty, IGTV, Pro Filt'r


Rihanna teams with LVMH on luxury fashion label

In yet another high-profile partnership this spring, Rihanna is teaming up with luxury conglomerate LVMH Moët Hennessy Louis Vuitton on a new high-end fashion label. Called Fenty, after Rihanna’s surname and the name of her other business ventures, the Paris-based brand will be unveiled later this spring. It will include ready-to-wear apparel, shoes and accessories. Rihanna will develop and create the entire vision for the new line, which is the first with LVMH in some three decades, and she ...
Tags: Beyonce, Instagram, Rihanna, Advertising, Adidas, Paris, Vogue, Puma, Lvmh, Barbados, Reebok, Fenty, Bernard Arnault, Gucci Prada, LVMH Moet Hennessy Louis Vuitton, Fenty Beauty


New Clues Suggest Lady Gaga Is Launching Her Beauty Line In Las Vegas

Update: With awards season long over, Lady Gaga is preparing to return to Las Vegas to continue her concert residency. But Enigma might not be the only thing the star brings with her when she hits the stage again on May 30. According to the Las Vegas Review Journal, sources are saying Gaga could be gearing up to launch her long-anticipated beauty line, Haus Beauty, with a pop-up boutique on the Vegas Strip. Even better, it's reportedly already under construction in the Park Theater at the Park ...
Tags: Fashion, Music, Instagram, Mac, Rihanna, Vogue, Lady Gaga, Las Vegas, Gaga, Las Vegas Review Journal, Sarah Hyland, Lady Gaga @ladygaga, Fenty Beauty, Park Theater, Ate My Heart Inc, Park MGM


How Rihanna Has Been A Game Changer For Music, Fashion, Beauty

Already renowned for a musical career which includes a multitude of awards and chart-topping hits, Rihanna has not only made a mark on the music industry but has also rewritten the rules for the fashion and beauty business. ______________________ Guest post by David Deal of Superhype No one who follows the music industry accuses artists of selling out anymore when they cozy up to corporations – not at a time when an Apple or H&M ad can do more to get a song noticed than Soundcloud ev...
Tags: Apple, Music, Instagram, Rihanna, Time, Samsung, NFL, Colin Kaepernick, Guest Post, New York Times, Madonna, Vanessa Friedman, Puma, Wall Street Journal, National Anthem, Lvmh


Lady Gaga's Haus Beauty Line Could Drop Any Day Now

Update: Eight months ago, the news broke that Lady Gaga's company, Ate My Heart Inc., trademarked the name "Haus Beauty" for what most assumed would be an upcoming cosmetics line. Despite fans' excitement, Mother Monster remained silent about whether or not we should save up for some Gaga-inspired makeup — that is, until a few days ago.Just before the turn of the new year, a website using the trademarked name quietly appeared online. Unfortunately, HausBeauty.com offers zero hints of the impen...
Tags: Fashion, Music, Instagram, Mac, Rihanna, Justin Bieber, Vogue, Lady Gaga, Las Vegas, Gaga, Lady Gaga @ladygaga, Fenty Beauty, Ate My Heart Inc, HausBeauty, Better yet Gaga


Every Product You Need To Get The "Dewy Dumpling" Glow From Instagram

Before the Kardashians and YouTube, most of the general public had no idea what contouring and highlighting was. Still, one quick look at the history books will tell you that people have been using matte bronzer and shimmery powder to create facial illusions for centuries.In the mid-1500s, stage performers would use chalk and soot to exaggerate their facial expressions for the audience. When artificial lighting was finally developed 300 years later, actors ditched the dirt for waxy, oily creams...
Tags: Fashion, Music, New York, Instagram, Rihanna, Marc Jacobs, Sephora, Priyanka Chopra, Charlotte Tilbury, Becca, Maybelline, Pati Dubroff, Ulta, New Foundation, Vo, Kylie Cosmetics


How Rihanna Saved the Damn Day When an Airline Misplaced Her Makeup Artist's Luggage

You know how some celebrities seem like they would make for really good friends - the kind who always have your back? Rihanna is definitely one of them, and she proved it when her makeup artist got into a frustrating situation. Fenty Beauty makeup artist Priscilla Ono called KLM airlines in a panic after the airline lost her luggage, which contained her makeup kits and favorite tools - her "entire work life," essentially. A traveling makeup artist's worst nightmare. Priscilla shared the news on...
Tags: Instagram, Rihanna, Beauty, KLM, Priscilla, Celebrity Beauty, Fenty Beauty, Priscilla Ono


Hautelinks: Fenty Beauty Eyeshadow Palettes, How to Snooze Topics on Facebook, & More

Here's what we're reading this week! Instagram has launched IGTV -- are you guys liking it? I'm on the fence, tbh... still prefer YouTube for most things.Yesssssss: Fenty Beauty is launching an eyeshadow palette and liquid liner!Also, apparently the brand is opening their first NYC store. I might have to make a trip just for this...How to Make the Most of $100 at IKEA, via Domino.Wow! The MAC x Aaliyah box set has already sold out.In case you didn't know, scrunchies are *officially* back and R2...
Tags: Facebook, News, Instagram, Washington Post, College, China, Paris, Ikea, John Legend, Chrissy Teigen, Bet, Melania Trump, Arthur, Kit Harrington, InStyle, Melania


Fenty Beauty Is Coming Out With More Products to Make Summer Even Better

We have a lot to celebrate right now. Warmer weather, longer periods of sunlight, and now, more Fenty Beauty products. Rihanna just teased a string of new launches on Instagram, including the Moroccan Spice Eye Shadow Palette ($59), which includes a wide range of shades, from orange to blue to pink. Cat-eye aficionados will be thrilled to learn that the singer is also debuting Flyliner ($20), a liquid eyeliner pen with an ultrafine, flexible tip. According to Fenty's website, the new liner is lo...
Tags: Makeup, Instagram, Rihanna, Summer, Beauty, Fenty, Celebrity Beauty, Beauty Shopping, Beauty Trends, Beauty Product Review, Summer Beauty, Fenty Beauty, Flyliner


Fenty Beauty Is Giving Us Something Else to Celebrate This Summer

We have a lot to celebrate right now. Warmer weather, longer periods of sunlight, and now, more Fenty Beauty products. Rihanna just teased a string of new launches on Instagram, including the Moroccan Spice Eye Shadow Palette ($59), which includes a wide range of shades, from orange to blue to pink. Cat-eye aficionados will be thrilled to learn that the singer is also debuting Flyliner ($20), a liquid eyeliner pen with an ultrafine, flexible tip. According to Fenty's website, the new liner is lo...
Tags: Makeup, Instagram, Rihanna, Summer, Beauty, Fenty, Celebrity Beauty, Beauty Shopping, Beauty Trends, Beauty Product Review, Summer Beauty, Fenty Beauty, Flyliner


Looks Like Huda Beauty's Getting In On the Body Highlighter Game!

2018: the year of the dog, Walmart yodel boy, and, perhaps most importantly, liquid body luminizer! Brands are dropping this sexy product like it's hot (because it is). A great case study? Fenty Beauty, which launched its Body Lava back in April to massive frenzy. Rihanna's label isn't alone: MAC just released a full-body version of Strobe Cream, its illuminating moisturizer. Three makes a trend, and coming in hot is Huda Beauty, which just hinted that an all-over liquid highlighter may be in ...
Tags: Makeup, Instagram, Mac, Rihanna, Beauty, Highlighter, Huda, Beauty Products, Beauty News, Huda Beauty, Beauty Shopping, Huda Kattan, Fenty Beauty


Is Fenty Releasing a New Lip Stunna Shade? Let's Investigate

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Apr 28, 2018 at 8:24pm PDT Fenty's Lip Stunna ($24) has been called the "perfect" shade of universal red lipstick. After trying it out for ourselves, we'd agree with that statement, except the idea of perfection is kind of boring, and Rihanna's makeup brand is anything but boring. That's why we're freaking out over the possibility of a new shade of Lip Stunna. Fans on Instagram swear it's going to happen - here's what we know...
Tags: Makeup, Instagram, Rihanna, Beauty, Lipstick, Fenty, Beauty Products, Beauty News, Beauty Shopping, Beauty Trends, Fenty Beauty, PDT Fenty s Lip Stunna, Lip Stunna Fans on Instagram


Exactly How You Should Spend Your Tax Refund This Weekend

Tax season is officially over, which means it's time to irresponsibly spend your refund on everything you've wanted to buy all year. Just in case you haven't brainstormed a concrete plan, Sephora is here with its Beauty Insider Spring Bonus sale to help you spend all that extra cash.Starting today, Sephora is offering loyalty members special discounts on everything (minus The Ordinary). That means 15% off the purchase for Rouge, VIB, and Insider members alike. So, if you've had a running wish l...
Tags: Fashion, Music, Instagram, Rihanna, Sephora, Laurent, VIB, Becca, Michael Myers, Ouai, Rouge VIB, Fenty Beauty, Sephora Move


Rihanna's Giving a New Meaning to "Puff Puff Pass" With Latest Fenty Beauty Products

Rihanna threw us for a loop when she revealed on her Instagram story that Fenty Beauty was getting into the body category with the release of her Beach Please collection. The range includes the highly-anticipated Body Lava, an all-over luminizer, in two different shades, and two other products that will further enhance your glow. The first is what fluffy dreams are made of! Fairy Bomb ($42) is a glittering pom pom that's packed with shimmer inside. You can use it to dust yourself, and as Rihanna...
Tags: Makeup, Instagram, Rihanna, Beauty, Sephora, Highlighter, Beauty Products, Beauty News, Makeup Brushes, Beauty Shopping, Fenty Beauty, Kabuki Brush


Your Guide To The Insta-Models In Cardi B’s “Bartier Cardi” Video

Well, what do we have here? Cardi B has fallen under Petra Collin’s gaze not once but twice. In February, the fashion photographer shot Belcalis Almanzar for CR Fashion Book Issue 12. Of her cover star, Carine Roitfeld said she was inspired by “this generation’s ability to make the most of their crazy reality and use it as fuel for creativity."On Monday, Cardi took things a step further in the video for “Bartier Cardi," her ode to her “dazzling come-up,” with Collins leading the charge. Collins...
Tags: Fashion, Music, New York, Instagram, Rihanna, Youtube, America, Adidas, Selena Gomez, Kendall Jenner, Puma, Anna Wintour, Gucci, Collins, Zendaya, Anderson


To CGI or Not to CGI? The Debate Over Virtual Influencers

The rise of virtual influencers has sparked a debate over authenticity and intent, issues that may impact brands who partner with them. In simpler times, back in 2010, Hatsune Miku, a Japanese hologram, gave her first concert in Tokyo. The CGI pop star was ‘hired’ a year later by Japanese automaker Toyota to pitch the Corolla brand—not in Japan but in the U.S., where virtual concerts starring the blue-haired singer were staged in San Francisco and New York. The integrated campaign for Cor...
Tags: Fashion, Japan, New York, Instagram, Entertainment, Rihanna, Race, Uncategorized, Advertising, Digital, San Francisco, Social Media, Social Marketing, World, Beauty, Cultural Appropriation


Rihanna Is Giving a New Meaning to "Puff Puff Pass" With Her Latest Fenty Beauty Product

Rihanna threw us for a loop when she revealed on her Instagram story that Fenty Beauty is getting into the body category with the release of Body Lava, an all-over luminizer. Well, get your wallets ready, because there are two more products coming. The first is what fluffy dreams are made of! Fairy Bomb is a glittering pom pom that's packed with shimmer inside. You can use it to dust yourself, and as Rihanna would say, "shine bright like a diamond." The shimmer it leaves is subtle but if built u...
Tags: Makeup, Instagram, Rihanna, Beauty, Highlighter, Beauty Products, Beauty News, Makeup Brushes, Beauty Shopping, Fenty Beauty, Kabuki Brush


The Most Groundbreaking Beauty Moments Of 2017

With just a few days to go until the much-anticipated end of 2017, it's time to look back on the year that was: both the bad times and the good. In the beauty space, there were setbacks, but there were also people and brands that pushed the industry forward in a major way.We saw inclusive campaigns that revolutionized the makeup world. Natural hair was celebrated — both in shampoo ads and in the workplace. Redheads finally received the emojis they petitioned for. Hollywood got real about repres...
Tags: Facebook, Fashion, Music, Hollywood, Beyonce, Instagram, Mac, Rihanna, Katy Perry, Aclu, Army, Manhattan, Time Magazine, Halle Berry, Naacp, Charlottesville


SZA Is in a Fenty Beauty Ad Now, Because She Is a Supermodel

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Dec 12, 2017 at 2:07pm PST ICYMI (we know you didn't), Fenty Beauty will launch 14 new matte lipsticks on Dec. 26. The brand announced this news via an Instagram video and followed that clip with a post of Rihanna herself wearing the upcoming royal navy shade Clapback. We're used to seeing Rihanna look impeccable in Fenty ads, but it was the next post that really got us cheering for the line. That's because she enlisted s...
Tags: Makeup, Instagram, Rihanna, Beauty, Lipstick, Fenty, Beauty Products, Beauty News, SZA, Fenty Beauty


Rihanna's Coming Out With A Mysterious New Beauty Product

This year, Rihanna turned the beauty world upside down. We were shook by singer's 40 shades of Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation that flatters nearly all skin tones, and the red Stunna Lip Paint that works on everyone. RiRi found a way to make damn good makeup and make it inclusive.And although the entire Fenty Galaxy holiday collection and lip paint have just hit Sephora, it seems as if Rihanna and her Fenty Beauty team are far from finished with creating killer new produc...
Tags: Fashion, Music, Instagram, Rihanna, Fenty Beauty, Fenty Galaxy, Kim Kardashian Laverne Cox


Hold Up, Is Rihanna's Fenty Beauty Launching Blue Lipstick?

Hi, hello, good morning: Fenty might be launching blue lipstick. In what is truly stop-what-you're-doing news, Rihanna herself took to Instagram stories to show off a new metallic bullet we haven't seen before. You read that right: more Fenty lip goodness may be coming at us hot. At first glance, the hue looks blue, but it could also be black. The applicator somewhat resembles that of Fenty's Starlit Hyper-Glitz Lipstick ($19), a limited edition holiday offering. But instead of sharing the sam...
Tags: Instagram, Rihanna, Beauty, Lipstick, Fenty, Beauty Products, Beauty News, Beauty Shopping, Fenty Beauty, Lip Stunna, Starlit


Rihanna Did a Tutorial With Fenty Lip Stunna, and Jeez, Is It Perfect

A post shared by badgalriri (@badgalriri) on Nov 11, 2017 at 12:19pm PST We should all go hand-write thank you cards to Rihanna, because she was kind enough to interrupt our lazy weekends with a red-hot tutorial of her soon-to-be-released Fenty Beauty Lip Stunna. Yup, just a few days after the brand casually announced that it has a fire engine red lip paint in the works, Rihanna took to Instagram to show it off. RelatedYour Exclusive First Look at the Fenty Beauty Galaxy Makeup...
Tags: Makeup, Instagram, Rihanna, Beauty, Lipstick, Don, Fenty, Beauty Products, Beauty Shopping, Holiday Beauty, Beauty Tutorials, Fenty Beauty, Beauty Gifts, Fenty Lip Stunna, Fenty Beauty Lip Stunna Yup, Lip Stunna


Rihanna Did a Tutorial With Fenty Lip Stunna, and Jeez Is It Perfect

A post shared by badgalriri (@badgalriri) on Nov 11, 2017 at 12:19pm PST We should all go handwrite thank you cards to Rihanna, because she was so kind enough to interrupt our lazy weekends with a red hot tutorial of her soon-to-be-released Fenty Beauty Lip Stunna. Yup, just a few days after the brand casually announced that it has a fire engine red lip paint in the works, Rihanna took to Instagram to show it off. RelatedYour Exclusive First Look at the Fenty Beauty Galaxy Make...
Tags: Makeup, Instagram, Rihanna, Beauty, Lipstick, Don, Fenty, Beauty Products, Beauty Shopping, Holiday Beauty, Beauty Tutorials, Fenty Beauty, Beauty Gifts, Fenty Lip Stunna, Fenty Beauty Lip Stunna Yup, Lip Stunna



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