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Posts filtered by tags: Ignite Social Media[x]


 

Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed. Today, we’re announc...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Crisis Management, Announcements, Social Advertising, Social Media Strategy, Social Media Trends, Instagram YouTube, Ignite Social Media, Social Media Stats, TikTok YouTube, COVID


Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep


4 Major Solutions Facebook Should Focus on for Brand Pages

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Unfortunately, it’s not always that sim...
Tags: Apple, Facebook, Instagram, Seo, Facebook Marketing, Ignite Social Media, Additionally Facebook, Facebook Pages It


5 Major Differences in Social Media Usage This Year

Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link to the outside world. This past April, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their behaviors had recently changed in reaction to the pandemic...
Tags: Instagram, Seo, Social Media Marketing, GlobalWebIndex, Social Media Trends, Ignite Social Media, Facebook Let, Instagram Snapchat, Social Media Behavior, Social Media Usage, IGTV, 2020 Trends, 2020 Social Media Trends, 2020 Social Usage, Consumer Behaviors, Major Differences in Social Media


Tips for Social Media Advertising this Holiday Season

This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. ...
Tags: Facebook, Instagram, Seo, Reddit, Social Media Advertising, Iab, Ignite Social Media, Facebook Boycott, Social Media Advertising Tips Heading, Healthy Social Media Advertising Campaign Budget


14 Tips for Preserving Your Mental Health While Working in Social Media

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global population and 79% of the U.S. population use social media, and regular usage has spiked this year in large due to the global pandemic. Now, people are using social media to educate themselves about what’s happening in the news, find information about local establishments, keep themselves connected to friends and fam...
Tags: Facebook, Instagram, Social Media, Seo, Don, Brandi, Ignite Social Media, Social Media Managers, Social Media Jobs, Jim Founder, Vanessa Director Integrated Strategy Promotions


What You Need to Know About Instagram Shopping and IGTV Monetization in 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV? IGTV itself has struggled to get off the ground, so will ads help? Below outlines all you’ll need to know about the future of Instagram Shopping and IGTV monetization.  With Facebook’s various monetization methods alr...
Tags: Facebook, Instagram, Seo, Social Media Advertising, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Instagram Shopping, IGTV, IGTV Instagram, Social Media Marketing Companies, IGTV Partner Program


Next Phase of Social Shopping: Facebook and Instagram Checkout

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers. A little background on what’s currently available: In early 2019, Instagram announced Instagram Checkout, which touted the ability for customers to save their credit c...
Tags: Facebook, Instagram, US, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Instagram Checkout, Facebook checkout, Facebook social shopping, Instagram social shopping


Three Things Facebook Is Trying to Make Happen in 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Oftentimes, that platform is Facebook given its advanced advertising capabilities and massive audience. As we venture further into 2020, we’ve noticed a few Facebook trends that continue to resurface as key players that Face...
Tags: Facebook, Instagram, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Now Facebook, Facebook VR, Facebook News, Ignite Social Media, Social Media Agencies, Facebook Stories, Social Media Company, Social Media Marketing Company, Facebook Horizon, Facebook Storie


The State of Social Ad Spend 2020

Source: Adobe When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms.  Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend. State of Social Ad Spend Growth While Facebook alone had the most revenue overall, Instagram had the highest growth at...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Snapchat, Social Media Advertising, Social Media Agency, Media Buying, Facebook Instagram, Ignite Social Media, Social Media Ad Buying, Social Media Buying, Social Media Agencies, Social Media Marketing Company


How to Design On-Brand Instagram Stories

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Read on to discover how to design on-brand Instagram Stories that’ll engage your audience and keep them from swiping on past. Step One to Creating on-brand Instagram Stories: Create a Branding Kit Good branding quickly communicates the essence of your product or s...
Tags: Instagram, Uncategorized, Seo, Content Creation, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Content Creation, Instagram Stories, Social Media Marketing Company, Social Media Marketing Agency, Social Media Marketing Companies, Social Media Marketing Examples, Creating Best In Class Instagram Stories, Instagram Stories For Brands


What You Need to Know About Threads: The Latest Camera-First Messaging App

Like many things on social, the number of ways users can connect with their friends continues to grow. Towards the end of last year Facebook launched Threads from Instagram. It’s a standalone camera-first messaging app that serves as a way to stay connected with your closest friends through pictures, videos, stories and more. Read on to learn more about the latest camera-first messaging app. It’s All About Connecting Social media is all about connecting, and the Director of Produc...
Tags: Facebook, Instagram, Seo, Facebook Marketing, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Social Media Companies, Instagram Messaging App, Social Media Marketing Companies, Instagram Threads, Threads From Facebook


Facebook Stories Vs. Instagram Stories

When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No kidding, they’re owned by the same company.) But why do most people use Instagram Stories over Facebook Stories? Are they really that different? Are people even using Facebook Stories? Let’s take a deeper dive into the two. The Look Today, Facebook and Instagram Stories still look very similar, but have a very different user experience. Facebook St...
Tags: Facebook, Instagram, Seo, Social Media Marketing, United States, Social Media Advertising, Facebook Marketing, Social Media Agency, Instagram Marketing, Statista, Ignite Social Media, Social Media Agencies, Instagram Stories, Facebook Stories, Social Media Marketing Company, Social Media Marketing Agency


The Current State of Native Social Media Data Capabilities

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Other network platform analytics capabilities tend to live in the shadows of Facebook, but there have been some significant improvements in native social media analytics platform offerings recently. We wanted to step out of the day-to-day and highlight some things you mig...
Tags: Facebook, Instagram, Seo, Linkedin, Social Media Analytics, Social Media Agency, YouTube Analytics, Pinterest Analytics, CSV, Ignite Social Media, Twitter Analytics, Instagram Analytics, Facebook Analytics, Social Media Company, Social Media Marketing Company, Linkedin Analytics


Flashback: What Social Was Like in 2010 vs. 2020

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked ...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Twitter, Pinterest, Instagram, US, Seo, Social Media Marketing, Nasa, Earth, Mike Krieger, Social Network, Social Media Agency, Larry


Social Round Up – Hopes & Predictions for 2020

A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with learnings and experience over the last decade, we take a look at what’s next for social media’s ever-evolving landscape. Here are our social media predictions for 2020. Brands Will Dabble in Less-Traditional Social Platforms As paid media...
Tags: Google, Facebook, Instagram, US, Seo, Reddit, Social Media Agency, Social Media Strategy, Social Media Trends, Ignite Social Media, Facebook Instagram Twitter LinkedIn, Social Media Marketing Company, Social Media Marketing Agency, Social Media Predictions, IGTV, Social Media Predictions For 2020


Social Media Trends We Hope Stay in 2019

Another year has passed in the ever-changing world of social media marketing. 2019 brought with it many platforms changes, memes, and trends that kept marketers on their toes. As we’ve entered into 2020, here are a few social trends from 2019 that we hope stay in 2019. Identical content across platforms In 2019, you likely saw brands posting the same content on Facebook in multiple placements – News Feed, Stories, Instagram, and even across platforms (Twitter, YouTube) – regardless of ho...
Tags: Facebook, Instagram, Seo, Netflix, Social Media Agency, Social Media Trends, Ignite Social Media, Cambridge Analytica, Social Media Marketing Company, Social Media Trends in 2019


Popular Social Media Topics of 2019

As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular social media topics of 2019 stick around through next year. 1. Social Ad Spending It seems like new reports on social ad spending are constantly being released. Keeping a pulse on that was a popular social media topic this year. It was projected that social ad spending woul...
Tags: Facebook, Twitter, Instagram, US, Social Media, Seo, Social Media Marketing, Social Media Agency, Social Media Strategy, Social Media Trends, Ignite Social Media, Twitter Social Media Marketing, Instagram Stickers, Social Media Marketing Company, Social Media Marketing Agency, Social Ad Spending


5 Social Media Predictions for 2020

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. While we don’t have a crystal ball, we have included social data and insights from eMarketer to help guide and inform our social media predictions for 2020 and trends to consider in the next year. Let’s dive in. 1. Purely Organic Social Media Strategies Will Continue to Decline According to e-Marketer forecasts, in ...
Tags: Facebook, Pinterest, Instagram, US, Seo, Social Media Marketing, Wall Street Journal, Social Network, Emarketer, Social Media Agency, Facebook Instagram, GlobalWebIndex, Social Media Trends, Social Media Marketing Strategy, Snapchat Instagram, Ignite Social Media


Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Buying followers is one of the worst ways to spend your social media budget Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?” Stop. Right. There. Running a program to get your brand more fans or followers on social media is an absolute waste of time, but more importantly, it’s a waste of your money. Feel free to watch the short video below or read through t...
Tags: Amazon, Facebook, Instagram, Seo, Social Media Marketing, Social Media Agency, Social Media Strategy, CPL, Social Media Trends, Instagram Facebook Twitter, Ignite Social Media, Social Media Rants, Social Media Marketing Agency, Social Media Companies, Buying Followers, Social Media Marketing Companies


Social You Should Know- March Social Media Updates

Social media is always evolving and constantly changing. Every week Ignite Social Media keeps you up to date on the latest trends and features with Social You Should Know. Here are some highlights from March. Have You Heard of Vero? There’s a new(ish) social networking app on the block, and it’s called Vero. The app is similar to Instagram and allows users to build networks and share media. The app allows users to search for content, chat with connections, and create six different types of po...
Tags: Facebook, Twitter, Instagram, Seo, Social Media Marketing, Facebook Marketing, Twitter Marketing, Instagram Marketing, Social Media Trends, Vero, Ignite Social Media, Social You Should Know, Social Mobile Marketing, Additionally Facebook, Social Media Updates, Twitter Introduces Bookmarks Twitter


Young Users Are Leaving Facebook, Where Are They Going?

In 2017, eMarketer predicted decreases in Facebook users in the under 25 age range. Recently, new information was released showing that the decline was much greater than they had initially projected. Shockingly, they reported, “for the first time, less than half of US internet users ages 12 to 17 will use Facebook via any device at least once per month”. In 2018, it is forecasted that the 25 and younger users will continue to decline with an estimated loss of 2 million users for Facebook.2 With...
Tags: Facebook, UK, Instagram, US, Social Media, Seo, Social Media Marketing, US UK, NORC Center for Public Affairs Research, Tiffany Zhong, social media Monitoring, Ignite Social Media, Social Media Users, Under 25 Social Media


Our Top Five Blog Posts of 2017

Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy! The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of ...
Tags: Facebook, Instagram, Seo, Social Media Marketing, Snapchat, Ignite Social Media, Snapchat Facebook, Social Media Management Tools, Instagram Stories, Facebook Stories, Top Blog Posts, Top Social Media Blog Posts, Latest Facebook Performance Metrics, Food Influencers


Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Six years ago, I published the post “Five Not-Too-Distant Technologies that Might Change Social Media.” In the summary I projected that “all of these [technologies] are probably 5-10 years out and, admittedly, I have a large imagination.” Seeing as we’ve surpassed the 5-year mark, I wanted to see how it shook out and how accurate each of my predictions were and, also, add something in that I missed. Augmented Reality Augmented reality was HUGE when I wrote this post. It was one of the top b...
Tags: Google, Facebook, Elon Musk, Technology, Instagram, Samsung, Seo, Darpa, Stephen Hawking, Ibm, American Apparel, Emotiv, Ronnie James Dio, Social Media Trends, Edison Research, Ignite Social Media


2017 Social Media Mid-Year Recap

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of some of the major social networks in this mid-year recap. The chart below from Simply Measured gives us a breakdown of current active users by channel. Facebook Recap Facebook hit a big milestone with two billion monthly active users. It took them under five years to reach the...
Tags: Facebook, Pinterest, Instagram, Social Media, Seo, Social Media Marketing, Snapchat, Periscope, Facebook Live, Facebook Marketing, Twitter Marketing, Instagram Marketing, Social Media Trends, Snapchat Marketing, Ignite Social Media, Social Media Mid Year Recap


A Decade Filled With Social Media Changes

Pardon me while I use my best grandpa voice.  Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. We didn’t have all these newfangled networks to keep up with like Instagram and Snapchat. And apps? I’m pretty sure even Chili’s wasn’t serving anything called apps back then. Alright, I’m gonna get off that guy’s lawn now.  Ignite has been serving up social media for some of the world’s best brands for...
Tags: Facebook, Instagram, Seo, Social Media Marketing, United States, Facebook Marketing, Twitter Marketing, Social Media Agency, Social Media Trends, Twitter LinkedIn Google, Community Management, Ignite Social Media, Worldwide Facebook


Christmas In July- It’s Never Too Early To Start Planning

It’s July, and our feeds are full of tips on how to beat the summer heat, recipes for smoky BBQ and corn on the cob, and photos of white, sandy beaches far away from work. Gone are the days of waking up to a fresh blanket of snow upon the ground, carolers on our doorstep and donning thick hats and mittens to venture outside. While our minds are still on summertime, our social calendar is already working well into fall; the holidays will be here before you know it. Though it may feel too early to...
Tags: Instagram, Seo, Social Media Marketing, Content Creation, Social Media Agency, Holiday Marketing, Social Media Strategy, Ignite Social Media, Social Media Holiday Marketing, Holiday Content, Holiday Content for Social Media, Unplash Tell


When to create an Instagram or Snapchat story

Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best incorporate their content into short 15 second videos. We’re here to make the case for outstanding content and engagement via Stories! 1) Sense of Urgency Due to its 24-hour disappearing nature, Stories on Snapchat or Instagram have a ...
Tags: Instagram, Seo, Ignite Social Media, Instagram Stories Happy


New Rules of Best in Class Social Media Image Composition

Losing precious sleep over how you’ll achieve the perfect composition for your next Facebook post? Pulling your hair out trying to capture the most proportionally optimal image for your next tweet? If mastering your next Instagram post is a priority, then you’ve come to the right blog post. Here, we’re going to discuss the new rules of best in class social media image composition in a simple, practical way. Don’t panic if you don’t have the principals of the golden ratio tucked safely up...
Tags: Facebook, Instagram, Seo, Content Marketing, Content Creation, Ignite Social Media, Best in Class Social Media Image Composition, How to create social media image composition, Rules For Social Media Image Composition, Rules of Social Media Image Composition, Social Media Composition, Social Media Composition Rules, Social Media Image Composition, Social Media Image Composition Rules


5 Steps to Developing a Social Media Audit

It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. Well never fear! The path to a social media audit is as easy as the following 5 steps. 1. Outline Key Motivators At Ignite Social Media, every strategy and audit we do starts with the target consumer. If you lack rich knowledge about your customer, do some stalking of your social fans and followers (and I mean that i...
Tags: Twitter, Instagram, Seo, Social Media Strategy, Ignite Social Media, Follower, Social Media Audit



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