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PR Trends That Will Shape Your 2021 After Pandemic

Edward Bernays conceptualized two-way communication between brands and the public in his book Crystallizing Public Opinion. Did he imagine how this concept would evolve to create a seismic stir in PR trends and marketing methods? With traditional channels like radio, TV, and print media, the audience had limited means to share their opinions. Brands communicated their messages without hearing the public. Then came a slight shift with the internet becoming a new touchpoint for the audience in the...
Tags: Google, Business, Pinterest, Instagram, India, Digital, Social Media, Sales & Marketing, Ikea, Right Now, Edison, Facebook YouTube, Edward Bernays, Bernays, Kristin Johnson, MichaelJayBerlin Shutterstock


Episode #78: Elsie + Emma React To 2021 Trend Predictions

Hello, hello. This week, we’re chatting about 2021 trend predictions! You can stream the episode here on the blog or on  iTunes ,  Spotify ,  Google Play ,  TuneIn ,  Pocket Casts , and  Stitcher . You can find the podcast posts archive here . And as always, a huge thank you to our sponsors. They make our podcast possible! Make sure you check out the offers from Ritual, Bev, Calm and Sweaty Betty. If you’re looking for a sponsor from a previous episode, you can find all of our codes here. ...
Tags: Podcast, New York, London, Instagram, Vogue, Wes Anderson, Ikea, Laura Dern, Chris, Hgtv, Sweaty Betty, Emma, Pat Flynn, Architectural Digest, Elsie, Julia


7 of the best IKEA furniture hacks on Instagram

DIY: a term which either instils fear or excitement. But nonetheless, one that’s been...
Tags: Instagram, Ikea


Countdown to Christmas: 25 ways to create the holiday home of your dreams

As this year draws to a close (finally), it’s only fitting to want to make this a holiday to remember with seasonal décor that warms the heart. The festivities may be different in 2020, but that doesn’t mean you can’t pull out all the stops. Many of us are keen on celebrating something — anything — after all these months, and there are a fair number of newbies endeavoring to deck their halls for the first time because of limited travel and gatherings, according to Pinterest and other trend watch...
Tags: Twitter, UK, Pinterest, Instagram, Holidays, Etsy, California, Disney, Sport, Things To Do, Soccer, Arizona, Ikea, Long Beach, Harry Potter, Johnson


Brand Moves for Tuesday October 6

In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. Ikea will open its first second-hand store selling refurbished furniture in Swed...
Tags: Sweden, Instagram, Advertising, Paypal, Ikea, North America, Venmo, Paul Tudor Jones, Ritz, Synchrony Financial, Milton Friedman, CVS Health, Mondelez, Schulman, Brand News, Oreos Cadbury


Ikea’s latest ad campaign features a CGI influencer

The Instagram influencer known as Imma posted herself 'living' in her Ikea-decorated apartment.
Tags: News, Instagram, Trends, Ikea, Cgi, Influencers, Imma, Instagram influencers, CGI influencer


If You Feel Attacked, Don't Come Back

From Gabrielle Blair @designmom and at DesignMom.com.  This was originally a Twitter thread. I did not write this (Gabrielle Blair did), but I could not agree more.  The other day I saw a tweet where a person described that when they find out someone they know personally supports Trump, they lose all respect for them instantly. I liked the tweet and retweeted it, but stopped short of sharing it on Instagram. Why? I suppose it’s because, like the author of the tweet, I also know Trump su...
Tags: Facebook, Instagram, France, Pets, America, Ikea, Trump, Gabrielle Blair, Ben Shapiro, PBurns, Terrierman


If You Feel Attacked By This Post, Please Don't Come Back

From Gabrielle Blair @designmom and at DesignMom.com.  This was originally a Twitter thread. I did not write this (Gabrielle Blair did), but I could not agree more.  The other day I saw a tweet where a person described that when they find out someone they know personally supports Trump, they lose all respect for them instantly. I liked the tweet and retweeted it, but stopped short of sharing it on Instagram. Why? I suppose it’s because, like the author of the tweet, I also know Trump su...
Tags: Facebook, Instagram, France, Pets, America, Ikea, Trump, Don, Gabrielle Blair, Ben Shapiro, PBurns, Terrierman


Review of Hoover's ONEPWR cordless vacuums

I hate to clean, so anytime I can find a tool that makes it easier and more convenient, I'm all for it. So when Hoover asked us to try out a couple products from their new ONEPWR line of battery-operated vacuums, we quickly agreed. Just the very idea of not having to drag a cord around got me so excited to try them. GIVEAWAY — Keep reading to the end for a chance to win your very own ONEPWR vacuum! ONEPWR Evolve Pet cordless upright vacuum I started with the Hoover ONEPWR Evolve Pet cordles...
Tags: Crafts, Dog, Instagram, Uncategorized, Ikea, Bird, Hoover, Rug, Jo, ONEPWR, HEPA Media, ONEPWR Dual Bay Battery Charger, Hoover com Amazon, Charger Hoover


Weekend Reading 8.1.2020

I have to get on a plane today. My niece is getting married in Salt Lake City tomorrow so I’m off to the airport this afternoon. From the few friends I’ve spoken with, it’s not that bad, the airports are mostly empty. I’ll just bring my masks and hand sanitizer and off I go! I’m excited to see my two brothers and my sister. We haven’t been in the same room together in over a decade so it will be so great to reconnect with them. We have some “then and now” pictures planned and I can’t wait to hea...
Tags: Crafts, Instagram, Scotland, Ikea, Salt Lake City, Mill Valley California, Restless Art Shop


Brand Moves for Friday July 17

Twenty weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves ...
Tags: Facebook, Japan, UK, London, Instagram, Singapore, Advertising, US, Qatar, Walgreens, Netflix, Thailand, Austria, Brooklyn, Ireland, Ikea


Artist in Residence: A Collage Artist’s Soulful Bungalow in Augusta, Georgia

“Gabi Hutchison is a collage artist from Augusta, Georgia. She is heavily influenced by texture and proportion. Her work is the result of an intuitive process in which she focuses on soft, organic, fluid shapes as well as texture, pattern, color and all the ways they interact.” The above is from Gabi’s artist statement, but it also aptly describes her sensibility when it comes to designing her home, a sweet, modest 1936 bungalow that is a pastiche of artwork (including her own beautiful collages...
Tags: Books, Instagram, David, Ikea, Ceramics, Bosch, House Tour, Gabi, Mike Mills, Augusta Georgia, Architecture & Interiors, Antiques & Vintage, Cement, Fireclay, Art & Decoration, Ojai Valley


4 Channels To Help Increase Online Holiday Sales

  While COVID-19 pandemic seems to have passed its peak, things are by no means “back to normal.” Supply chains are still disrupted, consumer wallets are still hurting, and unemployment is still high. It’s going to take a good while for the economy to get back on its feet, so you need to plan online holiday marketing strategies well in advance. Holiday Sales Planning 2020 With so much holiday revenue coming in online, it’s vital for online businesses to put their best holiday marketing foot ...
Tags: Facebook, Instagram, US, Sales, Cta, Snapchat, Ikea, Ibm, Facebook Instagram, Lee Odden, SERP, DepositPhotos, Instagram Stories, Content Marketing Content, WiseStamp, COVID


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Wednesday. Former Wirecard CEO Markus Braun was arrested in Germany on Tuesday, days after the company reported that $2.2 billion was missing. An arrest warrant was issued by Munich police in name of the former paper billionaire for market manipulation and over false statements of data that portrayed the payments group as financially stronger.  The Trump administration has called Huawei a 'parasite' and warned prime minister Boris Johns...
Tags: Apple, Facebook, UK, Instagram, Microsoft, White House, Germany, Disney, Trends, Munich, Ikea, Boris Johnson, App Store, Huawei, Alexa, Trump


Instagram Influencer Goes Viral with Exotic Trip to Ikea

One of the biggest parts of the Instagram ecosystem is the Influencer, the ubiquitous social media mavens that post about everything from food to vacations – and who rake in the money while... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Photography, Ikea, Photography News


YouTuber pranks her followers with “photos from Bali” taken at her local IKEA

That social media is full of fakery is old news. But what fascinates me is just how easy it is to fake your life on Instagram. YouTuber Natalia Taylor recently decided to test it out herself. She “traveled” to the nearest IKEA store and took some photos, even purposely leaving some IKEA price tags in […] The post YouTuber pranks her followers with “photos from Bali” taken at her local IKEA appeared first on DIY Photography.
Tags: Photography, Instagram, Bali, Indonesia, Inspiration, Holiday, Social Media, Ikea, Prank, Vacation, Social Network, Natalia Taylor, Instagram YouTuber Natalia Taylor


5 Biggest Technology Trends That Will Transform Mobile Apps In 2020

The mobile app industry is refining almost every day, thanks to technology! With the increasing demand of customers, keeping up with the technology trends is important. Companies are not only focusing on creating new mobile apps but also looking for strategies that can help in enhancing the customer experience. Businesses simply hire off-shore development services to build an app. But how do you know they are leveraging the best technology? You need to stay updated! As the experts say, the mo...
Tags: Apple, Google, Mark Zuckerberg, Business, Technology, Instagram, Ikea, Right Now, Google Duplex, Artificial Intelligence Artificial Intelligence, Signity Solutions, Blockchain Technology While, Jack Maa, BAAS Blockchain, Amit Dua, RoseRodionova Shutterstock


New Year’s Resolutions for Practicing Better Public Relations in 2020

It’s 2020, and that means it’s time for New Year’s resolutions! While the general population is resolving to get in shape, eat healthier or spend more time with family, your PR team can take some time to make your own resolutions for the next year of work. And even the most senior-level PR professionals can make a positive change or two. Here are some suggested resolutions from the team at MediaSource that will hopefully make your 2020 even more successful: Remember not to skimp on st...
Tags: Instagram, Media Relations, Pr, 2020, Storytelling, Ikea, New Year, News Releases, Lisa, PR Training, Lisa Arledge Powell, MediaSource, Practicing Better Public Relations


The work that won 2019

It’s been another great year for the creative industry and not a bad one for We Are Social, if we do say so ourselves. We’ve picked up a few Lions for our work with WWF and Audi; campaigns like Ikea’s Sensitive Rooms have boosted the We Are Social trophy cabinet. As we look back on 2019, with an abundance of big ideas to choose from, which have stuck in our minds? Here, our creative leads from five different markets across the world share the work – both from within our agency and beyond – that...
Tags: UK, Instagram, France, Disney, US, Seo, Nike, Piers Morgan, Italy, Fifa, Wwf, Ikea, Puma, Audi, Guinness, Greggs


self-care season approaches

As I write this, it’s a cold November day here in Houston — drizzly, highs squarely in the 40s. I’ve got the fire going, and I’m working in my living room, trying to get the last touches done for LIME, which happens Saturday.Occasionally, in between working, my mind wanders, and it strikes me that we’re about 2 weeks out from our anniversary of getting the keys to this house. They were put in our hot little hands on Novemb...
Tags: Photography, England, Ikea, Houston, Marcus, Self-care, Marcus Alex, NaBloPoMo2019


Buzzy startup Vidmob grew by making social video for brands, and now it's starting to do the same for agencies

Buzzy video startup Vidmob specializes in slicing videos into bite-size pieces for social media, theoretically saving marketers money. Vidmob recently raised $25 million in a series B funding round led by Austin VC BuildGroup. The company previously worked with brands and platforms but just signed its first contract with an ad agency, Havas Health and You. Agency staffers first joked about "the machines taking over" but now see Vidmob as potentially valuable, said Havas chief development offic...
Tags: Instagram, America, Trends, Austin, Healthcare, Ikea, Boulder, General Mills, Jones, Samba TV, David Jones, Vidmob, Hoffman, Havas, Neutrogena, Jeff Hoffman


Video startup Vidmob, which has been seen as a rival to agencies, just signed its first contract with one

Buzzy video startup Vidmob specializes in slicing videos into bite-size pieces for social media, theoretically saving marketers money. Vidmob recently raised $25 million in a series B funding round led by Austin VC BuildGroup. The company previously worked with brands and platforms but just signed its first contract with an ad agency, Havas Health and You. Agency staffers first joked about "the machines taking over" but now see Vidmob as potentially valuable, said Havas chief development offic...
Tags: Instagram, America, Trends, Austin, Healthcare, Ikea, Boulder, Jones, Samba TV, David Jones, Vidmob, Hoffman, Havas, Neutrogena, Jeff Hoffman, BuildGroup


Unplugged: A Young Couple’s DIY, Totally Off-the-Grid Cabin in the New Hampshire Woods

Imagine a place so off-the-grid that, if you wanted to make a phone call, you’d have to amble down to a pond, pull a canoe from the muddy bank, row quietly across the surface, and float in the middle of it—oars pulled in—to get enough service. It’s true for Alice Saunders and her boyfriend, Greg Ralich, who bought a bare-bones, no-electricity, no-running -water cabin on a one-acre parcel of land down a class IV road in the Lakes Region of New Hampshire, that also turned out to have no cell servi...
Tags: Books, Craigslist, Instagram, Boston, New Hampshire, Maine, Ikea, House Tour, Rustic, Greg, Coleman, Saunders, Sherwin Williams, Small-Space Living, Architecture & Interiors, Shelter Co


The Rooms Where It Happens

Earlier this year, we set out to photograph a certain kind of place: spaces rarely seen by the public, where decisions are made and power is exercised.
Tags: Photography, News, David, United Nations, Ikea, Anna, Fox News Channel, Wintour, Workplace Environment, Zwirner


The $7 Mascara Alexandria Ocasio-Cortez Keeps In Her Makeup Bag

There's no doubting the influence of New York Rep. Alexandria Ocasio-Cortez. While she tackles important political issues, like the environment and the economic divide in America, she's built a strong social media presence, with over 3 million followers on Instagram. Her fans and constituents regularly tune into her Stories to get a look at the inner workings of the House and to watch AOC take on simple — yet relatable — tasks, like drinking wine while building Ikea furniture. But Ocasio-Cortez...
Tags: Fashion, Music, Instagram, America, Netflix, House, Ikea, Aoc, Beso, Becca Aqua Luminous Perfecting Foundation, Joe Crowley, Ocasio Cortez, New York Rep Alexandria Ocasio Cortez, Mascara Alexandria Ocasio Cortez, Maybelline Falsies Mascara


Hack yourself a DIY Loupedeck stand from an IKEA laptop stand

The Loupedeck+ is a fantastic piece of kit. As soon as it was released, it was already a nice little upgrade over the original Loupedeck with a more solid design, better buttons and knobs, and the promise of future software support. Now it supports a growing array of software with more still to come. But […] The post Hack yourself a DIY Loupedeck stand from an IKEA laptop stand appeared first on DIY Photography.
Tags: Photography, Diy, Ikea, LensVid, Loupedeck


The 20 best homes Instagram accounts

From kitchen cabinets to modernist houses, here are our top picks to follow Best for kitchen hacks @reformcphThe Danish kitchen brand updates Ikea cabinets with simple, stylish cupboard fronts in sorbet shades. Continue reading...
Tags: Instagram, Life and style, Homes, Ikea, Interiors, Gardens


Alexandria Ocasio-Cortez talks popcorn, politics and DIY with Instagram followers – video

In her latest Instagram live, Alexandria Ocasio-Cortez takes questions from followers while assembling furniture in her chair-less Washington DC apartment. Covering topics from popcorn flavours to staying focused on the issues that matter,  Ocasio-Cortez demonstates her ability to use social media in an authentic way that engages potential young votersOcasio-Cortez discusses policy, popcorn and Republican critics on Instagram Continue reading...
Tags: Diy, Instagram, Social Media, US news, Democrats, Washington Dc, Ikea, Alexandria Ocasio-Cortez, Ocasio Cortez, votersOcasio Cortez


design your workspace: make light season 4, episode 9

One of the unexpected gifts of losing all of your furniture in a Biblical flood is that you get to create your home all over again. Using hand-me-downs and a whole lot of Target and IKEA, as I put together my house I kept asking myself, what do I want my home to say about our family and what we stand for? How do I want people to feel when they visit?This was no less true than for my home office, which, through the magic of...
Tags: Photography, Ikea, The Make Light Show


Amazon and Sephora hired Lori Loughlin's Instagram-famous daughter as an influencer before the FBI charged her parents in an explosive college admissions bribery scandal (AMZN)

Olivia Jade Giannulli, the Instagram-famous daughter of "Full House" star Lori Loughlin, has been paid by high-profile companies such as Amazon and Sephora as an influencer in recent months.  In one Instagram partnership with Amazon Prime Student, Giannulli highlights the e-commerce giant's deals for college students.  The influencer also has an ongoing partnership with Sephora, releasing a makeup palette with the beauty brand. Loughlin and Giannulli's father, Mossimo Giannulli, are accused by...
Tags: Amazon, Instagram, Trends, Fbi, Ikea, Usc, Sephora, University Of Southern California, Huffman, Teen Vogue, AMZN, Loughlin, Lori Loughlin, Mossimo, Mossimo Giannulli, Olivia Jade



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