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PR Trends That Will Shape Your 2021 After Pandemic

Edward Bernays conceptualized two-way communication between brands and the public in his book Crystallizing Public Opinion. Did he imagine how this concept would evolve to create a seismic stir in PR trends and marketing methods? With traditional channels like radio, TV, and print media, the audience had limited means to share their opinions. Brands communicated their messages without hearing the public. Then came a slight shift with the internet becoming a new touchpoint for the audience in the...
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