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Influencers are seeing a big bump in affiliate link sales as ecommerce surges, but it could be threatened as major retailers cut programs

As efforts to contain the coronavirus outbreak shutter brick-and-mortar stores and keep many people at home, online shopping is spiking.  Influencers and affiliate marketers who earn revenue by promoting ecommerce sales from their posts on social media are reporting up to a 30% bump in affiliate link activity in March. Affiliate marketing is one industry category that's growing at a time when many advertisers are canceling influencer campaigns, and travel and events-based revenue is shutting d...
Tags: Amazon, Facebook, Nordstrom, Instagram, Youtube, US, Trends, Walmart, New York Times, Tokyo, Coachella, Ken Burns, Box, South West, Seatgeek, Digiday


Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna's TikTok house closes

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. This week, I spoke to fitness influencers on Instagram and YouTube who said they've experienced a surge in sales of direct-to-consumer workout services this month, as more people seek at-home workout alternatives amid the coronavirus pandemic.  This increase in engagement and sales has protected their...
Tags: Facebook, Instagram, Rihanna, Youtube, Sway, Trends, EA, Ken Burns, Rolling Stone, Esports, Dan, Ben, Kevin, Instagram YouTube, Amelio, Ashley Carman


'Double-edged sword': How YouTube's business could be both hurt and helped by the coronavirus pandemic

YouTube's business will both benefit and take a hit from the coronavirus outbreak as more consumers spend time on its platform, but advertisers trim budgets in the face of a slumping economy. The video platform relies primarily on advertising for its revenue, though the company did draw in 16.6% of its earnings from subscriptions and other non-advertising revenue last year.  Business Insider spoke to analysts at Jefferies, Edward Jones, Evercore ISI, and MKM Partners to learn more about the ne...
Tags: Google, Facebook, Instagram, Youtube, Trends, Ken Burns, Jefferies, Evercore ISI, Edward Jones, Rohit Kulkarni, Rippey, Kulkarni, YouTube Click, Dave Heger, Brent Thill, Tiktok


Analysts break down the complicated impact on YouTube of the coronavirus, which is a 'double-edged sword' for the video platform's business

YouTube's business will both benefit and take a hit from the coronavirus outbreak as more consumers spend time on its platform, but advertisers trim budgets in the face of a slumping economy. The video platform relies primarily on advertising for its revenue, though the company did draw in 16.6% of its earnings from subscriptions and other non-advertising revenue last year.  Business Insider spoke to analysts at Jefferies, Edward Jones, Evercore ISI, and MKM Partners to learn more about the ne...
Tags: Google, Facebook, Instagram, Youtube, Trends, Jefferies, Evercore ISI, Edward Jones, Rohit Kulkarni, Rippey, Kulkarni, YouTube Click, Dave Heger, Brent Thill, Tiktok, Mae Karwowski



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