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A new survey of 389 influencers reveals how viewer habits have changed on Instagram, YouTube, and TikTok in recent weeks

As consumers spend more time online during the coronavirus pandemic, engagement and views on social-media platforms have jumped.  Influencers are seeing dramatic increases in engagement across platforms like Instagram, Pinterest, and TikTok, according to a new survey of 389 digital creators run by the influencer-marketing firm Influence Central. 26% of respondents reported seeing an increase in views and engagement on Instagram, 9% saw an increase on TikTok, and 37% reported a jump on Pinteres...
Tags: Facebook, Instagram, Youtube, Trends, United Nations, Toyota, Ken Burns, Influence Central, JANSPORT, Instagram Pinterest, Instagram YouTube, Linqia, Tubular Labs, Segar, Tiktok, Vickie Segar


A survey of 389 influencers reveals how viewer habits on Instagram, YouTube, and TikTok have changed in recent weeks

As consumers spend more time online during the coronavirus pandemic, engagement and views on social-media platforms have jumped.  Influencers are seeing dramatic increases in engagement across platforms like Instagram, Pinterest, and TikTok, according to a new survey of 389 digital creators run by the influencer-marketing firm Influence Central. 26% of respondents reported seeing an increase in views and engagement on Instagram, 9% saw an increase on TikTok, and 37% reported a jump on Pinteres...
Tags: Facebook, Instagram, Youtube, Trends, United Nations, Toyota, Ken Burns, Influence Central, JANSPORT, Instagram Pinterest, Instagram YouTube, Linqia, Tubular Labs, Segar, Tiktok, Vickie Segar


A new survey of 389 influencers shows how much engagement on Instagram, YouTube, and TikTok has increased in recent weeks

As consumers spend more time online during the coronavirus pandemic, engagement and views on social-media platforms have jumped.  Influencers are seeing dramatic increases in engagement across platforms like Instagram, Pinterest, and TikTok, according to a new survey of 389 digital creators run by the influencer-marketing firm Influence Central. 26% of respondents reported seeing an increase in views and engagement on Instagram, 9% saw an increase on TikTok, and 37% reported a jump on Pinteres...
Tags: Facebook, Instagram, Youtube, Trends, United Nations, Toyota, Ken Burns, Influence Central, JANSPORT, Instagram Pinterest, Instagram YouTube, Linqia, Tubular Labs, Segar, Tiktok, Vickie Segar


10 retailers like Macy's, Ralph Lauren, and Victoria's Secret suspended their affiliate programs with a top influencer platform

At least 10 retailers including Macy's, Patagonia, and Victoria's Secret suspended their affiliate programs with RewardStyle, according to a blog update on the popular influencer platform.  The change was announced on March 24 in the members-only section of RewardStyle's website, which was viewed by Business Insider.  One brand listed on March 24, Ulta, later reinstated its program with RewardStyle, according to a March 26 email to RewardStyle members viewed by Business Insider. As brands canc...
Tags: Instagram, Rihanna, Trends, Patagonia, Victoria, Ralph Lauren, Ken Burns, Tj Maxx, Macy, Bloomingdale, Dillard, Ulta, Men s Warehouse, Fenty Beauty House, Bank Macy s Patagonia Ralph Lauren Slam Jam, Maxx Victoria


Influencers are seeing a big bump in affiliate link sales as ecommerce surges, but it could be threatened as major retailers cut programs

As efforts to contain the coronavirus outbreak shutter brick-and-mortar stores and keep many people at home, online shopping is spiking.  Influencers and affiliate marketers who earn revenue by promoting ecommerce sales from their posts on social media are reporting up to a 30% bump in affiliate link activity in March. Affiliate marketing is one industry category that's growing at a time when many advertisers are canceling influencer campaigns, and travel and events-based revenue is shutting d...
Tags: Amazon, Facebook, Nordstrom, Instagram, Youtube, US, Trends, Walmart, New York Times, Tokyo, Coachella, Ken Burns, Box, South West, Seatgeek, Digiday


Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna's TikTok house closes

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. This week, I spoke to fitness influencers on Instagram and YouTube who said they've experienced a surge in sales of direct-to-consumer workout services this month, as more people seek at-home workout alternatives amid the coronavirus pandemic.  This increase in engagement and sales has protected their...
Tags: Facebook, Instagram, Rihanna, Youtube, Sway, Trends, EA, Ken Burns, Rolling Stone, Esports, Dan, Ben, Kevin, Instagram YouTube, Amelio, Ashley Carman


Fitness influencers have seen a surge in sales of direct-to-consumer workout services, as brand deals slump amid the coronavirus pandemic

As more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube have seen a spike in engagement and in direct-to-consumer sales.  These membership-based programs don't require fancy equipment and are offered in the form of an app or virtual program online. Business Insider spoke to some top fitness influencers on how their businesses have been impacted by the coronavirus pandemic.   Click here for more BI Prime stories. Fitness infl...
Tags: Instagram, Greece, Rihanna, New York City, Trends, Ken Burns, Ryan, Katie, Pearce, Dunlop, Fenty Beauty, Tobi Pearce, Ryan Dunlop, Katie Dunlop, Hanna Coleman, Instagram Coleman


Some fitness influencers say a surge in sales of direct-to-consumer workout services has protected their incomes, as brand deals slump amid the coronavirus pandemic

As more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube have seen a spike in engagement and in direct-to-consumer sales.  These membership-based programs don't require fancy equipment and are offered in the form of an app or virtual program online. Business Insider spoke to some top fitness influencers on how their businesses have been impacted by the coronavirus pandemic.   Click here for more BI Prime stories. Fitness infl...
Tags: Instagram, Greece, Rihanna, New York City, Trends, Ken Burns, Ryan, Katie, Pearce, Dunlop, Fenty Beauty, Tobi Pearce, Ryan Dunlop, Katie Dunlop, Hanna Coleman, Instagram Coleman


How much money Instagram 'micro' influencers can earn for a sponsored post with 5,000 followers and up

There's growing demand in influencer marketing for sponsored posts from creators with fewer than 100,000 followers. These creators offer authenticity over reach, typically drive high engagement rates, and charge lower rates than their more-famous counterparts.  The influencer-marketing agency Obviously works with micro and macro influencers on thousands of campaigns across its network of 440,000 influencers.  The company said brands, on average, pay its micro influencers $150 in cash and an ad...
Tags: Facebook, Instagram, Los Angeles, Trends, Ken Burns, Gucci, Brian Freeman, HiSmile, Mae Karwowski, Hype House, Sway LA, Macy Mariano, Dunkin Bose, Karwowski, Karkowski


How much Instagram 'micro' influencers can earn for a sponsored post and when they should consider hiring a manager

There's growing demand in influencer marketing for sponsored posts from creators with fewer than 100,000 followers. These creators offer authenticity over reach, typically drive high engagement rates, and charge lower rates than their more-famous counterparts.  The influencer-marketing agency Obviously works with micro and macro influencers on thousands of campaigns across its network of 440,000 influencers.  The company said brands, on average, pay its micro influencers $150 in cash and an ad...
Tags: Facebook, Instagram, Los Angeles, Trends, Ken Burns, Gucci, Brian Freeman, HiSmile, Mae Karwowski, Hype House, Sway LA, Macy Mariano, Dunkin Bose, Karwowski, Karkowski


'Double-edged sword': How YouTube's business could be both hurt and helped by the coronavirus pandemic

YouTube's business will both benefit and take a hit from the coronavirus outbreak as more consumers spend time on its platform, but advertisers trim budgets in the face of a slumping economy. The video platform relies primarily on advertising for its revenue, though the company did draw in 16.6% of its earnings from subscriptions and other non-advertising revenue last year.  Business Insider spoke to analysts at Jefferies, Edward Jones, Evercore ISI, and MKM Partners to learn more about the ne...
Tags: Google, Facebook, Instagram, Youtube, Trends, Ken Burns, Jefferies, Evercore ISI, Edward Jones, Rohit Kulkarni, Rippey, Kulkarni, YouTube Click, Dave Heger, Brent Thill, Tiktok


How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube creators

Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally. As with most businesses in the ad industry, professionals are trimming budgets, cancelling events, and looking for alternative revenue streams. Business Insider spoke to influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and...
Tags: Instagram, Bali, Rihanna, Youtube, La, Sway, Trends, Ken Burns, Izea, Oneika Raymond, Fenty Beauty, Lauren Bullen, Tiktok, Mae Karwowski, TikTok Instagram YouTube, Sway LA


Rihanna's Fenty Beauty house, where 5 TikTok stars were staying and making videos, is shutting down temporarily due to the coronavirus pandemic

Rihanna's new TikTok collab house, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic, a spokesperson for the brand told Business Insider.  Rihanna announced the new TikTok creator hub earlier this month during a launch party.  Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and a way for these stars to create content together. Visit Business Insider's homepage for more stories. Rihanna's TikTok creator hub, Fenty Beauty...
Tags: Instagram, Rihanna, La, Sway, Trends, House, Ken Burns, Business Insider, Instagram YouTube, Fenty Beauty, Tiktok, TikTok Instagram YouTube, Sway LA, Fenty Beauty House, Business Insider Rihanna, TikTok Rihanna


How YouTube and Instagram stars are adapting their businesses as the coronavirus impacts the influencer-marketing industry

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. First off, I'm lucky enough to be able to work from home, and I hope all of you are healthy and staying safe!  This week, my colleague Dan Whateley and I caught up with several creators across YouTube and Instagram, along with industry experts, on how they are adjusting their businesses to continue to...
Tags: Google, Taylor Swift, Instagram, Nbc, Jimmy Fallon, Youtube, Trends, David White, The New York Times, Ken Burns, Wall Street Journal, Esports, Cruz, Usc, Anderson, Sapphire


An influencer-marketing agency estimated how 'dramatically' the price of sponsored posts on Instagram and other platforms will fall in the near term

The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm Izea.  The global economy is signaling that it's heading for a recession, which has historically driven down sponsored content rates in the influencer-marketing industry. During the last recession, the average cost of a sponsored post fell by 62.7% between 2008 and 2010, according to Izea's data. Click here for more BI Pri...
Tags: Instagram, Youtube, Trends, Ken Burns, Izea, MediaKix, Anish Dalal, Christina Vidal


The price of sponsored posts on platforms like Instagram could fall by up to 25% in the near term, according to an influencer-marketing agency

The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm Izea.  The global economy is signaling that it's heading for a recession, which has historically driven down sponsored content rates in the influencer-marketing industry. During the last recession, the average cost of a sponsored post fell by 62.7% between 2008 and 2010, according to Izea's data. Click here for more BI Pri...
Tags: Instagram, Youtube, Trends, Ken Burns, Izea, MediaKix, Anish Dalal, Christina Vidal


How YouTube and Instagram creators are switching strategies as parts of the influencer-marketing business hit a 'standstill'

Influencers say brand partnerships are a main source of business, especially for those primarily working on Instagram, but this lucrative market has been facing a recent hit due the coronavirus outbreak.  The coronavirus pandemic has impacted the businesses of social-media talent, and influencers are starting to switch up their strategies, focusing on long-term bets like direct-to-consumer businesses or alternative revenue streams like consulting, teaching, and coaching. Business Insider spoke...
Tags: Instagram, Youtube, Trends, Davis, Ken Burns, Sapphire, Lopez, Vidal, YouTube Instagram, Dalal, Roberto Blake, Joslyn Davis, Tiktok, Alexander Stemplewski, Anish Dalal, Sapphire Apps


Instagram and YouTube stars are shifting strategies as some influencer-marketing sectors hit a 'standstill,' focusing on income streams like directly selling products and online coaching

Influencers say brand partnerships are a main source of business, especially for those primarily working on Instagram, but this lucrative market has been facing a recent hit due the coronavirus outbreak.  The coronavirus pandemic has impacted the businesses of social-media talent, and influencers are starting to switch up their strategies, focusing on long-term bets like direct-to-consumer businesses or alternative revenue streams like consulting, teaching, and coaching. Business Insider spoke...
Tags: Instagram, Youtube, Trends, Davis, Ken Burns, Sapphire, Lopez, Vidal, YouTube Instagram, Dalal, Roberto Blake, Joslyn Davis, Tiktok, Alexander Stemplewski, Anish Dalal, Sapphire Apps


'Everyone is home and is on TikTok': Influencer marketers say engagement and views on sponsored posts have soared the past 2 weeks

As more people stay home in an effort to help contain the spread of the new coronavirus, social-media use appears to be increasing. Influencer marketers are seeing a spike in ad impressions and user engagement on sponsored posts on apps like TikTok and Instagram.  The influencer marketing agency Obviously said it's seen a 76% boost in the number of "likes" on sponsored posts on Instagram in the past two weeks.  The firm is also reporting a 27% increase in engagement on sponsored posts on TikTo...
Tags: Google, Instagram, Trends, Coachella, Ken Burns, Influences, Jacob, Dunkin, Dalal, Sensor Tower, Chipotle WalMart, Tiktok, Mae Karwowski, Charli D Amelio, Anish Dalal, Sapphire Apps


Engagement on Instagram sponsored posts has soared the last 2 weeks, even as some advertisers cut campaigns

As more people stay home in an effort to help contain the spread of the new coronavirus, social-media use appears to be increasing. Influencer marketers are seeing a spike in ad impressions and user engagement on sponsored posts on apps like TikTok and Instagram.  The influencer marketing agency Obviously said it's seen a 76% boost in the number of "likes" on sponsored posts on Instagram in the past two weeks.  The firm is also reporting a 27% increase in engagement on sponsored posts on TikTo...
Tags: Google, Instagram, Trends, Coachella, Ken Burns, Influences, Jacob, Dunkin, Dalal, Sensor Tower, Chipotle WalMart, Tiktok, Mae Karwowski, Charli D Amelio, Anish Dalal, Sapphire Apps


The FTC provided specific guidelines on what influencers should and shouldn't do for sponsored posts in its recent $1 million settlement with a marketer

The Federal Trade Commission reached a $1 million settlement with the diet tea brand, Teami, last week after regulators accused the company of making deceptive health claims and improper ad disclosures in its influencer marketing. The agency sent warning letters to 10 influencers involved with the campaign, providing specific information on the ways it felt they inadequately disclosed that their content was sponsored. The FTC's initial complaint, warning letters to influencers, and proposed se...
Tags: Instagram, Youtube, Trends, Ken Burns, Federal Trade Commission, Ftc, Cardi, Instagram YouTube, Teami, Teami Click, Teami FTC


The TikTok metrics that matter for a successful sponsorship deal between an influencer and a brand, according to industry insiders

TikTok has become one of the most popular apps among Gen Zers and brands are looking to leverage the massive reach its creators have.  Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or what ways viewers are getting to the video. Business Insider spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 2020 on TikTok.  Click here for more BI Prime stories...
Tags: Instagram, Youtube, Trends, David White, Ken Burns, White, Devlin, Tiktok, Addison Rae, Addison Easterling, TikTok Click, Alex Devlin, TikTok White


The TikTok metrics that influencers should pay attention to if they want to make money from brand sponsorship deals

TikTok has become one of the most popular apps among Gen Zers and brands are looking to leverage the massive reach its creators have.  Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or what ways viewers are getting to the video. Business Insider spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 2020 on TikTok.  Click here for more BI Prime stories...
Tags: Instagram, Youtube, Trends, David White, Ken Burns, White, Devlin, Tiktok, Addison Rae, Addison Easterling, TikTok Click, Alex Devlin, TikTok White


These are the TikTok metrics brands want to see for influencer marketing campaigns — 'it doesn't matter how many followers you have'

TikTok has become one of the most popular apps among Gen Zers and brands are looking to leverage the massive reach its creators have.  Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or what ways viewers are getting to the video. Business Insider spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 2020 on TikTok.  Click here for more BI Prime stories...
Tags: Instagram, Youtube, Trends, David White, Ken Burns, White, Devlin, Tiktok, Addison Rae, Addison Easterling, TikTok Click, Alex Devlin, TikTok White


What influencers can learn about how to properly disclose sponsored posts from the FTC's $1 million settlement with an advertiser

The Federal Trade Commission reached a $1 million settlement with the diet tea brand, Teami, last week after regulators accused the company of making deceptive health claims and improper ad disclosures in its influencer marketing. The agency sent warning letters to 10 influencers involved with the campaign, providing specific information on the ways it felt they inadequately disclosed that their content was sponsored. The FTC's initial complaint, warning letters to influencers, and proposed se...
Tags: Instagram, Youtube, Trends, Ken Burns, Federal Trade Commission, Ftc, Cardi, Instagram YouTube, Teami, Teami Click, Teami FTC


How talent agency WME plans to boost the careers of TikTok stars like Chase Hudson and Addison Rae, as the 'frenzy' to sign the platform's top creators continues

As TikTok has surged in popularity, so have the platform's homegrown stars. Recently, Hollywood's top talent agencies have battled to sign TikTok creators. WME recently signed the TikTok stars Chase Hudson (known online as Lilhuddy) and Addison Easterling (known as Addison Rae). Business Insider spoke with three executives at WME about how the company plans to expand these creators' digital businesses and what it looks for in TikTok talent. Click here for more BI Prime stories. TikTok's sudd...
Tags: Hollywood, Instagram, Trends, Brooklyn, WME, Ken Burns, UTA, Hudson, Devlin, Greenberg, United Talent Agency, Reebok, Justin Greenberg, YouTube Instagram, Amelio, Easterling


'Micro influencers' are the hottest category of creator to hire in 2020, according to a survey of 192 marketers

Marketers are most excited about hiring "micro influencers" (creators with between 5,000 and 100,000 followers) versus other creator categories in 2020, according to a new report from the influencer-marketing agency, Linqia. 77% of marketers surveyed by the firm said they wanted to work with micro influencers this year. 25% of marketers told Linqia that they want to hire nano influencers (creators with fewer than 5,000 followers) in 2020. Micro and nano influencers — who usually don't work ful...
Tags: Instagram, Trends, Ken Burns, Bose, Freeman, Dunkin, Linqia, Brian Freeman, HiSmile, Brent Rivera, Amanda Perelli, Max Levine, Hype House, Sway LA, Disney Channel : Amp Studios, YouTuber Brent Rivera


How talent agency WME plans to boost the careers of top TikTok creators like Chase Hudson and Addison Rae

As TikTok has surged in popularity, so have the platform's homegrown stars. Recently, Hollywood's top talent agencies have battled to sign TikTok creators.  William Morris Endeavor recently signed TikTok stars Chase Hudson (known online as lilhuddy) and Addison Easterling (known as Addison Rae).  Business Insider spoke to three execs at WME about how the company plans to expand these creators' digital businesses and what it looks for in TikTok talent. Click here for more BI Prime stories. Ti...
Tags: Hollywood, Instagram, Trends, Brooklyn, House, WME, Ken Burns, UTA, Hudson, William Morris, Devlin, Greenberg, United Talent Agency, Reebok, Justin Greenberg, YouTube Instagram


Inside YouTube star Brent Rivera's content company, which created a superhero for TikTok and wants to become the next Disney Channel

Amp Studios is a new talent incubator and content group founded by 22-year-old YouTube star, Brent Rivera, and his manager and business partner, Max Levine.  The 10-person creator team generates more than a billion views on social media each month, occasionally crossing into traditional-media formats like television. Amp said it recruits new talent based on the quality of their content rather than follower count, hiring creators with just a few thousand fans and growing their audiences to more...
Tags: Amazon, Hollywood, Instagram, California, Youtube, Disney, Los Angeles, Trends, Netflix, Vine, Ohio, Ken Burns, Hulu, Chipotle, Alex, AMP


A brand testing TikTok's demographic and behavioral ad targeting says the platform is up to 400% cheaper than Instagram for driving website visits

TikTok's self-serve ad platform is still in its infancy. But some of its beta users say it's more cost effective than competing products at Instagram and Facebook for driving website visits and app installs.  One of its beta testers, the Australian teeth-whitening brand HiSmile, said TikTok's self-serve ads are three to four times cheaper than ads on competing apps for driving traffic to its website. While TikTok has been a lead generator for HiSmile, the app's ability to drive purchases is st...
Tags: Facebook, Instagram, Australia, La, Trends, Ken Burns, US UK, Dunkin, Instagram and Facebook, Chipotle WalMart, HiSmile, Tiktok, Charli D Amelio, Hype House, Justin Gaggino HiSmile, Gaggino



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