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Show potential buyers everything about a development with Imerza

A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor.
Tags: Photography, Technology, Opinion, Data Visualization, Marketing, Service, Radio, Luxury, Teams, Home Buying, Real Estate Development, Property Management, Lead Gen, Real Estate Sales, Select, Virtual Tours


Facebook's New Ad Campaign Tries To Remind You That Targeted Ads Are Good, Actually

Just two months after running a full-page ad decrying Apple’s impending updates, Facebook is rolling out another campaign meant to defend the targeted ads that make up about 98% of its multi-billion dollar revenue stream.Read more...
Tags: Apple, Facebook, Science, Instagram, Advertising, Marketing, Social Media, Ipads, Software, Grace Jones, Operating Systems, Targeted Advertising, Online Advertising, Internet Privacy, Dipayan Ghosh, Social Information Processing


Douglas Elliman launches agent influencer-assisted ad campaign

The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents, including Fredrik Eklund, The Altman Brothers and Tracy Tutor.
Tags: Florida, Texas, Instagram, Colorado, California, Massachusetts, Marketing, Radio, Brooklyn, Luxury, Connecticut, Queens, Manhattan, Agent, Vaccine, Hulu


Need a headshot update? Here’s how to DIY in your living room

Professional photographs are great, but sometimes, there's the issue of budget, time and nowadays, COVID-19. Luckily, you can still take superb headshots right in your own home. Here's how.
Tags: Photos, Photography, Marketing, Service, Radio, Agent, Canva, Select, Headshot, Lensa, Rachael Hite


360 tour provider Peek has big plans for the industry

A NYC-based, 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, the company plans call for expansion to Miami and LA.
Tags: Apps, Photography, Technology, Opinion, Marketing, Radio, Miami, Peek, Select, Virtual Tours, 360 Cameras, PROPtech, Tech Reviews, 3-D home tour, 3d Tours, Property Marketing


Love and Money: Combining Finances After Marriage

It’s no secret that money talk is considered taboo, even in modern times.  You’re more likely to bump into a neighbor and get into a heated discussion about the latest in politics. Or to a good friend, divulge some personal things you and your partner discovered on the romantic front. But money? Nope, no. Heck no.  It turns out, we don’t even like talking about money to our significant other. In fact,  money is the number 1 thing  we fight about.  In an episode on Ramit’s Instag...
Tags: Credit Cards, Scripts, Instagram, Marketing, Debt, Mindset, Phil, Phillip, Angie, Angela, Ramit, Master Your Money, Finance Basics, Angie When Ramit


Creators worry Instagram's test will hurt engagement

Good morning and welcome to Insider Advertising for February 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Creators worry Instagram's test will hurt engagement.McDonald's battles with race.Who is the next AWS CEO?If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Instagram redesign. Instagram ...
Tags: Amazon, Facebook, Media, Instagram, Advertising, Marketing, Trends, Sydney, Aws, Mcdonald's, Black Lives Matter, Eugene Kim, Qvc, Michael B Jordan, McDonald, Andy Jassy


Paying Off Debt is Risky ?

I have been attempting to raise my visibility on social media, lately. I have been commenting on Instagram and Twitter and it seems I have ruffled a few feathers. Evidently pay off debt is risky ? Let me be clear, the risk is losing possible growth through investing. To be specific, the argument made was: “…disagree. This is why so many people are cash poor, they race to pay off debts costing them 3% with cash making 7-8%…” Instagram rebuke of my comment about paying off debt (Instagram ...
Tags: Facebook, Instagram, Marketing, Social Media, Omaha, Debt Reduction, Debts, Preet Banerjee, GameStop Reddit


3 strategies for successfully marketing your business on TikTok

Content needs to engage viewers to go viral on TikTok. Images By Tang Ming Tung/Getty Images TikTok can be a powerful business marketing platform if you follow key strategies. Engage your target audience first, and introduce your brand after you've built up engagement.  Once you have your audience, use humor, be transparent, and keep the marketing subtle. Visit the Business section of Insider for more stories. After Uyi Omorogbe posted his first viral TikTok video in April 2020, he said, h...
Tags: Facebook, Business, Instagram, New York City, Marketing, Trends, Strategy, Viral, Carnegie Mellon University, Tilley, Nordic, Inc, Tepper School of Business, Naso, Contributor, Shou


Real Estate Podcast: How To Attract Clients With Instagram

You might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the right way is when you’ll start to see a return on the time investment that it takes to grow your page. Let’s face it, no one likes the old, expensive, and sleazy lead generation tactics that cost a lot of money and take up a ton of your time. Using social media is going to be one of the easiest ways to establish yourself as a digital mayor of your town an...
Tags: Podcast, Real Estate, Instagram, Marketing, Radio, Real Estate Podcasts, Real Estate Marketing Dude


WWE insiders break down new streaming strategy

Morning and welcome to Insider Advertising for January 28. I'm senior advertising reporter Lauren Johnson, and here's what's going on:WWE's new streaming strategy.PR giant APCO links up with data startup.Instagram mega influencer Danielle Bernstein alleged of ripping off fashion designers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohns...
Tags: Google, Media, Instagram, Nbc, Advertising, Marketing, Trends, Pr, Streaming, Muse, Influencer Marketing, Rudy Giuliani, Cnbc, Paris Fashion Week, Nbcu, Wwe


Agents, ‘don’t be vanilla’ when it comes to social media

Social media strategist Katie Lance shares her five tips for planning, creating and sharing engaging content that grows your business and audience.
Tags: Facebook, Twitter, Instagram, Marketing, Social Media, Radio, Clubhouse, Content Creation, Social Media Strategies, Select, Inman Connect, Katie Lance, Real Estate Connect, Inman Events


Andreessen Horowitz's podcast: A 23-year-old CEO explains the tricks for successfully attracting Gen Z customers

Gen Zers make purchases more exclusively on mobile, whereas many millennials prefer using a laptop for big-ticket items, says Tiffany Zhong. Joshua Chang The following is a transcript from the a16z podcast, created by Silicon Valley VC firm Andreessen Horowitz.  In this episode, a16z general partner Connie Chan speaks with Tiffany Zhong, the 23-year-old CEO of Zebra IQ. Zhong says Gen Zs prefer video to text and that the more raw and genuine you are, the more you'll connect with people. Vi...
Tags: Facebook, Podcast, Media, Instagram, Youtube, China, Southeast Asia, Marketing, America, Trends, New York Times, Reddit, Silicon Valley, Andreessen Horowitz, Facetime, Insta


Revamping your social media? 5 absolute necessities for 2021

If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021.
Tags: Video, Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Content, Columns, Content Creation, Lead Generation, Social Media Strategy, Social Media Tips, Brokerage, Select


CMOs discuss the future of advertising

Good morning and welcome to Insider Advertising. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The future of advertising, according to top CMOs.Bermuda's ex-leader charged with corruption after allegations of taking improper money from ad agency. Facebook passes Trump decision to oversight board.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected]
Tags: Google, Facebook, Media, Instagram, Advertising, Marketing, US, Advertising Agency, Trends, CMO, Procter & Gamble, Bermuda, Trump, Brown, Havas, Jim Edwards


The value of video advertising in 2021

It’s a brand new year with brand new possibilities! One of our favourite things to do is predict what trends will top 2021. One trend that is on the tip of everyone’s tongue is video advertising! Take, for example, this Video marketing comes up over and over again: “Show up massively with quality content, but don’t forget to have fun, your followers want more joy in their life. Visibility, video, value and being more vibrant will win in 2021!” – Crissy Conner, The Visibility Queen “I predict t...
Tags: Instagram, Advertising, Marketing, ROI, Digital Advertising, Video Marketing, Video Content, Heather, Heather Murray, Communicatto, Video Content Marketing, Create Videos, Video Content Strategy, Low-budget Video Marketing, Dennis Lenhardt Dennis Lenhardt, Megan Flanagan


Global trends shaping marketing in 2021: Part 1

I think it’s safe to say that no one could have predicted 2020; try though we did last year. But with the last 12 months safely behind us, and 2021 underway, it’s time to once again look to the future. Future gazing is important in the fast-moving world of marketing and, in particular, social media; consider how much consumer behaviours have changed over the past 12 months, the rise of gaming and streaming platforms as people looked to fill their days in lockdown, and the important role social m...
Tags: Apple, Google, Facebook, Hong Kong, Instagram, China, Advertising, Marketing, US, Trends, Social Media, Seo, Snapchat, Dubai, WeChat, Tokyo


Create Shorter Content For More Effective Marketing

Twitter launched in 2006 and the short form text content platform quickly gained popularity among businesses, the media, government, and artists. Short form video exploded first with apps like Vine (6 second videos) and later Instagram and TikTok. Shorter, shorter, shorter! Yet I’ve noticed many organizations are still only producing long form content.
Tags: Instagram, Marketing, Social Media, Vine, Best Practices, Business to Business


Top 9 social media trends to watch in 2021

Here are the top nine tips for meeting the social media trends that I think will be essential to focus on in 2021 and beyond.
Tags: Facebook, Video, Instagram, Youtube, Opinion, Marketing, Social Media, Linkedin, Content Marketing, Service, Radio, Teams, Agent, Content, Facebook Groups, Columns


Can Influencers’ Failure to Disclose Sponsorship Constitute False Advertising?–EIS v. WOW Tech (Guest Blog Post)

by guest blogger Prof. Alexandra J. Roberts This decision has everything—from sex toys with proprietary air pulse technology to Instagram influencers and Amazon astroturfing to illicit meetings inside the sauna of a well-known Las Vegas hotel.  Most exciting for this guest blogger, it appears to be the first published decision concluding that an influencer’s failure to disclose material benefit qualifies as a false or misleading representation of fact under the Lanham Act. Background Plaintiff E...
Tags: Amazon, Utah, Instagram, Law, California, Marketing, US, Patents, Michigan, Las Vegas, Delaware, Ftc, Blue Cross, Eis, Eric, PTO


6 Tips To Get More Instagram Stories Views (Infographic)

Plenty of businesses and individuals are active on Instagram, posting all kinds of interesting content, but not every Instagram Story you post is going to get the attention of the community though. This infographic from Branex takes a look at how you can take your Instagram Stories to the next level:
Tags: Instagram, Marketing, Infographic, Radio, General Interest, Branex


Facebook needs to spin off Instagram and WhatsApp, say 2 big new lawsuits

Hi! Welcome to the Insider Advertising daily for December 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: The FTC calls for Facebook to be broken up, Twitter audits brand-safety tools, and Dentsu staffers worry about job cuts. Nick Wass/Associated Press Facebook hit with 2 massive antitrust lawsuits from the FTC and 46 st...
Tags: Google, Facebook, Twitter, Media, Instagram, Advertising, Marketing, Trends, Merkle, Biden, Influencer Marketing, Federal Trade Commission, Ftc, Mellody Hobson, Dentsu, Advertising Agencies


Influencers marketing condos? Some developers are counting on it

Amid the pandemic, some New York developers are hoping that influencers with thousands of followers will help them market homes and condos.
Tags: New York, Instagram, Marketing, Lifestyle, Bloomberg, Radio, Luxury, Compass, Influencers, National Association of Realtors, CIM Group, Summer Rayne Oakes, StreetEasy, Christine Blackburn, Sai De Silva, Luxury Lens


Popular Instagram blogging niches that make good money

Instagram is a powerful platform not only for communication but also for making money. The possibilities here are… The post Popular Instagram blogging niches that make good money appeared first on Gadget Advisor.
Tags: Instagram, Marketing, Make Money


Conservative news upstarts are looking to cash in on Trump's viewers

Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Conservative news upstarts look to cash in on Trump, Snap will pay creators, and consulting startups take on Deloitte and McKinsey. Tucker Carlson speaks onstage during Politicon 2018 at Los Angeles Convention Center on Oct...
Tags: Media, Instagram, Advertising, Marketing, Trends, Snapchat, Netflix, New York Times, Fox News, Deloitte, Influencer Marketing, Snap, Trump, Mckinsey, John Cardillo, WGN


Who's winning advertising as it returns in 2020

Hi! Welcome to the Insider Advertising daily for November 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]businessinsider.com.Today's news: 14 ad buyers pick the winning media companies and platforms, Endeavor snaps up Fred Santarpia, and behind DoorDash's marketing. Michael Becker / FOX 14 ad buyers that control billions in spending named the media compa...
Tags: Google, Facebook, Media, Instagram, Ipo, Advertising, Marketing, Trends, Fox, Nba, Burma, Fidelity, Conde Nast, Sundar Pichai, Cnbc, Snap


Top 5 video trends to know in 2021

"You get a lot of street cred if you're meeting up with people and you have hundreds of videos online," Triplemint agent and "Million Dollar Listing New York" star Tyler Whitman said during Inman Connect Now on Thursday.
Tags: Facebook, Video, New York, Instagram, Marketing, Radio, Select, News Brief, Inman Connect, Million Dollar Listing New York, IGTV, Triplemint, Inman Events, Inman Connect Now, Tyler Whitman


How To Boost Your Startup Business Using Affiliate Marketing

For a startup, the first goal is to invest in the advertisement of your business to get customers. Digital marketing is the latest strategy of advertising your business, promoting it to the next level. For this purpose, affiliate marketing is used by which you can advertise your products by letting a publisher website post information about it. In this strategy, the affiliate link to your website is placed in the promotional content, and by clicking the link, it will lead to your website. The p...
Tags: Startups, Post, UK, Instagram, Marketing, Digital, Affiliate Marketing, Online Marketing, Others


How to map out your 2021 social media plan

Have you started thinking about your 2021 social media plan? Here's how to start putting the building blocks in place for a solid year of engagement.
Tags: Facebook, Twitter, Video, Pinterest, Instagram, Youtube, Marketing, Social Media, Linkedin, Service, Radio, Teams, Agent, Columns, Lead Generation, Select


The top social media sites of 2020

If you’ve started putting your digital marketing plan together for next year, you’ve probably put some time into figuring out the top-performing social media platforms of 2020. It’s important to know where you should be focusing your attention in 2021. And that can be challenging because there are a lot of social media options out there. For example, here is a headline telling you about the 75+ social media sites you need to know in 2020. If you’re like us, the idea of going through more than 75...
Tags: Facebook, Instagram, Adobe, Marketing



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