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The top agents and managers for influencers on YouTube, Instagram, and TikTok

Select Management Group; UTA; CAA; A3 Artists Agency; Shayanne Gal/Business Insider Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Throughout this year, we have watched as hundreds of talent managers and agents have raced to sign the buzziest social stars. Hollywood's top entertainment agencies, from WME to UTA, have particularly focused on ...
Tags: Hollywood, Media, Instagram, Youtube, Advertising, Trends, Mtv, New York Times, Nba, Caa, WME, Npr, Teespring, UTA, Collins, Influencers


Camila Coelho went from working the Dior counter at Macy's to attending Dior dinners in Paris. Here's what she learned about launching a new business in 2020.

Camila Coelho. Courtesy of Camila Coelho Camila Coelho, 32, is a content creator and entrepreneur known for her presence on YouTube and Instagram as well as her eponymous fashion line. She got her start in the beauty and fashion industry as a YouTuber in the early 2010s, where she was known for her makeup tutorials.  In an interview with Business Insider, Coelho talks about her fashion line and her foray into the beauty industry. Visit Insider's homepage for more stories. YouTuber becomes ...
Tags: Media, Instagram, Small Business, Youtube, France, Entrepreneur, Trends, Strategy, Social Media, Wealth, Features, Canada, United States, Paris, Brazil, Diane Von Furstenberg


Conservative news upstarts are looking to cash in on Trump's viewers

Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Conservative news upstarts look to cash in on Trump, Snap will pay creators, and consulting startups take on Deloitte and McKinsey. Tucker Carlson speaks onstage during Politicon 2018 at Los Angeles Convention Center on Oct...
Tags: Media, Instagram, Advertising, Marketing, Trends, Snapchat, Netflix, New York Times, Fox News, Deloitte, Influencer Marketing, Snap, Trump, Mckinsey, John Cardillo, WGN


Facebook condemned for hosting neo-Nazi network with UK links

Tech giant criticised for failing to act after being told two years ago about extremist activity on its platformA white supremacist network with more than 80,000 followers and links to the UK far right, including a student charged with terrorist offences, is being hosted by Facebook and Instagram, putting the world’s largest social media company under fresh pressure to tackle extremism.The network, which includes more than 40 neo-Nazi sites, offers merchandise including NaziSS symbols and sticke...
Tags: Facebook, Europe, UK, Technology, Media, Instagram, Social Networking, Race, Social Media, UK News, World news, Ukraine, Digital Media, Wisconsin, The far right, Nazi


Inside ESPN's exit from dedicated esports coverage and what it means for media

ReKTGlobal Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.When live sports paused in March, sports-media outlets like ESPN looked to esports to fill some of the gaps.The network covered championships, livestreaming contests on Twitch, and expanded into general gaming coverage.So, some ESPN staffers were shocked when they were told earlier this month that the company was shutting down...
Tags: Amazon, Media, Instagram, Youtube, Advertising, Los Angeles, Trends, Sydney, Espn, Biden, Esports, Influencers, HARRIS, Dan, Lisa Frank, Ashley Rodriguez


Josh Ostrovsky, aka The Fat Jewish, is a case study in turning social influence into a booming business. Here's how he grew a 10 million-follower Instagram account and sold his wine company to Anheuser-Busch InBev.

Ostrovsky's breakout moment came in 2013, when he posted a video of himself conducting a spin class for the homeless using New York City's bike-sharing system Citi Bike. (Photo by Santiago Felipe/Getty Images) Josh Ostrovsky, known professionally as The Fat Jewish, has turned his loyal 10.6 million Instagram followers into energized customers.  Last year he sold his wine company, Babe Wine, to Anheuser-Busch InBev. It was the brewing behemoth's largest investment in wine. Business ...
Tags: Media, Instagram, Entrepreneurship, New York City, Trends, Social Media, Kardashians, Madonna, Teaser, Burger King, Anheuser Busch, Anheuser Busch Inbev, Josh Ostrovsky, Ostrovsky, Social Media Influencer, Santiago Felipe Getty


Who's winning advertising as it returns in 2020

Hi! Welcome to the Insider Advertising daily for November 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: 14 ad buyers pick the winning media companies and platforms, Endeavor snaps up Fred Santarpia, and behind DoorDash's marketing. Michael Becker / FOX 14 ad buyers that control billions in spending named the media compa...
Tags: Google, Facebook, Media, Instagram, Ipo, Advertising, Marketing, Trends, Fox, Nba, Burma, Fidelity, Conde Nast, Sundar Pichai, Cnbc, Snap


Netflix’s latest experiment is a TikTok-like feed of funny videos

Netflix already borrowed the concept of short-form video “Stories” from social apps like Snapchat and Instagram for its Previews feature back in 2018. Now, the company is looking to the full-screen vertical video feed, popularized by TikTok, for further inspiration. With its latest experiment, Fast Laughs, Netflix is offering a new feed of short-form comedy clips drawn from its full catalog. The feed includes clips from both originals and licensed programming, Netflix says. It also includes v...
Tags: Social, TC, Mobile, Apps, Video, Comedy, Media, Instagram, Social Media, Tech, Netflix, Kevin Hart, Streaming Service, Video Clips, YouTube Twitter Facebook, Mobile Applications


How nano influencers on YouTube and Instagram land brand deals and earn money

Laur DeMartino. Alex Frank Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Influencers really only need a few thousand followers to start cashing in on their online platforms.Called "nano" influencers, this category of creators generally have fewer than 5,000 subscribers on YouTube and between 2,500 and 10,000 followers on Instagram. Nano influencers often specialize in a specific nich...
Tags: Amazon, Media, Instagram, Youtube, La, Advertising, Trends, Linkedin, Joe Biden, Khloe Kardashian, Charles, Influencers, Lululemon, Nash, Lauren, Hager


How a photographer landed top TikTok stars as clients

Tati Bruening/@illumitati Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.A year ago, Tati Bruening became obsessed with TikTok and would sit and scroll for hours. Then she got an idea: What if she could take photos of these rising stars for her Instagram? "I saw the potential in the talent and the e-boy scene," Bruening said. "These are good looking boys that could have a career in m...
Tags: Media, Instagram, Minnesota, California, Youtube, Advertising, Los Angeles, Trends, Karen, Sydney, Influencers, Trump, Boucher, Sánchez, Electoral College, Hollywood Hills


Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

The pandemic has disrupted holidays since March and with Covid-19 surging in the U.S., The Centers for Disease Control and Prevention is urging families that don't live together to take Thanksgiving virtual this year. Brands will have to follow suit on their consumer activations. Kitchn, the sister site of Apartment Therapy, hopes to engage readers...
Tags: Media, Instagram, Advertising, Brands, Centers For Disease Control And Prevention, Experiential, Adapting to Crisis


The top talent managers for emerging creators on Instagram, YouTube, and TikTok

Idris Rheubottom and Tony Craig; Christopher Hunt; Marrica Evans; Tamara Muth-King; Shayanne Gal/Business Insider Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Many "micro" influencers with under 100,000 followers are landing brand deals and building significant businesses across social media.My colleague Sydney Bradley broke down 15 top talent management companies that are helping ...
Tags: Media, Instagram, Youtube, Advertising, Los Angeles, Trends, Sydney, Lizzo, Lai, Gomez, Harry Ron, Charli, Instagram YouTube, Tech Insider, Amelio, Taylor Lorenz


10 Bon Appétit Test Kitchen stars have left video amid a reckoning over how the company treats employees of color — here's the full list

Some of Bon Appétit's on-camera talent as of February 2020. Roy Rochlin/Getty Images; Samantha Lee/Business Insider Ten of the 13 members of Bon Appétit's famed Test Kitchen will no longer appear in videos for the food magazine.  The staffers include Claire Saffitz, Christina Chaey, Alex Delany, Rick Martinez, Sohla El-Waylly, Priya Krishna, Gaby Melian, Molly Baz, Carla Lalli Music, and Amiel Stanek. Former and current employees of Bon Appétit told Business Insider in June that the co...
Tags: New York, Media, Instagram, New York City, Trends, Features, Brooklyn, Food Network, Conde Nast, Essays, Alex, Business Insider, Hail Mary, Martha Stewart Living, Bon Appetit, Martinez


Influencer merch has surged during the pandemic. Here are the top companies helping YouTube, Instagram, and TikTok creators make and sell it.

TikTok creator Tatayanna Mitchell. Fanjoy Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Selling merchandise is a major business for top creators like David Dobrik, who said his custom merch with Fanjoy makes up the majority of his income.And as ad deals have faltered during the pandemic, direct sales have become increasingly important for influencers looking to diversify their income...
Tags: Media, Instagram, Youtube, La, Advertising, Trends, Walmart, Caa, Las Vegas, Seattle, Chipotle, Business Insider, Influencers, Arby, Wallace, Dunkin


The key details to know about Instagram Reels, the app's TikTok competitor

Three Instagram influencers use Reels (from left to right): Anna OBrien, Eitan Bernath, and Chriselle Lim. Screenshots from Instagram Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Platforms like Instagram and YouTube have been rushing to compete with TikTok's success by launching their own short-form video features.As TikTok continues to face threats of a potential US ban, Instagram ...
Tags: Apple, Hollywood, Media, Instagram, Youtube, Advertising, US, Trends, Star, Sydney, Caa, The New York Times, Charles, Influencers, Dan, Instagram Instagram


‘Influencers are being taken advantage of’: the social media stars turning to unions

The influencer industry is worth billions – but Instagram and YouTube content creators are often exploited. What happens when a personal brand joins a union?Amy Hart earned her 1.2 million Instagram and 99,000 Twitter followers by appearing on 2019’s Love Island, where she had her heart broken while wearing a denim minidress. Like many of the show’s former stars, she is now an influencer: she tells fans where to buy clothes, makeup, even teeth like hers. But on 12 May this year, Hart influenced ...
Tags: Technology, Media, Instagram, Unions, Youtube, Social Media, Culture, Digital Media, Television & radio, Trade unions, Karl Marx, Ba, British Airways, Hart, Love Island


Inside the heated debate over TikTok rival Triller's user count

Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.TikTok rival Triller has reported ever-increasing user numbers in the last year, but some former employees are wary of its figures.My colleague Dan Whateley spoke with six former Triller employees who pointed in particular to an October 2019 press release by t...
Tags: New York, Media, Instagram, Youtube, White House, Advertising, Trends, Star, Netflix, Chelsea, New Jersey, Sydney, Alexis Ohanian, The New York Times, Biden, Bestbuy


Seeking nominations for the influencer 'collab' houses that have had the greatest impact on the creator industry this year

Camp Sike is one of many new creator groups that have begun living together in order to collaborate and grow their followings on social media. Harry Toohey/Spacestation Integrations. Business Insider is building a database of the top influencer "collab" houses that have taken off in 2020. We want to hear from you. Who are the influencer "collab" houses that have had the greatest impact on the creator industry this year? Subscribe to Business Insider's influencer newsletter: Insider Influen...
Tags: Media, Instagram, Youtube, Trends, Business Insider, Influencers, Alpha House, Tiktok, YouTube TikTok, Camp Sike, LA Clubhouse the Wave House, Dan Whateley Amanda Perelli Sydney Bradley


Most girls and young women have experienced abuse online, report finds

Cyberstalking, body shaming and being sent explicit content among issues highlighted by Plan InternationalMost girls and young women using social media have experienced abuse that has driven them offline and left them traumatised, according to a new global survey.More than half of the 14,000 15- to 25-year-olds interviewed by Plan International said they had been cyberstalked, sent explicit messages and images, or abused online. Continue reading...
Tags: Facebook, Twitter, Gender, Technology, Media, Instagram, Social Networking, Internet, Women, Social Media, World news, Snapchat, Whatsapp, Digital Media, Global development, Tiktok


How to land a job at Instagram, according to insiders

Instagram. Instagram Happy October! This is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.It can be hard to land a job at Instagram, and some candidates have found creative ways to get a hiring manager's attention.Instagram offers perks and benefits like free food and long paid leave programs. Its New York headquarters features a gelato bar, library, and made-for-Instagram backdrops.My colleague...
Tags: New York, Media, Instagram, Etsy, Youtube, Advertising, Trends, Sydney, Donald Trump, Influencers, Scott Olson Getty, YouTube YouTube, Traackr, Instagram YouTube, Noah Cyrus, Tech Insider


The 20 richest people in media, who have a collective net worth of more than $190 billion

Former Mayor of New York Michael Bloomberg speaks at the dedication ceremony of the Memorial Glade at the 9/11 Memorial site in the Manhattan borough of New York, New York, May 30, 2019. Carlo Allegri/Reuters Worth a combined $192 billion, media's richest players are behind massive publications such as Bloomberg and Reuters, and entertainment brands like Marvel and Fortnite. Business Insider has compiled a list of the 20 richest people in media, based on their industry classification in th...
Tags: Photos, New York Post, New York, Media, Instagram, Yahoo, Australia, Life, Berlin, New York City, Amc, Israel, Marvel, Disney, US, Dallas Mavericks


Brands are still hiring influencers who party during the pandemic

TikTok star Blake Gray created a sponsored post for Nutter Butter ten days after he was charged with a misdemeanor by LA's city attorney, Mike Feuer, who alleged Gray violated LA's "Safer LA" order and "Party House Ordinance." TikTok. Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.During the pandemic, many mega influencers have ignored social-distancing guidelin...
Tags: Hollywood, Texas, Media, Instagram, Youtube, La, Advertising, Trends, Walmart, House, Sydney, Charles, Asos, Ufo, Hall, Gray


Despite a rough year for digital media, Blavity and The Shade Room are thriving

Last week at TechCrunch Disrupt, TechCrunch media and advertising reporter Anthony Ha sat down with Blavity CEO Morgan DeBaun and The Shade Room CEO Angelica Nwandu to chat about their respective media companies, 2020 in the media world and how they view a recent conversation inside of media to hire and retain more diverse workforces. Blavity is a network of online publications focused on Black audiences across verticals like politics, travel and technology. To date, the company has raised $9.4 ...
Tags: Fundings & Exits, Startups, TC, Media, Instagram, Tech, Techcrunch Disrupt, Anthony Ha, The Shade Room, Morgan Debaun, Blavity, Shade Room, Angelica Nwandu, Ha Nwandu


Hulu tests its co-viewing feature ‘Watch Party’ with ad-supported viewers

Hulu was one of the first major streaming services to introduce a “co-viewing” feature that allows friends and family to watch Hulu content together from different locations. The feature, Hulu Watch Party, was initially only available for subscribers on the the ad-free tier of Hulu’s streaming service. Now, the company is making Watch Party available to ad-supported subscribers as well, but in a more limited capacity. When Hulu Watch Party launched in May, it worked across thousands of movies...
Tags: Hbo, Media, Instagram, Tech, Hulu, Streaming Service, Victor, Watch Party, Facebook Watch, Amazon s Twitch, Co-watching, Hulu Watch Party, Watch Parties, Watch Party Hulu, Watch Parties for Amazon


How Instagram Reels compares to TikTok for influencer brand deals

Samantha Lee/Business Insider Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.When an influencer becomes a "brand ambassador," they are often signing up for a long-term partnership with several exclusive perks that can help their career.But what exactly does a brand ambassador get and how can someone apply?My colleague Sydney Bradley and I decided to look deeper into what some top ...
Tags: Usa, Media, Instagram, Entertainment, Washington Post, Youtube, La, Advertising, Los Angeles, Trends, Walmart, Sydney, Susan Wojcicki, PPP, Influencers, Jasen Vinlove


Triller aims for TikTok with additions of influencers like Charli D’Amelio and Addison Rae

Triller had been poised to benefit from a potential TikTok ban in the U.S. Though that may not happen now, given the apparent Oracle deal, the chaos around TikTok has increased the attention given to alternative apps such as Triller. As TikTok users sought out a new home — or at least hedged their bets in the event of a full ban — Triller’s app shot up the app store charts. It even became the No. 1 across 80 different countries at some point, Triller CEO Mike Lu says. At Techcrunch Disrupt...
Tags: Social, Mobile, Apps, Media, Instagram, Tech, States, Donald Trump, Trump, Facebook Instagram, Lu, Griffin Johnson, Amelio, Triller, Josh Richards, Tiktok


Keeping Up With the Kardashians gave America its real first family

Show that gave us Kim, Kylie and Kendall is ending after 14 years, leaving behind a Kardashianised world The first time the Kardashian family’s private life became part of the public conversation was not in their reality TV show, Keeping Up With the Kardashians (known as KUWTK), which turned them into global phenomena and will, it was announced this week, end after 14 years and 20 seasons. Nor was it with Kim Kardashian Superstar, the notorious sex tape of probably the best known member of the f...
Tags: Fashion, Reality TV, Technology, Television, Kim Kardashian, Media, Instagram, US, America, Social Media, Life and style, Culture, Digital Media, Television & radio, Kardashians, Kendall Jenner


How much money a thrifting YouTube creator makes per month on the platform

Alexa Hollander Alexa Hollander Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.This week, my colleague Sydney Bradley interviewed Alexa Hollander, who is known as Alexa Sunshine on her YouTube channel, about how she makes money from thrift-store shopping videos and how she built a career around sustainable fashion.Hollander turned her YouTube channel into a full-time job last Septe...
Tags: Google, Media, Instagram, Youtube, Advertising, Trends, Sydney, The New York Times, Kardashian, Shopify, Hamptons, Influencers, Louis Vuitton, Dan, Hollander, Sergio Rodriguez


Robinhood’s financial news team launches its first video series

Stock trading app Robinhood has seen rapid growth during the pandemic, leading it to raise hundreds of millions more dollars in funding — most recently in a $200 million round that valued the company at $11.2 billion. And the content side of the business has been growing as well. Robinhood  href="https://blog.robinhood.com/news/2019/3/23/robinhood-acquires-marketsnacks-to-bring-you-financial-news">acquired the financial podcast and newsletter MarketSnacks early last year, rebranding it as Robin...
Tags: Startups, Spotify, Media, Instagram, Snacks, Tech, Robinhood, Kramer, Tiffany, Martell, Jack Kramer, Nick Martell, Robinhood Snacks Now the company, Robinhood Snacks, Robinhood Robinhood Snacks YouTube


Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled

Ashley Jones Hi, this is Dan Whateley, filling in for Amanda Perelli who is on vacation this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.This week, my colleagues Amanda Perelli and Sydney Bradley looked into what "micro" influencers — creators with between 10,000 and 100,000 followers — can earn from brand deals on Instagram.These lower-follower-count influencers aren't as well known, with many only...
Tags: Hollywood, Media, Instagram, Youtube, La, Advertising, US, Los Angeles, Trends, Brands, New York Times, Sydney, Beverly Hills, WME, Npr, Jack Conte



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