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Meghan and Harry sign deal with P&G, Microsoft is Cannes Creative Marketer of the Year: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. P&G’s Royal deal Prince Harry and Meghan Markle’s Archewell Foundation has signed a “multi-year” partnership with Procter & Gamble, in the latest big commercial tie-up for the royal couple. According to a ...
Tags: Apple, New York, London, Instagram, Microsoft, Youtube, Advertising, America, Harry, National Football League, Wall Street Journal, United, Hall, Redskins, Cannes, United Airlines


Instagram Lens Lets NFL Help Fans Boo Commissioner Roger Goodell

The National Football League turned to Chromasspring founder Grant Tucker and Instagram to revive an NFL Draft tradition this year: Booing commissioner Roger Goodell. This past weekend's draft hosted a limited number of fans due to the pandemic, while the 2020 NFL Draft was all virtual for the same reason. The augmented reality lens automatically...
Tags: Instagram, Advertising, NFL, National Football League, Roger Goodell, Sports Marketing, Social Pro Daily, Instagram Lens Lets NFL Help Fans Boo, Grant Tucker


NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  Touchdown for Amazon Good morning! Amazon executives are sure having a good one—the giant for just about everything is about to gain a lot more football fans. On Wednesday, the National Football League announced new long-term deals with broadcasters like CBS, Fox, NBC, AB...
Tags: Amazon, Facebook, New York, Instagram, Etsy, New York City, Advertising, NFL, Atlanta, Bloomberg, Canada, Delta, Ikea, Ace Hotel, Conde Nast, Starbucks


Facebook and Instagram Detail Their Big Game Preparations

Facebook and Instagram huddled with the National Football League on several product experiences related to the Big Game Sunday. Messenger From Facebook rolled out limited-edition filters and stickers for fans of the two teams that will face off at Raymond James Stadium in Tampa, Fla., Sunday: the Kansas City Chiefs and Tampa Bay Buccaneers. The...
Tags: Facebook, Instagram, Advertising, National Football League, Kansas City Chiefs, Tampa Bay Buccaneers, Tampa Fla, Raymond James Stadium, The Big Game, Social Pro Daily


Meet the 17 advertising and marketing startups that investors are betting on this year, even as the pandemic crushes the ad industry

Business Insider asked 11 investors and VCs which advertising and marketing companies they think are poised to take off this year, despite the major hit the industry took from the coronavirus. Their picks, including ones they haven't invested in, span startups like Narrative that are using software to manage and collect data, programmatic advertising firm Beeswax, and design software Canva. Visit Business Insider's homepage for more stories. The economic downturn wrought by the coronavirus ha...
Tags: Facebook, Europe, Instagram, Microsoft, Australia, California, Trends, SaaS, SEC, Airbnb, Getty, National Football League, Nielsen, Canva, Videoamp, Sap


17 advertising and marketing startups that investors say are poised to take off despite the coronavirus

Business Insider asked 11 investors and VCs which advertising and marketing companies they think are poised to take off this year, despite the major hit the industry took from the coronavirus. Their picks, including ones they haven't invested in, span startups like Narrative that are using software to manage and collect data, programmatic advertising firm Beeswax, and design software Canva. Visit Business Insider's homepage for more stories. The economic downturn wrought by the coronavirus ha...
Tags: Facebook, Europe, Instagram, Microsoft, Australia, California, Trends, SaaS, SEC, Airbnb, Getty, National Football League, Nielsen, Canva, Videoamp, Sap


We Are Social’s Monday Mashup #494

Facebook adds labels identifying state-controlled media Over the next few weeks, Facebook will start adding labels to content from news outlets owned or otherwise controlled by a government. The warning reads: “This publisher is wholly or partially under the editorial control of a state. This is determined by a range of factors, including but not limited to funding, structure and journalistic standards.” Outlets who receive these labels will also be banned from buying ads on the platform, starti...
Tags: Facebook, UK, Pinterest, Instagram, US, Colin Kaepernick, Seo, Linkedin, Selena Gomez, National Football League, Jack Dorsey, Donald Trump, Mashup, Black, Lens, Trump


The Twitter accounts of 15 NFL teams have been hacked, and one hacking group is claiming to be behind all of them

Twitter accounts for 15 teams in the National Football League were hacked Monday afternoon. A hacking group that goes by "OurMine" on Twitter is claiming responsibility for the hacks, which it claims have spread to Instagram and Facebook. Tweets and Instagram posts from these teams' verified social media accounts have since disappeared, but profile photos, banners, and bios are still missing from many of these accounts. Visit Business Insider's homepage for more stories. Nearly half of the te...
Tags: Facebook, Mark Zuckerberg, Twitter, Instagram, Cleveland Browns, Denver Broncos, NFL, San Francisco, Trends, Bloomberg, Nasa, Chicago, Dallas Cowboys, Channing Tatum, Arizona Cardinals, Green Bay Packers


Where FaZe Clan sees the future of gaming and entertainment

Lee Trink has spent nearly his entire career in the entertainment business. The former president of Capitol Records is now the head of FaZe Clan, an esports juggernaut that is one of the most recognizable names in the wildly popular phenomenon of competitive gaming. Trink sees FaZe Clan as the voice of a new generation of consumers who are finding their voice and their identity through gaming — and it’s a voice that’s increasingly speaking volumes in the entertainment industry through a cl...
Tags: TC, Gaming, Instagram, Microsoft, Video Games, Social Media, Tech, National Football League, Twitch, Esports, Gamer, Epic Games, Activision, Capitol Records, Fortnite, Lee Trink


Instagram Is the NFL’s Pick for a Draft Day Digital Shopping Initiative

The National Football League and Instagram are teaming up on a digital shopping experience tied to one of the league's biggest events: the NFL Draft, which will take place in Nashville, Tenn., Thursday through Saturday (April 25 through 27). After every selection, fashion photographer Geoff Levy will capture images of each draftee wearing his new...
Tags: Instagram, Advertising, NFL, National Football League, Nashville Tenn, Social Pro Daily, Geoff Levy


Bleacher Report has a plan to weave brands like McDonald’s into its new House of Highlights Twitter show — without being annoying

House of Highlights has more than 10 million Instagram followers and the brand has been actively looking to move into other platforms. The Turner-owned publisher is eyeing both YouTube and Twitter as platforms for growth but sees a particularly big opportunity in Twitter's sports fanatics. "The House of Highlights Show" is a new Twitter show that will live stream for 75 minutes once a month. McDonald's is the show's lead sponsor and will weave long-form, pre-taped segments into the show. Hous...
Tags: Twitter, New York, Instagram, Youtube, Trends, House, Nba, Nick Young, National Football League, Major League Baseball, Turner, Venmo, Raja, Bernstein, McDonald, Corrigan


Bleacher Report's House of Highlights is weaving big brands into its new Twitter show as it seeks to go viral beyond Instagram

House of Highlights has more than 10 million Instagram followers and the brand has been actively looking to move into other platforms. The Turner-owned publisher is eyeing both YouTube and Twitter as platforms for growth but sees a particularly big opportunity in Twitter's sports fanatics. "The House of Highlights Show" is a new Twitter show that will live stream for 75 minutes once a month. McDonald's is the show's lead sponsor and will weave long-form, pre-taped segments into the show. Hous...
Tags: Twitter, New York, Instagram, Youtube, Trends, House, Nba, Nick Young, National Football League, Major League Baseball, Turner, Venmo, Raja, Bernstein, McDonald, Corrigan


Undefeated Los Angeles Rams Top NFL Teams in Social Growth for Weeks 4 Through 6

The Los Angeles Rams posted the highest growth on Facebook, Twitter and Instagram in weeks four through six of the 2018 National Football League season, according to data from social marketing firm Unmetric. The undefeated Rams also topped Instagram in engagement. Unmetric analyzed all 32 teams in the league on the three social networks from...
Tags: Instagram, Advertising, National Football League, Los Angeles Rams, Unmetric, Facebook Twitter and Instagram, Social Pro Daily, Undefeated Los Angeles Rams Top NFL


Doorbell Dance: Pizza Hut Kicks Off NFL Partnership With Sweepstakes

With the NFL draft this coming weekend, Pizza Hut is taking the wraps off its platform as the National Football League’s new official pizza sponsor. The Yum! Brands-owned brand is using the draft as a key activation point, with promotions including an “NFL Draft Box” on its menu and a visible presence at the draft in Arlington, Texas, itself. Pizza Hut will have a branded lounge on-site where it will offer free samples, compete in a delivery-shuttle obstacle course and allow visitors to record ...
Tags: Instagram, Advertising, NFL, Pizza Hut, John, National Football League, Pittsburgh Steelers, ARLINGTON Texas, Yum Brands, JuJu Smith Schuster, John Schnatter, Pizza Hut Kicks Off NFL, Renie Anderson, Consumer Products Pizza Hut, Pizza Hut s NFL


Facebook Users Talked Football in January, While Holidays Occupied Instagrammers

Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine's Day, according to Facebook IQ's lists of Hot Topics for the month. Winfrey and Kevin Gates dominated discussion about people on Facebook, while Instagram users discussed...
Tags: Facebook, Instagram, Advertising, National Football League, Oprah Winfrey, Kevin Gates, Winfrey, Facebook IQ, Social Pro Daily, Facebook Users Talked Football


Colin Kaepernick Is NOT Here For Michael Vick's Comments About His Hair Length OR His Clarification!

Sounds like Colin Kaepernick isn't here for any advice Michael Vick has to give! In case you missed it, the retired NFL star and dog abuser suggested the former San Francisco 49er cut his hair if he wants to land a spot on another team. Related: Colin Plans To Stand For National Anthem Next Season He explained on Monday's episode of FS1's Speak For Yourself: "First thing we gotta get Colin to do is cut his hair. I'm not up here to try to be politically correct, but even if he puts cornrows in t...
Tags: Celebs, Instagram, NFL, Colin Kaepernick, San Francisco, National Football League, Michael, Colin, Kaepernick, Michael Vick, Vick, Mike Vick


Pinterest, Sargento Kick Off Pinterest MVPP: Most Valuable Party Planner Microsite

Pinterest created something to do with the 8 million football party ideas and 58 million football ideas users have saved prior to Super Bowl LI Feb. 5. The social network developed the Pinterest MVPP: Most Valuable Party Planner microsite, sponsored by Sargento, which enables users to create custom boards with Super Sunday recipes, tips and fashion suggestions, just by answering a few questions. Visitors to the Pinterest MVPP are asked whether they are a rookie or pro at party planning; if their...
Tags: Photos, Fashion, Pinterest, Football, Sports, NFL, Seo, Insights, Analytics, Tips, Recipes, Super Bowl, New England Patriots, National Football League, Adweek, Metrics


Instagram Touts 2016 NFL Growth

With one game left in the National Football League season—or two, if you’re one of the die-hards who actually watches the Pro Bowl–Instagram detailed the league’s growth on its network. The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that the NFL account now has 8.4 million followers, up from 5.3 million at the beginning of 2016, and the total number of players with more than 1 million followers rose from seven to 16 over the same time period. The 10 most-foll...
Tags: Facebook, Instagram, Football, Sports, NFL, Colin Kaepernick, Followers, Seo, New England Patriots, Rob Gronkowski, National Football League, Richard Sherman, Dez Bryant, Russell Wilson, Sherman, J.J. Watt


NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18

Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two National Football League clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. 19 through Jan. 9—the last two weeks of the regular season and the first week of the playoffs–using its cross-channel reports, and it found...
Tags: Facebook, Twitter, Instagram, Cowboys, Football, Sports, Oakland Raiders, NFL, Likes, Seo, Dolphins, Dallas Cowboys, Green Bay Packers, New England Patriots, Miami Dolphins, National Football League


Tom Brady Huddles Up With Instagram

New England Patriots quarterback Tom Brady spent some of his free time during his club’s National Football League postseason bye week joining Instagram. You can take the boy out of California… and I think they took the California out of the boy! Instagram is coming… A photo posted by Tom Brady (@tombrady) on Jan 7, 2017 at 1:26pm PST Brady had already collected more than 768,000 followers at the time of this post. He used Instagram’s parent company to announce his account, posting ...
Tags: Videos, Facebook, Instagram, California, Football, Sports, NFL, Followers, Seo, New England Patriots, Tom Brady, National Football League, Livestreaming, Facebook Live, Brady, Live Videos


A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

Facebook has done it again–at least, it’s about to. The social media juggernaut is notorious for forward-thinking strategies such as acquiring Instagram and Oculus VR and launching live videostreaming. It’s never been the platform that rests on its laurels. Now, it stands at the forefront of a video revolution. The explosion of Facebook Live hints at its potential for broadcasting major events and engaging viewers in ways standard channels struggle to do. Imagine online access to the Super Bowl ...
Tags: Amazon, Videos, Mobile, Facebook, Apps, Twitter, Hbo, TV, Television, Instagram, Cable, Abc, Comedy Central, Football, Advertising, Marketing


Social Media Is Finally Growing Up

Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media. Facebook is poised to reap the benefits of opening insights up to third-party verifiers because it will be tapping into what I like to call “believable data.” Th...
Tags: Videos, Facebook, Twitter, TV, Television, Instagram, Entertainment, Football, Sports, NFL, Social Media, Seo, Insights, ROI, Analytics, Measurement


NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15

The Dallas Cowboys continued their National Football League season-long dominance on Facebook, Twitter and Instagram. Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. 29 through Dec. 19, using its cross-channel reports, and it found that the Cowboys retained their lead in Facebook audience size and once again finished first in Facebook engagement, Twitter growth, Twitter engagement and Instagram growth. Other findings by Unmetric included: Fell...
Tags: Facebook, Twitter, Instagram, Cowboys, Football, Sports, Oakland Raiders, NFL, Raiders, Likes, Seo, Dallas Cowboys, Green Bay Packers, New England Patriots, Miami Dolphins, National Football League


Instagram’s Best of 2016

Selena Gomez absolutely crushed it on Instagram in 2016, accounting for eight of the 10 most-liked posts of the year, with soccer superstar Cristiano Ronaldo responsible for the other two. Gomez also topped the Facebook-owned photo- and video-sharing network in followers (103 million) and followers added in 2016 (more than 50 million). Meanwhile, Disney properties were the most-Instagrammed locations in 2016 based on global geotagging data, and Halloween was the year’s most-Instagrammed day. Fin...
Tags: Photos, Videos, Facebook, Halloween, Elections, New York, Kim Kardashian, Beyonce, Taylor Swift, Instagram, Dwayne Johnson, Nicki Minaj, Love, Football, Disney, Sports


NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12

The Dallas Cowboys’ 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram. Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. 8 through 28, using its cross-channel reports, and it found that the Cowboys retained their lead in Facebook audience size and also finished first in Facebook engagement, Twitter growth, Twitter engagement and Instagram growth. Other findings by Unmetric included: ...
Tags: Facebook, Twitter, Instagram, Cowboys, Football, Sports, Oakland Raiders, NFL, Likes, Seo, Dallas Cowboys, Arizona Cardinals, Green Bay Packers, New England Patriots, Miami Dolphins, National Football League


NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6

The Dallas Cowboys are known as America’s Team, and according to social marketing firm Unmetric, they were Facebook’s team, as well, during weeks four through six of the National Football League season. Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 27 through Oct. 16 using its cross-channel reports, and its findings included: The Cowboys had the largest audience, highest engagement, most likes, most comments and three most engaging posts on Facebook. The M...
Tags: Facebook, Twitter, Instagram, Cowboys, Football, Sports, Denver Broncos, NFL, America, Social Media, Likes, Seo, Dallas Cowboys, Detroit Lions, New England Patriots, National Football League


NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3

The Rams’ return to Los Angeles led to the most growth of any National Football League team on Facebook and Instagram during the first three weeks of the season. Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Sept. 8 through 26 using its cross-channel reports, and its findings included: The Dallas Cowboys boasted the largest audience size on Facebook, while the top spots on the Twitter and Instagram list went to the New England Patriots. The...
Tags: Facebook, Twitter, Instagram, Cowboys, Football, Sports, Denver Broncos, NFL, Los Angeles, Social Media, Likes, Seo, Dallas Cowboys, Green Bay Packers, New England Patriots, Philadelphia Eagles


Report: AR/VR Devices Have Seen 548% Increase in Twitter Mentions Since January 2015

Adobe Digital Insights released its 2016 Gaming Report, which analyzed more than 20 million social engagements between June 2015 and July 2016 and revealed how users are discussing things like virtual reality and esports on social media. ADI analyzed engagements from multiple sources including Facebook, Reddit, Twitter, Instagram and YouTube. The report showed that there has been a 548 percent increase in Twitter mentions about augmented reality and virtual reality since January 2015. In additio...
Tags: Gaming, Facebook, Asia, Twitter, Europe, Instagram, Youtube, Football, Sports, NFL, Seo, Data, Analysis, Report, Reddit, Vr


We Are Social’s Monday Mashup #318

Instagram launches Stories for imperfect sharing You’ve probably heard by now that Instagram has launched ‘stories’  which allows users to post snaps that disappear after a certain period of time. Of course, everyone thought they’d come up with the idea completely on their own, so you can imagine our shock when Instagram CEO Kevin Systrom openly admitted they’d completely copied it from Snapchat.  He told Techcrunch: “This isn’t about who invented something. This is about a format, and ...
Tags: Facebook, Instagram, US, NFL, Seo, Nike, Snapchat, Canada, Ford, Brazil, National Football League, Kevin Systrom, Taylor, Mashup, Kik, Ftc


A Complete Guide to Twitter’s Q2 2016 Earnings Call

Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue. The company’s generally accepted accounting principles net loss for the second quarter was $107 million, down from $137 million in the year-earlier period. Twi...
Tags: Ios, Security, Photos, Videos, Mobile, Apps, Twitter, Politics, Elections, News, Media, Highlights, Privacy, Safety, Football, Advertising



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