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The Strategic Rise Of Female Superbranders

Late last year, thousands seized YouTube as Reese Witherspoon climbed into an oversized clothing trunk sent by Witherspoon’s BFF Beyonce and climbed out wearing Queen Bey’s new Adidas X Ivy Park Collection. Posted on Instagram, the stunt for Beyonce’s new activewear brand was viewed by gazillions. This is just one of the continuing stream of launches activated by female entrepreneurs over recent months. Bottom line, it’s not enough to be (just) a music artist or actor anymore. Those gigs are ...
Tags: Apple, Facebook, Beyonce, Instagram, Reese Witherspoon, Rihanna, New York City, Spain, Netflix, New York Times, Broadway, Patagonia, Madonna, Pbs, Queen Bey, Pacific Ocean


The biggest companies no longer advertising on Facebook due to the platform's lack of hate-speech moderation

Civil rights organizations including NAACP, Color of Change, Anti-Defamation League, and Sleeping Giants asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers. Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts." Facebook CEO Mark Zuckerberg decided not to take action in removing the c...
Tags: Firefox, Verizon, Facebook, Mark Zuckerberg, Europe, John Lewis, Instagram, Minneapolis, Nbc News, US, America, Trends, Diageo, Unilever, Adidas, Cnn


All of the companies no longer advertising on Facebook due to the platform's lack of hate-speech moderation

Civil rights organizations including NAACP, Color of Change, and Anti-Defamation League asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers. Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts." Facebook CEO Mark Zuckerberg decided not to take action in removing the content despite re...
Tags: Verizon, Facebook, Mark Zuckerberg, John Lewis, Instagram, Minneapolis, Nbc News, US, Trends, Unilever, Cnn, Patagonia, Starbucks, Honda, Naacp, Coca Cola


We Are Social’s Monday Mashup #497

TikTok launches TikTok For Business TikTok has announced that it is , which will serve as the home for all its current and future marketing solutions for brands. The site will include access to TikTok ad formats – including its marque product, TopView – along with a new e-learning centre aimed at helping marketers learn about TikTok and its ad offerings. Instagram expands Shopping to more businesses  Instagram has said that it’s opening Instagram Shopping up to more businesses, including creato...
Tags: Facebook, Mark Zuckerberg, Instagram, France, Germany, Seo, Unilever, Brazil, Patagonia, Mashup, Chipotle, Collins, Mastercard, Zuckerberg, Ben Jerry, Anheuser Busch


Coca-Cola, Hershey's, Starbucks: More Major Advertisers Are Now Boycotting Facebook

Some of America's biggest brands — Coca-Cola, The Hershey Company and the Levi Strauss & Co. — "are among the latest in pledging to halt advertising on Facebook as part of a growing boycott," reports USA Today: Despite Facebook CEO Mark Zuckerberg outlining several steps the social network will take to combat hate speech ahead of the 2020 presidential election Friday, the companies joined Unilever, Honda, Verizon and others in the protest... Jen Sey, chief marketing officer of Levi's, said in a...
Tags: Facebook, Mark Zuckerberg, Instagram, America, Tech, Patagonia, Starbucks, Usa Today, Levi, Upwork, Ben Jerry, Pepsi, Eddie Bauer, Levi Strauss Co, Sey, Jen Sey


Brand Moves for Friday June 26

Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand mov...
Tags: Google, Verizon, Facebook, Japan, New York, London, Instagram, Youtube, Berlin, India, Advertising, Disney, US, Unilever, Chicago, Boston Marathon


Verizon joins the Facebook ad boycott after one of its ads is displayed next to an anti-Semitic conspiracy video

Verizon has pulled its advertising from Facebook, joining a growing list of companies boycotting the social-media firm over its content moderation. A group of six nonprofit organizations started the boycott last week, calling on companies to withdraw their advertising over the spread of hate speech and misinformation on Facebook. On Thursday, June 25, the Anti-Defamation League said it found a Verizon ad next to anti-Semitic video. Verizon's chief media officer said the company was suspending ...
Tags: Verizon, Facebook, Mark Zuckerberg, Instagram, Minneapolis, California, US, Trends, Fema, Patagonia, Naacp, Donald Trump, Wall Street Journal, Cnbc, Ben Jerry, Federal Emergency Management Agency FEMA


Facebook doubles down on damage control, with Zuckerberg personally addressing major advertisers on its client council as brand boycott intensifies

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small group of marketing heavyweights from brands and ad agencies that work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political-content moderation, explained the company's ...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Donald Trump, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson


Facebook doubles down on damage control with Mark Zuckerberg personally addressing major advertisers in its client council as brand boycott intensifies

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small-knit group of marketing heavyweights from brands and ad agencies who work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political content moderation, explained the compan...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson, George Floyd


Mark Zuckerberg addressed major advertisers as an ad boycott against Facebook gains momentum

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small-knit group of marketing heavyweights from brands and ad agencies who work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political content moderation, explained the compan...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson, George Floyd


Facebook ad boycott includes Ben & Jerry's, REI, Patagonia, North Face, Eddie Bauer

Eddie Bauer, Magnolia Pictures, Ben & Jerry's, REI, and Patagonia are some of the brands that have suspended Facebook ad campaigns over the platform's reckless content moderation practices that allow political and COVID-19 disinformation to proliferate. “What they've been doing is not fully right with our values, period,” said Matthew McCarthy, Ben & Jerry's CEO, on Facebook & toxic content on its platforms. “The reality is, anything that's right for the business, but wrong for our values, is ...
Tags: Google, Facebook, Post, Business, Technology, News, Instagram, US, US news, Tech News, New York Times, Patagonia, Dashlane, North Face, Ben, Ben Jerry


Patagonia and other outdoor companies pull ads from Facebook and Instagram

Patagonia and other outdoor companies pull ads from Facebook and Instagram Patagonia is the latest outdoor company to take a stand against the spread of hate-inciting content on Facebook and Instagram, the company says. The move comes after other outdoor companies like The North Face and REI pulled their ads from Facebook following encouragement from […] The post appeared first on Blue Ridge Outdoors Magazine.
Tags: Facebook, Instagram, Sport, Cycling, Patagonia, North Face, Go Outside, Instagram Patagonia


Big outdoor brands join #StopHateForProfit campaign, boycott Facebook and Instagram ads

As corporations fall over themselves to perform their mostly abrupt commitments to racial justice, a few companies are seizing the moment to call out Facebook for its own failings. A handful of the biggest names in outdoor gear have suspended ads across Facebook and Instagram for the month of July as part of #StopHateforProfit, an accountability campaign demanding a set of changes from Facebook around racism, misinformation and other harmful content on its platform. Outdoor retail giants R...
Tags: TC, Facebook, Instagram, Advertising Tech, America, Tech, Patagonia, Breitbart News, North Face, Rei, Trump, Facebook Instagram, George Floyd


Patagonia joins advertising boycott against Facebook

Outdoor apparel brand Patagonia said it is joining the #StopHateForProfit boycott against Facebook (and Instagram, owned by Facebook) because Facebook continues to promote "hateful lies and dangerous propaganda." Last week three other major brands, The North Face, REI, and Upwork, joined the boycott and suspended all advertising on Facebook. On Sunday, Patagonia tweeted, "Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immed...
Tags: Facebook, Post, News, Instagram, America, Cnn, Patagonia, Los Angeles Times, Upwork, ADL, Greenblatt, Jonathan Greenblatt, Facebook On Sunday Patagonia


Patagonia is the latest company to boycott Facebook over 'hateful lies and dangerous propaganda on its platform'

Patagonia is the latest major brand to boycott Facebook, joining a coalition led by civil rights groups protesting Facebook's policies on content moderation and hate speech. The company announced Sunday that it will pull all ads from Facebook and Instagram through the end of July, "pending meaningful action" from Facebook. Facebook has drawn backlash for its refusal to fact-check or remove Donald Trump's posts that contain false statements or phrases like "when the looting starts, the shooting...
Tags: Facebook, Mark Zuckerberg, Instagram, Trends, Patagonia, Naacp, Donald Trump, North Face, Business Insider, Trump, HARRIS, Facebook Facebook, Interpublic Group, IPG Mediabrands, Everson, Facebook VP


Patagonia, REI join Facebook boycott, following The North Face

Patagonia and REI are joining The North Face in boycotting Facebook and Instagram in July.
Tags: Facebook, Instagram, Advertising, Patagonia


Brands Now Thrive As Platforms Not Products

It is no longer enough simply to have a product or service — that’s just game stakes — you have to have a YouTube (or other video) presence, pop-in store, TV show, video game, music downloads, memes, print content (book, zine, oversize, lookbook, catalog), a festival, Virtual Reality, an airplane — in addition to the website or APP, the outdoor, Influencers (if you have them), conferences, tshirts, posters, water bottles, CRM, social content and other effluvia. Look at Brands like Dr Dre, Gwy...
Tags: Google, Facebook, Instagram, Singapore, New York City, Broadway, Patagonia, Branding, Shinola, Alexander Hamilton, Patrick Hanlon, Brand Strategy, Journal of Social and Personal Relationships, Doomtree, Dre Gwyneth, Patagonia Action Works YouTube


Leaked emails list 11 retailers including Amazon that suspended programs with a top affiliate platform used by influencers and digital publishers

At least 11 retailers including Amazon suspended their affiliate programs with the top influencer and digital-publisher e-commerce platform Skimlinks.  A spokesperson for Skimlinks, which works with publishers like BuzzFeed, HuffPost, and Hearst, as well as influencers on YouTube and Instagram, confirmed to Business Insider that Amazon's affiliate program was on hold. In emails viewed by Business Insider to Skimlink's members, the platform listed 11 other retailers besides Amazon that had temp...
Tags: Amazon, Instagram, Trends, Walmart, Patagonia, Victoria, Ralph Lauren, Ken Burns, Rakuten, Hearst, Macy, Ulta, Skimlinks, Skimlink, BuzzFeed HuffPost, Business Insider Walmart


10 retailers like Macy's, Ralph Lauren, and Victoria's Secret suspended their affiliate programs with a top influencer platform

At least 10 retailers including Macy's, Patagonia, and Victoria's Secret suspended their affiliate programs with RewardStyle, according to a blog update on the popular influencer platform.  The change was announced on March 24 in the members-only section of RewardStyle's website, which was viewed by Business Insider.  One brand listed on March 24, Ulta, later reinstated its program with RewardStyle, according to a March 26 email to RewardStyle members viewed by Business Insider. As brands canc...
Tags: Instagram, Rihanna, Trends, Patagonia, Victoria, Ralph Lauren, Ken Burns, Tj Maxx, Macy, Bloomingdale, Dillard, Ulta, Men s Warehouse, Fenty Beauty House, Bank Macy s Patagonia Ralph Lauren Slam Jam, Maxx Victoria


6 Ways To Use Nostalgia In Marketing

While nostalgia marketing isn’t new, it is particularly relevant today at a time when people feel increasingly lonely on one hand and distrust brands and corporations on the other. Although nostalgia is not for every brand. In some cases, nostalgia can marginalize your brand by emphasizing that it is out of touch and is no longer relevant to consumers. Radio Shack initially scored big with its 2014 Super Bowl ad, featuring icons from the 1980s such as wrestler Hulk Hogan, the iconic DeLorean ...
Tags: Facebook, Instagram, Radio Shack, Patagonia, Levi Strauss, Polaroid, Kfc, Branding, Tbt, Sanders, Ben Jerry, Jenny, Hulk Hogan, Calabasas California, Brand Management, Workshop NOW ONLINE Branding Strategy Insider


The Ladder of Freedom

I was walking home from the gym in NYC and I had to stop and take a video of this.  I call it HELLSCAPE ON EARTH. Watch the entire video here Looking at this building full of people working at 7pm, what do you feel? I feel TRAPPED. Ever since I was a kid, I never wanted to work in a cubicle with fluorescent lights. I certainly never wanted to have people walking outside in the fresh air, looking at me through the glass in my conference room window like a zoo animal. I know it’s irrational, bu...
Tags: Google, Europe, Japan, Instagram, Colorado, Mexico, India, Marketing, Cisco, Spain, Thailand, Manhattan, Patagonia, Kenya, Starbucks, Cnbc


PHOTO: Salto Grande Waterfall in Torres del Paine National Park, Chile

The tour guide promised the trail to Salto Grande Waterfall in Chile’s Torres del Paine National Park was easy. “Just a 20 minute walk,” he said. As a casual aside, he advised us to take our jackets, as it “might be a little windy up there.” The first 15 minutes were a breeze. A graveled path led through a field of flower-strewn tall grass, with the famous horns of the Cordillera Paine Massif peeking over the top. A stretch of turquoise river came into view and the thunderous... The post PHOTO: ...
Tags: Travel, Daily Photo, Photography, Culture, Chile, Patagonia, South America, Cultural Travel, Torres Del Paine, Torres del Paine National Park, Torres del Paine National Park Chile, Cordillera Paine Massif, Salto Grande Waterfall


PHOTO: Lago Nordenskjold Viewpoint in Torres del Paine National Park, Chile

What struck me most about Torres del Paine National Park in the Patagonian region of Chile were the colors. Depending upon the angle of the sun, the mountains of the Cordillera Paine Massif range from the deepest black to pale gray, lavender, and Wedgwood blue. As the sun sets, abundant feldspar in the granite flanks reflect iridescent orange patches. Add snowy peaks and grass covered foothills, and the mountains of Torres del Paine become a veritable rocky rainbow. Even the name of the park is ...
Tags: Travel, Daily Photo, Photography, Culture, Chile, Patagonia, South America, Cultural Travel, Patagonian, Torres Del Paine, Torres del Paine National Park, Paine, Wedgwood, Torres del Paine National Park Chile, Cordillera Paine Massif


PHOTO: Guanaco Surveys its Domain in Torres del Paine National Park, Chile

When my tour van entered Torres del Paine National Park in Patagonian Chile, our guide enlisted us as wildlife spotters. She ticked off some of the species we might see. The Patagonian Puma is the most sought after sighting, however they are reclusive and usually stay far away from the only road through the park. But if we had sharp eyes we might spot one of two varieties of fox; the small, endangered Huemul deer; Andean Condors; Southern Crested Caracaras (a large bird of prey); the Patagonian ...
Tags: Travel, Daily Photo, Photography, Culture, Chile, Patagonia, South America, Cultural Travel, Torres, Torres Del Paine, Paine National Park, Guanaco, Patagonian Chile, Torres del Paine National Park Chile, Patagonian Puma, Southern Crested Caracaras


PHOTO: Waterfront in the Town of Puerto Natales, Chile

The pretty little town of Puerto Natales is perhaps best known as the gateway to Torres del Paine National Park in the Patagonian region of Chile. But I discovered an intriguing backstory. The town is located on the Señoret Channel, which connects Última Esperanza Sound with Bahía Desengaño, eventually leading to the Straits of Magellan and the Atlantic Ocean. Última Esperanza translates to “last hope,” while Desengaño translates to “disillusionment” or “disenchantment.” I stood on the shores of...
Tags: Travel, Daily Photo, Photography, Culture, Chile, Patagonia, South America, Cultural Travel, Magellan, Patagonian, Puerto Natales, Torres del Paine National Park, Puerto Natales Chile, Señoret Channel, Bahía Desengaño, Atlantic Ocean Última Esperanza


‘Save Yourselves!’ Review: A Couple Goes Off the Grid Just as Aliens Arrive [Sundance 2020]

We’re all addicted to our phones. Whether it’s because we need the dopamine hit of receiving Twitter faves or Instagram likes, or just a gnawing need to constantly be connected, the addiction is very real. Save Yourselves!, the new sci-fi comedy from writer/directors Eleanor Wilson and Alex H. Fischer, preys on the FOMO you get if you don’t look at your phone for several hours, blowing it up into a worst case scenario. What if, instead of just a couple of missed notifications, you missed news a...
Tags: Comedy, New York, Movies, Instagram, New York City, Sci-fi, SU, Features, Movie Reviews, New Orleans, Patagonia, Jack, Search Party, Sundance, Yankee Stadium, Reynolds


Billionaires of the 2010s: From Facebook execs to heiresses, here's a look at some of the biggest names to join the 3-comma club in the past decade

The world's billionaire population has more than doubled over the past decade, Forbes' 2010 and 2019 Billionaires lists show. The wealthiest woman in the world, Francoise Bettencourt Meyers, only joined the three-comma club in 2018, Business Insider previously reported. Not everyone who became a billionaire in the past decade stayed one, however. Business Insider rounded up some of the biggest names to become billionaires in every year over the past decade. Visit Business Insider's homepage fo...
Tags: Apple, Facebook, South Korea, Spacex, Elon Musk, Instagram, Softbank, Disney, US, Memphis Grizzlies, Trends, Tesla, Snapchat, Paris, Bill Gates, Nba


The best travel adapters you can buy

Travel adapters allow you to safely plug your electronics into foreign outlets regardless of plug prong shape or voltage. The Bestek Universal Travel Adapter is our top pick because it works in more than 150 countries around the world and it's affordable. See more: The best carry-on luggage you can buy Nothing ruins a good trip like the realization that you didn't bring the right adapter for all your electronics. After all, if you can't charge your phone to Instagram about all your adventure...
Tags: Amazon, Europe, Instagram, US, Trends, Patagonia, Ac, Conair, Lewis N Clark, Europe Asia Australia, Briggs Riley, Delsey Helium Aero, Bestek, Travelpro Maxlite, Bestek Universal Travel Adapter, Jada Wong


New Word: Overtourism

Never encountered this word before that I can remember. "Overtourism" refers to major tourist destinations getting swamped with visitors and becoming degraded from overuse. I encountered it in this article, which essentially recommends that you help save major venues from overtourism by helping to ruin less well known and more out-of-the-way places, or extending the burden on famous hotspots into what was previously known as the offseason. Not sure if that would really help. Maybe a better solut...
Tags: Photography, London, France, White House, Wikipedia, US, Vienna, Paris, Amsterdam, Moab, Patagonia, Devon, Nigel, St Louis, Mount Everest, Evelyn Waugh


This Week in Photography Books: Nick St. Oegger

  Sometimes, I feel like an armchair Tony Bourdain. (Minus the depression, thankfully.) I still have a hard time thinking about Tony, as his death both hit me hard, and exposed the power of his through-the-camera-charm. When Tony killed himself, there was an outpouring of global grief that I’ve seen very few times. It was big when Pope John Paul died. Sure. And David Bowie. People got really upset about that one. But even a President like Ronald Fucking Reagan made barely a blip, when he finally...
Tags: Europe, Photography, California, America, Eu, Reagan, Ireland, David Bowie, Slovenia, Patagonia, Albania, NICK, Photography Books, Adriatic, Yugoslavia, Tony



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