Posts filtered by tags: Pepsico[x]


The biggest companies no longer advertising on Facebook due to the platform's lack of hate-speech moderation

Civil rights organizations including NAACP, Color of Change, Anti-Defamation League, and Sleeping Giants asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers. Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts." Facebook CEO Mark Zuckerberg decided not to take action in removing the c...
Tags: Firefox, Verizon, Facebook, Mark Zuckerberg, Europe, John Lewis, Instagram, Minneapolis, Nbc News, US, America, Trends, Diageo, Unilever, Adidas, Cnn

SAP joins the growing ad boycott against Facebook, even as the new CEO says it's 'time to stand up against racism' (SAP)

SAP says it will suspend advertisements on Facebook and Instagram as it endorsed the "Stop Hate for Profit" campaign against the social network. "We will suspend all paid advertisements…until the company signals a significant, action-driven commitment to combating the spread of hate speech and racism on its platforms," the company said in a statement.  Major companies, including Coca-Cola, Starbucks and Unilever, have pulled ads on Facebook in the wake of the mass protests against racism follo...
Tags: Facebook, Mark Zuckerberg, Instagram, Ipo, US, Trends, Unilever, Pepsico, Hewlett Packard, Donald Trump, Sap, Trump, Christian Klein, Coca Cola Starbucks, Business Insider SAP, SecureDrop Claim

Microsoft paused ad spending on Facebook and Instagram over concerns about 'inappropriate content' (MSFT, FB)

Microsoft has paused advertising spending on Facebook and Instagram, Axios reported Monday.  The news comes to protest the way the company moderates hate speech. Microsoft is not participating in the boycott, according to Axios, but is concerned about the content that its ads could appear next to on the social networks. Microsoft has yet to respond to a request to confirm the report. Are you a Microsoft employee? Contact this reporter via encrypted messaging app Signal (+1-425-344-8242) or e...
Tags: Facebook, Instagram, Microsoft, Satya Nadella, US, Trends, Pepsico, Signal, Chris Capossela, Axios, Coca Cola Starbucks, MSFT FB, Instagram Axios, Business Inisder Facebook

10 Fundamental Reasons to Rebrand Your Company

Rebranding isn’t easy, but sometimes it’s the only choice you have. Instead of disrupting operations, compromising on the quality of services, harming the reputation of your brand and letting sales decline, it’s better to swallow the pill and rebrand yourself. But, how do you know it’s time, and you have no other choice left? It’s okay if you are doubtful. This article explains some fundamental reasons to rebrand your company and some successful and not-so-successful examples of rebranding that ...
Tags: Apple, Google, Technology, Instagram, Microsoft, Steve Jobs, Sales, Brand, CSR, Walmart, Canada, Burberry, Kate Moss, Rupert Murdoch, Emma Watson, Pepsico

Facebook poaches new CMO Antonio Lucio from HP

Amidst Facebook’s biggest branding crisis, It’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs who in January said he’d be stepping down after five years to advise companies and work with the Democrats. Lucio’s hispanic background an...
Tags: Social, TC, Facebook, Apps, Instagram, Tech, CMO, Hp, Talent, Pepsico, Sheryl Sandberg, Cto, Forbes, Cox, Pepsi, Antonio

Brand News: 10 Things You Need to Know for Wednesday August 1

Apple slips to No. 3 (after Samsung and Huawei) in global smartphone race—the first time it has been there for seven years—and sees growth in subscription services. Facebook and Instagram add self-monitoring screen time tools as Facebook shuts down thousands of apps and detects meddling aimed at U.S. mid-term elections. Allbirds introduces renewable sugar cane flip-flops. Brandless raises $240M from Softbank. Domino’s debuts vegan pizza as Dunkin‘ introduces GF treat. Game of Thrones actress Ma...
Tags: Apple, Facebook, Instagram, Softbank, Advertising, Samsung, Tesla, Pepsico, Nissan, Huawei, Maisie Williams, Kroger, Indra Nooyi, Twitter Facebook, Dunkin, China Click

Facebook Forced To Block 20,000 Posts About Snack Food Conspiracy After PepsiCo Sues, Says Report

An anonymous reader quotes a report from Gizmodo: There is a rumor that Kurkure, a corn puff product developed by [Pepsico] in India, is made of plastic. The conspiracy theory naturally thrived online, where people posted mocking videos and posts questioning whether the snack contained plastic. In response, PepsiCo obtained an interim order from the Delhi High Court to block all references to this conspiracy theory online in the country, MediaNama reports. Hundreds of posts claiming that Kurkure...
Tags: Facebook, Instagram, India, Tech, Gizmodo, Pepsico, Facebook Twitter Instagram, Facebook Forced to Block, MediaNama PepsiCo

Brand News: 10 Things You Need to Know for Friday April 6th

Starbucks tests voice ordering with Samsung‘s Bixby in Korea as Samsung, Real Madrid and Twitter partner on video. Amazon‘s Alexa may take on banks with voice-enabled peer-to-peer payments as mobile P2P is poised to become the norm. Apple protests EPA fuel efficiency rollback, unlike automakers. Facebook COO Sheryl Sandberg confirms a few brands have “paused” campaigns as she continues media “apology tour” and Facebook and Instagram earn MRC ad accreditation. Netflix may get into out of home ad...
Tags: Apple, Amazon, Facebook, Hong Kong, Instagram, Australia, Advertising, Samsung, Nike, Netflix, Ireland, Manchester City, Ford, Korea, Nba, Marriott

Tesla Semi Makes First Cargo Trip

Tesla doesn’t anticipate it will begin production on the new Semi until 2019. In the meantime, the automaker is raking in commercial customers and putting Semi test trucks to work. On Instagram this week, Tesla CEO Elon Musk posted a photo of two Semis making their first production cargo run. The trucks carried battery packs from the Gigafactory in Nevada to Tesla’s car plant in Fremont, California. On major freeways, the trip is about 260-270 miles, which should be a manageable distance for the...
Tags: Elon Musk, News, Instagram, California, Tesla, Nevada, Pepsico, Tesla CEO Elon Musk, Fremont California, Tesla Semi, InstagramThe, Walmart Anheuser Busch UPS

How to use Hashtags to Promote Your Brand on Instagram

It’s no secret that your business or brand needs to be active on Instagram — with more than 700 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world. If you are on Instagram to promote your brand or business, you are surely at the right place. And for that, you surely have an idea of Instagram Hashtags. Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and Facebook. As a...
Tags: Facebook, Instagram, Sales, Pepsico, Hashtags, Facebook Page, Branding Tips, Twitter Instagram Pinterest Google

LIFEWTR’s #ArtByAWoman: 5 Questions With PepsiCo’s Todd Kaplan

With its bold and colorful packaging, LIFEWTR emerged last year as a different kind of brand even before PepsiCo officially launched it with a Super Bowl ad with John Legend this year. From the outset, LIFEWTR pitched itself not only as a distinctive line of premium waters but as a marque with a vital altruistic interest in showcasing and promoting art. While its launch series of labels celebrated art by “emerging artists in the public art space,” Series 2 is a platform for showcasing art by...
Tags: New York, Instagram, Advertising, US, John Legend, Lincoln Center, North America, Pepsico, Coca Cola, Pepsi, IRI, Nyfwm, Adrienne Gaither, Aquafina, Todd Kaplan, LIFEWTR

Personal Projects: Sasha Nialla

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this newly revised thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your...
Tags: Photography, California, Iraq, New York City, NFL, Pepsico, Personal Project, Kroger, Nyu, Times Square, Suzanne Sease, The Martin Agency, Kaplan Thaler Capital One Best, Jack Morton Worldwide, Sasha Nialla, Kat Gordon

Brand News: Apple, Amazon’s Alexa, Aeropostale and More

Apple‘s iMessage store goes live with stickers from Disney and other brands for iOS 10 update (more on that here). Amazon‘s Jeff Bezos goes head-to-head with Elon Musk as Blue Origins rocket rivals SpaceX…. and GE‘s connected appliances can now talk to Amazon‘s Alexa voice recognition system as Food Network signs on as well to expand Alexa’s “skills” and partnership ecosystem. Aeropostale sale to US mall group gets court approval. BBC loses hit series The Great British Bake-Off to Channel 4. BM...
Tags: Apple, Google, Amazon, Facebook, Uber, Mark Zuckerberg, Twitter, Japan, Elon Musk, UK, New York, London, Ge, Coca Cola, Instagram, H&m

Queen Sugar's Dawn-Lyen Gardner Is Ready To Take Over Your TV This Fall

Photo: Andrew Dosunmu © 2016 Warner Bros. Dawn-Lyen Gardner is currently participating in what she likes to call the “press Olympics.” Since wrapping Queen Sugar in late June, she’s been on a nonstop tour talking up the new OWN drama, which focuses on three siblings who inherit their father’s ailing 800-acre sugarcane farm. “It’s definitely been a whirlwind,” Gardner tells Refinery29 over the phone. “It feels like it never quite wrapped, we just transitioned.”Gardner isn’t complaining, thoug...
Tags: Fashion, Music, Instagram, Abc, Los Angeles, New Orleans, Louisiana, Warner Bros, Oprah Winfrey, Pepsico, Ava Duvernay, Nova, Luke Cage, McDonald, Indra Nooyi, Charley

Brand News: MTV VMAs, Amazon, Mylan and More

Happy Monday! We’re back from vacation and hope you’re enjoying these last few days of summer, too. What you need to know from the world of brands and branding today: MTV‘s VMAs saw a sweep for Beyonce—and a red carpet moment for Trojan condoms. BEYONCÉ THO #VMAs — MTV (@MTV) August 29, 2016 Amazon tests a 30-hour work week, expands brick-and-mortar bookstores, promotes new vehicles channel, readies new music streaming service and plans to expand click-and-collect in ...
Tags: Apple, Amazon, Beyonce, Coca-cola, Instagram, H&m, Microsoft, Rihanna, White House, Advertising, US, Toronto, Bloomberg, Canada, Mtv, Paris

Cereal Thriller: Kellogg’s NYC Wants to Bowl You Over Beyond Breakfast

Would you pay up to $8 for a bowl of cereal? Kellogg’s is betting yes as it opens Kellogg’s NYC, a branded café in New York City’s Times Square that’s selling breakfast cereal as a premium brand experience amidst “soggy” packaged cereal sales in the US. As the Kellogg Company notes in a press release, the permanent (not pop-up—it has a five-year lease) eatery at 1600 Broadway isn’t just an all-day breakfast bar, but “the new home of cereal innovation and delicious experimentation” for the cerea...
Tags: New York, Instagram, Restaurants, New York City, Uncategorized, Advertising, US, Toronto, Social Marketing, Chobani, Breakfast, Brooklyn, Innovation, Broadway, Euromonitor, Pepsico

Brand News: McDonald’s, Fiat Chrysler x Google, Tesla and More

IN THE NEWS: Fiat Chrysler and Google confirm self-driving foray with 2017 Chrysler Pacifica Hybrid minivan. McDonald’s tests garlic fries in the US and music-making placemats in the Netherlands. Takata expands air-bag recall by at least 35 million vehicles. Tesla hits market with Powerwalls for home energy storage. IN OTHER NEWS: Adobe acquires Livefyre to help brands with user generated content. Aeropostale files for bankruptcy protection. Chanel makes history with fashion show in Cub...
Tags: Google Chrome, Google, Europe, Coca-cola, Instagram, Adobe, Mexico, Advertising, US, Cisco, Tesla, UPS, Sprint, Chase, Miami, Mcdonald's

The Language Of Now: Pepsi Kicks Off Global PepsiMoji Campaign

After teasing the campaign last week, Pepsi today officially launches its #SayItWithPepsi 2016 PepsiMoji global campaign, which will bring more than 100 five-second ads that will roll out all online and on TV in the coming months. Emoji-clad bottles and cans are already hitting stores, where “hundreds of thousands of product displays, nearly half a billion bottles and millions of fountain cups” will feature the emojis, as USA Today  of the global rollout of PepsiMoji, which debuted last year i...
Tags: Google, Design, Campaigns, Instagram, India, Advertising, Mobile Marketing, Social Marketing, Thailand, Canada, United States, Middle East, Argentina, Usa Today, Pepsico, Emojis

Brand News: Coke Zero Rebrand, PepsiCo Shift, Delivery Wars and More

IN THE NEWS: Coca-Cola rebrands Coke Zero as Coca-Coca Cola Zero Sugar in the UK in keeping with new “One Brand” global packaging design, which will roll out in Mexico as launch market. PepsiCo CEO Indra Nooyi tells analysts the company is reshaping its product lineup to better reflect the growing demand for healthy eating, reducing its reliance on colas for sales. Carl’s Jr. tests delivery with DoorDash as CVS launches pickup service with Curbside. Sports Chalet closes all its stores as Canada...
Tags: Google, UK, Coca-cola, Instagram, Youtube, Ebay, Mexico, US, Nike, Walgreens, Canada, Kelley Blue Book, Ibm Watson, Peroni, Mcdonald's, Ibm

Brand News: Amazon Dash, PepsiCo, Share a Coke, McDonald’s and More

IN THE NEWS: Amazon expands Dash button to 100+ new brand partners including Trojan condoms. PepsiCo shakes up North American management, joining chips and soda as Frito-Lay head Tom Greco departs and former Frito-Lay head Al Carey rises as possible successor to Indra Nooyi. Coca-Cola  in Share a Coke & a Song summer campaign. McDonald’s announces major expansion in Asia, eyeing China as its #2 market. Google launches live-streaming app as Facebook Live entices media companies. NFL and the...
Tags: Apple, Google, Amazon, Facebook, Asia, UK, Instagram, China, US, NFL, Aclu, New York Times, Virtual Reality, Heineken, Dell, The New York Times

Quaker Aims to Make Breakfast Chic With Jamie Chung Sweepstakes

The breakfast cereal business is in trouble, especially with millennials, as shirking cold cereal (or skipping that first meal of the day altogether) over the last couple of decades. But optimism abounds at General Mills and Kellogg, each of which expect US cereal sales to return to growth this year. PepsiCo’s Quaker Oats is also looking for a turnaround by fashioning oats into new breakfast items for time-pressed consumers who can’t commit to a warm bowl of oatmeal first thing, or even a class...
Tags: Fashion, Hollywood, Celebrities, Instagram, Entertainment, US, Social Marketing, Breakfast, Millennials, Mars, Coachella, PepsiCo., General Mills, American Eagle, Sweepstakes, Purina

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