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The State of Social Ad Spend 2020

Source: Adobe When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms.  Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend. State of Social Ad Spend Growth While Facebook alone had the most revenue overall, Instagram had the highest growth at...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Snapchat, Social Media Advertising, Social Media Agency, Media Buying, Facebook Instagram, Ignite Social Media, Social Media Ad Buying, Social Media Buying, Social Media Agencies, Social Media Marketing Company


Why getting the Pinterest look in your listings matters

All the images of perfect-looking properties online have heightened buyer expectations. Here are some statistics to be familiar with if your clients are reluctant to stage their property.
Tags: Pinterest, Instagram, Opinion, Radio, Stage, Agent, Clutter, NAR, Select, Staging, Staged, Troy Palmquist, Leslie Appleton-Young, Pinterest Look, Real Estate Staging Association


What is Social Commerce?

If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the term for the buying and selling of items and services on social media networks. Back in 2015, Small Business Trends noticed the gro...
Tags: Google, Facebook, Pinterest, Instagram, Sales, Social Media, Social Commerce, Facebook Instagram, Instagram Pinterest, Facebook Shop, Facebook Snapchat, Pinterest Buyable Pins, Pinterest YouTube, Facebook Marketplace Product Pins, Instagram What Works in Social Commerce, Pinterest Partners


Facebook quietly released a Pinterest clone and sent its stock sliding down

Facebook has quietly launched a Pinterest competitor in a handful of countries, the Information reported Thursday. Pinterest's stock slid 4% after news of the Facebook clone broke. Facebook has been known to copy smaller apps' popular features in the past, most famously Snapchat's "Stories" feature. Visit Business Insider's homepage for more stories. Pinterest may have to prepare for a turf war with Facebook. As spotted by the Information on Thursday, Facebook has rolled out a new app called ...
Tags: Facebook, Pinterest, Instagram, US, Trends, Snapchat, Cnbc, Facebook Instagram, Lasso, Hobbi, Information on Thursday Facebook, Colombia Belgium Spain, Ukraine Hobbi, Generation Z Facebook


Facebook quietly released a Pinterest clone and sent its stocks sliding down

Facebook has quietly launched a Pinterest competitor in a handful of countries, the Information reported Thursday. Pinterest's stock slid 4% after news of the Facebook clone broke. Facebook has been known to copy smaller apps' popular features in the past, most famously Snapchat's "Stories" feature. Visit Business Insider's homepage for more stories. Pinterest may have to prepare for a turf war with Facebook. As spotted by the Information on Thursday, Facebook has rolled out a new app called ...
Tags: Facebook, Pinterest, Instagram, US, Trends, Snapchat, Louisiana, Cnbc, Facebook Instagram, Lasso, Hobbi, Information on Thursday Facebook, Colombia Belgium Spain, Ukraine Hobbi, Generation Z Facebook


Facebook’s latest experiment is Hobbi, an app to document your personal projects

Facebook is adding another app to its group of experimental projects from the NPE Team, an initiative it announced last year focused on rapidly trying out new ideas in social to see how users react. This week, the team released its fourth app experiment with the launch of Hobbi, a photo and video sharing app designed for documenting your personal projects and hobbies. Though Hobbi takes obvious cues from Pinterest, it’s not just a pinboard of inspirational ideas. Instead, the app is designed to ...
Tags: Google, Social, Facebook, Apps, Pinterest, Instagram, Tech, NPE Team, Tangi, Hobbi, Columbia Belgium Spain


We Are Social’s Monday Mashup #479

Facebook plans to shut down Audience Network for mobile sites From April 11th, Facebook will begin closing its Audience Network – which allows advertisers to extend Facebook campaigns on third-party apps – for mobile websites. Facebook first launched Audience Network in 2014, before extending the platform to include mobile websites two years later. While online publishers will be hit by the drop in ad revenue shared between them and Facebook (more than $1.5bn in 2018), the move will not affect a...
Tags: Google, Facebook, Twitter, Pinterest, Instagram, Youtube, US, Seo, Snapchat, Reddit, Tumblr, Mashup, NFL Network, Black History Month, Alphabet, Audience Network


Pinterest launches virtual makeup ‘Try On’ feature, starting with lipstick

A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay from L’Oréal. To use the new feature, pinners will first open Pinterest’s smart camera, “Lens,” while in Search, then click “Try it” to explore the different lipstick shades available. To shop the products, you just swipe up. Another way to access Try on is...
Tags: Google, Amazon, Social, Startups, Facebook, Ecommerce, Makeup, Pinterest, Instagram, Social Media, E-commerce, Beauty, Lipstick, L'oreal, Lens, Ulta


Some top Pinterest influencers say they still earn more money on Instagram, where they have vastly fewer followers

In an influencer marketing world dominated by Instagram, having a large Pinterest following doesn't guarantee big sponsorship deals.  Some top Pinterest influencers make more money on Instagram where they have much smaller followings, they told Business Insider. We spoke to three influencers with a combined 15 million followers — Keiko Lynn, Erica Chan Coffman, and Jan Halvarson — on how they make money from the social platform. Visit Business Insider's homepage for more stories. Keiko Lynn, ...
Tags: Pinterest, Instagram, Trends, Ken Burns, Lynn, DBA, Coffman, Erica Chan Coffman, Keiko Lynn, Digital Brands Architects DBA, Jan Halvarson, Keiko Lynn Erica Chan Coffman, HonestlyWTF Coffman, Instagram Coffman


80 of the Most Popular Tattoo Designs That Will Never Go Out of Style

One scroll through the tattoo section of Pinterest, and it's easy to pick out some of the most popular designs. Between classics like hearts and roman numerals to contemporary favorites like infinity signs and arrows, there are some tattoos that have been tattooed at virtually every shop on Earth. Or, at least, that's how it seems. But just because they're popular doesn't mean they should automatically be off-limits. After all, these designs are commonly requested for a reason. They can be expre...
Tags: Pinterest, Instagram, Rihanna, Beauty, Tattoos, Hailey Baldwin, Body Care, Beauty Trends, Keith Bang Bang McCurdy, Haley Lyndes


What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers

Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers and creators. This week, I looked at how much YouTube pays creators on a single video with 100,000, 1 million, and 150 million views. The big takeaway: the rate that YouTube pays creators per view can vary wildly. For instance, four creators I spoke to told me how much money they made from videos with more than 1 million views (and less tha...
Tags: Hollywood, Pinterest, Instagram, Youtube, Trends, Ken Burns, Hudson, Dan, Hollywood Reporter, William Morris Endeavor, Coffman, Instagram Pinterest, Charli, YouTube Instagram, Jarvey, Amelio


Shopping on Instagram is going to be huge — but it's barely gotten started yet (FB)

Shopping on Instagram is going to be huge, but it has barely gotten started. Just 12% of users currently use the Facebook-owned photo-sharing app for finding or shopping for products, according to new research from Cowen. By 2021, Instagram is predicted to generate $10 billion a year in new revenue from shopping. Click here for more BI Prime stories. Shopping on Instagram promises to be the next big money-making hit for the Facebook-owned photo-sharing app — but it still has a long way to go....
Tags: Facebook, Mark Zuckerberg, Pinterest, Instagram, US, Trends, Deutsche Bank, Signal, Priscilla Chan, Cowen, Cowen By 2021 Instagram


Pinterest just surpassed Snapchat in popularity. Here's how its unassuming CEO built the social media powerhouse by avoiding big speeches and personally meeting its first users.

Ben Silbermann is the cofounder and CEO of Pinterest, which, according to a new eMarketer report, passed Snapchat in users in 2019 and has a comfortable lead. Its stock soared on the news. In fall of 2018, Silbermann appeared on Business Insider's podcast "This Is Success" to explain how he built the company and came into his own as a leader. Silbermann built a community around his company by hiring people based on their passions, and by personally meeting Pinterest's earliest users. Silberman...
Tags: Apple, Google, Facebook, New York, Ge, Pinterest, Instagram, Nbc, Mississippi, US, Trends, Snapchat, Pennsylvania, Aol, New York Times, Iowa


3 Pinterest influencers break down how much money they make for sponsored pins — and how that compares to Instagram

Pinterest is usually not the first place that brands go to run sponsored content, but its top influencers have found ways to monetize their audiences on and off the platform. Because Pinterest's content is evergreen, a well-crafted sponsored pin can continue to deliver impressions and traffic referrals years after it was first posted. Business Insider spoke to three Pinterest influencers with a combined 15 million followers — Keiko Lynn, Erica Chan Coffman, Jan Halvarson — on how they make mon...
Tags: Facebook, Pinterest, Instagram, Trends, Ken Burns, Lynn, DBA, Coffman, Youtube Pinterest, Erica Chan Coffman, Keiko Lynn, Keiko Lynn Erica Chan Coffman Jan Halvarson, Business Insider Intelligence But Pinterest, Pinterest Coffman, IZEA Pinterest, Digital Brands Architects DBA


3 Pinterest influencers explain how much money they charge brands for sponsored pins and how the rates compare to Instagram

Pinterest is usually not the first place that brands go to run sponsored content, but its top influencers have found ways to monetize their audiences on and off the platform. Because Pinterest's content is evergreen, a well-crafted sponsored pin can continue to deliver impressions and traffic referrals years after it was first posted. Business Insider spoke to three Pinterest influencers with a combined 15 million followers — Keiko Lynn, Erica Chan Coffman, Jan Halvarson — on how they make mon...
Tags: Facebook, Pinterest, Instagram, Trends, Ken Burns, Lynn, DBA, Coffman, Youtube Pinterest, Erica Chan Coffman, Keiko Lynn, Keiko Lynn Erica Chan Coffman Jan Halvarson, Business Insider Intelligence But Pinterest, Pinterest Coffman, IZEA Pinterest, Digital Brands Architects DBA


3 Ways to Grow Your Site Traffic with Video Content and Social Media

No matter what type of business, brand or website you have, making sure you have a consistent flow of traffic coming to your site is key. The great news is that internet traffic is everywhere and you just need to focus on what’s working, while also making sure you are providing your audience with value and a reason to keep coming back for more. With this in mind, today we are going to list five different ways you can start offering more value to your audience through the use of video cont...
Tags: Google, Amazon, Facebook, Pinterest, Instagram, Social Media, Seo, Blogging, Best Social Platforms


Snapchat was overtaken by Pinterest in US users last year. But the real threat is coming from China's TikTok and no one knows how fast it's growing. (PINS, SNAP)

Pinterest surpassed Snapchat as the third-largest social media network in the US, according to a report from eMarketer. EMarketer predicted that Pinterest will "continue to stay ahead of Snapchat in the coming years." The report said that despite Snap's 2019 comeback and popularity with younger users, Pinterest's "universal appeal" helped it pull ahead this year. Shares of Pinterest surged as much as 12% on Tuesday morning after the report was released. Visit Business Insider's homepage for m...
Tags: Google, Facebook, Pinterest, Instagram, China, US, Trends, Snapchat, Cnbc, App Annie, Business Insider, Emarketer, Insider Inc, Nazmul Islam, Tiktok, eMarketer EMarketer


Things To Consider Before Deleting Social Media Accounts

Social media has become such a normal part of life that it is almost weird when you’re not on it. This applies to both churches and organizations as individuals. There’s an expectation that, even in limited terms, it is a way to contact and connect with you. The novelty has worn off, and more people and organizations are reconsidering use of social media. Reasons vary. From mental health to giving energy to more core activities. For these and other activities, people and organizations quit socia...
Tags: Facebook, Twitter, Pinterest, Instagram, Social Media, Seo, Tech, Web, Don, Socia Media


Social Media Resolutions for 2020

From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from brands remained relatively the same from previous years: consumers expect brand transparency from the causes they support to the content they create; consumers expect more experiences online from shopping to augmented reality. These usage behaviors reflect the values and lives of a growing influential target, Gen Z. With Gen Z expected to make up...
Tags: Google, Facebook, Pinterest, Instagram, Marketing, Commerce, Millennials, NARS, Social Commerce, Kohls, Equinox, Kohl, Facebook Instagram, Instagram Pinterest, New Heights, Old Town Road


Flashback: What Social Was Like in 2010 vs. 2020

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked ...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Twitter, Pinterest, Instagram, US, Seo, Social Media Marketing, Nasa, Earth, Mike Krieger, Social Network, Social Media Agency, Larry


What’s Next? A Small Business Vision for 2020

. {display:none !important;} .ezoic-ad {min-height: 10px !important;} .tagdiv-type iframe {display:none !important;} What lies ahead for small business owners and entrepreneurs? Many I’ve talked to feel like they are living in a Dickens novel. It’s the best of times: The economy is going strong, driven, says Sharon Miller, managing director, head of small business for Bank of America, by consumer spending. She says, “according to Bank of America data, consumer spending is up 5.5% o...
Tags: Amazon, Facebook, Europe, Business, Pinterest, Instagram, Yahoo, California, Youtube, Singapore, India, Colin Kaepernick, Brands, Nike, Bank Of America, Netflix


creating a living vision board

During this week’s Make Light Show episode, I invited listeners to make a vision board, after having taken inventory of the good that they enjoyed over the past year, and have gotten clear on what they want to create more of in the coming year (or decade). So in sort of a physician-heal-thyself moment, I decided to make my own vision board for 2020, as I have for about 10 years now. And I thought I’d share my process with ...
Tags: Photography, Pinterest, Porsche, Big Plans, Addye, How To Make Light


Brands of the decade: 2010–2019

Ten years ago, when social media and blogging were still new and a rational person was in the White House, I did something ambitious and presumptuous: I published a list of the Brands of the Decade.* And now it’s time to do it again. To qualify for my highly subjective top-12 list, a brand had to meet these guidelines: Founded during the second decade of the 21st century or shortly before or Had a significant impact on the way we do business or live our lives during this decade or ...
Tags: Apple, Amazon, Facebook, Lyft, Twitter, Spotify, Music, Science, Technology, London, Sweden, Pinterest, Instagram, Colorado, Film, Washington


5 Social Media Predictions for 2020

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. While we don’t have a crystal ball, we have included social data and insights from eMarketer to help guide and inform our social media predictions for 2020 and trends to consider in the next year. Let’s dive in. 1. Purely Organic Social Media Strategies Will Continue to Decline According to e-Marketer forecasts, in ...
Tags: Facebook, Pinterest, Instagram, US, Seo, Social Media Marketing, Wall Street Journal, Social Network, Emarketer, Social Media Agency, Facebook Instagram, GlobalWebIndex, Social Media Trends, Social Media Marketing Strategy, Snapchat Instagram, Ignite Social Media


We Are Social’s Monday Mashup #471

Facebook launches Viewpoints to gather user feedback Facebook is looking to gather feedback from its users in the US with a new market research app. ‘Viewpoints’ gives people over 18 a financial incentive to share their views on Facebook’s suite of products, which includes Facebook (obvs), Instagram, and WhatsApp. The first survey looks at the effects of social media on well-being and, as the company says: “Information from this survey will help us build better products that aim to limit the neg...
Tags: Facebook, Twitter, Pinterest, Instagram, US, Seo, Mashup, Adweek, Pinners, Snapchatters


Why Photographers Need A Blog

Friends! Photographers!  If you’re driving attention to your work using nothing but social media, I’m asking you – begging you – to slam the brakes on.  Like, right NOW. Your Career May Depend Upon This   Putting all your photography on social media is not how you’re going to build up your career to where it really takes off. I speak from experience. That’s not how I did it. If I’d put all my time and energy into building a social presence, I’d be terrified right now. Absolutely wi...
Tags: Travel, Google, Facebook, London, Pinterest, Instagram, Evernote, Blogging, Php, Quora, Darren Rowse, Facebook Twitter and Instagram, Ken Kaminesky, Nikola Lazarevic, Trustpilot, WPX


Shopping Ads come to YouTube’s home feed and search results

There’s a new kind of ad coming to YouTube . Google announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Shopping ad may offer a row of suggested products at the top of the page before the video results. The ads may also appear as a carousel between the videos on the homepage. Puma is a debut advertiser for the new shopping a...
Tags: Google, TC, Pinterest, Instagram, Shopping, Advertising Tech, Youtube, Brands, Tech, Retail, Ads, Puma, Ad Tech, Shopping Ads, Display Network, Youtube Google


Late Autumn Tea Journal: 11•1•19

Hello, my friends and Happy November! I am writing to you on this first day of a brand new month - and a bright new season - and it is my dearest hope that this "note" finds you all doing well. ❤ I'm here today to kick off a new series of Teatimes, and to give you all a little tour of how I set up my Late Autumn bullet journal. I am hoping to share a "Tea Journal" post every other week throughout this lovely season of late autumn and the winter holidays. Here is my tentative schedu...
Tags: Pinterest, Instagram, Notebooks, Homeschooling, Penny, Calendars & Planners, Living in Season, Seasonal Planning, Journalkeeping, Bullet Journal, Tea Journal, Sara Addison Allen


Meet Alexa Luria - Ariana Grande's BFF and Your New Go-To For Damn Good Nail Art

If you're in search of nail art inspiration, you might find yourself frequenting the obvious corners of the internet like Pinterest, your go-to nail bar's lookbooks, and the Instagrams of celebrity nail artists. One unexpected place you're bound to find a consistent stream of moodboard-worthy nail looks is Instagram influencer Alexa Luria's page. You might recognize Luria from Ariana Grande's "Thank U Next" music video. (She was Karen in the pink-clad friend group.) Perhaps you've seen her in o...
Tags: Hong Kong, Japan, New York, Pinterest, Instagram, Los Angeles, Karen, Beauty, Ariana Grande, Nails, Nail Art, Rosetta Stone, Shangri La Hotel, Grande, Beauty Interview, Luria


Why You Don’t Need an Instagram Marketing Guide – Seriously!

When a colleague asked on Twitter who has written a brilliant Instagram marketing guide my willingness to help made me start my favorite search engine – Ecosia – and look for one. Of course I found like a dozen more or less comprehensive Instagram marketing guides – most of them written by tool makers who make money by helping you market on Instagram. Yet before I clicked and compared those my brain finally started working. I remembered the odd statistics and reports about Instagram....
Tags: Facebook, Mark Zuckerberg, Pinterest, Instagram, Microsoft, China, US, Social Media, Seo, Snapchat, Flickr, Zuckerberg, Insta, Joneses, Ecosia, Kyle Byers



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