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20 Social Media Analytics Tools for Small Businesses

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need the best tools you can find. The same goes for those involved in influencer marketing or digital agencies that run social media campaigns. Great tools make your job easier, save precious time and give you insights into each of the social networking sites that your company ...
Tags: Facebook, Instagram, Microsoft, Social Networks, Sales, Social Media, Analytics, Google Analytics, Facebook Twitter, Facebook Instagram, Facebook Page, Instagram Facebook, Twitter Facebook Linkedin, KPI, Customer Relationship Management CRM, Zoho


12 Effective Ways to Use Short Video Content for Your Small Business

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur ...
Tags: Florida, Instagram, Youtube, Sales, Zac Johnson, Stephanie Wells, Marketing Tips, Syed Balkhi, Instagram Stories, Chris Christoff, Matthew Podolsky, Samuel Thimothy, Andrew Schrage Money Crashers Personal Finance, John Brackett, Lisa Collum, Myles Hunter


12 Best Ecommerce Platforms and Software for Your Online Store

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help businesses manage their websites, marketing, sales, and other various operations. The first obvious perk is the ability of your business to reach a larger customer base and access markets outside your proximity. Besides boo...
Tags: Apple, Google, Amazon, Facebook, Instagram, Sales, Css, Php, Paypal, Tumblr, Shopify, Wix, Magento, Magento Commerce, Big Cartel, eBay Amazon


3 lessons sales leaders can learn from Peloton's business strategy

Peloton boomed when gyms shut down and people were seeking ways to work out at home. Ezra Shaw/Getty Images Brian Trautschold is the cofounder and COO of Ambition, a sales performance management platform. He points to Peloton as a company that found success by turning the pandemic into an opportunity. Other sales leaders should follow Peloton's lead with healthy competition and intentional hiring. See more stories on Insider's business page. Last year was the year you met all of yo...
Tags: Motivation, Instagram, Sales, Entrepreneur, Trends, Strategy, Competition, Metrics, Nordic, Don, Peloton, Ezra Shaw Getty, Contributor, Cody Rigsby, Contributor 2019, Brian Trautschold


Smallest Businesses Seeing Slower Sales Since Pandemic

Small businesses with ten employees or less are seeing slower sales since pre-pandemic times. This was the finding of a report by Skynova, online invoicing specialists for small businesses. Skynova surveyed more than 1,000 professionals to find out how digital changes have impacted their business and employees during the health crisis. Proficiency in Technology and Shifting Operations Online The survey found that 37% of small businesses are most likely to have worse sales compared to before C...
Tags: Facebook, Instagram, Youtube, Sales, Small Business News, Facebook Instagram and Twitter, Skynova, Which Digital Channels, Digital Goals


Why and How to benefit from Instagram Stories

Instagram is the largest social network today, and the communication power it offers businesses is unique. It is one of the best tools you can find to build brand awareness and grow your engagement with your public, which is what consumers expect companies to do today. Here is why you should use Instagram stories, and how to do so. Using Instagram Story Templates How many other ways do you have to reach a market of 500 million people? That is the number of worldwide users Instagram gathe...
Tags: Instagram, Sales, More, Netflix Today, Stories Instagram


Drive More Traffic to Your E-Commerce Site in 3 Easy Steps

When you enter the field of e-commerce, it doesn’t take long before you learn the first lesson of being an Internet entrepreneur: Selling products online isn’t nearly as easy as some people make it seem. To make things even more difficult, you can’t even get to the point of selling products until your website generates traffic – and with typical e-commerce conversion rates hovering in the range of 1-2 percent , you’re not going to earn anything resembling a real living until your website rec...
Tags: Google, Facebook, Business, Instagram, Sales, Entrepreneur, E-commerce, Website, Google Google, Vape Juice, Blog & Grow, Internet entrepreneur, On-Site Content


Christopher Lee Shares 6 Effective Ways to Leverage Mobile Technology for Advertising and Marketing

In this article, Christopher Lee, Marketing Manager at WNY Holdings, examines mobile technology’s important role in online marketing. He stresses the ability of mobile technology to reach your target audience effectively. Additionally, he suggests valuable tools and techniques to maximize your marketing efforts. 1. Make sure your website is mobile-friendly Because many of your customers will be using their smartphone or tablet to access your website, your site must be designed to display c...
Tags: Facebook, Instagram, Christopher Lee, Sales, Tips, WNY Holdings, Either Facebook, Christopher Lee Christopher Lee, WNY Holdings LLC


50 Social Media Management Tools for Your Business

Social media marketing offers an easy and affordable way for businesses to communicate with customers. You can use it to spread information about new products, learn about your target audience, and even complete customer service tasks. But with so many platforms available, managing all your social media accounts manually may seem overwhelming. That’s where social media management tools come in. Some of the best social media management tools do have a cost, but there are also free tools availabl...
Tags: Google, Facebook, Twitter, Pinterest, Instagram, Sales, Social Media, Linkedin, Facebook Messenger, HubSpot, Falcon, Sprinklr, Facebook Twitter, Edgar, Zoho, Facebook Twitter Instagram LinkedIn YouTube


6 Ways Brands Can Use Social Selling to Win Customers

Most of us are spending far more time at home in the wake of the pandemic.  While some of us are tackling projects around the house, homeschooling kids, and trying to work a full-time job, there’s one other activity that takes up a good portion of our time these days — and it’s social media.  According to a recent study, social media usage grew by 50 percent in early March , when most states first enacted their stay at home orders.  Social media usage is at an all-time high, with site...
Tags: Amazon, Facebook, Instagram, Sales, Linkedin, Reddit, Don, Joe Pulizzi, Content Marketing Institute, James Van Der Beek, Kimberly Brook, Oberlo, Ways Brands Can Use Social Selling, Social Media Influencers Selling, Runners Athletics, Combine Social Selling


What Should Be Your First Steps When Starting a Business? Consider These 10 Tips

There are so many tasks to accomplish when starting a new business. It can be tough to decide what to tackle first. Luckily, members of the online small business community have these steps covered. And even if you’re a seasoned business owner, there may be areas where you can improve these essential elements of any small business. Create a Written Plan for Your Business Every business starts with an idea. But if it just lives in your head, you may be liable to change things or forget your pla...
Tags: Google, Facebook, Instagram, Sales, Startup, Toprank Marketing, Andrew Hutchinson, Martin Zwilling, Ivan Widjaya, Joshua Nite, Ian Loew, Google My Business Listing Google, Natasha Ramirez, New Features Advertising, Martin Romerio, Do Mobile Keyword Research Before


5 Tips for Reaching the Right Audience

Whether you’re wanting to begin an entirely new marketing strategy with influencers or just alter your current approach to gain better results, the most important thing is to ensure that your product is being marketed to the right people. It’s great to have the perfect campaign, but it’s even better to have it seen by those that would actually buy the product! To get ensure your campaign is as effective as possible, consider these 5 helpful tips: 1. Define your marketing goals This is t...
Tags: Instagram, Sales, Spain, Tips, Heepsy


In the News: How will the Biden Administration Affect You as an Employer?

With just under a month under its belt, the Biden administration is implementing policies that will affect your small business. Becoming aware of how these policies will affect you is one way to avoid some of the pitfalls that might come your way. In this week’s roundup, What Workplace Changes Can Employers Expect Under the Biden Administration? one of the articles that looks at the coming changes. According to David Barron, a labor and employment attorney with the national firm of Cozen O’Conn...
Tags: Facebook, Instagram, US, Sales, Paypal, Biden, PPP, Barron, SBA, David Barron, Cozen O Connor, Vistaprint, Small Business News, Ami Kassar, Small Business Radio Show, Black History Month Facebook


Facebook and Instagram Launch #BuyBlack Shop Collections

In helping celebrate Black History Month, Facebook along with its other brands, Instagram and Messenger, are using the platforms to raise black voices and businesses. Throughout February, Facebook is creating these experiences including #BuyBlack Shop Collections. This will allow consumers to easily find and buy from black-owned businesses directly. This follows Facebook’s #BuyBlack Friday during the holiday shopping season. With that campaign, Facebook says 15 million people tuned into the liv...
Tags: Facebook, Instagram, US, Sales, Black, Small Business News, Facebook Another, Instagram Camera, Instagram Launch BuyBlack Shop Collections, Black History Month Facebook, US Facebook Elevate and Generation Black, Poverty Law Furthermore Facebook


Manage Your Online Presence with this All-in-One Website Builder 

Ecommerce has taken center stage in the wake of the pandemic as businesses shifted to selling their products and services online. More than ever before, creating an online presence is vital for small business success to help maintain and attract new customers. Everyday entrepreneurs and small business owners have a long laundry list of items to grow their business, whether it’s creating a website, learning email marketing tools to stay connected with customers, or selling their products through...
Tags: Google, Amazon, Facebook, Instagram, Ebay, Sales, Godaddy, Amazon Walmart, Online Presence, Blog & Grow, Websites + Marketing, Facebook Yelp Instagram, All-in-One Website Builder, Manage Your Online Presence


Why Your Business Should Have an Active Social Media Presence

Did you know that the ad spend on Facebook grew by almost 30% in 2020? According to the same report, the trend indicated that budgets were tightened but more budget was allocated to digital channels and social media. Furthermore, the trend is set to continue in 2021. Image via Socialbakers If you are still not investing in social media marketing, it’s time to get on board with the trends.  Still on the fence about the role of social media in growing your business?  Here are the be...
Tags: Facebook, Instagram, Sales, Social Media, LA CREMERIA


Dont Buy Fake Instagram Followers. Ever. Do this Instead

You do not need to buy fake followers to build and grow your Instagram presence. Likewise, you do not need Instagram bots to engage with your followers to get more engagement to your account.  Generally, when you buy Instagram followers or engagement, you are essentially paying for numbers only. No engagement can be guaranteed and is unlikely if the accounts are fake or inactive.  It can be challenging to grow on such a competitive social media platform. However, there are ways you can do ...
Tags: Instagram, Sales, Instagrammers, Branding Tips


Followers Gallery – The Outstanding Application To Get Free Instagram Followers and Likes

Are you advancing a reasonable endeavor to build up a pool of dynamic Instagram followers, it may not be satisfactorily direct; fortunately, Followers Gallery causes you to make a working association with extraordinary free Instagram followers and likes the straightforward and the most secure way. Especially if you are devising another Instagram handle, it’s huge that you influence a good start, to have enough followers, and reach. It isn’t as basic as it would show up yet Followers Gallery will...
Tags: Instagram, Sales, More, Instagram Followers, Followers Gallery


Tips for Dealing With Controversial Topics on Social Media

Social media has given every individual a public voice, and people are eager to share their opinions on the latest hot-button issues. But as a business, it’s important to remain neutral on controversial topics to avoid risking your reputation and losing customers. With your employees actively posting on social media, however, the lines can be blurred on the matter of sharing views that may not necessarily reflect those of the company. To help business owners handle this situation tactfully and p...
Tags: Politics, Instagram, Entrepreneurship, Sales, Social Media, Young Entrepreneur Council, YEC, Syed Balkhi, Zach Binder, Diana Goodwin, Social Media Policy Land You, Consulting Inc, Kalin Kassabov, Magnus Simonarson Consultwebs, Nicole Munoz Nicole Munoz, John Turner SeedProd LLC


10 New Years Resolutions to Consider for Your Small Business in 2021

Small businesses have to constantly grow and change to keep up with the market. The new year is an opportunity to evaluate where you’ve been and create goals. Members of the online small business community have tons of ideas for improving in the new year. If you don’t currently have a 2021 resolution for your business, here are some options. Examine Your Performance on Instagram If you want to make an impact on Instagram in 2021, you need to know where you’re starting form. So how can you mea...
Tags: Instagram, Sales, Startup, Neil Patel, Content Marketing Institute, Ann Smarty, Brooke Chaplan, Ivan Widjaya, Rachel Strella, Itai Elizur, Katie Lundin, Adeyemi Adisa, Norman Rohr, Mandy Patterson


Rich Rao of Facebook: We’re Looking to Help Small Businesses Do Commerce in a Number of Different Ways

I first spoke with Rich Rao almost eight years ago when he was Director of Worldwide Sales and Operations for Google.  And earlier this week I caught up with him for a LinkedIn Live conversation for the first time since then, but now Rich is Vice President, Small Business at Facebook. Rich shared with me how Facebook is working to help small businesses transition to doing more business online, the role AI can play in helping these businesses more efficiently and effectively connect with potenti...
Tags: Facebook, Instagram, Interviews, Sales, Atlanta, Rich, Los Altos, Facebook Instagram, Instagram on Facebook, Rich Rao, Operations for Google, Facebook Rich, Bay area Adventure Toys


Business Hashtags App Makes it Easy to Post Content

If you’re looking to save valuable time posting business content to social media platforms, the new Business Hashtags App may help. Business Hashtags App is an iPhone application that generates highly relevant hashtags pertaining to Business, Small Business, Entrepreneurial and Motivational content in seconds. Joe Lampasona of Too Much Wasabi developed the hashtag generator that’s geared for entrepreneurs and small business people. “Users never have to wonder which hashtags they should use, whi...
Tags: Instagram, Sales, Social Media, Lamps, Kutztown University, Lampasona, Hashtags App, Joe Lampasona, Instagram Twitter Pinterest LinkedIn TikTok, Kutztown Pennsylvania, Social Media Lamps


How to Download Tik Tok Videos: Get Entertainment Everywhere

How to Download TikTok Videos on Your Phone Tiktok is not the first app that does not let its user download every video easily. There are several apps, such as Facebook, Twitter, and Instagram, that do not let you download every video. Some of these apps won’t even let you download your own videos, which can be troubling, especially if you wish to post your videos on more than one social media platform. Saving videos on these apps is usually a painstakingly long process, as you may have t...
Tags: Instagram, Sales, Tech, Facebook Twitter, Tiktok


Content Marketing Statistics You Should Know

Need to justify that content marketing works? Discover the latest content marketing statistics below. They show that content marketing is one of the most popular marketing strategies for small business. The numbers are stunning. Over  91% of businesses use content marketing, according to SEMrush. And it’s not hard to understand why. Marketing through content is cost-effective.  It’s doable for beginners and small businesses all the way to the largest enterprises.  Whether your goal is to attrac...
Tags: Google, Facebook, Instagram, Sales, Google Search, Startup, Ppc, Truth, Statistics, Edelman, Cmi, Animoto, Content Marketing Institute, Edison Research, Emarsys, Wyzowl


The Impact of Instagram Followers To Social Media Success

Nowadays, diving into a career that relies on social media seems like something that anyone with a smartphone and internet connection could do. Either you use these platforms to build your brand as an influencer or to market your online business, you know how your number game should be strong to stand out.  Instagram, for example, is one of the most preferred social media platforms with more than 1 billion users each month, according to statistics . Approximately 500,000 of them claim to be...
Tags: Instagram, Sales, More, Social Meep


10 Key Steps to Becoming an Instagram Influencer

When I began my journey on Instagram, I had no idea that one day I would become a “top influencer.” In the beginning, companies reached out to me to review their products, seeing as I was CEO of the startup Garnysh. From there, things took on a life of their own, and now I have over 191,000 followers on Instagram, and counting. More than 500 brands have approached me for sponsorship and promotions, including Target, Bumble Bizz, Amazon, Fresh Beauty, and Sephora. Would you like to know my 10 key...
Tags: Instagram, Sales, Social Media, Online Business, Women In Business, Word-of-mouth, Social Media Influencer, Instagram Influencer, Sked Social, Target Bumble Bizz Amazon Fresh Beauty, Alex Matt The


Top Seven Reasons Why You Should Consider Deactivating Your Instagram Account

Many of us scroll through social media first thing in the morning as soon as we get up. Honestly speaking, this is not a healthy habit. Who got a new dog? Who is honeymooning in Dubai? We feel the need to catch up with every little update!  Instagram, again one of the most popular social networking apps, sees more than 500 million active users every day. Total users are over 1 billion. That is a pretty good number, and we have all the reasons to convince you that you should deactivate your acco...
Tags: Instagram, Sales, More, Dubai


More Consumers Plan to Shop on Cyber Monday Over Black Friday

A report by  Allocadia , is projecting that more Americans will be opting to do more shopping online this holiday season. Amidst concerns of COVID-19, s ome 44% of consumers plan to buy online during the holiday shopping season compared to 33% in 2019. Shoppers’ attention to has also shifted online, as more people plan to participate in Cyber Monday (61%) than Black Friday (52%) this year. Some 65% of shoppers plan to either spend the same amount or less from last year. Forty percent ...
Tags: Facebook, Instagram, Youtube, Sales, Small Business News, Allocadia


Here Are 7 Tips to Kickstart Your New Business Online and Grab Eyeballs.

Let’s imagine you open a new burger joint, fire up your grills, hire your staff, and even let the doors open for customers. But people do not seem to flock into your store. Everything from the food to the decor is impressive, but the audiences simply refuse to show up. The reason for this is probably because you forgot to spread the word. Grabbing eyeballs means making the noise and telling the story. The same is true for any new business. Starting from a blank slate is, for sure, unwittingly ...
Tags: Facebook, Post, Instagram, Sales, Ppc, Google Analytics, More, Don, Google AdWords Facebook, Reddit Stack Exchange TripAdvisor


In the News: PPP Loan Forgiveness Made Simpler

If the thought of jumping through regulatory hoops just to get the forgiveness on the Paycheck Protection Program (PPP) loan had you in knots, you got some relief this week. As more small businesses across America are looking to apply for forgiveness on the loan they received earlier this year, they got some good news. The US Small Business Administration and Treasury Dept. announced a new, simpler application for PPP loan forgiveness. The simpler application is for loans handed out for less th...
Tags: Facebook, Instagram, US, Sales, America, Bigcommerce, PPP, Facebook Messages, Alignable, SBA, Foldio, Small Business Trends, Small Business News, Michael Marra, Paycheck Protection Program PPP, ClearSale



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