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Understanding Digital in 2020

Following the release of our latest Global Digital Report , we hosted a panel of experts at our London HQ to discuss the recent changes to the digital landscape and what brands should consider as part of their social outlook.  Harvey Cossell , our Group Head of Strategy, welcomed industry commentator Matt Navarra , Co-Founder and Group CEO at We Are Social Nathan McDonald , and Global Head of Culture & Insights Lore Oxford , to discuss how brands can use the report’s findings...
Tags: UK, London, Instagram, Internet, China, India, Digital, US, Events, Social Media, Seo, Facebook Messenger, Oxford, Reddit, North America, Qvc


24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program. Even if you’ve already developed an influencer marketing strategy, the wealth of new information coming out about its power to build trust and inspire actio...
Tags: Instagram, Minneapolis, Seo, Linkedin, B2b Marketing, San Diego, Rakuten, Influencer Marketing, Sap, Forrester, Toprank Marketing, Scottsdale, B2b Influencer Marketing, Lee Odden, Social Media Today, Business Insider Intelligence


Today You, Tomorrow Me [Video]

I hadn’t heard of the filmmaker Chris Neal before I got an email from him about his short film. He says he drew inspiration from a Reddit comment from a few years ago to tell a fairly well-known parable in a modern setting. With a great cast and high production value, his rendition of the parable is compelling. He tells the original story story of, “Today you, tomorrow me”. Never in history have we had technology and tools we have now. We can tell great stories and have them broadcast far and...
Tags: Instagram, Creative, Seo, Creativity, Reddit, Jesus, Chris, Andrea, Chris Neal, Chris Neal @chrisaneal


22 Proven Ways to Get Followers on Instagram via @KristiKellogg

Looking to grow your following on Instagram? Use these 22 proven tips to attract more followers.The post 22 Proven Ways to Get Followers on Instagram via @KristiKellogg appeared first on Search Engine Journal.
Tags: Instagram, Seo


The Scent of Love: Choose a Valentine’s Fragrance from Love Potion Fragrances 1-4!!

  If you are looking for a great gift for Valentine’s Day, Mother’s Day,  birthdays or anniversaries, this might be your lucky day. Love Potion 1-4 fragrance collection is something you should check out because the collection features 4 unique scents and each has some amazing ingredients that ultimately create an interesting fragrance story. More […]
Tags: Photos, Family, Adventure, Women, Lifestyle, Holiday, Entrepreneurs, Strategy, Social Media, Seo, Valentine's Day, Art and design, Innovation, Tips, Insight, Men


9 Reasons to Use Instagram for Business via @KristiKellogg

Here are nine reasons you should use Instagram as a business, no matter what your industry is.The post 9 Reasons to Use Instagram for Business via @KristiKellogg appeared first on Search Engine Journal.
Tags: Instagram, Seo


View from Japan: How brands can make the most of Tokyo 2020 on social

There are now less than six months to go until the Tokyo Olympics. The city is wrapping up its preparations for the games, and with excitement building, sponsors and other advertisers can expect to witness huge passion from the Japanese people when it comes to the event. The sporting lead up has helped build this sense of anticipation. The recent Rugby World Cup in Japan was a bigger hit than expected among the local population. As the tournament went on, we saw enthusiasm grow to fever pitch le...
Tags: Facebook, Twitter, Japan, Instagram, Russia, Sports, Social Media, Seo, Aig, Olympics, New Zealand, Tokyo, Nbc Universal, Thought Leadership, Twitter Instagram, YouTube Instagram


How to get More Email Signups with Instagram Marketing

With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands. However, email marketing is still the most preferred way to receive updates from brands. According to Hubspot’s Ultimate List of Email Marketing Stats, 99% of people check their email every day and 73% of customers want busines...
Tags: Instagram, Seo, HubSpot, Forbes, Instagram Marketing, Hugh, Instagram Stories, Louboutina, Hugh Beaulac, Tailwindapp, Conclusion Today Instagram


31 DIY Marketing Tools To Create Remarkable Experiences

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to start trying out to see if they’re helpful, so to jump-start your marketing efforts in 2020 we’ve gathered a varied selection of innovative and helpful tools that can significantly enhance your marketi...
Tags: Google, Instagram, Australia, Seo, B2b Marketing, Google Analytics, Mobile Apps, Alexis Hall, Vennli, Melanie Perkins, Marketing Tools, Easelly, Lane R Ellis, Martech Tools Platform Features, Interactive Content Tools, Smart Question Research Tools


Digital 2020: The UK – what you need to know

Digital 2020: The United Kingdom is here! All the stats you’ll ever need in relation to the digital landscape in the UK. There are now 65 million internet users in the UK, up 0.4% year-on-year In the last year there have been 1.3 million new social media users – a total of 45 million today There are 72.41 million mobile phone connections in the UK, 107% vs population From a social perspective, Instagram and Snapchat lead the way in terms of their advertising audience growth – both up 4.8% qu...
Tags: Facebook, Ecommerce, UK, Instagram, Internet, Social Media, Seo, Snapchat, Netflix, United Kingdom, Reddit, Tumblr, Skype, Twitch, Alexa, Special Reports


How to Design On-Brand Instagram Stories

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Read on to discover how to design on-brand Instagram Stories that’ll engage your audience and keep them from swiping on past. Step One to Creating on-brand Instagram Stories: Create a Branding Kit Good branding quickly communicates the essence of your product or s...
Tags: Instagram, Uncategorized, Seo, Content Creation, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Content Creation, Instagram Stories, Social Media Marketing Company, Social Media Marketing Agency, Social Media Marketing Companies, Social Media Marketing Examples, Creating Best In Class Instagram Stories, Instagram Stories For Brands


We Are Social’s Monday Mashup #479

Facebook plans to shut down Audience Network for mobile sites From April 11th, Facebook will begin closing its Audience Network – which allows advertisers to extend Facebook campaigns on third-party apps – for mobile websites. Facebook first launched Audience Network in 2014, before extending the platform to include mobile websites two years later. While online publishers will be hit by the drop in ad revenue shared between them and Facebook (more than $1.5bn in 2018), the move will not affect a...
Tags: Google, Facebook, Twitter, Pinterest, Instagram, Youtube, US, Seo, Snapchat, Reddit, Tumblr, Mashup, NFL Network, Black History Month, Alphabet, Audience Network


New Instagram Feature Helps Users Clean Up Their Following List via @MattGSouthern

Instagram is rolling out a new feature that will allow users to group their following list into different categories.The post New Instagram Feature Helps Users Clean Up Their Following List via @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Instagram, Seo


How to Create an Effective Press Page to Attract Coverage and Links

Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page. Why Create a Press Page? I lost count of how many times I wanted to reach out to a brand (usually that’s a marketing tool I was curious to explore further) and struggled to find any clear instructions on how. I’ve also lost track of how many times I gave up whe...
Tags: Google, Amazon, Instagram, Seo, Content Marketing, EPAM, Social Media Consulting


You Ask, I Answer: Organic Social Media Growth on Instagram?

Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We have to be clear on that first, and then start doing some social media data […] The post You Ask, I Answer: Organic Social Media Growth on Instagram? appeared first on Christopher S. Penn - Marketing Data Science Keynote Speaker.
Tags: Instagram, Social Networks, Marketing, Social Media, Seo, Data Science, Machine Learning, Christopher, Joelle, Marketing Technology, Penn Marketing Data Science Keynote


How to Make a Video Marketing Strategy With Twitter

by Robert Clough Every day on Twitter, more than 1.2 billion video views take place. If you want people to see your business's marketing videos but aren't sharing them on Twitter, you could be missing out on a lot of potential customers. Are you unsure how to create great Twitter videos? Do you feel confused about using Twitter as a marketing tool? If so, we're here to help. Read on to learn everything you need to know about how to make a video marketing strategy for Twitter. Benefits o...
Tags: Facebook, Twitter, Video, Instagram, Small Business, Social Media, Seo, Content, Don, Twitter Try, Robert Clough, Improve Brand Sentiment Twitter


How the Facebook & Instagram Divergence Impacts Your Media Spend via @SusanEDub

Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same. Despite being managed within the same ad manager interface, the reality is that these two avenues are starting to have less in common. On the surface, it’s usually a tale of “Instagram skews younger.” That’s certainly true, but it’s interesting (and important!) to note that there are also vastly different goals for users on these platforms. These differences are key in how results play out in adv...
Tags: Facebook, Instagram, Seo


How Instagram’s Removal of Like Counts Impacts Brands

As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year. They did this in hopes that it would help the mental health of users, as many people are consumed by how many likes their content gets and align it to their self-esteem. You can still see your own like count, but other people can’t see how many likes your content has. Some people can see if hundreds or thousands of others liked a post and others can’...
Tags: Instagram, Seo


What You Need to Know About Threads: The Latest Camera-First Messaging App

Like many things on social, the number of ways users can connect with their friends continues to grow. Towards the end of last year Facebook launched Threads from Instagram. It’s a standalone camera-first messaging app that serves as a way to stay connected with your closest friends through pictures, videos, stories and more. Read on to learn more about the latest camera-first messaging app. It’s All About Connecting Social media is all about connecting, and the Director of Produc...
Tags: Facebook, Instagram, Seo, Facebook Marketing, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Social Media Companies, Instagram Messaging App, Social Media Marketing Companies, Instagram Threads, Threads From Facebook


Digital 2020: 3.8 billion people use social media

Our new Digital 2020 reports – published in partnership with Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this ...
Tags: Google, Mobile, Facebook, Ecommerce, Asia, South Korea, Japan, Instagram, Yahoo, Internet, Indonesia, China, India, Africa, Digital, US


Google's January 2020 Core Update: Has the Dust Settled?

Posted by Dr-PeteOn January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ... That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) ... On January 16th, Google announced the update was "mostly done," aligning fairly well with the measured temperatures in the graph abo...
Tags: Google, Instagram, Seo, Orbitz, Cleveland Clinic, Pete, Dr-Pete, Medic


Virtual Financial Advisor: Next Big Thing or Expensive Fad?

This article was originally published on ModelFA.com Summary: It’s easy to see the appeal of the virtual financial advisor business model. You get to work wherever you can put up a laptop and connect to the Internet. You can fill your practice with ideal prospects across the country, not just those who happen to live in your zip code. You can keep your schedule flexible — and your overhead expenses really low. What’s not to love? However, the reality of running a virtual financial advisory...
Tags: Instagram, Uncategorized, Seo, Tony Robbins, Facebook LinkedIn, Charles Green, David Maister, NAPFA


Twitter Users Can Now React to Direct Messages With Emojis via @MattGSouthern

Twitter’s latest feature draws inspriation from Instagram and Facebook, letting users react to direct messages with a simple emoji.The post Twitter Users Can Now React to Direct Messages With Emojis via @MattGSouthern appeared first on Search Engine Journal.
Tags: Facebook, Twitter, News, Instagram, Seo


What B2B Marketers Need to Know About Experiential Content

Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences. Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message. Use of experiential content has grown over the past several years as online techn...
Tags: Instagram, Seo, B2b Marketing, Customer Experience, Forrester, Toprank Marketing, Interactive Marketing, Ellis, Lee Odden, Winterberry Group, Instagram YouTube, CEROS, WARC, Simon Cook, B2b Storytelling, Interactive Content Marketing


The changing healthcare industry and social media

In this post, GlobalWebIndex‘s Strategic Insights Analyst, Olivia Valentine examines the role of social media in the changing healthcare sector, and how consumer behaviour is altering the way brands and healthcare providers need to engage with communities online. Search any health-related hashtag on social media and you’ll find a free-flowing stream of content and conversation from people across the world. The shift to everything digital has impacted most industries, and healthcare hasn’t been l...
Tags: Health, Facebook, UK, Instagram, Youtube, US, Social Media, Seo, NHS, Healthcare, Alex, Thought Leadership, Digital Marketing, Influencers, GlobalWebIndex, Christian Jessen


Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it.The post Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Instagram, Seo


Stay Ahead of the Game: The Top Marketing Trends of 2020

by Robert Clough It's hard to compete in business today if you don't have a strategy for getting new customers online. Unfortunately, many companies fail when it comes to online marketing. Reports show that 45% of businesses don't have a strategy developed for digital marketing. This leads to a lot of guess-work that doesn't produce results. You need to be up to date on the latest marketing trends if you want to compete online. Below are five of the top marketing trends in 2020 that are w...
Tags: Google, Instagram, Small Business, Marketing, Seo, Voice, Strategies, Robert Clough, Social Media Shopping Using, Voice Search Smart


Does social media influence your SEO?

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent […] The post Does social media influence your SEO? appeared first on Yoast.
Tags: Google, Facebook, Twitter, Instagram, Seo, Google Algorithm


What Greta Thunberg can teach brands about decoding Gen Z

It’s been a busy start to 2020 for climate activist Greta Thunberg. Fresh from turning 17, she staged a school strike where it all began at home in Sweden then slammed Australian politicians for inaction as bushfires raged across the country – all within the new decade’s first three working days. ‘The Power of Youth’ was the front page coverline used by Time magazine when it confirmed Thunberg as its Person of the Year for 2019 just last month – a phrase that belies the yawning gap that exists b...
Tags: Facebook, Sweden, Instagram, Microsoft, Marketing, Social Media, Brands, Seo, Spain, Italy, Time Magazine, Andrew Bolt, Thought Leadership, Generation Z, Gen Z, Instagram Brands


Facebook Stories Vs. Instagram Stories

When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No kidding, they’re owned by the same company.) But why do most people use Instagram Stories over Facebook Stories? Are they really that different? Are people even using Facebook Stories? Let’s take a deeper dive into the two. The Look Today, Facebook and Instagram Stories still look very similar, but have a very different user experience. Facebook St...
Tags: Facebook, Instagram, Seo, Social Media Marketing, United States, Social Media Advertising, Facebook Marketing, Social Media Agency, Instagram Marketing, Statista, Ignite Social Media, Social Media Agencies, Instagram Stories, Facebook Stories, Social Media Marketing Company, Social Media Marketing Agency



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