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Video Marketing Strategy: Your Brand’s Guide for 2021

Video marketing is a huge opportunity for business owners and marketers. It’s no secret that social media giants like Facebook and YouTube have been working hard to increase video viewing time on their platforms to make more money from advertisers. And with mobile video consumption skyrocketing, this trend will continue into 2021 as the next evolution of digital marketing and branding for businesses. If you’ve ever tried making videos, then you know how challenging yet rewarding it is. W...
Tags: Facebook, Movies, Instagram, Youtube, Marketing, Seo, Cta, Birchbox, Video Marketing, Video Production, YouTube SEO, Budget Every, YouTube for Business, Content Mark, Wyzowl ROI


We Are Social’s Monday Mashup #540

Twitter Blue allows users to undo tweets Twitter has unveiled the details of Twitter Blue, the platform’s paid subscription service. Perks include bookmark folders, designed to help users organise saved tweets more easily; undo tweet, which will let users set a timer of up to 30 seconds after posting before a tweet appears publicly; and reader mode, which turns long threads of tweets into easier-to-read text. Currently available in Canada and Australia, it costs CA$3.49 and AU$4.49 a month respe...
Tags: Facebook, UK, Pinterest, Instagram, Australia, US, Seo, Canada, Mashup, Lucy, Fed, Wendy, Charlotte Tilbury, LeRay, Australia Canada, Pinners


TikTok Analytics Defined for Brands and Marketers

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social n...
Tags: Instagram, Seo, Times, Social Media Analytics, Content Analytics, Tiktok, TikTok Analytics Defined for Brands, TikTok Analytics, Follower Analytics


We Are Social’s Tuesday Tweakup #46

You can now hide like counts on Instagram and FacebookLoathe the stress of your like count? Well turn that frown upside down as you can now opt-in to hide your like count on both Facebook and Instagram. This is a feature that both platforms have been testing for a while now, finally settling on an opt-in option. You can either choose to hide all like counts on all posts in your feed, or decide on a per-post basis. Whilst some may find likes helpful to identify what’s currently trending or just a...
Tags: Facebook, UK, Pinterest, Instagram, Social Media, Seo, Creators, Mashup, Digital News, Poparazzi, Platform Updates, Monday Mashup, Tuesday Tweakup, Tuesday Tweakup 46


Tips for Developing Engaging and Discoverable Instagram Reels Content

Let’s talk Reels! If you need to get up to speed, check out the basics here. Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering . When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. Play into the algorithm and you’re almost guarant...
Tags: Instagram, Seo, Ftc, Instagram Marketing, Instagram Reels


We Are Social’s Monday Mashup #539

Snapchat hosts Partner Summit 2021It was a big week for Snapchat news as the platform hosted its Partner Summit. Making headlines was the unveiling of a new version of Spectacles that enables AR to overlay directly onto the world from within the lenses. This is the 4th version of the product but isn’t for sale quite yet. AR was a big topic at the summit, with the platform announcing the arrival of ‘Connected Lenses.’ This AR lens allows users to connect and enjoy an AR experience together, with ...
Tags: Facebook, Twitter, Instagram, Mexico, Berlin, Singapore, US, Seo, Lego, Amsterdam, National Gallery, Irl, FacebookIt, Clinique, Bobbi Brown Abercrombie Fitch, PinterestIdea Pins


How to Make a Successful YouTube Channel

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Tags: Google, Instagram, Seo, Content Marketing, Social Media Marketing, Video Marketing, YouTube Channel, Social Media Strategy, Visual storytelling, Lauren Teague, Social Media Marketing Social, Margaret Dawson, Successful Video Strategy, Audiences Sought Comfort Connection on YouTube, PGA TOUR YouTube, All YouTube


Retargeting Statistics and Research for 2021 Reveal Challenges & Opportunities for Marketers

if (typeof BingeIframeRan === "undefined") { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { try { var parsed = JSON.parse(event.data) if (parsed.context === "iframe.resize") { var iframes = document.getElementsByClassName("binge-iframe"); for (let i = 0; i Why use retargeting? Just 2% of website visitors convert on...
Tags: Google, Facebook, Instagram, Seo, Digital Marketing, Facebook Google, SMB, Retargeting Statistics and Research


We Are Social’s Monday Mashup #538

You can now add your pronouns to your Instagram profileWith Instagram often hailed as an ideal location for self-expression, it’s surprising that up to this point, the ability to choose your pronouns hasn’t existed. Well the wait is now over, as Instagram will now allow users to select and display their preferred pronouns on their profiles. The tool is available in the ‘edit profile’ section of the app, and your pronoun will be displayed just under your display name. Whilst this may seem like a ...
Tags: Instagram, Youtube, Seo, Selena Gomez, Green Screen, Tiktok, Addison Rae, Green Screen Duet, BeautyFest


Actress Eva Longoria Stepped Out in a Gorgeous Dress from designer Julea Domani for Zeena Zaki!

Screen Actors Guild Award-Winning Actress Eva Longoria stepped out for “Golden Hour” and posted a photo of herself wearing a  gorgeous off-the-shoulder, ruffled gown by designer Julea Domani by Zeena Zaki!     Photo is from Eva Longoria’s Instagram account!     Eva Longoria posted a stunning photo of herself during “Golden Hour” wearing an off-shoulder ruffled gown by […] The post Actress Eva Longoria Stepped Out in a Gorgeous Dress from designer Julea Domani for Zeena Zaki! first appeared on LA...
Tags: Instagram, Seo, Eva Longoria, LA Story, Julea Domani, Zeena Zaki, Zeena Zaki Photo


Instagram Restrict: How to Restrict Users on Instagram

Have you heard of Instagram Restrict? Surprisingly, not many people have. Restrict, which originally rolled out in a 2019 update, went overlooked by many people and agencies amid the rapidly changing social space. The feature was created to give account owners and community managers the ability to moderate unsavory users without actually blocking their accounts. If your job requires you to monitor community engagement and interaction on Instagram, this feature might be the perfect solutio...
Tags: Facebook, Instagram, Seo, Instagram Marketing, Adam Mosseri, Instagram Restrict


Accessibility on Social Media; Tips for Ensuring Your Social Content is Accessible

Quick question – is your social media team taking the necessary steps to ensure your social content is accessible to all audiences, including those with sensory disabilities? Today, there are 466 million persons in the world with disabling hearing loss and 2.2 billion people that have a vision impairment or experience blindness. If your social teams aren’t taking the extra steps to create an accessible experience for everyone on social media, you’re excluding billions of people from being abl...
Tags: Instagram, Social Media, Seo, Emojis, Unicode, Content Creation, St Petersburg College, ASCII, Ignite Social Media, Facebook Instagram LinkedIn, Alexa Heinrich, Alexa Heinrich Social Media


Join Kitchn’s Brunch Fest Sunday 5/2! 11 AM ET! Cook along with experts LIVE via Instagram!

    One week before Mother’s Day, Kitchn’s Brunch Fest will highlight everyone’s favorite meal of the day – brunch, featuring notable cooks and bakers such as Jocelyn Adams of Grandbaby Cakes as well as Kitchn experts/editors inviting you into their homes virtually. It will be an all day interactive series with segments on top recipes, fun twists on the classics, hacks, games […] The post Join Kitchn’s Brunch Fest Sunday 5/2! 11 AM ET! Cook along with experts LIVE via Instagram! first appeared o...
Tags: Instagram, Seo, Kitchn, LA Story, AM ET Cook, Jocelyn Adams


We Are Social’s Monday Mashup #536

Facebook’s Clubhouse competitor is on its wayWe’ve been keeping our eyes (and ears) open for audio offerings from Facebook, and now the wait is (almost) over, as the platform has announced at least three audio features set to launch in coming months. So what have we got to look forward to? Firstly, Soundbites, which is a new format for creative, short-form audio, allowing you to change your sound via filters and other effects. Podcasts are also a promising offer from the channel, partnering with...
Tags: Facebook, Twitter, Spotify, Hollywood, Instagram, Seo, Reddit, Oculus, Mashup, Vanity Fair, Sdk, Clubhouse, Academy Of Motion Picture Arts And Sciences, Lavazza, Instagram Instagram, Pantone Color Institute


60 percent of the world’s population is now online

The new Digital 2021 April Global Statshot Report – published in partnership between Hootsuite and We Are Social – reveals that more than 6 in 10 people on Earth now use the internet. Internet users have grown by more than 330 million over the past year, reaching a total of more than 4.7 billion at the start of April 2021. That’s not the only big story in this quarter’s report though; we also cover: a huge new milestone for social media growth; fascinating insights into the world...
Tags: Google, Amazon, Facebook, Asia, Twitter, Japan, Instagram, Microsoft, Yahoo, Internet, Youtube, Mexico, China, Russia, Southeast Asia, India


Gabrielle Union “Blows Up” Instagram with a Photo Essay of Union in The Valencia Dress from INTERIOR!

Actress Gabrielle Union “blew up” Instagram with a collection of fabulous photos featuring Gabrielle wearing this gorgeous dress that is so very unique. This collection of photos was taken at her home in her backyard.   She captioned the slideshow, “Oh hey” with a waving hand and black heart emoji.       Photos from […] The post Gabrielle Union “Blows Up” Instagram with a Photo Essay of Union in The Valencia Dress from INTERIOR! first appeared on LA-Story.com.
Tags: Gabrielle Union, Instagram, Seo, Gabrielle, LA Story, Actress Gabrielle Union, Photo Essay of Union


Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed. Today, we’re announc...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Crisis Management, Announcements, Social Advertising, Social Media Strategy, Social Media Trends, Instagram YouTube, Ignite Social Media, Social Media Stats, TikTok YouTube, COVID


Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep


SAG Awards ‘ Red Carpet Fashion: Phil Dunster’s Dapper Look Includes a Chopard Timepiece!

On Sunday, April 4, 2021 actor Phil Dunster, nominated alongside his Ted Lasso castmates for Best Ensemble in a Comedy Series, posed for the 27th Annual Screen Actors Guild Awards virtual red carpet wearing a timepiece by Chopard.     Notes from Phil Dunster from Instagram: Huge shout out to the entire squadron of people […] The post SAG Awards ‘ Red Carpet Fashion: Phil Dunster’s Dapper Look Includes a Chopard Timepiece! first appeared on LA-Story.com.
Tags: Photos, Videos, Featured, Television, Celebrity, Entertainment, Lifestyle, Events, Strategy, Social Media, Seo, Marketing Strategy, Art and design, Viral, Innovation, Tips


We Are Social’s Tuesday Tweakup #44

Instagram launches Remix on ReelsLast week we reported on Snap’s next moves in developing a Remix feature. Well, it looks as though Instagram is also following suit, releasing the feature on Reels. Remix lets you record your Reels video alongside a video from another user, similar to TikTok’s Duets feature. Remix on Instagram is already in public testing, so a lucky few may have already gained access. To use the new feature, tap on the three-dot menu on a Reel and select the new “Remix this Reel...
Tags: Facebook, Twitter, Spotify, Instagram, Microsoft, Audio, Digital, Social Media, Seo, Linkedin, Mashup, Career Coach, Clubhouse, Social News, GLAAD, Social Platforms


5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13. They’ve chosen 13 because anyone below that age is currently prohibited from using any of Facebook’s products (Facebook, Instagram, WhatsApp, Messenger) aside from Messenger Kids, which was released in late 2017. Age 13 is also the cutoff for the Children’s Online Privacy Protection Act (COPPA), which has tougher restrictions on platforms for younger kids. Given the volume o...
Tags: Apple, Google, Facebook, Instagram, Seo, Facebook Marketing, Instagram Marketing, Coppa, Facebook Instagram WhatsApp Messenger, Skeptical About Instagram for Kids, Child Safety Facebook


4 Ways to Convert More Site Users into Leads and Customers: Examples, Tools and Tactics

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Tags: Google, Instagram, Seo, Gartner, Digital Marketing, Oberlo, Curate Publicize Social Proof


We Are Social’s Monday Mashup #533

Snapchat is working on a new Remix featureSnapchat is (re)mixing it up with its latest feature that allows users to create new content using their friends’ Snaps. Similar to TikTok Duet, Remix will allow Snapchatters to reply to a friend’s story with a remixed Snap. To do so, you can record your own Snap alongside the original as it plays, much like a TikTok Duet. Remix is currently being tested among friends, but it’s expected to make its way to other parts of the Snapchat app, including Spotli...
Tags: Android, Facebook, Mark Zuckerberg, Instagram, Microsoft, China, Africa, Seo, Nike, Burberry, Prada, Jack Dorsey, Gucci, Clubhouse, Dorsey, Reuters


Lizzo Shakes Things Up with a Great Vintage DayDreamer Tee .. and Does It on Instagram!

Lizzo just posted on her Instagram wearing DAYDREAMER!      The three-time Grammy winner shared a video dancing to Cardi B while wearing an exclusive tee from  DayDreamer’s upcoming Extended Sizing, or ES, collection that launched 2 days ago- March 23, 2021. The ES line will offer 12 classic DAYDREAMER styles available in sizes 1X-3X and retailing from […] The post Lizzo Shakes Things Up with a Great Vintage DayDreamer Tee .. and Does It on Instagram! first appeared on LA-Story.com. ...
Tags: Photos, Videos, Music, Featured, Instagram, Celebrity, Shopping, Entertainment, California, Women, Lifestyle, Entrepreneurs, Strategy, Social Media, Seo, Going Green


The Ultimate Guide to Using GIFs in Marketing

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Tags: Instagram, Seo, Content Marketing, Arizona, University Of Arizona, Cbc, Moira, Gfycat, Moira Rose, University of Arizona To, Compuserv, GIPHY Tenor, GIPHY Artists Network GIPHY


We Are Social’s Monday Mashup #532

TikTok will no longer let people opt out of personalised adsPrefer not to see personalised ads? Well if you’re a TikToker, soon you won’t have much of a choice, This means you will start getting ads in the app based on the kind of content you engage with, whether you want them or not. Currently, TikTok has a setting that allows users to choose whether the ads they see will be based on their in-app activity. This will change from April 15th but people will still be able to control whether the a...
Tags: Facebook, Instagram, Youtube, Berlin, Seo, Copyright, United States, Ads, Mashup, Twitch, Giphy, Tiktok, Monday Mashup, Fit Analytics, Monday Mashup 532, Substack Substack


4 Major Solutions Facebook Should Focus on for Brand Pages

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Unfortunately, it’s not always that sim...
Tags: Apple, Facebook, Instagram, Seo, Facebook Marketing, Ignite Social Media, Additionally Facebook, Facebook Pages It


We Are Social’s Monday Mashup #531

Instagram Lite launchesFacebook has its eyes on emerging markets, having released Instagram Lite after three years of planning. So what’s the buzz about? Instagram Lite is a version of the original app that is less data and storage intensive, taking up just 2MB on your phone, compared to the usual 30MB. It has the same editing, sharing and viewing functions as the full app, but in order to avoid a storage surge, the app leaves out many graphics. There is no advertising, you can’t create Reels, a...
Tags: Facebook, Twitter, UK, Instagram, Facebook Pages, Wall Street, Social Media, Seo, Dolly Parton, Italy, Ikea, Vr, Ar, Mashup, Clubhouse, Digital News


7 Ways to Create Scroll-Stopping Visual Content for Social Media

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Tags: Facebook, Twitter, Instagram, Seo, Social Media Marketing, Squarespace, Hootsuite, Facebook LinkedIn, Andy Crestodina, Linkedin Twitter, Jessica Gioglio, Venngage, YouTube Facebook Instagram Twitter, Facebook Instagram YouTube, Pixaloop, Motionleap


New updates show Twitter is taking conversations seriously

For years, Twitter very publicly attempted (and mostly failed) at a laundry list of product updates aimed at returning its status as a competitor in the platform wars. Well, finally, at its Analyst Day event the other week, Twitter seems to have turned the corner of carving out its own niche, introducing a long-rumored paid product, as well as its version of Facebook Groups. While the initial reaction was (warranted) skepticism, these updates show that Twitter is finally taking itself seriously ...
Tags: Facebook, Twitter, New York, Instagram, Social Media, Seo, Thought Leadership, Cambridge Analytica, Andy Volosky, Meet New Twitter Twitter, Communities Twitter Communities



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