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20 Surprising Social Media Statistics from Social Media Examiner’s 2019 Industry Report

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and techniques. You should download and read the entire report — it’s free — and you can get a copy here. Meanwhile, these are the key  statistics that stood out for me in this 2019 edition of the Social Media Marketing Industry Report. First, a couple n...
Tags: Facebook, Twitter, Pinterest, Instagram, Youtube, US, Seo, Linkedin, Social Media Marketing, Snapchat, Facebook Messenger, Social Media Examiner, Edison Research, Social Media Research, Social Media Consulting, Social Media Marketing Industry Report First


Facebook Marketing is in Decline: 3 Reasons Why | Digital Marketing Toronto

Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is “a clear indication that marketers are diversifying away from Facebook”. He also argues that Facebook lost its status as the most importa...
Tags: Facebook, Europe, Instagram, Youtube, Toronto, America, Seo, Social Media Marketing, Eu, Canada, North America, Facebook Marketing, Cambridge Analytica, Stelzner, Michael A Stelzner, Social Media Marketing Agency


The changing nature of social: why brands need to consider messaging platforms

Little Black Book recently published this article by our co-Founder and CEO for Italy and Spain, Stefano Maggi examining why brands must take note of ‘dark social’ and the growth of private messaging apps, and what they need to consider in order to get it right. They’ve been kind enough to let us reproduce it below. Up until recently, the news feed represented the main way for people to talk and discover new content on social platforms. But now the experience on social channels is also increasin...
Tags: Facebook, Mark Zuckerberg, UK, Instagram, US, Social Media, Seo, Adidas, Spain, Facebook Messenger, Italy, Messaging Apps, Zuckerberg, Thought Leadership, Consumer Behaviour, Little Black Book


Ignite Your Week: Micro-channels are the New Brand Channel for Gen Z

In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what’s happening is generation Zer’s are recreating Facebook groups on Instagram. We are seeing this primarily coming from college freshman, believe it or not, who are creating these groups to introduce themselves to classmates, to share information about what’s happening on campus or ...
Tags: Facebook, Instagram, Social Networks, Seo, Social Media Marketing, Nike, Facebook Groups, Social Media Agency, Instagram Marketing, Social Media Strategy, Social Media Trends, Generation Z, Gen Z, Generation Z and Social Media, Social Media Updates, Social Media Company


5 Tips to Skyrocket Your Instagram Marketing This Year [Webinar] via @brentcsutoras

Join this webinar and discover five secrets that will skyrocket your Instagram marketing this year.The post 5 Tips to Skyrocket Your Instagram Marketing This Year [Webinar] via @brentcsutoras appeared first on Search Engine Journal.
Tags: Instagram, Seo, ThinkTank Webinar


Everybody’s talking about: TikTok

What are the digital and social media trends that everybody’s talking about? At the moment, you can’t get away from TikTok – but is it a fad or here to stay? Our Senior Strategist Zanna Wharfe explores the booming short-form mobile video platform. What is TikTok and who is using it? If Instagram turned everyone into a photographer, TikTok wants to turn everyone into a videographer. Essentially, if Vine had a lovechild with Snapchat, you might be close. And with around 500m users on the platform,...
Tags: Europe, Video, UK, Instagram, India, Digital, US, Social Media, Seo, Vine, Coca Cola, Tiktok, Zanna Wharfe, Everybody's talking about


Instagram’s Explore Page Now Includes Stories via @MattGSouthern

Instagram stories are set to reach an even greater audience as they can now be discovered in the Explore section.The post Instagram’s Explore Page Now Includes Stories via @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Instagram, Seo


Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating. But content curation has a place beyond adding an insight or two to your content. With large volumes of information available today and short attention spans, curation allows content marketers to create more convenient,...
Tags: Instagram, Seo, B2b Marketing, Content Marketing, Salesforce, NICK, Sap, Content Curation, Toprank Marketing, ERM, Lee Odden, EHS, B2b Content Marketing, Nick Nelson, Antea Group, Digitalist Magazine


Don’t assume you know Gen Z

Following the release of our latest report, We Are Gen Z: Their Power and Their Paradox, on 9th May we hosted a panel of industry experts at our London HQ to discuss the most interesting findings for brands looking to connect to this powerful demographic. Our writer, Alice Doleman shares some of the key learnings from the event. We Are Gen Z: Their Power and Their Paradox is a deep-dive into the unfiltered, unpolished lives of the “paradoxical generation”. To examine how the generation on the...
Tags: London, Instagram, Events, Social Media, Seo, United, Don, Greenwood, Martens, EMEA, Moore, Stormzy, Pogba, Nazir, Paul Greenwood, Consumer Behaviour


Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy . Today we’ll examine the ways in which partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in t...
Tags: Instagram, Seo, B2b Marketing, Cisco, Influencer Marketing, Sap, Toprank Marketing, Ashley, Lee Odden, Prophix, Linda Hamilton, Influencer Marketing Hub, Chris Paine, Trust in Marketing, Trust Factors, trust in B2B marketing


We Are Social’s Monday Mashup #444

US digital ad revenue soars to triple digits Here’s some big digital stats from the Interactive Advertising Bureau (IAB) to get your week off to a good start. In the US, digital ad revenues hit triple digits for the first time in 2018 at $107.5 billion, up from $88 billion, or a pretty significant 22 percent on 2017. TV ad revenues were $71 billion for the same time period. Mobile surpassed a dwindling desktop for the first time and search captured nearly half of all digital ad revenues. As for...
Tags: Facebook, Mark Zuckerberg, UK, Instagram, US, Seo, Nick Clegg, New York Times, Avon, Ryan Reynolds, Mashup, Chris Hughes, Iab, Alex Jones, Hughes, Interactive Advertising Bureau IAB


B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2B brands will still have some things to look forward to. This is a teeny sampling of the social media headlines we saw in the first quarter of 2019 a...
Tags: Facebook, Mark Zuckerberg, Twitter, Instagram, Social Media, Seo, Linkedin, B2b Marketing, Facebook Messenger, Facebook Groups, Jack Dorsey, NICK, Chris Anderson, Dorsey, Toprank Marketing, San Jose CA


5 Easy Secrets of Fast Instagram Promotion [Webinar] via @brentcsutoras

Join this webinar and discover five secrets that will skyrocket your Instagram marketing this year.The post 5 Easy Secrets of Fast Instagram Promotion [Webinar] via @brentcsutoras appeared first on Search Engine Journal.
Tags: Instagram, Seo, ThinkTank Webinar


5 Easy Secrets of Fast Instagram Promotion [Webinar] by @brentcsutoras

Join this webinar and discover five secrets that will skyrocket your Instagram marketing this year.The post 5 Easy Secrets of Fast Instagram Promotion [Webinar] by @brentcsutoras appeared first on Search Engine Journal.
Tags: Instagram, Seo, ThinkTank Webinar


How to Promote Your Hotels Restaurant

The goal of most Hotels is to maximize occupancy of their beds and rental rates. This means their marketing efforts tend to focus on attracting people to stay at the Hotel, promoting rooms, the Hotel’s amenities or the general area. Yet your Hotel restaurant may be one of its biggest amenities, and it can earn money from those who aren’t going to stay at the Hotel. They can also serve as a way to promote the Hotel and get more guests a result. Let’s talk about how to promote your Hotel’s restau...
Tags: Facebook, Instagram, Hotels, Social Media, Seo, Social Media Marketing, Restaurant, Hotel, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Founders Media, Social Media Mastery for Hotels, Are Morch Hotel Blogger


When Influencer Marketing Works for Hotels and When it Doesn’t

In the past few years, there has been a huge increase in Hotel brands using influencers as part of their social media strategy. In this article, we’ll take a look at why it can work, how it can go wrong and steps to make it work for your Hotel. What is influencer marketing for Hotels? Influencer marketing is giving free stays at Hotels or free holiday trips away to social media influencers in return for promotion across their platforms. Through blogs and Instagram, travel influencers share th...
Tags: Facebook, Instagram, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Influencer Marketing, Influencers, HANNAH, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Elle Darby


Social Media Images – Keep Your Eyes on the Size

Social Media is challenging to figure out. Coming up with ideas for content that works on all your channels is a tough task, so when you finally have an image that you are proud to post, it would seem that the next step would be to go ahead and post it. However, one of the key things that you should keep in mind is properly sizing your images for social media. If you want your content to perform effectively, you must keep your eyes on the size! Recently, Facebook has begun to allow advertiser...
Tags: Facebook, Instagram, Social Media, Seo


Color Mom’s World– with Great Gift Options from Jill Kirsh Color! Special Discount Code!

Mother’s Day is almost here! I have been sharing potential Mother’s Day gifts over the last several weeks. Maybe those don’t work for you, or you want to do something a little different for Mother’s Day! You can help MOM (Grandmother, Aunt, Best Friend, Sister, or even yourself) put a little more color in their […]
Tags: Photos, Videos, Family, Featured, Makeup, Media, Celebrity, Shopping, Entertainment, California, Women, Lifestyle, Entrepreneurs, Strategy, Social Media, Seo


Instagram unlikable? A brief analysis of the impact of the proposed “unliking” of Instagram

Last month, digital hobbyist Jane Manchun Wong discovered some inactive lines of code in Instagram that would turn off the display of likes on Instagram posts. Initially, Instagram claimed no immediate plans to test the functionality, but about 2 weeks later at the F8 Conference on April 30th, Facebook announced that it would shortly begin a limited test in Canada. It’s a small but significant change. You’d still be able to like something, but the exchange would become a personal exchange betwe...
Tags: Facebook, Instagram, Social Media, Seo, Content Marketing, Blogging, Canada, Digital Media, Dara, The Marketing Economy, Instagram Likes, Jane Manchun Wong, Instagram Checkout, Initially Instagram, Dara Pollak, Instagram Business API


Strategy Note: Facebook F8 2019

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. With this direction, there was an emphasis on Groups, Messenger, and WhatsApp. Additionally, Facebook is rebuilding their infrastructure to support their pri...
Tags: Facebook, Mark Zuckerberg, Instagram, Seo, Facebook App, Facebook Groups, Zuckerberg, Facebook Marketing, Social Media Agency, Instagram Facebook, Facebook News, Instagram Updates, Facebook Updates, Facebook Developers Conference, Messenger Messenger, Instagram Stories


The B2B Content Marketing Derby: When & Where to Place Strategic Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be a major feat. To generate Kentucky-Derby-like attention for your B2B brand, your content marketing strategy needs to leverage the right tactical mix for your audience, industry, product mix, and objectives. However, over the las...
Tags: Google, Amazon, Hollywood, Instagram, Seo, B2b Marketing, Content Marketing, Cisco, United States, Kentucky Derby, Toprank Marketing, Lee Odden, Vidyard, Tim Washer, B2b Content Marketing, YouTube Netflix Hulu


Instagram to Let Creators Tag Products in Posts by @MattGSouthern

Instagram will soon let creators link to products in posts, which users can shop for without leaving the app.The post Instagram to Let Creators Tag Products in Posts by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Instagram, Seo


We Are Social’s Monday Mashup #443

Facebook’s Q1: strong stats, Stories growth, future e-commerce  Facebook’s Q1 earnings report is out. Considering the turbulent time the platform has had over the last year, it’s still a pretty strong performance, with 2.38 billion monthly users, up 2.5 per cent from 2.32 billion in Q4 2018 and 1.56 billion daily active users, up 2.63 per cent in the same time period. It also managed to make $15.08 billion in revenue, up 26 per cent y-o-y. The platform’s earnings per share were down on estimate...
Tags: Google, Facebook, Mark Zuckerberg, Messenger, Beyonce, Instagram, Wall Street, Seo, Linkedin, Snapchat, United Nations, New Zealand, Mashup, Federal Trade Commission, Sdk, Lens


April Social Media Trends

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends!  Instagram Shopping Evolves Some of the biggest news to come out of the social media world as of late is Instagram officially releasing its shopping feature. Instagram took a big leap by enabling in-app purchases direc...
Tags: Facebook, Instagram, Seo, Linkedin, Social Media Trends, Instagram Updates, Twitter updates, Twitter news, LinkedIn News, Social Media Updates, New Instagram Features, Instagram Shopping, Linkedin Updates, Instagram Shopping Feature, Twitter Following Caps, Twitter Hide Replies


What Brands Need to Know About Instagram’s Checkout Feature

On this week’s edition of Ignite Your Week, our focus is on Instagram’s new in-app checkout feature. Although it’s still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what does that mean for brands? Will this really be worth the brand’s investment? Instagram’s Checkout Feature We don’t know a whole lot yet, but, here’s what we do know. According to a Facebook study, 80% of consumers either rese...
Tags: Facebook, Instagram, Seo, Instagram So


Over 50 Top Social Media Marketing Blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype in marketing is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs ...
Tags: Facebook, Twitter, New York, Instagram, Los Angeles, Social Media, Seo, Linkedin, Social Media Marketing, Snapchat, Karen, Hopper, Social Media Analysis, Don, Jeff, Facebook Instagram


BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype in marketing is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs ...
Tags: Facebook, Twitter, New York, Instagram, Los Angeles, Social Media, Seo, Linkedin, Social Media Marketing, Snapchat, Karen, Hopper, Social Media Analysis, Don, Jeff, Facebook Instagram


How to Use Instagram’s New Quiz Stickers in Stories

It’s no secret that Instagram Stories are all the rage these days. In fact, there are now over 500 million active daily users on Stories alone and that number is expected to continue increasing. Stories are a fun and quick way to share content on Instagram without having all the pressure of creating that perfect Instagram aesthetic the content you post to your page demands. For brands, one of the most beneficial parts of Instagram Stories is the ability to interact and engage with your audience ...
Tags: Post, Instagram, Seo, Instagram Stories, Instagram Stories Quiz Sticker Instagram Stories


The state of digital in April 2019: all the numbers you need to know

It’s only been three months since we published our first round of Digital 2019 reports, but our new Q2 Global Digital Statshot shows that the connected world has already changed considerably during that time. Essential headlines   Global internet users grew by 8.6 per cent over the past twelve months, with 350 million new users contributing to an overall total of 4.437 billion by the start of April 2019. Social media user numbers have also registered solid growth, increasing b...
Tags: Apple, Google, Amazon, Facebook, Twitter, Instagram, Indonesia, China, Russia, India, Digital, US, Social Media, Seo, Linkedin, Snapchat


Instagram Introduces Quiz Stickers by @MattGSouthern

Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer.The post Instagram Introduces Quiz Stickers by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Instagram, Seo



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