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Livestream e-commerce: Why companies and brands need to tune in

Alanna Gregory Contributor Share on Twitter Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder and CEO of VIVE Lifestyle, and was an AVP at Barclays. More posts by this contributor E-commerce roll-ups are the next wave of disruption in consumer packaged goods What comes to mind when you think of livestreaming? I...
Tags: Social, Startups, Facebook, Ecommerce, Column, Instagram, China, Marketing, Social Media, Tech, Walmart, Barclays, Livestream, Livestreaming, Twitch, Istanbul


Facebook warns of ‘headwinds’ to its ad business from regulators and Apple

Facebook posted its second quarter earnings Wednesday, beating expectations with $29 billion in revenue. The world’s biggest social media company was expected to report $27.8 billion in revenue for the quarter, a 50 percent increase from the same period in 2020. Facebook reported earnings per share of $3.61, which also bested expectations. The company’s revenue was $18.6 billion in the same quarter of last year. In the first financial period to really reflect a return to quasi-economic normalcy ...
Tags: Apple, Social, TC, Facebook, Messenger, Instagram, Congress, White House, Social Media, Tech, Whatsapp, Software, United States, Computing, Earnings, Biden


Instagram to default young teens to private accounts, restrict ads and unwanted adult contact

As it gears up to expand access to younger users, Instagram this morning announced a series of updates designed to make its app a safer place for online teens. The company says it will now default users to private accounts at sign-up if they’re under the age of 16  — or under 18 in certain locales, including in the E.U. It will also push existing users under 16 to switch their account to private, if they have not already done so. In addition, Instagram will roll out new technology aimed at reduc...
Tags: Security, Social, Startups, TC, Facebook, Apps, Instagram, Privacy, Advertising Tech, Youtube, Artificial Intelligence, Policy, Cornell University, Northeastern University, Instagram Facebook, Janis Whitlock


Pinterest rolls out new features that let creators make money from Pins

Pinterest today is increasing its investment in the creator community by introducing new tools that will allow creators to make money from their content. Now, creators will be able to tag products in their Idea Pins — a video-first feature the company first launched this spring — to make their content “shoppable.” They’ll also now be able to earn commissions through affiliate links and partner with brands on sponsored content, much like on other social platforms like Instagram, YouTube and TikTo...
Tags: Social, Startups, Ecommerce, Apps, Video, Media, Pinterest, Instagram, Shopping, Social Networks, Social Media, E-commerce, Creators, Peru, Retailers, Rakuten


Trouble in fandom paradise: Tumblr users lash out against its beta subscription feature

The Tumblr community often refers to itself as the Wild West of the internet, and they’re not wrong. A text post with over 70,000 notes puts it best: “Tumblr is my favorite social media site because this place is literally uninhabitable for celebrities. No verification system, no algorithm that boosts their posts, it’s a completely lawless wasteland for them.” But like any social media company, Tumblr needs to keep itself afloat in order for its users to continue sharing esoteric fan art, incomp...
Tags: Social, Facebook, Apps, Twitter, Post, Instagram, Youtube, Wordpress, Neil Gaiman, Social Media, Tech, Spokesperson, Mit, Software, Reddit, Tumblr


Instagram confirms test of new anti-harassment tool, Limits, designed for moments of crisis

Instagram head Adam Mosseri confirmed the company is testing a new feature called “Limits,” which would give users the ability to temporary lock down their accounts when they’re being targeted by a flood of harassment. The announcement of the new feature was made today during a video where Mosseri condemned the recent racism that took place on Instagram’s platform following the Euro 2020 final, and noted the company was working on improvements to both internal and customer-facing tools to help a...
Tags: Social, Mobile, Apps, England, Media, Instagram, Social Media, Tech, Mit, Emoji, Adam Mosseri, Matt Navarra, Mosseri, Jadon Sancho, Bukayo Saka Marcus Rashford


Zebra raises $1.1M in a pre-seed round for messaging that pairs photos with voice chat

A new voice-based social app that cites Clubhouse as its biggest inspiration offers a playful new way to stay in touch with close friends and family. Zebra leaves video out of the equation altogether, inviting users to snap on-the-fly photos and send them off paired with casual voice updates. Zebra focuses on asynchronous sharing, but it also lets users call one another if they’re both already hanging out on the app. The result is a fun and casual way to stay in touch for anyone who doesn’t feel...
Tags: Social, Startups, TC, Instagram, Social Networking, Berlin, Social Media, Tech, Snapchat, Instant Messaging, Software, Reddit, Alexis Ohanian, Line, Messaging Apps, Clubhouse


Instagram adds new controls for limiting ‘sensitive’ content in the Explore tab

Instagram is giving its users a tiny bit more power to see what they want — and not see what they don’t want — in its content discovery hub. The company introduced a new toggle called “Sensitive Content Control” on Tuesday that allows anyone to screen posts that it thinks could be offensive, hiding them from the Explore tab. The new feature appears in the settings menu and lets users choose to either allow more content that could be “upsetting or offensive,” limit that content or “limit even mor...
Tags: Social, TC, Instagram, Youtube, Social Media, Tech, Software, Operating Systems, Mobile Software, Social Software, Like Button, Nicholas Williams, Content Moderation


Instagram adds new controls for limiting sexual and violent content in the Explore tab

Instagram is giving its users a tiny bit more power to see what they want — and not see what they don’t want — in its content discovery hub. The company introduced a new toggle called “Sensitive Content Control” on Tuesday that allows anyone to screen posts that it thinks could be offensive, hiding them from the Explore tab. The new feature appears in the settings menu and lets users choose to either allow more content that could be “upsetting or offensive,” limit that content or “limit even mor...
Tags: Social, TC, Instagram, Youtube, Social Media, Tech, Software, Operating Systems, Mobile Software, Social Software, Like Button, Nicholas Williams, Content Moderation


Facebook will lure creators with $1 billion in payments

Facebook just announced plans to pay content creators more than $1 billion by the end of next year through new bonus programs designed to keep creatives plugged into its app ecosystem. Facebook founder and CEO Mark Zuckerberg first announced the new funding to “reward creators for great content” on his Facebook page. The company will pay creators through a series of new bonus initiatives across Facebook and Instagram which are “seasonal, evolving and expanding over time.” The bonus programs will...
Tags: Social, TC, Facebook, Mark Zuckerberg, Messenger, Instagram, Youtube, Social Media, Tech, Stars, Snapchat, United States, Creators, Facebook Facebook, Mobile Applications, US Pinterest


Instagram’s new test shows you stuff you’ve seen lately and lets you reshare it to Stories

Instagram is tinkering around with a new test feature that changes the way users reshare content they like to their Stories. The test, which will only appear for a subset of users, lets users see a collection of content they’ve viewed recently when they’re in the Stories section of the app. That content will be collected under a new reshare sticker, which can be found in the sticker tray when creating a Story. Posts and Reels viewed in the last hour will appear here along with recently created p...
Tags: Social, TC, Instagram, Tech


Instagram is developing its own version of Twitter’s Super Follow with ‘Exclusive Stories’

Instagram is building its own version of Twitter’s Super Follow with a feature that would allow online creators to publish “exclusive” content to their Instagram Stories that’s only available to their fans — access that would likely come with a subscription payment of some kind. Instagram confirmed the screenshots of the feature recently circulated across social media are from an internal prototype that’s now in development, but not yet being publicly tested. The company declined to share any sp...
Tags: Social, Mobile, Facebook, Apps, Spotify, Media, Instagram, Social Media, Tech, Creators, Fans, Subscriptions, Clubhouse, NFT, Creative Tools, Adam Mosseri


FTC’s antitrust case against Facebook falters but doesn’t quite fall in federal court

An antitrust suit against Facebook by the FTC and several states had the wind taken out of its sails today by a federal judge, who ruled that the plaintiffs don’t provide enough evidence that the company exerts monopoly control over social media. The court was more receptive, however, to revisiting the acquisitions of Instagram and WhatsApp, and the case was left open for regulators to take another shot at it. The court decision was in response to a Facebook motion to dismiss the suit. Judge Jam...
Tags: Social, Facebook, Lawsuit, Instagram, Government, Tech, Antitrust, Khan, Ftc, Lina Khan, Facebook FTC, FTC vs Facebook, James Boesberg, Boesberg


Happs raises $4.7 million for a multicast livestream platform creator community

Happs, an app that lets creators stream live video simultaneously across social platforms, has raised $4.7 million in a post-seed round. The product originally began as a platform for independent journalists, but expanded its mission last year to offer tools to all online creators while connecting them through a new social network. The funding was led by Bullpen Capital and Crosslink, Goodwater, Corazon, Rob Hayes of First Round Capital and Bangaly Kaba, previously at Instagram and Sequoia, also...
Tags: Social, TC, Mobile, Instagram, Tech, Logitech, Streaming, Video On Demand, Al Jazeera, Goldman, Twitch, Social Network, Sequoia, First Round Capital, Facebook YouTube Twitter, Obs


You can share tweets directly to Instagram Stories now

It’s a little thing, but one worth savoring. If you’re tired of your Instagram feed mostly being a chaotic mashup of screencapped tweets and reshared TikToks, well, those things probably aren’t going away but one is about to look a lot better. Twitter just added the capability to share a tweet directly to Instagram Stories, letting you port your clever cross-platform moments over properly. You can’t tap the tweets to hop back to Twitter, but they look nice now. Unfortunately for Android users, i...
Tags: Social, TC, Twitter, Instagram, Tweet, Tech, Software, Jack Dorsey, Operating Systems, Silver Lake, Dorsey, Instagram Stories, Twitter Elliott


Instagram’s newest test mixes ‘Suggested Posts’ into the feed to keep you scrolling

The days of a scrolling to the end of your Instagram feed look to be coming to an end. After adding algorithmic suggestions to the bottom of the app last year, Instagram is running a test that would splice more recommended posts from accounts you don’t follow into the feed with those you do. In the next few days, the company will begin testing an expansion of “Suggested Posts” which would sprinkle that content through the regular feed. As it stands now, Suggested Posts appear at the bottom of In...
Tags: Social, TC, Facebook, Instagram, Social Media, Tech, Software, Computing, Operating Systems, Mobile Software, Technology Addiction, Suggested Posts Instagram


Super Follows and Ticketed Spaces are coming to Twitter

In Twitter’s latest appeal to one-up competitors from Clubhouse to Patreon, the company announced today that it will begin rolling out applications for Super Follows and Ticketed Spaces. Twitter first teased the Super Follow feature during an Analyst Day event in February. Super Follows allow creators on Twitter to generate monthly revenue by offering paywalled content to followers who subscribe to them for $2.99, $4.99, or $9.99 per month. Twitter will only take 3% of creators’ revenue after in...
Tags: Google, Android, Social, TC, Apps, Twitter, Spotify, Instagram, Social Media, Tech, Ceo, Software, Computing, Day, App-store, Jack Dorsey


Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be up to 30 seconds in length, like Reels themselves, and vertical in format, similar to ads found in Instagram Stories. Also like Reels, the new ads will loop, and people will be able to like, comment, and save them, the same as other Reels videos. The company had previously tested Reels ads in select mark...
Tags: Social, Mobile, Apps, Video, Instagram, Advertising Tech, Australia, Youtube, Advertising, Tech, Social Media Marketing, Bloomberg, Mobile Software, Video Hosting, Online Advertising, Digital Marketing


Messaging social network IRL hits unicorn status with SoftBank-led $170M Series C

Social calendar app IRL has been busy building a messaging-based social network, or what founder and CEO Abraham Shafi calls a “WeChat of the West.” Following its pandemic-fueled growth and further push into the social networking space with group chat and other features, IRL is today announcing a sizable $170 million Series C growth round, led by SoftBank’s Vision Fund 2. The fundraise also mints IRL as a new unicorn with a $1.17 billion valuation. Besides SoftBank, new investor Dragoneer also p...
Tags: Social, Startups, TC, Facebook, Apps, Instagram, Social Networks, California, Softbank, Funding, San Francisco, Tech, United States, WeChat, Twitch, Social Network


Instagram adds affiliate and shop features for creators

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:45 AM virtual DJ sets and panels on “Algorithm Mythbusting” and raising “zillions for a nonprofit you care about.” During the first day of the event, Mark Zuckerberg made an announcement introducing new ways for creators to make money. In the coming months, Instag...
Tags: Apple, Social, TC, Facebook, Ecommerce, Mark Zuckerberg, Instagram, Youtube, Tech, E-commerce, Software, United States, Conference, Video Hosting, Zuckerberg, Partner


TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply inside its walled garden of dancing Gen Zers. But you’d be wrong. New research by Mozilla suggests that policy loopholes and lax oversight, especially around influencer marketing, coupled with an ongoing lack of ads transparency by TikTok — which offers no publicly searchable ad archive — are making its video-shar...
Tags: Google, Social, Facebook, Europe, UK, Instagram, Advertising Tech, Youtube, US, Social Media, Tech, Eu, Native Advertising, Policy, Mozilla, Italy


Facebook’s Spark AR platform expands to video calling with Multipeer API

At today’s F8 developer conference, Facebook announced new capabilities for Spark AR, its flagship AR creation software. Since Spark AR was announced at F8 2017, more than 600,000 creators from 190 countries have published over 2 million AR effects on Facebook and Instagram, making it the largest mobile AR platform, according to Facebook. If you’ve ever posted a selfie on your Instagram story with an effect that gave you green hair, or let you control a dog’s facial expression by moving you...
Tags: Social, Facebook, Apps, Messenger, Instagram, Social Media, Tech, Software, Ar, Augmented Reality, Api, Barber, Operating Systems, Spark, Mobile Software, Facebook If


Facebook opens its Messenger API for Instagram to all

F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature is opening first to all developers globally, with a phased approach for businesses: Phase 1 will see Instagram accounts with follower counts of over 10,000 and under 100,000 connect to the A...
Tags: Social, Facebook, Enterprise, Instagram, Advertising Tech, Tech, Messenger WhatsApp Instagram


Facebook opens its Messenger API for Instagram to all businesses

F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature was first announced as a closed beta in October with select businesses — 30 developers and 700 brands in all. Now, any brand or organization using Instagram to interact with customers can us...
Tags: Social, Facebook, Enterprise, Instagram, Advertising Tech, Tech, Messenger WhatsApp Instagram, Messenger Api


Twitter to begin pilot testing Fleet ads starting today

Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social media platforms, including Facebook, Instagram, Snapchat and TikTok, among others. The new Fleet ads will appear in between Fleets from people you follow and will support both images and video in 9:16 ...
Tags: Android, Social, Apps, Twitter, Instagram, Advertising Tech, Social Media, Tech, Snapchat, Software, United States, Computing, Retail, Fleet, Operating Systems, Real Time Web


Instagram launches a new section for shopping product drops

Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. The products themselves are often only available in limited supplies or for a short period of time, increasing demand. On Instagram, drops will now have their own destination inside the app at the top of the Shop tab, where consumers...
Tags: Apple, Social, Mobile, Facebook, Ecommerce, Apps, Instagram, Shopping, Social Media, Brands, Tech, E-commerce, Online Shopping, United States, Flash Sales, Drake


Polywork gets $3.5M to blend professional and social networking

Life is complicated and so — increasingly — is work-life. That’s the premise underpinning Polywork, a new professional social network founded by Lystable/Kalo founder, Peter Johnson. It’s announcing a $3.5 million seed round today, led by by Caffeinated Capital’s Ray Tonsing (who it notes was the first investor in Clubhouse, Airtable and Brex), with participation from the founders of YouTube (Steve Chen), Twitch (Kevin Lin), PayPal (Max Levchin), VSCO (Joel Flory), Behance (Scott Belsky), and Wo...
Tags: Social, Fundings & Exits, Startups, Twitter, Instagram, Social Networks, Social Media, Linkedin, Tech, SaaS, Professional Networking, Johnson, Max Levchin, Lystable, Caffeinated Capital, Kevin Lin


Skittish is what you’d get if you crossed Animal Crossing with Clubhouse

If the Instagram ads feel like they’re closing in and you can’t bring yourself to toggle your Zoom camera on these days, you’re far from alone. Well into 2021, many of the social apps and virtual chat tools that kept the world connected during the pandemic feel more exhausting than the real-life interactions they’re meant to simulate. But what if hanging out online was… not miserable? That’s the idea behind Skittish, a virtual browser-based event platform from XOXO co-founder Andy Baio. Skittish...
Tags: Google, Social, TC, Instagram, Social Networks, Tech, Portland, Kickstarter, Nintendo, New Horizons, Internet Culture, Online Community, Andy Baio, XOXO, High Fidelity, Baio


Pinterest introduces Idea Pins, a video-first feature aimed at creators

Pinterest is expanding further into the creator community with today’s launch of a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music, creative editing tools and more. The feature feels a lot like Pinterest’s own take on TikTok, mixed with Stories, as the new Pins allow creators to record and edit creative videos with up to 20 pages of content, using tools like voiceover recording, background music, transitions and other interactive elemen...
Tags: Social, Mobile, Apps, Pinterest, Instagram, Social Networks, Australia, Youtube, France, Germany, Tech, Snapchat, Software, Austria, Canada, United States


Marvel actor Blondy Baruti, who starred in 'Guardians of the Galaxy 2,' launched BePerk, a social network designed to give people more control

Marvel actor and BePerk CEO Blondy Baruti. Bobby Quillard Marvel actor Blondy Baruti has launched BePerk, a social network aimed at giving users control. Baruti spoke with Insider about designing the app. "I believe in this, so I invested everything that I made in the last four years," he said. See more stories on Insider's business page. Back in 2017, Marvel actor Blondy Baruti was watching a few model friends post on social media, hungry for likes and followers, when he decided ther...
Tags: Social, Hollywood, London, Instagram, Congress, Abc, California, Marvel, US, Actors, Los Angeles, Trends, Congo, Democratic Republic of the Congo, Instagram Facebook, Tech Insider



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