Posts filtered by tags: Social Media Strategy[x]


3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself.
Tags: Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Lead Generation, Social Media Strategy, Select, Back To Basics, Theme-month-202104, Stefanie Lugo

Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed. Today, we’re announc...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Crisis Management, Announcements, Social Advertising, Social Media Strategy, Social Media Trends, Instagram YouTube, Ignite Social Media, Social Media Stats, TikTok YouTube, COVID

Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep

Revamping your social media? 5 absolute necessities for 2021

If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021.
Tags: Video, Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Content, Columns, Content Creation, Lead Generation, Social Media Strategy, Social Media Tips, Brokerage, Select

6 ways you can use Instagram Reels to grow your business and brand outreach

You can use Instagram Reels to build a stronger connection with your followers. CHRIS DELMAS/AFP via Getty Images In August, Instagram launched Reels, a new feature that allows users to share content in short, music-backed clips. If you want to make the most of this tool for your business page, plan ahead, create storyboard for your content, and practice filming before posting your first Reel. Take time to create and edit your Reel, and take advantage of different features that Instagram o...
Tags: Instagram, Marketing, Sales, Entrepreneur, Trends, Strategy, Miami, Nordic, Social Media Strategy, Contributor, CHRIS DELMAS, Shasa Hu, Reels, Instagram Reels, TikTok Instagram, Contributor 2019

Get certified marketing training on Facebook, Instagram, Twitter, and more with these classes

Twitter rants and various online ugliness aside, social media has actually grown up a bit over the past 15 years. In general, users are warier of their interactions on platforms like Facebook or Instagram — and marketers have taken note. In fact, if you felt retailers you saw on social media were only looking to jam products down your throat, that’s not marketing in 2020. Of marketers surveyed in a recent study, the clear no. 1 goal for brands in the social media realm — a commanding 69 perce...
Tags: Facebook, Post, News, Instagram, Shop, Facebook Advertising, Social Media Strategy, Facebook Instagram Twitter, LinkedIn Marketing, Facebook Instagram LinkedIn, Digital Marketing Foundations, Facebook Marketing Instagram Marketing

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact.
Tags: Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Columns, Lead Generation, Social Media Strategy, Select, Quarantine, Instagram tips, Coronavirus, Mauricio Umanksy

What Marketers Need to Know About TikTok

Key Takeaways TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effectsAlmost half of the users on TikTok are between the ages of 16-24 Brands seeing success on the platform are authentic in the content they are creatingTikTok has 5 ad units which have large minimum spends; however, their self-serve platform is in Beta What is TikTok? TikTok is a bite-sized ...
Tags: Google, Facebook, Instagram, Rihanna, La, China, US, Seo, Snapchat, Beijing, United States, Tsa, Ftc, Terms Of Service, Social Media Agency, Social Media Strategy

6 tricks to fuel up your volunteer recruitment strategy in 2020!

Converting target audiences is a big challenge for all organizations – but if your nonprofit is targeting volunteers, you’ve really got your work cut out for you. After all, convincing people to work for little or no compensation is a big ask! That’s why you need to bring your volunteer recruitment strategy into the digital realm. These days, there are endless ways to find volunteers – but some are better than others. Step one: Create a seamless digital brand for your nonprofit that’s...
Tags: Facebook, Instagram, Marketing, Social Media, Content Marketing, 2020, Volunteer, Websites, Recruitment, Email Marketing, Contest, Nonprofit, Digital Strategy, All, Social Media Strategy, Instagram YouTube

Social Round Up – Hopes & Predictions for 2020

A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with learnings and experience over the last decade, we take a look at what’s next for social media’s ever-evolving landscape. Here are our social media predictions for 2020. Brands Will Dabble in Less-Traditional Social Platforms As paid media...
Tags: Google, Facebook, Instagram, US, Seo, Reddit, Social Media Agency, Social Media Strategy, Social Media Trends, Ignite Social Media, Facebook Instagram Twitter LinkedIn, Social Media Marketing Company, Social Media Marketing Agency, Social Media Predictions, IGTV, Social Media Predictions For 2020

Popular Social Media Topics of 2019

As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular social media topics of 2019 stick around through next year. 1. Social Ad Spending It seems like new reports on social ad spending are constantly being released. Keeping a pulse on that was a popular social media topic this year. It was projected that social ad spending woul...
Tags: Facebook, Twitter, Instagram, US, Social Media, Seo, Social Media Marketing, Social Media Agency, Social Media Strategy, Social Media Trends, Ignite Social Media, Twitter Social Media Marketing, Instagram Stickers, Social Media Marketing Company, Social Media Marketing Agency, Social Ad Spending

3 Social Media Trends to Consider in 2020 Planning

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on. Read on for our key social trends for 2020 planning. 1. Consumers are turning towards private sharing According to a recent study by GlobalWebIndex, 42% of social ...
Tags: Instagram, Seo, Social Media Marketing, Social Media Strategy, GlobalWebIndex, Social Media Trends, Social Media Agencies, Social Media Companies, Social Media Marketing Companies, 2020 Social Media Strategy, Social Trends For 2020

Defense Against the Dark Arts: How to handle trolls like a pro

There’s tons of spooky stuff we love about October – think jack-o’-lanterns, ghoulish costumes and haunted houses, just to name a few. But these days, nothing is quite as scary as the trolls lurking around online – and they’re way less fun than haunted houses. This week, we’re indulging in our ever-present Harry Potter obsession by taking a deep dive into modern-day Defense Against the Dark Arts – a.k.a. dealing with negative online feedback . Even ugly comments can present opportunities t...
Tags: Facebook, Twitter, Instagram, Marketing, Social Media, Content Marketing, Trolls, Digital Strategy, All, Social Media Strategy, Community Management, Social Media Management, Social Media Trolls, Negative Feedback, Comments Management, Negative Comments

Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Buying followers is one of the worst ways to spend your social media budget Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?” Stop. Right. There. Running a program to get your brand more fans or followers on social media is an absolute waste of time, but more importantly, it’s a waste of your money. Feel free to watch the short video below or read through t...
Tags: Amazon, Facebook, Instagram, Seo, Social Media Marketing, Social Media Agency, Social Media Strategy, CPL, Social Media Trends, Instagram Facebook Twitter, Ignite Social Media, Social Media Rants, Social Media Marketing Agency, Social Media Companies, Buying Followers, Social Media Marketing Companies

3 Social Media Statistics to Consider in 2020 Strategies

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. However, it can be difficult to stay on top of the constant stream of changes, updates, and additions coming from all the different networks, so to help you out we’ve compiled our key list of things to watch out for. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy.   1. Gen Z will account for 32% of the global popul...
Tags: Facebook, Instagram, Seo, Netflix, Facebook Groups, Social Media Agency, Facebook Audiences, Social Media Strategy, Social Media Trends, Facebook According, Social Media Strategies, Social media statistics, Generation Z and Social Media, Social Media Companies, Facebook Cambridge Analytica, Generation Z on Social Media

5 ways to boost your Instagram follower count right now

Is your target audience hanging out on Instagram? As the third most popular social media platform , the answer is probably! If you’re trying to connect with your target audience online, Instagram is one of the best platforms available. The photo-sharing app is known for its ability to engage audiences in ways other social platforms just can’t match . However, in order to engage with your audience base , you’ve got to build one first. It doesn’t have to be difficult to rack up...
Tags: Instagram, Marketing, Followers, Social Media, Hashtags, Digital Strategy, All, Instagram Contest, Instagram Ads, Social Media Strategy, Aesthetic, Geotag, Social Media Followers, Hashtag Research, Get More Followers, Instagram hacks

Ignite Your Week: Micro-channels are the New Brand Channel for Gen Z

In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what’s happening is generation Zer’s are recreating Facebook groups on Instagram. We are seeing this primarily coming from college freshman, believe it or not, who are creating these groups to introduce themselves to classmates, to share information about what’s happening on campus or ...
Tags: Facebook, Instagram, Social Networks, Seo, Social Media Marketing, Nike, Facebook Groups, Social Media Agency, Instagram Marketing, Social Media Strategy, Social Media Trends, Generation Z, Gen Z, Generation Z and Social Media, Social Media Updates, Social Media Company

How To Use Social Media To Pitch Investors

Pitch Pitch Pitch .. How can entrepreneurs use social media to pitch investors? Social media has become an incredibly powerful tool for all types of uses. It has made and broken brands with consumers, changed politics, created movements, become an instant news source and has evolved into a chief community and shopping hub. It’s also been responsible for years of wasted time. So, how do you use it to aid in raising money for a startup?Which Social Media Platforms are Best for Reaching...
Tags: Startups, Facebook, Asia, Instagram, Social Networking, Trends, Social-media, Investor, Ecosystem, Pitching, Social Media Platforms, Social Media Strategy, Angel Funding, Start-up Strategies

10 Steps Formula to Better Socialize Your Business

Today, on-an-average, seven out of ten Americans use social media platforms to connect with others, engage with newsworthy content, share the information and get entertained. According to the Pew Research Center study, back in 2005, it was just 5% of American adults who were using at least one of the social media channel, but today, about 69% of American public uses some sort of social media.   And as we all know, Facebook is the most-broadly used of the major social media platforms, followed by...
Tags: Facebook, Business, Instagram, Sales, Social Media, Linkedin, Michigan, Yelp, Pew Research Center, Upwork, Stacey, Facebook Twitter, Social Media Strategy, Neil Patel, Michael Reeves, rbb Communications

9 Brands Crushing It with Instagram Stories

In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count. However, that doesn’t mean there aren’t clear all-stars when it comes to Instagram Stories. Get inspired by these 9 brands leveraging Instagram Stories in awesome ways. 1. Converse Just about everyone in Americ...
Tags: Twitter, Nordstrom, Instagram, America, Seo, Converse, Social Media Marketing, Netflix, Crossfit, Baker, Buffer, Taco Bell, Social Media Strategy, Twitter Twitter, NatGeo, Brand Engagement

How to Get Verified on Instagram

Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. That blue check mark means so much to public figures, influencers and brands. Most of the time, social channels keep their verification criteria close to their chest; however, Instagram recently announced that they are increasing access to verification.  Requirements for Instagram Verification Instagram said they are opening the ability for global public figures, celebrities, b...
Tags: Instagram, Social Media, Seo, Terms Of Service, Instagram Marketing, Social Media Strategy, Social Media Updates, Instagram Verification, Verified on Instagram, Instagram Verification Instagram, Community Guidelines Instagram

5 Tips for a Flawless Holiday Social Campaign

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows.  According to eMarketer social media advertising is expected to account for nearly $30 billion of all digital ad spending, no doubt Q4 and the holiday season is going to contribute greatly to that number. Given the high budgets and the increased competition for ad space dur...
Tags: Facebook, Instagram, Social Media, Seo, Emarketer, Holiday Marketing, Social Media Strategy, Pinterest Pinterest

Four things marketers need to know about influencer marketing

In this post, GlobalWebIndex‘s Senior Trends Analyst, Katie Young analyses consumer attitudes towards influencer marketing based on a bespoke study of 1,266 internet users in the UK and US; and looks at the key learnings that marketers really need to know. Influencer marketing has become the hottest new trend. Over the last couple of years brands have flocked to influencers to help sell their products and engage their audiences. From fitness Influencers telling you to try a new protein powder, t...
Tags: Facebook, UK, Instagram, US, Social Media, Seo, Influencer Marketing, Thought Leadership, Social Media Strategy, GlobalWebIndex, Instagrammers, Lucy Bee, Katie Young, The Advertising Standards Authority, Joe Wick

Heavy social networkers: what makes them different?

In this post, GlobalWebIndex‘s Senior Trends Analyst, Katie Young examines the key behaviours and motivations which set the most engaged social media users apart from the crowd; and what brands need to considered in order to grab their attention. 21 years have passed since the arrival of the first social network in the late 90s. Six Degrees was the first website to combine many of the features we know today: user profiles, lists of ‘friends’, and the ability to store contact information in one p...
Tags: Taylor Swift, Instagram, Social Media, Seo, Expedia, Thought Leadership, Social Media Strategy, GlobalWebIndex, Katie Young, Consumer Insight

3 Tactics You Should Add to Your Back to School Strategy

Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing.   If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you should add to your strategy right now.   Last week, Instagram rolled out collection ads worldwide to all advertisers. Collection ads allow users to browse additional products from the feed, while staying in the app. These features will allow you ...
Tags: Facebook, Instagram, Social Media, Seo, Social Media Marketing, Social Media Strategy, Back-to-school, Social Media Back to School

Which Social Platform Is Right for Your Next Video Campaign?

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions. Customers LOVE video: 85 percent of Americans watch videos online. [comScore] 45 percent of people watch more than one hour of Facebook or YouTube videos per week. [Wordstream] 92 percent of mobile video viewers share videos with others. [Invodo] And video drives business: Viewers are 85 percent more likely to ...
Tags: Google, Facebook, Instagram, Seo, Linkedin, Snapchat, Buzzsumo, Facebook Instagram, Social Media Strategy, YouTube Facebook, Facebook Instagram YouTube, Social Media Consulting, Reasons Video Advertising Rocks

Content Inspiration Provided By Each Social Channel

In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength. Facebook Content Inspiration Facebook has become nearly synonymous with social medi...
Tags: Pinterest, Instagram, Seo, Social Media Marketing, Cisco, Ugc, Content Creation, Facebook Marketing, Twitter Marketing, Instagram Marketing, Social Media Strategy, Instagram Pinterest, American Press Institute, Pinterest Marketing, Facebook Content Inspiration Facebook, Instagram Content Inspiration Instagram

The 8 Things You Must Do to Improve Your Sponsored Social Ads

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts, we’ve learned the difference between a campaign that gets ignored and one that captures attention. Here, I’ll distill t...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, North America, Unicef, J Crew, Eventbrite, Cpc, Social Media Strategy, Custom, Social Media Consulting, Twitter Reddit Snapchat, Paying Facebook

Why data needs to play a bigger role in influencer marketing

WARC recently published this article by our Influencer Marketing Manager, Florencia Lujani, looking at why marketers need to get serious about bringing together data and influence. They’ve been kind enough to let us reproduce it below. Influencer marketing is in a state of constant evolution, and has as many fanatics as brow-raising skeptics. But despite the critics, 2017 was definitely a year of growth; according a study by Klear, there were double the number of Instagram posts containing #ad c...
Tags: Instagram, Social Media, Seo, Data, Influence, Influencer Marketing, Thought Leadership, Social Media Strategy, WARC, Florencia Lujani

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users. The problem was that many of the recipients didn’t even follow @AT...
Tags: Instagram, Seo, Ncaa, Jay, Facebook Twitter, Social Media Strategy, Jay Baer, Coschedule, Nathan Ellering, Social Media Consulting

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