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The cofounder of clothing brand Faherty says the company had its best year yet thanks to a diversified supply chain and the art of storytelling

Alex Faherty Courtesy of Faherty Alex Faherty is the cofounder of the clothing brand Faherty.  The company weathered the pandemic due to its diversified business model.  It also went on a hiring spree to bring on writers who could develop the storytelling of the brand.  Visit the Business section of Insider for more stories. In 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty. Alex credits one thing that helped keep his company afloat...
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