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‘Show people who you are, not what you do’ on Instagram and TikTok

Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas.
Tags: Instagram, Radio, Tiktok, Giselle Ugarte, Shannon Milligan


Tech's Message To the Hill: We're Not Facebook

TikTok, YouTube and Snapchat will appear before Congress Tuesday with a key priority: distinguishing their practices from Facebook's. From a report: Facebook is under attack, and its tech peers don't want to get caught in the crossfire as lawmakers mull legislation to rein in the company. At the hearing before the Senate Commerce consumer protection subcommittee, representatives from TikTok, YouTube and Snap will focus on ways their services differ from Facebook and Instagram and measures they'v...
Tags: Facebook, Instagram, Congress, Youtube, Tech, Snapchat, Senate Commerce, Leslie Miller, Michael Beckerman, Tiktok, TikTok YouTube, Jennifer Stout, YouTube Kids Made for Kids


A Harvard freshman made a social networking app called 'The FaceTag.' It's sparked a debate about the ethics of facial recognition.

Harvard freshman Yuen Ler Chow on campus. Yuen Ler Chow The FaceTag lets users sign up, scan the face of another user, and exchange contact information. The app is only available to Harvard students, echoing Zuckerberg's initial creation, TheFacebook. TikTok videos Chow made about The FaceTag collectively have almost a million views. Harvard freshman Yuen Ler Chow created an app in his dorm room that lets students sign up, scan the face of another user, and exchange contact information...
Tags: Facebook, Mark Zuckerberg, Instagram, Social Networking, Trends, Social Media, Tech, Harvard, Facial Recognition Technology, Zuckerberg, Chow, Tech Insider, Caroline Haskins, Tiktok, Facial Recoginition, FaceTag


Vienna's art museums will post nude images on OnlyFans after 'censorship' on TikTok and Facebook

Venus of Willendorf sculpture, which is on display at Vienna's Albertina Museum. Getty Images Art museums in Vienna will post artwork containing nudity and semi-nudity to OnlyFans. The Vienna Tourist Board said the move comes after facing "censorship" from other tech platforms. OnlyFans recently moved to ban explicit content, but reversed the decision after fallout from sex workers. Art museums in Vienna are posting art containing nudity on OnlyFans after sites like TikTok and Facebook...
Tags: Facebook, News, Instagram, Nudity, Censorship, Trends, Austria, Vienna, St Louis, Twitter Facebook, Washington University, Leopold Museum, Tech Insider, Albertina Museum, OnlyFans, Tiktok


Pinterest will start paying creators to post content

Pinterest Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Before we begin, some news: This is the last edition before our newsletter goes on hiatus. Thank you so much for reading and following our coverage of the industry! While we're on hiatus, you can keep up with me on Twitter at @arperelli. Plus, be sure to follow the rest of our team: Dan Whateley @dwhate, Sydney Bradley...
Tags: Facebook, Media, Pinterest, Instagram, Youtube, La, Advertising, US, Newsletter, Trends, Sydney, Chanel, Cameo, Influencers, Snapchat Instagram, Kyra


Seeking nominations for the top women personal-finance influencers

Maskot/Getty Images Insider is compiling a list of the top women-led financial accounts on social media. We are looking for women who are helping to recenter the narrative of personal finance. Please submit your ideas or nominations through this form (or below) by October 21. There's a growing class of breakout stars who are gaining popularity online by sharing personal-finance advice.On YouTube, Instagram, and TikTok, these influencers give tips on how to save money and invest. To hi...
Tags: Media, Instagram, Youtube, Advertising, Trends, Influencers, YouTube Instagram, Tech Insider, Tiktok, Maskot Getty Images Insider, Amanda Perelli Laila Maidan


The Questions You Need to Ask Before You Join TikTok

if (typeof BingeIframeRan === "undefined") { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { try { var parsed = JSON.parse(event.data) if (parsed.context === "iframe.resize") { var iframes = document.getElementsByClassName("binge-iframe"); for (let i = 0; i Note: This post is based on a webinar hosted by Jay Baer wi...
Tags: Facebook, Instagram, California, America, Seo, Social Media Marketing, United States, Facebook Twitter, Jay Baer, Facebook Lives, Tiktok, ICUC Social You, Vine Meerkat


How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars

Charli D'Amelio, Dixie D'Amelio, Heidi D'Amelio, and Marc D'Amelio attend the 9th Annual NFL Honors at Adrienne Arsht Center on February 01, 2020 in Miami, Florida. Jeff Kravitz/FilmMagic Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Inside the D'Amelio family's multimillion-dollar businessWhy Tik...
Tags: Facebook, Hollywood, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Hulu, Donaldson, Bradley, Miami Florida, Adrienne Arsht Center, Loretta, Kyra, Smosh


Social media bringing antisemitic ideas to new generation, report says

Antisemitism ‘allowed to flourish’ on platforms whose users are mainly younger people, says researchA new generation of users of “younger” social media platforms such as TikTok are being introduced to antisemitic ideas they would be unlikely to encounter elsewhere, warns a report.The research comes amid warnings that those drawn into conspiracy theories around Covid-19 are at risk of adopting antisemitic views. Continue reading...
Tags: Instagram, Social Media, UK News, Digital Media, Antisemitism, Tiktok


Consumer Tech Expert Eugene Wei – We have God-like search and distribution, and paleolithic emotions

Like many of you I have a bunch of Google alerts set up on certain topics, with one of them being TikTok. I’m not even on really on TikTok, but I began tracking it a while back because all of the hype surrounding it, and then when a friend of mine told me about how his son had only been on it a couple months – doing a few videos making different things out of boxes – had over 60K followers – I got even more curious, which is why I did a conversation with him for this series not that long ago. B...
Tags: Google, Facebook, Spotify, Instagram, Interviews, China, Sales, America, Harvard, West, Aol, Espn, Bill Simmons, Wilson, PAUL, Eugene


Snapchat and Telegram usage spiked while Facebook was down

Chesnot/Getty Snapchat users spent 23% more time on the app while Facebook was down on Monday, Bloomberg reported. Telegram's CEO said the app gained 70 million new users during the outage that also took WhatsApp offline. Facebook was down for over 6 hours on Monday after a network configuration change. See more stories on Insider's business page. Social media users flocked to other apps during Facebook's six-hour outage on Monday.Snapchat users on Android devices spent about ...
Tags: Facebook, Apps, Mark Zuckerberg, Messenger, News, Instagram, Internet, US, Trends, Social Media, Bloomberg, Snapchat, Whatsapp, Teen, Telegram, Outage


Everyone watches explainer videos. Here’s how to make them.

If you’re looking for a low-budget option for creating more video content, start with explainer videos. This incredibly-popular format rules everything from YouTube , to Instagram Reels , to TikTok . And people can’t get enough of them. According to Wyzowl , “ 96 per cent  of people have watched an explainer video to learn more about a product or service.” If you want to create explainer videos that are good enough to go viral, keep reading. How to make the best explainer ...
Tags: Video, Instagram, Youtube, Marketing, Social Media, Target Audience, Content Marketing, Video Editing, Digital Advertising, Digital Strategy, All, Video Content, Explainer Video, Social Media Content, Video Strategy, Explainer Videos


The top TikTok music power players in 2021

Ari Elkins. Ari Elkins. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Power players using TikTok to shape the music industry in 2021Influencers react to the Instagram outageTwitch and YouTube battle to sign the biggest streamers How Lionsgate found huge success on TikTok And more, including TikTok star Josh Richard'...
Tags: Facebook, Hollywood, Media, Instagram, Lionsgate, Youtube, La, Advertising, Newsletter, Trends, Robert Pattinson, Sydney, Kristen Stewart, Smith, Livestreaming, Influencers


Teens still really love Instagram, even as they abandon Facebook's core app that's been taken over by their parents

Iuliia Bondar/Getty Images Teens use Instagram the most and Facebook the least, according to a new Piper Sandler survey. About 80% of respondents said they use Instagram while just 27% said they use its parent, Facebook. Facebook bought Instagram in 2012 for $1 billion in what has become a controversial sale. See more stories on Insider's business page. Teens use Instagram more than any other social media platform, a new survey found. The least used network? Its parent, Facebook.The b...
Tags: Facebook, News, Instagram, Teens, US, Trends, Strategy, Social Media, Economy, Snapchat, Wall Street Journal, Tech Companies, Facebook Facebook, Statista, Facebook Messenger WhatsApp, Facebook Compare


For some influencers, yesterday's Facebook outage was a snow day. Others almost lost thousands in brand deals

For some influencers, the outage hurt their bottom line. But for others, it was a welcomed snow-day from online life. Tori Mistick On Monday, Facebook experienced a mass outage that rendered its apps unusable for over five hours. Social media influencers, who rely on Instagram and Facebook for income, were notably impacted. Some said they enjoyed their time off while others said the outage posed a serious threat to her earnings. See more stories on Insider's business page. On Monday, F...
Tags: Facebook, Instagram, Trends, Social Media, Whatsapp, Facebook Instagram, Contributor, Influencer, Tech Insider, Facebook Instagram WhatsApp, Tiktok, Facebook Outage, Contributor 2021, Tori Mistick, Santosh Janardhan Facebook, Brittany DiCapua


How China's most mysterious billion-dollar company, Shein, won over US teens and became TikTok's most-hyped fashion brand

Shein has become a huge hit with young fashion lovers. Instagram/Shein Shein is now the largest online-only fashion company in the world, according to Euromonitor. The brand undercuts rivals on price and often adds thousands of new styles to its website daily. It uses aggressive social media marketing to win over young shoppers. See more stories on Insider's business page. Chinese fast-fashion retailer Shein overtook Amazon this year to become the most downloaded shopping app in th...
Tags: Amazon, UK, Instagram, US, Trends, Spain, Bloomberg, Katy Perry, Euromonitor, Zara, Vox, Asos, Reuters, Boohoo, Buddhist, Guangzhou


Activists and healthcare professionals are trying to stomp out anti-vaxx info online - but social media algorithms are working against them

Bernhard Lang/ Getty Images Social media algorithms aren't adequately moderating platforms for misinformation, an expert says. COVID-19 misinformation communities are taking advantage of engagement-driven algorithms to spread their messages on social media. Cracking down on bad content has become close to an "impossible task" for health advocates and social media moderators. See more stories on Insider's business page. We might not immediately see it, but we are surrounded by COVI...
Tags: Facebook, Twitter, Instagram, Trends, Social Media, Healthcare, Un, Nyu, Misinformation, Wallace, Facebook Twitter Instagram, Google Twitter, Facebook Instagram Twitter, Tik Tok, Tech Insider, Tiktok


How to make money livestreaming on platforms like Twitch, TikTok, and Instagram

Young Ezee goes live on Instagram. Instagram Livestreaming is one way influencers can earn money creating content. The format has taken off in the past year, with platforms like Twitch growing substantially. Creators can earn money through tips, sponsored streams, selling products, and more. See more stories on Insider's business page. Over the past year, livestreaming has seen a surge across major social-media platforms due to the pandemic and a growing appetite for video content. T...
Tags: Amazon, Gaming, Media, Instagram, Youtube, Advertising, US, Trends, Livestreaming, Twitch, Influencers, Tech Insider, James Curtis, Tiktok, Amazon Live, Creator money


Inside Instagram's exclusive affiliate marketing beta test

Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Influencers bring us inside Instagram's exclusive affiliate marketing beta testThe leaked commission rates for 32 brands in Instagram's affiliate programHow much YouTube star Graham Stephan is earning from his new coffee lineIn-person gaming venues are making ...
Tags: Florida, Hollywood, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Sydney, Caa, Sephora, Michael, Influencers, Abercrombie Fitch, Scripps, Pat McGrath


TikTok-Inspired 'Reels' Videos Are Coming to Facebook in the U.S. on iOS

Facebook today announced that it's bringing Reels, its short-form videos that were previously only available on the Instagram platform, to its main Facebook app on iOS and Android in the United States. While the two share the same name and style, Reels content on Instagram and Facebook will differ. Facebook says it is testing the ability for Instagram Reels content creators to share their Reels to the Facebook audience, but doing so is entirely in a creator's control. Reels on Facebook can c...
Tags: Facebook, Instagram, United States, Tiktok, Instagram Reels


Leaked Facebook docs show the company saw pre-teens as an 'untapped' audience and wanted to 'leverage playdates,' The Wall Street Journal reports

Facebook CEO Mark Zuckerberg. Drew Angerer/Getty Images Documents reviewed by The Wall Street Journal show Facebook's ideas to get 'tweens' on its platform. One document suggested "leveraging playdates" to get more children using the Messenger Kids app. Facebook said it was normal for social-media companies to appeal to younger people. See more stories on Insider's business page. Facebook documents reviewed by The Wall Street Journal show the company agonized over how to ge...
Tags: Facebook, News, Instagram, Teens, Children, US, Trends, Snapchat, Wall Street Journal, Journal, Tweens, Tech Insider, Leaked Facebook, Tiktok, Isobel Asher Hamilton, Mark Zuckerberg Drew Angerer Getty


8 skills every social media manager needs

Social media management requires tons of different skills, lots of time and an abundance of creativity. And for many businesses, incredible social content is the key to their success. That’s why hiring a great social media manager is essential. There’s a lot more to social media management than meets the eye. Below, we’re covering some of the basic skills every social media manager needs to possess.  8 skills every social media manager should develop: 1. Photography While there ar...
Tags: Facebook, Twitter, Photography, Video, Pinterest, Instagram, Marketing, Social Media, Linkedin, Content Marketing, Customer Service, Social Media Marketing, Research, Analytics, Graphic Design, Content


The Most Popular Social Networks of 2021

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. One could even say that social media has evolved so much that it’s replaced face-to-face connections, particularly in the past year during the devastation of a global pandemic. But which social networks are the most popular today? Where should your brand be investing your time, effort, and most importantly… marketing dollars? e...
Tags: Facebook, Twitter, Instagram, Social Networks, Seo, Snapchat, Reddit, Reddit Reddit, Facebook Facebook, Social Media Trends, Instagram Instagram, LinkedIn LinkedIn, Tiktok, TikTok TikTok, PinterestTikTok


TikTok Reaches 1 Billion Monthly Active Users

TikTok announced in a blog post today that 1 billion people use TikTok every month. From a report: That means that on this big rock in space that we call home, about one in seven-and-a-half people are regularly watching short-form videos of dancing, dangerous "milk crate challenges" and even actual educational content. For context, Facebook said that in June it had 2.9 billion monthly active users, up 7% year over year. But TikTok's growth is rapid -- this new user data marks a 45% increase in m...
Tags: Facebook, Instagram, Tech, Reddit, Tiktok


Pay us a fair share for all the ‘likes’ we earn, demand influencers

A former model has launched a website to help online creatives compare deals with brands to prevent exploitationPublic support for workers’ rights and pay equality may be growing but at least one group feels left out: Gen-Z professionals in the modern and comparatively nebulous field of online content creation and influence.It’s a state of affairs that Lindsey Lee Lugrin, a former model with a degree in finance, plans to change with some collective organisation. She has launched an advocacy site...
Tags: Technology, Media, Instagram, Social Media, World news, Digital Media, Corporate sponsorship, Tiktok, Workers' rights, Lindsey Lee Lugrin


Google Seeks Search Deals For TikTok and Instagram Videos

An anonymous reader shares a report: If you've ever tried searching on Google for one of those TikTok or Instagram videos all your friends are gushing about -- such as sea shanties or the Renegade dance -- you'll notice something. The videos don't show up. Google is trying to fix that -- but there's no guarantee its efforts will succeed. Google executives have been quietly negotiating with their counterparts at the video apps' parent companies, ByteDance for TikTok and Facebook for Instagram, to...
Tags: Google, Instagram, Youtube, Tech, Instagram Videos, Facebook for Instagram, Tiktok, ByteDance for TikTok


TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things.
Tags: Facebook, Music, Instagram, Youtube, Social Media, Radio, Compass, Hashtags, Consistency, Social Media Presence, Linkedin Profile, Select, President Trump, Exp Realty, Tiktok, Aaron Grushow


The top affiliate programs that influencers use to recommend products

Tori Dunlap. Tori Dunlap Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:The top affiliate-marketing programs for influencersAn inside look at TikTok's six workplace principlesHow sliding into DMs can lead to a sponsorship dealMeet the chef who went from laid-off to TikTok star And more, including a breakdown of how m...
Tags: UK, London, Media, Instagram, Youtube, Advertising, Disney, Newsletter, Trends, Michelin, Gordon Ramsay, Credit Karma, Influencers, SVP, Toole, ICM


Study finds half of Americans get news on social media, but percentage has dropped

A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36% in 2020 to 31% in 2021. This drop reflects an overall slight decline in the number of Americans who say they get their news from any social media platform — a percentage that also fell by 5 percentage points year-over-year, going from 53% in 2020 to a little under 48%, Pew’s study found. By definition, “regularly” here means ...
Tags: Social, Facebook, Twitter, News, Media, Instagram, Youtube, Social Media, Linkedin, Tech, Website, Reading, Snapchat, Software, United States, Computing


Punchy Biden-lookalike grandad goes viral for fighting boxing gadget

'If you don't get your timing right you get whacked round the back of the head' admits scrappy octogenarian An 80-year-old Lancashire grandfather has gone viral on TikTok and Instagram in a video featuring him squaring off with a sparring aid for boxers.…
Tags: Instagram, Software, Biden, Lancashire, Tiktok



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