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Inside the business of an 'adventure cat' TikTok influencer, who has 2 million followers and earns up to $60,000 for a sponsored video package

The adventure and travel influencer JJ Yosh and his cat Simon have 2.8 million followers across Instagram and TikTok.  The duo became popular on social media after Yosh posted photos and videos of their hiking trips in Colorado and other outdoor destinations. Yosh and Simon often sell sponsored content on their social channels as a package, attracting five-figure deals with brands, Yosh said. The pair have worked with a variety of companies, including Procter & Gamble, Intuit, and Petco. Click...
Tags: Instagram, Colorado, Los Angeles, Trends, New Mexico, Ken Burns, Lake Tahoe, Samuel Adams, Simon, Rio Grande, Dunkin, Chipotle WalMart, Tiktok, Yosh, Charli D Amelio, JJ Yosh


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Tuesday. Intuit officially announced it's buying credit-score company Credit Karma for $7.1 billion. Intuit shares went up about 2.5% on Monday afternoon following the announcement. Facebook has been investigating content that supports Bernie Sanders, but hasn't been able to find any links to Russian disinformation activity, the Wall Street Journal reports. President Trump on Sunday called for an investigation into whether Russia helped...
Tags: Apple, Google, Amazon, Facebook, New York, Instagram, Microsoft, Russia, US, Trends, Tim Cook, Warren Buffett, Ibm, Silicon Valley, Nevada, Cia


A TikTok influencer cat with 2 million followers earns up to $60,000 for a sponsored video package

The adventure and travel influencer JJ Yosh and his cat Simon have 2.8 million followers across Instagram and TikTok.  The duo became popular on social media after posting photos and videos of their hiking trips in Colorado and other outdoor destinations. Yosh and Simon often sell sponsored content on their social channels as a package, attracting five-figure deals with brands, Yosh said. The pair have worked with a variety of companies, including Procter & Gamble, Intuit, and Petco. Click her...
Tags: Instagram, Colorado, Los Angeles, Trends, New Mexico, Ken Burns, Lake Tahoe, Samuel Adams, Simon, Rio Grande, Dunkin, Ahi, Chipotle WalMart, Tiktok, Yosh, Charli D Amelio


How to add Spotify music to your Instagram story in 5 simple steps

It's easy to add Spotify music to your Instagram story, though doing so requires access to both apps. In the Spotify mobile app, choose to share your music and then select Instagram Stories. This will open the social media app and allow you to make adjustments to your story before posting. Sharing on Instagram allows your followers to see what you are listening to, and provides a direct link back to the Spotify app for others to find the song. Visit Business Insider's homepage for more storie...
Tags: Facebook, Spotify, Instagram, Trends, Instagram Spotify


How do influencers pay taxes? 4 steps to conquer tax season as a self-employed social-media creator

At many jobs, a portion of your income is automatically deducted from your paycheck for taxes. But when you work for yourself, you are responsible for deducting this amount out and for keeping track of every dollar you earn. Social-media influencers often work for themselves and have to pay self-employment taxes.  Business Insider spoke to the head of tax at Betterment, a firm that offers digital investing advice, along with several influencers across Instagram and YouTube, on their tax-season...
Tags: Google, New York, Instagram, Youtube, Trends, Dallas, Ken Burns, Irs, Betterment, Vanguard, Lopez, Katy Bellotte, Adelaine Morin, Natalie Barbu, Morgan Yates, Ruby Asabor


The 'best luxury resort in Southeast Asia' gets contacted every day by influencers asking to stay in its $7,000-per-night villas. Here's how the head of marketing decides who to pick.

The JW Marriott Phu Quoc Emerald Bay was named the best luxury resort in Southeast Asia, with villas costing $7,000 a night and gorgeous beach views.  Francesca Barba, the resort's director of sales and marketing, says that influencers contact the resort almost every day, hoping to partner with and stay at the luxury spot.  According to Barba, factors such as influencers' skillset and follower engagement are more important than follower count when deciding who to partner with.  Visit Business ...
Tags: Instagram, Southeast Asia, Trends, Cambodia, Vietnam, BARDA, Barba, PERELLI, JW Marriott Phu Quoc Emerald Bay, Bill Bensley, Marriott Phu Quoc Emerald Bay, Amanda Perelli, Francesca Barba, Emerald Bay Resort, Instagram JW Marriott Phu Quoc Emerald Bay Resort, Benseley


US accuses Russia of spreading conspiracies about the Wuhan coronavirus, including that it's a CIA biological weapon

US officials told AFP they discovered an online Russian disinformation campaign aimed at spreading conspiracy theories blaming America for the coronavirus outbreak. A network of "several thousand" Twitter, Facebook, and Instagram were discovered posting near-identical messages in mid-January. "By spreading disinformation about coronavirus, Russian malign actors are once again choosing to threaten public safety by distracting from the global health response," one official said. Visit Business I...
Tags: Facebook, Asia, Europe, Instagram, China, Russia, Africa, US, America, Trends, Who, State Department, Cia, Wuhan, Afp, State


The best cameras for YouTube in 2020

YouTube creators need a camera that's easy to use but captures outstanding video. Here's our top pick.
Tags: Photography, Youtube, Trends, Social Media, Mirrorless Cameras, Best Of Everything


Best Cheap GoPro Deals for February 2020: GoPro Hero 8 Black, Max, and more

In the market for an action cam? Learn more about the GoPro line and the best GoPro deals available right now.
Tags: Deals, Photography, Trends, Gopro, Action Cameras, Commerce 2020, Black Max


CULTIVATED: The next trendy cannabinoid, inside the world of cannabis influencers, and more

Welcome to Cultivated, our weekly newsletter where we're bringing you an inside look at the deals, trends, and personalities driving the multibillion-dollar global cannabis boom. Sign up here to get it in your inbox every week. If you want a discount to BI Prime to read our stories, sign up here! Happy Friday everybody! I hope everyone enjoyed the shortened week.  I'll keep it quick: we've got some great stories on tap for you in this edition. First, I interviewed Richard Acosta, the CEO of t...
Tags: Instagram, US, Trends, Alaska, Nevada, WeWork, Jeremy, Rhode Island, SPAC, Adam Levin, Holdings, CBN, FINRA, Aldous Huxley, Tim Conder, HIGH TIMES


Meet the key people who are leading Mike Bloomberg's digital campaign to topple Donald Trump

Mike Bloomberg started secretive ad agency Hawkfish to aid in his presidential campaign, and it's packed with people from the worlds of politics, advertising, and technology. To beat Donald Trump, the Bloomberg campaign has hired widely from companies like Facebook, Google, and ad agencies. Business Insider identified 17 people in key roles in and around Hawkfish, including former Facebook CMO Gary Briggs, who is leading it. Click here for more BI Prime stories. Hawkfish is the digital agency...
Tags: Google, Motorola, Facebook, New York, Hollywood, Instagram, Microsoft, Obama, Kentucky, Stanford, White House, New York City, Trends, Linkedin, CMO, Nike


Nikon D780 vs Canon EOS 6D Mark II: The battle of budget full-frame DSLRs

These are two of the most well-rounded cameras you can buy, but can the newer Nikon defeat the cheaper Canon?
Tags: Photography, Trends, Nikon, Dslr, Canon, Canon EOS 6D Mark II, EOS 6D Mark II, Nikon D780, D780


Influencer marketers share which platforms they are spending on and Instagram crushes the competition

93% of influencer marketers pay for sponsored content on Instagram, according to a new survey conducted by the marketing agency Collectively. While TikTok generates significant buzz in the influencer marketing space, only 7% of those surveyed said they were currently investing in the platform.  Still, the influencer marketers said that TikTok was the app they were most interested in testing in 2020. Click here for more BI Prime stories. Instagram is crushing other social platforms when it com...
Tags: Facebook, Instagram, Youtube, US, Los Angeles, Trends, Ken Burns, Tezza, Julia Engel, Instagram Stories, Joe Gagliese, Gagliese, Tiktok, Hype House, Caitlin Patton Jehava Brown Katy Bellotte, Anish Dalal


A startup that helped brands like Hershey and Petco make shoppable videos is now becoming an e-commerce platform and saying it can help them drive more sales

Social video commerce platform MikMak is turning into a broader enterprise software platform and claiming it can help brands optimize their online sales. MikMak says it can help brands and retailers understand what channels, audiences, and creative actually get people to buy. MikMak claims to work with more than 150 brands and retailers and have Colgate, L'Oreal, Hershey, Petco, and P&G among its clients. Click here for more BI Prime stories. Until now, social video commerce platform MikMak h...
Tags: Taylor Swift, Instagram, Trends, Facebook Instagram, Hershey, Petco, Doug Straton, MikMak, Tipograph, Rachel Tipograph, Colgate L Oreal Hershey Petco, MikMak Dashboard, Tariq Hassan Petco


Future JPEGs could use blockchain to flag fakes, and A.I. for smaller file sizes

Imagine a future where any application could recognize fake or stolen photos by using blockchain metadata.
Tags: Photography, News, Trends, Jpeg, Blockchain, Fake News, Image Theft, Independent JPEG Group


Amazon's first-ever employee says the company is big enough where it could make sense to break it up

Amazon's first-ever employee, Shel Kaphan, is speaking out for the first time — and he's got major criticisms of the company he helped shepherd into existence. Among his criticisms, Kaphan suggested Amazon is "now at the scale" where federal regulators breaking up the company "could potentially make sense." "On one hand I'm proud of what it became," Kaphan said in the new Frontline documentary, "Amazon Empire: The Rise and Reign of Jeff Bezos." "It also scares me," he said. "I just feel like i...
Tags: Google, Amazon, Facebook, Instagram, Trends, Bbc, Warren, Jeff Bezos, Seattle, Frontline, Amazon Web Services, Amazon Prime Video, Jeff, Bezos, Sen Elizabeth Warren, Andy Jassy


The 21 most influential digital creators based in New York who rule Instagram, YouTube, and other social-media platforms

Business Insider is recognizing the leading digital stars who live and create content around the Greater New York City area. We are highlighting these 21 top creators based on audience size, creativity, and their impact on the influencer business as a whole. These New York-based creators run successful digital businesses across platforms like YouTube, Instagram, and TikTok. Click here for more BI Prime stories. Los Angeles often takes center stage when it comes to the influencer world. Headli...
Tags: Facebook, Nordstrom, New York, Beyonce, Instagram, Minnesota, Adobe, Rihanna, NYC, Youtube, La, Massachusetts, New York City, Digital, US, Los Angeles


The cannabis influencers of social media, New York's top creators, and a leaked TikTok campaign brief

Welcome to this week's Influencer Dashboard newsletter! As always, this is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. First up, my colleague Dan Whateley and I highlighted 21 top social-media influencers who live and create content around the Greater New York City area. Los Angeles often takes center stage when it comes to the influencer world, with headline-making creators like David Dobrik and Tana Mongeau sharing popular vlogs in the c...
Tags: Amazon, New York, Instagram, Youtube, Los Angeles, Trends, Atlanta, The New York Times, Quinn, Ken Burns, PAUL, Dan, Sean, Hollywood Reporter, Ethan, Grayson


Social video commerce startup MikMak is becoming an e-commerce software platform and promising it can help brands like Hershey and Petco drive more sales

Social video commerce platform MikMa is turning into a broader enterprise software platform and claiming it can help brands optimize their online sales. MikMak says it can help brands and retailers understand what channels, audiences, and creative actually get people to buy. MikMak claims to work with more than 150 brands and retailers and have Colgate, L'Oreal, Hershey, Petco, and P&G among its clients. Click here for more BI Prime stories. Until now, social video commerce platform MikMak he...
Tags: Apple, Instagram, Trends, Facebook Instagram, Hershey, Petco, Doug Straton, MikMak, Tipograph, Rachel Tipograph, Colgate L Oreal Hershey Petco, MikMak Dashboard, Tariq Hassan Petco


Bloomberg's 'social-media army' blurs the lines on political ads and makes it harder for people to know what they're looking at (FB)

Michael Bloomberg's presidential campaign is consistently pushing boundaries on the the rules around political advertising on social media. He is in the process of hiring a "social-media army" to spread his message online, The Wall Street Journal reported on Wednesday. Facebook's policy decisions on "branded content" may help Bloomberg's campaign evade scrutiny from researchers and journalists. Tech-industry insiders have already warned that Facebook needs to more clearly distinguish political...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Bloomberg, New York Times, Michael Bloomberg, Wall Street Journal, Signal, Priscilla Chan, Mike, Singh, Sabrina Singh


Inside the 'creator retreat' for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible

Collaborative houses, such as Hype House and Team 10, have grown in popularity as ways for social media stars to live and work in close proximity for the sake of easily making content together. A group of TikTok famous siblings, The Skorys, mimicked this idea by hosting a small "creator retreat" in Arizona and bringing together 10 TikTok stars under one roof for a weekend of viral video creation. Business Insider was given access to photos and stories from the retreat, where creators stayed in...
Tags: Instagram, Youtube, Washington, Los Angeles, Trends, House, Arizona, Scottsdale, Scottsdale Arizona, Cornelius, Arizona California, YouTuber Jake Paul, Vlog Squad, Tiktok, Skory, Skorys


Inside the turbulent personal life of Elon Musk, who's dated Hollywood stars, has 5 sons, and may be expecting another baby with musician Grimes

Tesla and SpaceX CEO Elon Musk seems to prefer keeping his personal life under wraps.  It wasn't until 2017 that he opened up in an intensely candid Rolling Stone profile. Musk discussed topics he usually doesn't, from his breakup with actress Amber Heard to his strained relationship with his father. Musk has had a stormy personal life at times. He's been through two divorces and is estranged from his father, who made headlines in 2018 after it was reported he had a child with his 30-year-old ...
Tags: Spacex, Elon Musk, Hollywood, Instagram, California, Time, Los Angeles, Trends, Tesla, Marie Claire, Reddit, Alexis Ohanian, Grimes, Nevada, Rolling Stone, Serena Williams


Photoshop just turned 30. So what’s coming in the next three decades?

Photoshop is out of its 20s -- and it's time for the program to get serious about advanced photo editing.
Tags: Photography, News, Trends, Adobe Photoshop, Photoshop update, Photoshop For Ipad


The metrics that brands use to measure the success of an influencer-marketing campaign are changing, as 'likes' and 'followers' fall out of favor

Given the influencer-marketing industry's concern about fake followers and Instagram's move to hide likes, some brands are looking at new metrics to measure the success of campaigns in 2020. Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or asking for other metrics from influencers like how many followers are saving a sponsored post. Business Insider spoke to two influence- marketing experts on some of the metrics they e...
Tags: Facebook, Instagram, Youtube, Trends, Linkedin, Paypal, Ken Burns, Cpa, Asano, Instagram Stories, Roberto Blake, Evan Asano, Adelaine Morin, Viral Nation, YouTube s Partner Program, Tomi Obebe


The metrics brands want from influencers to measure the success of a marketing campaign are changing, as 'likes' and 'followers' fall out of favor

Given the influencer-marketing industry's concern about fake followers and Instagram's move to hide likes, some brands are looking at new metrics to measure the success of campaigns in 2020. Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or asking for other metrics from influencers like how many followers are saving a sponsored post. Business Insider spoke to two influence- marketing experts on some of the metrics they e...
Tags: Facebook, Instagram, Youtube, Trends, Linkedin, Paypal, Ken Burns, Cpa, Asano, Instagram Stories, Roberto Blake, Evan Asano, Adelaine Morin, Viral Nation, YouTube s Partner Program, Joey Gagliese


The best Canon cameras for 2020

Canon makes a wide variety of choices from compacts to DSLRs. Here are the best, from compacts to DSLRs.
Tags: Photography, Trends, Best Of, Dslr, Mirrorless, Canon, Best Cameras, Tier 4


Nikon adds pet eye AF with major firmware update for the Z 6 and Z 7

The Nikon Z 6 and Z 7 can now hone in and focus on your furbaby's eyes and track subjects more like a DSLR.
Tags: Photography, News, Trends, Nikon, Camera Firmware Update, Nikon Z 7, Nikon Z 6, Nikon Z 50


Jeff Bezos just pledged to spend $10 billion to fight climate change. Here's how the richest person in the world makes and spends his billions.

Jeff Bezos, the wealthiest person alive, has pledged to spend $10 billion to fight climate change. Bezos became nearly $2 billion richer after selling some of his Amazon stock earlier this month. As Amazon's founder and CEO, Bezos was the first person in modern history to accumulate a fortune of over $100 billion — and he currently has a net worth of $130 billion, Bloomberg estimates. He spends his fortune on real estate across the US, a $65 million Gulfstream Jet, and his space exploration co...
Tags: Google, Amazon, Post, Elon Musk, Instagram, Yahoo, California, La, US, Los Angeles, Trends, Bloomberg, Nasa, Earth, Washington Dc, Bill Gates


Slap a filter on the iPhone 11’s triple camera with PolarPro’s unique system

All thhree filters are designed with cinema-grade glass and include a cover
Tags: Mobile, Photography, News, Trends, Iphone Case, PolarPro, Camera Filter, iPhone 11


How to navigate the ups and downs of starting a business with your spouse, sibling, or best friend — from 5 founders who have done it

It's common for cofounders to have an established relationship before they start a company together.  Running a business with your spouse, best friend, or family comes with its own challenges.  Business Insider talked with five cofounders who shared the lessons they've learned in marriage and friendship, and how they make the most of their strengths to work together. Click here for more BI Prime content. It's common for cofounders to have an established relationship before they start a compan...
Tags: Instagram, Washington, US, America, Trends, GlaxoSmithKline, Business Insider, American Airlines, Mark, Ken, Justin, Los Angeles California, Emily, LLC, Hong, CHA



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