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5 ways to get the word out about your new side hustle

If you want to attract customers, then you'll need to be proactive about telling the world what makes your products or services special.It's hard to point to just one issue that's holding 89 percent of people with side businesses back from earning more than $1,000 per month, but failure to drum up significant demand likely plays a significant role. To start, you'd do well to experiment with social media marketing, maximizing customer reviews, receiving referrals, making the most of the marketing...
Tags: Apple, Facebook, Business, Pinterest, Instagram, Steve Jobs, Marketing, Facebook Messenger, Innovation, Tripadvisor, Freelance, Gig Economy, Side Hustle, WiseStamp


I’m 30 & This Is How Much I Spent On My Multi-City Trip Through Myanmar

Welcome to Travel Diaries, a Refinery29 series where we tag along as real women embark on trips around the world and track their travel expenses down to the last cent. Here, we offer a detailed, intimate account of when, where, and how our peers spend their vacation days and disposable income: all the meals, adventures, indulgences, setbacks, and surprises. This week’s travel diary: A 30-year-old digital marketing specialist from Singapore checks “hot air balloon ride” off her bucket list in ...
Tags: Google, Fashion, Music, Instagram, Singapore, Malaysia, Kuala Lumpur, Accor, Myanmar, Tripadvisor, Airasia, Yangon, Inle Lake, Klia, Cappadocia, Jetstar


Global trends shaping marketing in 2020: Part 1

Just like that, 2019 is over and 2020 is underway. Many of last year’s marketing developments fade into insignificance as the industry focuses on the future. Future gazing is important in the fast-moving world of marketing and in particular, social media; consider how much our industry has evolved in the last 12 months. The growth of TikTok, Facebook’s pivot to privacy, a handful of high-profile influencer scandals and…. did anyone say ‘Ok Boomer’? Here, in the first part of a two-post series (1...
Tags: Facebook, Milan, Instagram, Navy, Berlin, Seo, Munich, Ai, Tripadvisor, Influencer Marketing, Social Commerce, Thought Leadership, Digital Marketing, Pepsi, Boomer, Jim Coleman


This pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.

An Omnicom team led by DDB last year won the US Army's ad business, covering an estimated $4 billion over 10 years. Business Insider got the full pitch deck that won the account. DDB's first multi-media campaign is set to launch in the coming weeks on platforms like Instagram and Facebook. The winning pitch includes personalized social media videos targeting high-schoolers, ads featuring headshots of new recruits, and a campaign starring soldiers' parents as influencers. It also proposed the A...
Tags: Amazon, Facebook, Instagram, Microsoft, Washington Post, US, Trends, Department Of Defense, Walmart, Army, Reddit, Espn, Tripadvisor, Hulu, US Army, Github


Online Content Shifts You Need to Know About

The prospect of success with online content is a constantly moving target. What might be remarkably popular and profitable today could fall flat on its face tomorrow. Part of this has to do with demographics, part of this has to do with evolving technology, and part of it has to do with current trends in what people want and crave when it comes to content on the Internet. Blogs used to be little more than online diaries, but they’ve quickly grown to become full-fledged online magazines with full...
Tags: Google, Facebook, Instagram, Blogging, Tripadvisor, TUTS, Instagram Stories


Week 17: Wowed at what lives Beyond Vegas

Keeping a commitment can be challenging, but there is one important reason why you should: If you don’t you lose confidence in yourself. If you can’t trust yourself, who can you trust? How can you build confidence and competence if you continue to give yourself a back door? It’s so easy to quit. Valley of Fire State Park It’s so easy to say you’re too tired, or broke, or unhealthy, or time strapped, or whatever. It’s hard to show up each day and remain true to your word. But you will kill yo...
Tags: Travel, Facebook, Hong Kong, Utah, Usa, Instagram, Yosemite, La, Starbucks, Las Vegas, Tripadvisor, North Carolina, Chevron, Grand Canyon, Vegas, Craig


Week 15: Viva Las Vegas Baby!

We weren’t intending on visiting Vegas on our America Unplugged road trip. Our intention on  this trip is to go beyond the main tourist destinations that everyone knows, and strangely, wants to visit. But, since we were close by, and our Australian readers insist on incorporating Vegas into their travel plans, we decided why not? I wasn’t expecting to have a great time – I mean how long can you spend looking at casinos before you get bored? But, I arrived intending to have a great time and see V...
Tags: Travel, Amazon, Facebook, Utah, Usa, Instagram, US, America, Chicago, Paris, New Orleans, Las Vegas, Zappos, Tripadvisor, St George, MGM


7 Best Practices For Using User-Generated Content

User-generated content (UGC) is near the top of everybody’s “best contenting marketing tactics” list. And for good reason: When done correctly, you engage your target market and collect content at little cost to your organization. Image credit: Used with permission: 7 Digital Marketing Trends That Will Rule 2019 [Infographic] For businesses, nothing is more authentic than a customer taking time out of their day to share a thought or feeling. Positive user reviews, in whatever form they take, ar...
Tags: Business, Instagram, Tripadvisor, Ugc, User-generated Content, Ama, Eric, Content & Copywriting, UGC Here, LinkedIn UGC


How travel brands can get more from social media

In this post, GlobalWebIndex‘s Strategic Insights Analyst, Olivia Valentine investigates the way social media impacts consumer choices when it comes to booking holidays, and how travel brands can make the most of their social media presence to engage audiences online. With millions of holiday-goers willing to share holiday snaps and travel experiences online, social media has become a holiday browsing hotspot and commentary hive to inspire travellers globally. With around 8 in 10 social media vi...
Tags: Travel, Facebook, UK, Instagram, Digital, Social Media, Seo, Whatsapp, Tripadvisor, Ugc, Thought Leadership, Travel Marketing, GlobalWebIndex, Dark Social


The Psychology of Social Proof and Why It Makes Word-of-Mouth Marketing So Effective

What is Social Proof? Social proof is a result of a deeply rooted psychological bias. It implies trust in other people. The forms of this trust include the belief that the majority knows better and that the best way to make a decision is to look at people and see which decision they’ve made. As most psychological biases, this one generally makes sense. Think of your behavior in any new environment: at a new workplace, or at a party where you don’t know anyone, or in a foreign country. Every r...
Tags: Facebook, Instagram, Seo, Tripadvisor, Word of Mouth, Social Proof, Social Media Consulting


Tourists line up at Roy's Peak

There is no such thing as a beautiful secret spot any longer. With the advent of Instagram influencers, “outing” (and ruining) cool locations on social media has become increasingly common. We see a neat spot on our feed, so we want to venture there ourselves — along with thousands of others who had the same idea. This photo of the long line of people waiting to capture the exact same photo at Roy’s Peak in New Zealand really highlights this phenomenon. The social media queue pic.twitter...
Tags: Travel, Instagram, New Zealand, Roy, Tripadvisor, Tourists, Santorini, All, Kyoto Japan, Department of Conservation, Kerri, Lukas Stefanko, BBC News More, Roy's Speak, Roy 's Peak, Fushimi Inari Gates


Mapify, the Berlin-based ‘social travel network’, locates $1M seed round

Mapify, the Berlin startup that offers what it describes as a “social travel network,” has raised $1 million in seed funding from a mixture of U.S. and Europe-based funds and angel investors. The include Switzerland’s Ennea VC (led by Jan Valentin, who served as Senior Vice President at Kayak in Europe), Roland Grenke (co-founder of Dubsmash), Navid Hadzaad Javaherian (former founder and CEO at GoButler ​and ​Product Leader at Amazon Alexa), L.A.-based LayJax Ventures​ (the investment vehicle of...
Tags: Google, Fundings & Exits, Startups, TC, Spotify, Europe, Instagram, Berlin, Tech, Mit, Switzerland, Airbnb, Tripadvisor, Daimler, Gobutler, Lucas


TripAdvisor’s social network: Taking FB and Instagram head on?

The move has garnered positive response from many in the marketing industry, as it could shift Tripadvisor’s role in the traveler’s digital journey from that of research and intent, to that of discovery and inspiration.
Tags: Instagram, Hotels, Tripadvisor


An A-Z Guide to Influencer Marketing

Nine times out of ten, the objective of influencer marketing or a blogger outreach campaign is for brand awareness purposes. Companies will approach individuals with an established following, either on social media or out in the blogosphere, and ask them to post content about their product or service. You’ll often hear of bloggers agreeing to do this in exchange for ‘freebies’ (usually the product being promoted) or they may request payment. As with digital marketing in general, influencer marke...
Tags: Facebook, Usa, UK, Kim Kardashian, Instagram, US, Sem, House, Ricky Gervais, Tripadvisor, Thierry Henry, Ftc, Megan Mckenna, Raymond, Kim K, SiteVisibility


Check Out The Most Amazing And Coolest Photography Links Of The Week

It has been a very exciting week in the world of photography as writers and photographers have been posting great content online for photography enthusiasts with every type of interest. This weeks list of carefully selected links includes a variety of tutorials, special features and great photography all hand-picked by the Toad at Toad Hollow Photography. We really hope you enjoy perusing this weeks list as much as the Toad did in bringing it to you. TUTORIALS Bite Size Tips: How to Clean Your L...
Tags: Europe, Photography, England, Instagram, Africa, Time, Austria, Canada, United States, Vancouver, Tripadvisor, Iceland, Volvo, Toad, Henry, Jim


Where Can You Advertise for Free?

You’ve heard the old saying. “There’s no such thing as a free lunch.” And some would argue the same thing goes for small business advertising. But is it possible to advertise for free?   What about free social media and other sites where your business can get listed and gain visibility, for free?  Can you really promote your products, services and brand for free online? Well, yes … and no. Indeed, there are places where small businesses can advertise for free by getting free listings and f...
Tags: Google, Facebook, Pinterest, Instagram, Sales, StumbleUpon, Reddit, Tripadvisor, Better Business Bureau, Chamber of Commerce, Manta, Google My Business, Small Business Trends, Marketing Tips, Business Journals, Local Business Listings and Review Sites


BEST SOCIAL MEDIA PLATFORMS TO CONSIDER FOR BUSINESS VISIBILITY

With the rapid evolution of social media, the vast majority of companies have utilized the unique opportunities presented by each of the various social media platforms to reach their marketing, sales and visibility goals. Some of these brands have been rewarded with great results in terms of return on investment (ROI), while others have struggled to do so. As a company, it’s important to capitalize on the numerous social media opportunities apart from the usual suspects: Facebook, Twitter, Inst...
Tags: Facebook, Twitter, Business, Pinterest, Instagram, Linkedin, Tripadvisor, Zomato, Periscope, Facebook Twitter Instagram, Facebook and Twitter, Instagram Stories


7 Tips for Making Your Website Content Interactive

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site. Of all the features that clue us into whether a website is good or not, reader engagement is a significant cont...
Tags: Instagram, Marketing, Content Marketing, Tripadvisor, B2b, Facebook Twitter Instagram, Consumer, Apester


How to Market a Hotel to the Modern Consumer

The hotel business is extraordinarily competitive. No matter how nice your hotel is, you need a strong marketing focus to get the word out about your facilities. So, how can you effectively market your hotel for today’s customers? A multi-faceted marketing approach is appropriate. Marketing Online According to a 2016 study, 95% of consumers search for locations online before traveling. This leads to price comparisons and usually online booking for accommodation. Because of the huge amount of ...
Tags: Facebook, Instagram, Sales, How To, Tripadvisor, Bio, Facebook Twitter, Google Bing, YouTube Vimeo, Georgi Todorov, Social Media MarketingBeing, Visitors Bureau CVB, DigitalNovas Georgi, FortuneLords


Employer Branding: Everything you need to know

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. The statistics are quite staggering with 72% of candidates spending over an hour researching a company, and 70% saying they wouldn’t take a job at a bad company even if unemployed. LinkedIn found that the number one reason candidates don’t apply for a job is because they don’t know what it’s going to be like. It’s not wonder that 86% of HR Professionals would agree ...
Tags: Google, Jobs, Ge, Instagram, Okta, Navy, Iraq, US, Linkedin, Ted, Afghanistan, United States, Edelman, Tripadvisor, US Army, Ericsson


How to Supersize your health on a USA road trip

You know America is the land of supersize and “You want fries with that?” It’s notorious for gigantic meals and unlimited soda refills.    Or is it?   We’ve come to America with the intention to smash down those walls of per ception, uncover the hidden secrets and reveal the truth – it’s also the land of supersized health, where many current healthy food trends were born – like green smoothies and kale, cauliflower and quinoa inspired dishes.   This is the America we love. As...
Tags: Travel, Health, Google, Usa, Pinterest, Instagram, Whole Foods, Australia, China, US, Samsung, America, Hawaii, Nashville, Tripadvisor, Memphis


Supersize your health on a USA road trip

You know America is the land of supersize and “You want fries with that?” It’s notorious for gigantic meals and unlimited soda refills.    Or is it?   We’ve come to America with the intention to smash down those walls of per ception, uncover the hidden secrets and reveal the truth – it’s also the land of supersized health, where many current healthy food trends were born – like green smoothies and kale, cauliflower and quinoa inspired dishes.   This is the America we love. As...
Tags: Travel, Health, Google, Usa, Instagram, Australia, China, US, Samsung, America, Hawaii, Nashville, Tripadvisor, Memphis, Costco, Craig


8 Examples of Brands Using Instagram to Showcase Company Culture

In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey , 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors that shape how real work gets done within an organization.” Deloitte states. “Culture brings together the implicit an...
Tags: Instagram, Social Media, Seo, Company Culture, Social Media Marketing, Deloitte, Tripadvisor, Sap, Zendesk, Toprank Marketing, Danita, Global Human Capital Trends, Hootsuite Hootsuite, SAP SAP, Zendesk Zendesk, eBay News eBay


Best things to do in Waikiki with kids

I wasn’t expecting to like Waikiki Beach much. I’m not sure why – city beach, overly popular with tourists. Never assume anything and be prepared to be wowed on your travels. I was wowed as soon as I walked into our room at the Hilton Hawaiian Village and saw the view from our room. It’s possibly one on the best hotel views I’ve ever had. First glimpse of Waikiki Beach from our room at the Hilton Hawaiian Village Waikiki Beach is stunning. Looking down from the room, the beautiful blue wate...
Tags: Travel, Usa, Instagram, Australia, US, Hawaii, Arizona, Hilton, Ncaa, Airbnb, Lulu, Melbourne, Kim, Tripadvisor, North America, Pearl Harbor


Tyler Haughey Shoots Jersey Shore’s 1950s Resorts, During The Off Season

The resorts built during the post-war period, some of the finest examples of midcentury European design, are like architectural time capsules, all located on a small five-long barrier island in New Jersey known collectively as The Wildwoods. In fact, they make up the largest concentration of postwar resort architecture in the United States. The tiny beach town of Wildwood, New Jersey, topped TripAdvisor’s list of destinations on the rise for 2015. Fancy that. More info: Tyler Haughey (h/t: fo...
Tags: Photography, Design, United States, New Jersey, Tripadvisor, Wildwoods, Wildwood New Jersey, Tyler Haughey


Beyond Facebook: Which Social Media Platforms Should Your Small Businesses Be Using?

Social media marketing for small businesses can be a tricky game. It’s difficult to know how to allocate resources to have maximum effect when there are so many different platforms, with best practices for each. One question that every small business must face is which channels should or could be used more often—putting aside the obvious choice. When it comes to social media, there is no bigger name in the game than Facebook. It’s the platform with the most users, the biggest reach, and the larg...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Pinterest, Instagram, Youtube, Sales, Social Media, Google Search, Linkedin, Content Marketing, Vimeo, Tripadvisor, Yelp, Periscope


Beyond Facebook: Which Social Media Platforms Should Your Small Businesses Be Using?

Social media marketing for small businesses can be a tricky game. It’s difficult to know how to allocate resources to have maximum effect when there are so many different platforms, with best practices for each. One question that every small business must face is which channels should or could be used more often—putting aside the obvious choice. When it comes to social media, there is no bigger name in the game than Facebook. It’s the platform with the most users, the biggest reach, and the larg...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Pinterest, Instagram, Youtube, Sales, Social Media, Google Search, Linkedin, Content Marketing, Vimeo, Tripadvisor, Yelp, Periscope


Which Social Media Platforms Should Small Businesses Use More?

Social media marketing for small businesses can be a tricky game. It’s difficult to know how to allocate resources to have maximum effect when there are so many different platforms, with best practices for each. One good question that every small business must face is which channels should or could be used more often—putting aside the obvious choice. Because when it comes to social media, there is no bigger name in the game than Facebook. It’s the platform with the most users, the biggest reach,...
Tags: Google, Facebook, Mark Zuckerberg, Pinterest, Instagram, Youtube, Sales, Social Media, Google Search, Content Marketing, Tripadvisor, Meerkat, Facebook It, YouTube Snapchat, YouTube YouTube


20 gorgeous images of Puerto Rico

AMERICANS SO OFTEN FORGET there’s an absolutely beautiful Caribbean island that’s super close and that they can travel to with zero need for a passport. Puerto Rico is stunning, and it’s not just the beaches — it’s the rainforest and the varied scenery, but also the people, the architecture, and the culture. A few years back I was lucky enough to spend a day and a half in Puerto Rico. And in that short period of time, I was able to visit a colonial fort, have a piña colada at the place that inv...
Tags: Travel, Images, Photography, Navy, US, Spain, Unesco, Atlantic, Tripadvisor, Caribbean, Beaches, Puerto Rico, San Juan, All, Old San Juan, Puerto Rican


8 Genius Hacks For Scoring The Best Hotel Room, Every Time

Why book an ordinary stay in an ordinary hotel room when you could be lodging like the BAMF you are? No matter where you're going or what kind of accommodations you're seeking — be it a luxe five-star hotel, an all-inclusive beach resort, a tiny local inn, or even a cruise ship — you deserve to travel in style.The good news is, you absolutely can — even if you're not a world-class jet-setter with money to burn. Read on for eight pro tips and tricks for scoring the best hotel room (and other awe...
Tags: Fashion, Music, Instagram, Venice, Tripadvisor, Grand Canal, Cape, Lauren Smith, Travelzoo, Chatham Bars Inn, Joost Schreve, Kimkim



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