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This $3 Viral Amazon Accessory Is Crashing Our Instagram Feeds

For those of us who shop professionally, Amazon is a source of delight and discovery, offering up problem-solving products we never knew existed and surprisingly fashion-forward wardrobe staples. Ever since the e-tailer produced a puffer coat that took the internet (by way of the Upper East Side) by storm last year, we’ve been hot on the trail of the site’s next big hit. And, by golly, we've found it with the Amazon pearl barrette.We’ve been noticing the inexpensive but eye-catching item poppin...
Tags: Amazon, Fashion, Music, Instagram, Brooklyn, Tennessee, Upper East Side, Chanel, Ana, HANNAH, Ulta, Chriselle Lim, Hannah Bullion, Elizabeth Greene, Amazon Snag, Pairs Of Pastel SandalsEvery Amazon


A Week In Pittsburgh, PA, On A $52,000 Salary

Welcome toMoney Diaries , where we're tackling what might be the last taboo facing modern working women: money. We're asking millennials how they spend their hard-earned money during a seven-day period — and we're tracking every last dollar.Today: a human resources specialist working in construction who makes $52,000 per year and spends some of her money this week on Glossier Play Glitter Gelée.Occupation: Human Resources SpecialistIndustry: ConstructionAge: 26Location: Pittsburgh, PA Salary: $...
Tags: Facebook, Fashion, Music, Florida, Instagram, New York City, Keurig, Starbucks, American Eagle, Sephora, Pittsburgh, Dunkin Donuts, Ulta, Carole Radziwill, Fat Mascara, Money Diaries


29 Top Sell-Out Items That You Can Now Shop

Searching for a fresh trend before it catches fire (and subsequently sells out) is, as Cher Horowitz put it, like searching for meaning in a Pauly Shore movie...A.k.a. impossible. While we can't always predict the next big thing to buy, we can catalog the best big things that are actually shoppable now. With a little help from our weekly column, The Sell-Out, we pulled together the top-selling products from the past year that are no longer sold out.Instead of suggesting purchase alternatives, a...
Tags: Amazon, Nordstrom, Fashion, Music, Instagram, Oxford, Trademark, Tom Ford, Anthropologie, Sephora, Birchbox, Everlane, Cher Horowitz, Revlon, Supergoop, Cardi


A Week In Washington, D.C., On A $68,036 Salary

Welcome toMoney Diaries , where we're tackling what might be the last taboo facing modern working women: money. We're asking millennials how they spend their hard-earned money during a seven-day period — and we're tracking every last dollar.Today: an analyst working in government who makes $68,036 per year and spends some of her money this week on ice cream.Occupation: AnalystIndustry: GovernmentAge: 26Location: Washington, D.C.Salary: $68,036Paycheck Amount (Biweekly): $1,636.35Monthly Expense...
Tags: Fashion, Music, Instagram, Supreme Court, Washington, France, Nike, New Jersey, New Orleans, Fidelity, Keurig, Eiffel Tower, Brussels, Annie, Grammys, Cvs


We Tried The New Darker Shades Of Benefit's Hoola Bronzer — & They're Legit

Welcome to Unfiltered, where we give our honest, no-B.S. reviews of the most buzzed-about beauty products, brands, and services on the market right now.Even if you just found out that there's a difference between bronzer and contour, you've still likely heard of Benefit's Hoola Matte Bronzer — it's just that popular. This long-time favorite has over 230,000 loves and nearly 2000 5-star ratings on sephora.com. Makeup artists, vloggers, editors, beauty lovers, and probably your next door neighbor...
Tags: Fashion, Music, Instagram, Alexa, Etta James, Ulta, Hoola Bronzer, Hoola, Hoola Matte Bronzer, Channing Hargrove, Aimee Simeon Beauty WriterShade, Benefit Hoola Matte Bronzer in Caramel, Danielle Thornton


Could the Future of Skincare Shopping Eliminate the Need For In-Store Beauty Consultants?

If you're invested in skin care - and if you buy skincare products, you know it's often an investment - there's a few shopping options we've all grown accustomed to: purchasing online after reading or watching reviews, deciding to buy after seeing a post (or more likely, #ad) on Instagram, or taking a chance in a store. The latter has been somewhat of an alleged ghost town for consumers; in 2019, we have everything we need at our fingertips. I say "alleged" because many publications like to cove...
Tags: Instagram, Singapore, Los Angeles, Tech, Ces, Beauty, Shanghai, Tokyo, Skin Care, Sephora, Sunset Boulevard, Ulta, Beauty News, Jouer, SK-II, Facial Treatment Essence


Could the Future of Skincare Shopping Eliminate the Need For In-Store Beauty Consultants?

If you're invested in skincare - and if you buy skincare products, you know it's often an investment - there's a few shopping options we've all grown accustomed to: purchasing online after reading or watching reviews, deciding to buy after seeing a post (or more likely, #ad) on Instagram, or taking a chance in a store. The latter has been somewhat of an alleged ghost town for consumers; in 2019, we have everything we need at our fingertips. I say "alleged" because many publications like to cover...
Tags: Instagram, Singapore, Religion, Los Angeles, Tech, Ces, Shanghai, Tokyo, Skin Care, Sephora, Sunset Boulevard, Ulta, Beauty News, Jouer, SK-II, Facial Treatment Essence


The Drag Queen's Guide To The Best Makeup Removers

New Year's Eve makeup is all fun and games until it's 2 a.m. and you're standing over your sink three makeup wipes in, still scrubbing away at your glitter eyeshadow. Drag queens, on a fairly regular basis, feel your pain. These performers are experts at both putting that makeup on and also taking it off when they're exhausted at the end of a long night.For drag queens, any old generic makeup remover won't do — they need the good shit. "I've tried MANY different makeup removers over the years a...
Tags: Fashion, Music, Instagram, Brooklyn, Miami, Johnson, Tatcha, Clinique, Ulta, Neutrogena, Neutrogena Neutrogena, Amazon Sometimes, Target Miss Malice Brooklyn, Target Miss Toto Miami, Vita Coco Coconut Oil, Boots Baby Love Brooklyn


Which Kylie Lip Kit Is Right For You?

If there’s one thing Kylie Jenner has conquered, it’s the art of a good selfie — which is why it was only right when Instagram gave her a custom face filter. But selfies aren't the only thing she's good at: The mogul also knows a thing or two about lipstick. We’ve been following the youngest sibling of the Kardashian-Jenner clan's impressive ascent in the beauty sphere since the launch of her cosmetics company, which now sells a huge range of beauty buys and, oh, has also made her a Forbes- cov...
Tags: Fashion, Music, Instagram, Kylie Jenner, Flowers, Forbes, Kylie, Rachel Green, Kardashian Jenner, Ulta, Kylie Cosmetics, Elisa Flowers, Kylie Cosmetics Kylie, Molly Stern, Metal Matte, Kylie Cosmetics Maliboo


Every Product You Need To Get The "Dewy Dumpling" Glow From Instagram

Before the Kardashians and YouTube, most of the general public had no idea what contouring and highlighting was. Still, one quick look at the history books will tell you that people have been using matte bronzer and shimmery powder to create facial illusions for centuries.In the mid-1500s, stage performers would use chalk and soot to exaggerate their facial expressions for the audience. When artificial lighting was finally developed 300 years later, actors ditched the dirt for waxy, oily creams...
Tags: Fashion, Music, New York, Instagram, Rihanna, Marc Jacobs, Sephora, Priyanka Chopra, Charlotte Tilbury, Becca, Maybelline, Pati Dubroff, Ulta, New Foundation, Vo, Kylie Cosmetics


Petite ‘n Pretty Taps Social Media Influencers to Sell Makeup to Kids

Influencers are getting younger by the minute, and marketers and brands are riding the social media tsunami of wildly popular image-based sites like Pinterest, YouTube and Instagram all the way to the bank. Petite ‘n Pretty is a new Instagram-launched makeup brand for the Gen Z crowd, ages 4 to 18. Its website is a canvas of pastel pinks, purples and blue, with sparkly graphics—similar to many beauty e-commerce sites—but this one has models from elementary and middle schools. The brand calls it...
Tags: Instagram, Advertising, Sephora, PST, Cutler, Ulta, Karat, Social Media Influencers, Alabama Kentucky, Samantha Cutler, Petite n Pretty, Instagram NEW YouTube, Sophie Michelle, Piper Rockelle, Jessalyn Grace, YouTuber Jessalyn Grace


Stop Everything - KKW Fragrances Are Coming to Ulta Beauty Stores

Gone are the days we have to wait 3-5 business days for our Kim Kardashian-shaped fragrances to ship to our door - they're coming to Ulta Beauty. On Thursday, the beauty retailer announced via Instagram that KKW Fragrances will be available across all Ulta Beauty stores starting on Nov. 25. KKW Fragrances currently has three collections: KKW Body, KKW Crystal Gardenia, and KKW Kimoji, with nine total offerings. The fragrances pictured in the retailer's post are KKW Body ($60), Crystal Gardenia (...
Tags: Kim Kardashian, Instagram, Beauty, Fragrance, Ulta, Ulta Beauty, Crystal Gardenia, Ulta Beauty Stores, KKW Crystal Gardenia, Kimoji Cherry, Kimoji Peach


What Gen Z Wants

What are teens buying—and how can you reach them By Rieva Lesonsky The newest Piper Jaffray study of teens was just released. The 36th semi-annual Generation Z survey (all teens are now members of Gen Z) shows overall teen spending is up 1% from fall 2017 results, but down 5% from  spring 2018. Food continues to be the item teens spend most of their money on, accounting for nearly one-quarter of their spend. Upper-income boys spend most of their money on food (24%), clothing (17%) and video game...
Tags: Amazon, Business, Instagram, Rihanna, Nike, Sephora, Right Now, Piper Jaffray, Ulta, Fenty, Snapchat Facebook, Rieva Lesonsky, Gucci Teens


The Skin-Care Products You Should Try Before You're 30

Aging gracefully is the goal of hopeful, optimistic millennials everywhere, isn’t it? We’d like to look healthy, and damn good, as the decades go by. Well, as professionals (and capitalism!) tell us, the key to a beautiful complexion is daily care and smart prevention.We get it: You already knew that! But, don't you get confused about how exactly you should be “preventing” things? (Is Botox preventative?) How can we weave new products into our routines without prompting an onslaught of clogged ...
Tags: Amazon, Nordstrom, Fashion, Music, Hollywood, London, Lana Del Rey, Instagram, New York City, Canada, Victoria Beckham, Asos, Sephora, Rodin, Tatcha, Riley


7 Products Rosie Huntington-Whiteley Uses To Deal With Hormonal Acne

Any headline that mentions a supermodel's beauty routine is clicky by default. People are dying to know everything models put on their faces — like the eye cream they use to look refreshed in paparazzi photos, even when they just got off a red-eye flight from Japan to New York.And if the story in question involves Rosie Huntington-Whiteley, we're definitely clicking in to troll for beauty tips — be it on foolproof self tanner application or her favorite lip balm — and any mention of husband Jas...
Tags: Fashion, Music, Japan, New York, Instagram, Jason Statham, Sephora, Rosie, Rosie Huntington Whiteley, Ulta, MEGHAN MARKLE, Huntington Whiteley, Bioderma, Luminizer, Katie Jane Hughes, SkinLongevity Vital Power Infusion Serum


Here's How Your Favorite Celebrities Rocked Cherry Eyes at the AMAs

Take a quick look at the shelves in Sephora and Ulta, and you'll notice eye shadow palettes in hues of pinks and berries dominating the stores. The look has been spotted all over Instagram, and on Tuesday night, it showed up on the red carpet at the American Music Awards. Whether you choose to pair the rosy colors with a bold lip like Cardi B or keep the rest of your look neutral like Vanessa Hudgens, we're sure you can make this wearable look suit your beauty style. Check out the celebrity loo...
Tags: Instagram, Beauty, American Music Awards, Red Carpet, Vanessa Hudgens, Cardi, Ulta, Celebrity Makeup, Beauty Trends, Award Season, Red Carpet Beauty


6 Black-Owned Brands At Ulta Beauty You Should Know

It’s 2018 and there’s a new standard for inclusivity and diversity in the beauty aisle (finally!). Hair, makeup, and skin-care brands are expanding their product selections to work with many different skin tones and hair types. But there's another level of diversity that we care about when we shop. We think it's also important to support the Black entrepreneurs who are creating products specifically for minority customers, because they were doing it long before the rest of the industry caught o...
Tags: Fashion, Music, Gabrielle Union, Instagram, Unilever, Carol, Dennis, Nicole, L Oreal, Ulta, Ulta Beauty, Lisa Price, Juvia, Ulta Nyakio, Beauty Bakerie, Chichi Ebru


Cardi B's Blue Tom Ford Lipstick Sold Out In Less Than 24 Hours

You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.If I told you I wasn’t manically refreshing Instagram for updates on the Nicki Minaj and Cardi B fiasco that transpired during New York Fashion Week, I'd be a straight up liar. ...
Tags: Fashion, Music, Instagram, Nicki Minaj, Tom Ford, Sephora, Revlon, Cardi, Ulta, Barbz, Fenty, Anastasia Beverly Hills, Clapback, Revlon Ultra HD Matte Metallic Lipcolor, Rihanna Mattemoiselle Plush Matte Lipstick, BardiGang


A Week In Central New Jersey On $20/Hour

Welcome toMoney Diaries , where we're tackling what might be the last taboo facing modern working women: money. We're asking millennials how they spend their hard-earned money during a seven-day period — and we're tracking every last dollar.Want even more Money Diaries, plus $$$ advice from a kick-ass, all-female team of financial advisors, and tips on how to save more than $500? Pick up our new book: Money Diaries! Order here!Today: an event coordinator who makes $20 per hour and spends some o...
Tags: Amazon, Fashion, Music, Instagram, Kentucky, Netflix, Glendale, Heineken, Atlantic City, Bob, Red Bull, Hulu, Fiji, Brita, Marie Antoinette, Pepsi


The Ordinary No Longer at Beautylish?

Brandon is on a rampage again apparently because the Ordinary is waving bye-bye to Beautylish allegedly according to e-mails that were posted on the Ordinary’s Instagram account this week. As you know the Ordinary was in and out of Sephora in the flash. No one really knows why exactly the Ordinary disappeared from Sephora so quickly. Was it Brandon’s doing? Was it Sephora who decided to cut ties? Who knows….! Now they are apparently leaving Beautylish or as the Ordinary’s account posted th...
Tags: Instagram, Beauty, Sephora, Brandon, Ulta, Beauty News, Beautylish, Nils Nils Johnson


Kokie Be Bright Illuminating Concealer Feels A Lot Like NARS Radiant Creamy Concealer

Kokie Cosmetics Be Bright Illuminating Concealer ($8) is a creamy concealer available in nine shade selections that I recently picked up at Walmart. Yes, Walmart. I’ve been hearing about Kokie here and there and around the Internet and Instagram but I never bothered ordering it from their site. On recent dreaded trip into the evil pits of Walmart I came across a rather brightly lit display of Kokie Cosmetics at Walmart which had a ton of different options from the brand’s permanent collection. ...
Tags: Instagram, Walmart, Beauty, NARS, Swatches, Ulta, Concealer, Makeup Reviews, Kokie, Kokie Cosmetics


Lili Reinhart Says There Is 1 HUGE Downside to All Those Betty Cooper Ponytails

Image Source: Getty / Mike Coppola While photos of Lili Reinhart walking the Met Gala show that the 21-year-old Riverdale actress is impossibly chic, she's also really down to earth. (After all, that gown came courtesy of H&M.) Because of that, you won't see Reinhart campaigning for a pricey beauty product just yet. "My fans are guys and girls who can't afford a $270 face cream," she told POPSUGAR. "I know I didn't have that pocket change when I was 15." That said, Reinhart's love of skin care...
Tags: Instagram, Beauty, Meryl Streep, Ohio, North Carolina, Skin Care, Reinhart, SFX, Riverdale, Ulta, Celebrity Beauty, Celebrity Hair, Beauty Interview, Popsugar, Dermalogica, Lili Reinhart


Kylie Jenner

Whoa: Kylie Jenner, a teenaged model/influencer, has a makeup business that did $330m of revenue last year. The infrastructure is managed by other companies, but she is effectively the distribution, with 111m (sic) Instagram followers. Distribution, reach and customer acquisition are everything for any online consumer brand – how do people know you exist? If you have that, the rest can be added (remember Beats). Unreal. It really doesn’t matter if she has a famous background or that she lever...
Tags: Instagram, Kylie Jenner, Council, Start, Jenner, Kylie, Ulta, Kylie Cosmetics, Tara Simon


Milani Gilded Desires Available Today!

Update: Available now at Ulta.com. Milani Gilded Desires Eye & Face Palette ($20) is a new Ulta exclusive that features 12 eyeshadows in matte and foile shimmer finishes paired up with two shades of ultra-illuminating pearl highlighters that will be available as an early pre-launch on the brand’s website starting June 24th at 10AM. Although exclusive to Ulta, Milani will have a one day sale if you want to get your hands on this yummy palette earlier than everyone else. Sign up for the wait lis...
Tags: Instagram, Beauty, Ulta, Milani, Milani Color Harmony Blush Palette Review, Fall Collections 2018, Milani Gilded Desires Eyeshadow, Ulta com Milani Gilded Desires Eye Face Palette, Ulta Milani


Every Beauty Product Lili Reinhart Uses On Her Face & Hair

Just when we thought we were over a show revolving around the lives of high school students, Riverdale sucked us back in again. But aside from the small-town drama and seemingly never-ending suspense, what really keeps us clicking yes to "Are You Still Watching?" are the standout beauty looks. From K.J. Apa's faux red hair to Camila Mendes' award-winning brows, we can't get enough.Which is why, when Lili Reinhart (a.k.a. Betty Cooper) shares her makeup and skin regimens with the rest of us, we ...
Tags: Fashion, Music, New York, Instagram, Walmart, Vogue, St Ives, Sephora, Reinhart, Kim Kardashian West, Hailey Baldwin, Riverdale, Ulta, Stila, Anastasia Beverly Hills, Mario Badescu


Favorite Watermelon Beauty Products!

When the temperature goes up, you naturally think of ways to cool down and hydrate. Watermelon–everybody’s favorite summer snack–is one of beauty’s best kept secrets. And it’s not a gimmick…watermelon can actually offer serious beauty benefits!   Watermelon is most commonly found in skin care; it has antioxidant properties to fight free radicals, as well as hydrating and brightening properties. But beyond that, watermelon beauty products take me to a pink-hued happy place. These are my favor...
Tags: Instagram, Beauty, Tsa, Lips, Skincare, Sephora, Pacifica, Bath & Body, Serum, Ulta, Affiliate Links, Masque, Sephora VIB, Bath & Body Works, Milk Makeup Watermelon Brightening Serum, Watermelon Lemonade Ultra Shea Body Cream


Models Own Cheat Day Collection

press sample, affiliate links Sometimes a makeup collection comes along and you just have to indulge. The current collection I am referencing? Models Own Cheat Day Collection.This sugary sweet collection is inspired by the most indulgent sweet treats that will provide the ultimate sugar rush. Can you even? ...
Tags: Makeup, Instagram, Beauty, Ulta, Creme Brulee Frosting


After Trying This New Rose Gold Palette From Ulta, I See Why It's Worth the Hype

There are two shopping mantras I live by: you can never buy too many shoes and you can never have enough palettes. You should see my bedroom. But my latter motto might have to change, because I found the one palette that beats them all (no joke!). When POPSUGAR released a beauty line, I was so excited to try everything. I especially needed to get my hands on the Beauty by POPSUGAR Twilight Eye Shadow Palette ($25, originally $42) because I love the rose gold hues it offers. I recently got ahold...
Tags: Makeup, Instagram, Beauty, Rose Gold, Ulta, Beauty Products, Beauty Shopping, Eye Shadow, Palettes, Popsugar, Ulta Beauty, Beauty Review, Summer Beauty, Eye Shadow Palettes, Beauty by POPSUGAR


I Tried This New Rose Gold Palette From Ulta, and Yes, It's Better Than All Your Cult Favorites

There are two shopping mantras I live by: you can never buy too many shoes and you can never have enough palettes. You should see my bedroom. But my latter motto might have to change, because I found the one palette that beats them all (no joke!). When POPSUGAR released a beauty line, I was so excited to try everything. I especially needed to get my hands on the Beauty by POPSUGAR Twilight Eye Shadow Palette ($25, originally $42) because I love the rose gold hues it offers. I recently got ahold...
Tags: Makeup, Instagram, Beauty, Rose Gold, Ulta, Beauty Products, Beauty Shopping, Eye Shadow, Palettes, Popsugar, Ulta Beauty, Beauty Review, Summer Beauty, Eye Shadow Palettes, Beauty by POPSUGAR


It Looks Like the Ordinary Is Leaving Sephora After Less Than 1 Year

When the Ordinary launched in 2013, it quickly gained a cult following that included famous faces such as Kim Kardashian West. Deciem, the transparent brand's parent company, started selling the Ordinary in Sephora last December, but it looks like those days are numbered. As Allure noted, according to an Instagram comment left by the brand, the Ordinary is moving from Sephora to Ulta. The comment reads, "We are leaving Sephora due to payment issues but will launch online and in stores with Ulta...
Tags: Kim Kardashian, Instagram, Beauty, Skin Care, Sephora, Douglas, Ulta, Beauty Products, Beauty News, Beauty Shopping, Beauty Trends, Deciem, Truaxe, The Ordinary, Ordinary in Sephora, Brandon Truaxe Deciem



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