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Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be up to 30 seconds in length, like Reels themselves, and vertical in format, similar to ads found in Instagram Stories. Also like Reels, the new ads will loop, and people will be able to like, comment, and save them, the same as other Reels videos. The company had previously tested Reels ads in select mark...
Tags: Social, Mobile, Apps, Video, Instagram, Advertising Tech, Australia, Youtube, Advertising, Tech, Social Media Marketing, Bloomberg, Mobile Software, Video Hosting, Online Advertising, Digital Marketing


How the influencer-marketing agency Mediakix unraveled

When directed to the Mediakix Instagram account, a "user not found" error pops up. Screenshot/Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:How the influencer-marketing agency Mediakix unraveledInfluencer boxing has been lucrative for creators, but messy for organizersHow much a TikTok creator with 1.6 million ...
Tags: Media, Instagram, Youtube, New York City, Advertising, Newsletter, Trends, Seo, New York Times, Preston, Showtime, Sydney, Nba, Miami, WME, Stamps


Video Marketing Strategy: Your Brand’s Guide for 2021

Video marketing is a huge opportunity for business owners and marketers. It’s no secret that social media giants like Facebook and YouTube have been working hard to increase video viewing time on their platforms to make more money from advertisers. And with mobile video consumption skyrocketing, this trend will continue into 2021 as the next evolution of digital marketing and branding for businesses. If you’ve ever tried making videos, then you know how challenging yet rewarding it is. W...
Tags: Facebook, Movies, Instagram, Youtube, Marketing, Seo, Cta, Birchbox, Video Marketing, Video Production, YouTube SEO, Budget Every, YouTube for Business, Content Mark, Wyzowl ROI


Instagram unveiled new features aimed at helping creators earn money

Adam Mosseri and JoJo Siwa speak during Instagram and Facebook's Creator Week. Amy Sussman/Getty Images for Instagram and Facebook's Creator Week Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Instagram unveiled three new features aimed at helping creators earn moneyA YouTuber with 1 million subscribers shares how...
Tags: Facebook, Mark Zuckerberg, Media, Instagram, Youtube, Advertising, Newsletter, Trends, New York Times, Alexis Ohanian, Annie Leibovitz, Zuckerberg, Influencers, Boohoo, Brien, NFT


Instagram adds affiliate and shop features for creators

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:45 AM virtual DJ sets and panels on “Algorithm Mythbusting” and raising “zillions for a nonprofit you care about.” During the first day of the event, Mark Zuckerberg made an announcement introducing new ways for creators to make money. In the coming months, Instag...
Tags: Apple, Social, TC, Facebook, Ecommerce, Mark Zuckerberg, Instagram, Youtube, Tech, E-commerce, Software, United States, Conference, Video Hosting, Zuckerberg, Partner


Facebook to suspend Trump’s account for two years

Decision follows oversight board recommendation over ex-president’s post on Capitol attackFacebook is suspending Donald Trump’s account for two years, the company has announced in a highly anticipated decision that follows months of debate over the former president’s future on social media.“Given the gravity of the circumstances that led to Mr Trump’s suspension, we believe his actions constituted a severe violation of our rules which merit the highest penalty available under the new enforcement...
Tags: Facebook, Twitter, Instagram, Youtube, Social Media, US news, Snapchat, Donald Trump, Trump, Nick Clegg Facebook, US Capitol breach


TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply inside its walled garden of dancing Gen Zers. But you’d be wrong. New research by Mozilla suggests that policy loopholes and lax oversight, especially around influencer marketing, coupled with an ongoing lack of ads transparency by TikTok — which offers no publicly searchable ad archive — are making its video-shar...
Tags: Google, Social, Facebook, Europe, UK, Instagram, Advertising Tech, Youtube, US, Social Media, Tech, Eu, Native Advertising, Policy, Mozilla, Italy


An influencer boxing event got a cease and desist email, apparently from TikTok's parent company

YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference on May 18, 2021 in Los Angeles, California Matt Winkelmeyer/Getty Images for LiveXLive. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:An influencer boxing event got a cease and desist email from what appears to be TikTok's parent ...
Tags: Media, Instagram, Abc, Youtube, France, Germany, Advertising, Newsletter, Trends, Ed Sheeran, New York Times, Brazil, Miami, Kate Spade, Kevin Hart, Hulu


How to download Twitter videos on your phone or computer so you can easily watch them later

You can download Twitter videos to your computer or smartphone using different apps. NurPhoto/Getty Images You can download Twitter videos to your computer or phone using a third-party app. SaveTweetVid.com will let you download any Twitter video as an .MP4 using a link or QR code. You can also use the Shortcuts app on an iPhone, or the Download Twitter Videos app on an Android. Visit Insider's Tech Reference library for more stories. Twitter was once a website where you could post sh...
Tags: Iphone, Apple, Android, Ipad, Videos, Facebook, Twitter, Instagram, Mac, Youtube, Download, Trends, Pc, Shortcut, Tech Insider, Third Party Apps


Instagram has launched new in-depth metrics and is internally testing a direct payment feature

Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Instagram is giving creators access to more detailed data and testing a Reels payment featureThe top talent managers and agents for influencers, and who they representHow creators make money using "link in bio" tools6 YouTube creators break down how much money thei...
Tags: UK, Media, Instagram, Australia, Youtube, White House, Advertising, Newsletter, Trends, Atlanta, New York Times, Sydney, New Zealand, Pokemon, Caa, UTA


Influencers say Russia-linked PR agency asked them to disparage Pfizer vaccine

Fazze offered money to YouTubers and bloggers to falsely claim jab was responsible for hundreds of deathsCoronavirus – latest updatesSee all our coronavirus coverageFrench and German YouTubers, bloggers and influencers have been offered money by a supposedly UK-based PR agency with apparent Russian connections to falsely tell their followers the Pfizer/BioNTech vaccine is responsible for hundreds of deaths.Fazze, which said it was an “influencer marketing platform … connecting bloggers and adver...
Tags: UK, London, Instagram, Youtube, France, Germany, Russia, Social Media, UK News, Vaccines and immunisation, Pfizer, Marketing & PR, Percy Street, Fazze


16 Tips to Become an Influencer

Social media influencers are all the rage right now. Brands want to collaborate with them in order to expand their reach and drive conversions. The followers of influencers, on the other hand, look forward to expert advice and recommendation from them. Are you wondering how to become one yourself? With the popularity of influencer marketing, it is only natural that people are becoming increasingly curious about how to become an influencer. Here are 16 tips to be followed in order to mak...
Tags: Travel, Google, Facebook, Instagram, Youtube, Social Media Marketing, Google Analytics, Dubai, Brazil, Lebanon, Don, Facebook Instagram, Google Facebook, Neil Patel, Friendster, Dubai UAE


Olivia Jade is rebuilding her influencer business after the college-admissions scandal

Lori Loughlin (L) and Olivia Jade Giannulli (R). Paul Archuleta/FilmMagic Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Lori Loughlin's daughter Olivia Jade is rebuilding her influencer businessHow a podcasting duo built one of Patreon's highest-earning membershipsInside the launch of an influencer talent-managem...
Tags: Apple, Amazon, Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Reagan, Mit, Sydney, Andreessen Horowitz, Khan, Nickelodeon


Pinterest introduces Idea Pins, a video-first feature aimed at creators

Pinterest is expanding further into the creator community with today’s launch of a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music, creative editing tools and more. The feature feels a lot like Pinterest’s own take on TikTok, mixed with Stories, as the new Pins allow creators to record and edit creative videos with up to 20 pages of content, using tools like voiceover recording, background music, transitions and other interactive elemen...
Tags: Social, Mobile, Apps, Pinterest, Instagram, Social Networks, Australia, Youtube, France, Germany, Tech, Snapchat, Software, Austria, Canada, United States


We Are Social’s Monday Mashup #538

You can now add your pronouns to your Instagram profileWith Instagram often hailed as an ideal location for self-expression, it’s surprising that up to this point, the ability to choose your pronouns hasn’t existed. Well the wait is now over, as Instagram will now allow users to select and display their preferred pronouns on their profiles. The tool is available in the ‘edit profile’ section of the app, and your pronoun will be displayed just under your display name. Whilst this may seem like a ...
Tags: Instagram, Youtube, Seo, Selena Gomez, Green Screen, Tiktok, Addison Rae, Green Screen Duet, BeautyFest


How Instagram plans to prioritize smaller, emerging creators

Instagram. Thomas Trutschel/Photothek via Getty Images Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:An Instagram exec says Reels is the "biggest opportunity" for audience growth on the appThe top lawyers and law firms for influencersHow much money a YouTuber makes for 100,000 viewsAn ex-employee sues influencer James Charl...
Tags: Hollywood, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Rebecca, Charles, Jackson, Influencers, Nick Brown, R, Fenwick West, Kyra, Alex Weprin


Meghan and Harry sign deal with P&G, Microsoft is Cannes Creative Marketer of the Year: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. P&G’s Royal deal Prince Harry and Meghan Markle’s Archewell Foundation has signed a “multi-year” partnership with Procter & Gamble, in the latest big commercial tie-up for the royal couple. According to a ...
Tags: Apple, New York, London, Instagram, Microsoft, Youtube, Advertising, America, Harry, National Football League, Wall Street Journal, United, Hall, Redskins, Cannes, United Airlines


YouTube announces a $100M fund to reward top YouTube Shorts creators over 2021-2022

YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. Creators can’t apply for the fund to help with content production, however. Instead, YouTube will reach out to creators each month whose videos exceeded certain milestones to reward them fo...
Tags: Facebook, Instagram, Youtube, Tech, Snapchat, WSJ, YouTube Partner Program, Tiktok, YouTube Instead YouTube, YouTube Shorts, YouTube Shorts YouTube, YouTube going forward YouTube


Big advertisers are threatening to yank TV dollars

Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Advertisers threaten to yank TV spend.Apple's opt-out rates crush advertisers.Instagram cozies up to creators.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. NBC Big TV advertisers are ...
Tags: Apple, Google, Elon Musk, Media, Instagram, Nbc, Youtube, Advertising, Marketing, Newsletter, Trends, Tv Advertising, Ted Sarandos, Hollywood Foreign Press Association, Newsletters, Claire Atkinson


Donald Trump's latest attempt to return to Twitter ends a day later with a suspension

Donald Trump. Getty Images Getty A new Twitter account associated with Donald Trump was suspended. The account @DJTDesk was suspended for violating Twitter's policies. Twitter banned Trump from the site earlier this year following the Capitol insurrection. See more stories on Insider's business page. Twitter suspended former president Donald Trump's latest attempt to get back on the social media site.The new account, called @DJTDesk, on Thursday morning read "account suspended...
Tags: Facebook, Twitter, Politics, News, Instagram, Youtube, US, Trends, Social Media, Fox News, Ban, Donald Trump, Trump, Democratic, Capitol, Facebook Instagram


Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated

"They would literally treat us like a dollar sign," Not A Content House member Sabrina Quesada said in the video. Screenshot / YouTube / JustAHouse Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:A startup promised influencers the Hollywood dream and mansion living. But some insiders say it turned into a nightmare.TikTok i...
Tags: Hbo, Hollywood, Media, Instagram, Youtube, Ben Affleck, Advertising, US, Los Angeles, Newsletter, Trends, ROI, New York Times, Dreamworks, Dc, Zappos


Prince William and Duchess Kate launch YouTube channel: See their first video

Years after starting Twitter and Instagram accounts, Prince William and Duchess Kate launched a YouTube channel. "Better late than never," they joked.        [Author: USA TODAY]
Tags: Usa, Instagram, Youtube, Religion, Kate, William, Usa Today


Live video platform Bright lets you Zoom with your favorite creators

What if you could Zoom with your favorite creator and ask them questions? That’s the promise of Bright, the new live video platform launching today from co-founders Guy Oseary and early YouTube product manager Michael Powers. The service, built on top of Zoom, allows fans to engage in live, face-to-face video sessions with creators, ask questions and even join creators on a virtual stage for a more personal and direct learning experience. Though the startup has some similarities to voice chat ap...
Tags: Apple, TC, Facebook, Apps, Video, Instagram, Youtube, La, Social Media, Tech, Creators, Gm, Madonna, Ashton Kutcher, Laura Dern, Facetime


One giant leap backwards for mankind

Michael Collins died last week at the age of ninety. Mr. Collins had been struggling with cancer, so his passing was not a surprise. What is surprising to those of us of a certain age, is how few people remember, or even heard of, Michael Collins. Collins was the third member of the historic Apollo 11 crew that flew to the moon and back in July of 1969. He was celebrated, bemedaled and bathed in ticker-tape. For a brief moment in time, the names Armstrong (Neil) Aldrin (Buzz) and Collins (Michae...
Tags: Florida, Instagram, Youtube, Opinion, Sport, Soccer, Bob Dylan, Caa, Ringo, Collins, Ray Charles, Capitol Records, Doug Mcintyre, Michael Collins, John Paul George, Motion Picture Academy


SEO for Video Marketing: Creating Your Brand’s Video Plan

A mere few years ago, a video marketing plan might have entailed uploading a few videos to Instagram and Facebook and calling it a day. Maybe you uploaded the same videos to YouTube just because it was there. And that was it. If this still sounds like your current video strategy (or worse, sounds better than your current strategy), you could be missing out on valuable search real estate and inbound traffic. Fear not, we’ve got you covered. In this post, we’ll explain the dynamic relationsh...
Tags: Google, Facebook, Movies, Instagram, Youtube, Marketing, Reddit, Video Marketing, Instream, Cpc, Skillshare, Best Top, YouTube Analytics, Facebook Post, YouTube SEO, Video SEO


Top TikTok talent managers and agents for creators in 2021

Collab Crib Courtesy Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:The top talent managers and agents for TikTok stars in 2021 How much money a YouTuber How a Clubhouse-famous group of "NYU Girls" built a business through sponsorships and tips A TikTok influencer mansion takes a page from the reality-TV playbo...
Tags: UK, Hollywood, London, Media, Instagram, Microsoft, Youtube, Advertising, Newsletter, Trends, Atlanta, Atlantic, House, Sydney, WME, Jones


How Apple's targeting clampdown could reshape advertising

Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including:Apple's ad targeting changes;Instagram's new creator tools;Edelman's new US CEO Lisa Ross.If you got this newsletter forwarded, sign up for your own here. Apple CEO Tim Cook. Karl Mondon/Digital First Media/The Mercury News via Getty Images Apple targeting controls arrive Apple released its long-awaited software change that, among other things, requ...
Tags: Apple, Facebook, Mark Zuckerberg, Media, Instagram, Youtube, Advertising, US, Newsletter, Trends, AT&T, Tim Cook, Espn, Edelman, Dan Le Batard, Jason Kilar


60 percent of the world’s population is now online

The new Digital 2021 April Global Statshot Report – published in partnership between Hootsuite and We Are Social – reveals that more than 6 in 10 people on Earth now use the internet. Internet users have grown by more than 330 million over the past year, reaching a total of more than 4.7 billion at the start of April 2021. That’s not the only big story in this quarter’s report though; we also cover: a huge new milestone for social media growth; fascinating insights into the world...
Tags: Google, Amazon, Facebook, Asia, Twitter, Japan, Instagram, Microsoft, Yahoo, Internet, Youtube, Mexico, China, Russia, Southeast Asia, India


Tracking Teen Spending

Teen spending has been impacted by COVID-19, according to the 41st semi-annual Taking Stock With Teens® survey from Piper Sandler Companies in partnership with DECA. The average age of the teens surveyed was 16.1. Teen “self-reported” spending increased slightly to $2,165 per year, while overall, Generation Z contributes about $830 billion in retail sales to the U.S economy. One-third of the teens work part-time. The Spring 2021 survey, conducted this February and March, shows 58% of teens atten...
Tags: Apple, Amazon, Business, Instagram, Youtube, Trends, Netflix, Right Now, Murphy, Polly, COVID, Piper Sandler Companies, Erinn Murphy Piper Sandler


Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency burnout.Netflix cancellations.Top social brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Advertising professionals say the pandemic has led to increased workloads that are c...
Tags: Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netflix, New York Times, Burnout, Publicis, WPP, London England, Shein, Newsletters



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