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As production studios close, some marketers are hiring influencers for their video and animation skills at half the cost

As creative agencies and production studios close their doors in order to shelter-in-place, some brands have begun turning to influencers for their content creation skills. Many influencers have worked from home for years and are already equipped with the production gear necessary to create commercial content for brands. Digital creators can prove to be cheaper than production companies, with some charging half the price to produce professional photos and videos for brands. Business Insider sp...
Tags: Facebook, Instagram, Youtube, Trends, Ken Burns, Business Insider, Spencer, JANSPORT, Natale, Ramon, Linqia, Tubular Labs, Whalar, Karyn Spencer, Anish Dalal, Sapphire Apps told Business Insider


“Content network effect” makes TikTok tough to copy

Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes where users shoot a new video to recontextualize audio pulled from someone else’s clip, or riff on an existing meme or concept. That only works because TikTok’s had time to build up an immense armory of content to draw inspiration from. Creators will find themselves unequipped trying to get started on TikTok copycats including Facebook Lasso, and Instagram Reels which is testing in Braz...
Tags: Google, Social, TC, Mobile, Facebook, Apps, Mark Zuckerberg, Media, Instagram, Entertainment, Youtube, Tech, Brazil, Zuckerberg, Facebook Instagram, Remixes


A survey of 389 influencers reveals how viewer habits on Instagram, YouTube, and TikTok have changed in recent weeks

As consumers spend more time online during the coronavirus pandemic, engagement and views on social-media platforms have jumped.  Influencers are seeing dramatic increases in engagement across platforms like Instagram, Pinterest, and TikTok, according to a new survey of 389 digital creators run by the influencer-marketing firm Influence Central. 26% of respondents reported seeing an increase in views and engagement on Instagram, 9% saw an increase on TikTok, and 37% reported a jump on Pinteres...
Tags: Facebook, Instagram, Youtube, Trends, United Nations, Toyota, Ken Burns, Influence Central, JANSPORT, Instagram Pinterest, Instagram YouTube, Linqia, Tubular Labs, Segar, Tiktok, Vickie Segar


A new survey of 389 influencers reveals how viewer habits have changed on Instagram, YouTube, and TikTok in recent weeks

As consumers spend more time online during the coronavirus pandemic, engagement and views on social-media platforms have jumped.  Influencers are seeing dramatic increases in engagement across platforms like Instagram, Pinterest, and TikTok, according to a new survey of 389 digital creators run by the influencer-marketing firm Influence Central. 26% of respondents reported seeing an increase in views and engagement on Instagram, 9% saw an increase on TikTok, and 37% reported a jump on Pinteres...
Tags: Facebook, Instagram, Youtube, Trends, United Nations, Toyota, Ken Burns, Influence Central, JANSPORT, Instagram Pinterest, Instagram YouTube, Linqia, Tubular Labs, Segar, Tiktok, Vickie Segar


A new survey of 389 influencers shows how much engagement on Instagram, YouTube, and TikTok has increased in recent weeks

As consumers spend more time online during the coronavirus pandemic, engagement and views on social-media platforms have jumped.  Influencers are seeing dramatic increases in engagement across platforms like Instagram, Pinterest, and TikTok, according to a new survey of 389 digital creators run by the influencer-marketing firm Influence Central. 26% of respondents reported seeing an increase in views and engagement on Instagram, 9% saw an increase on TikTok, and 37% reported a jump on Pinteres...
Tags: Facebook, Instagram, Youtube, Trends, United Nations, Toyota, Ken Burns, Influence Central, JANSPORT, Instagram Pinterest, Instagram YouTube, Linqia, Tubular Labs, Segar, Tiktok, Vickie Segar


Kleiner Trost für Musikfans: Live-Konzerte & DJ-Sets, die du jetzt streamen kannst

Wenn du nicht zum Konzert gehen kannst, kommt das Konzert eben zu dir! Weil sie ihre Gigs wegen der Coronavirus-Pandemie absagen müssen, beschließen immer mehr Künstler*innen und Bands und DJs, virtuelle Konzerte zu geben. Manche nehmen an virtuellen Charity-Festivals wie dem HeimFest oder dem iHeart Living Room Concert teil, andere machen Insta-Storys aus dem Proberaum oder ihrem Wohnzimmer. Und einige versorgen uns sogar täglich (!) mit fresher Musik – wie Sofie Tukker – und stellen damit sich...
Tags: Facebook, Fashion, Music, Instagram, Youtube, Radiohead, Elton John, Nashville, Diplo, Oxfam, Demi Lovato, Chrissy Teigen, Jack White, Freitag, Jojo, Christine


Get your quarantine on — the best in live virtual entertainment

The M&G rounds up the best in at-home options to keep you entertained during lockdown The post Get your quarantine on — the best in live virtual entertainment appeared first on The Mail & Guardian.
Tags: Facebook, Music, Instagram, Youtube, Dance, Article, Fans, Artists, Live Music, Miley Cyrus, Party, Livestream, Miguel, Global Citizen, Quarantine, Stay At Home


Influencers are seeing a big bump in affiliate link sales as ecommerce surges, but it could be threatened as major retailers cut programs

As efforts to contain the coronavirus outbreak shutter brick-and-mortar stores and keep many people at home, online shopping is spiking.  Influencers and affiliate marketers who earn revenue by promoting ecommerce sales from their posts on social media are reporting up to a 30% bump in affiliate link activity in March. Affiliate marketing is one industry category that's growing at a time when many advertisers are canceling influencer campaigns, and travel and events-based revenue is shutting d...
Tags: Amazon, Facebook, Nordstrom, Instagram, Youtube, US, Trends, Walmart, New York Times, Tokyo, Coachella, Ken Burns, Box, South West, Seatgeek, Digiday


Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna's TikTok house closes

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. This week, I spoke to fitness influencers on Instagram and YouTube who said they've experienced a surge in sales of direct-to-consumer workout services this month, as more people seek at-home workout alternatives amid the coronavirus pandemic.  This increase in engagement and sales has protected their...
Tags: Facebook, Instagram, Rihanna, Youtube, Sway, Trends, EA, Ken Burns, Rolling Stone, Esports, Dan, Ben, Kevin, Instagram YouTube, Amelio, Ashley Carman


Charli D'Amelio has taken over as TikTok's biggest star. These are the 40 most popular creators on the viral video app

TikTok is one of the most popular social platforms, particularly among Gen Z, where users can watch short-form video clips and create something that could go viral. Some of the most popular creators have millions of followers who watch them lip-sync, dance, and produce comedy skits as they grow into high-profile influencers. These are the 40 most popular TikTok stars, who found fame on the platform and racked millions of followers. Visit Business Insider's homepage for more stories. The most ...
Tags: Instagram, Youtube, India, US, Los Angeles, Trends, Spain, Atlantic, Britain, Katy Perry, Connecticut, Vine, Starbucks, Houston, Khan, Oklahoma


VidCon joins the list of events canceled by COVID-19

If you heard the collective grieving shriek of a thousand Instagram influencers, YouTubers, and their followers, it’s because VidCon has been canceled. It’s the latest mega-event to fall prey to the social distancing measures put in place to reduce the spread of COVID-19. In a statement, the conference organizers said: VidCon is dedicated to delivering premium entertainment experiences across the globe. Our first priority is the safety and health of our attendees, sponsors, speakers, creat...
Tags: Apple, Google, TC, Facebook, Instagram, Youtube, Tech, Anaheim, Vidcon, Coronavirus, COVID-19


'Double-edged sword': How YouTube's business could be both hurt and helped by the coronavirus pandemic

YouTube's business will both benefit and take a hit from the coronavirus outbreak as more consumers spend time on its platform, but advertisers trim budgets in the face of a slumping economy. The video platform relies primarily on advertising for its revenue, though the company did draw in 16.6% of its earnings from subscriptions and other non-advertising revenue last year.  Business Insider spoke to analysts at Jefferies, Edward Jones, Evercore ISI, and MKM Partners to learn more about the ne...
Tags: Google, Facebook, Instagram, Youtube, Trends, Ken Burns, Jefferies, Evercore ISI, Edward Jones, Rohit Kulkarni, Rippey, Kulkarni, YouTube Click, Dave Heger, Brent Thill, Tiktok


Facebook and Disney to downgrade streaming quality in Europe due to COVID-19

Facebook is temporarily downgrading the quality of video streaming in Europe on its social platforms Facebook and Instagram in response to a call for action from the European Commission, per Reuters. Disney has also said it will work to shrink bandwidth used by its streaming service, Disney+, which is due to begin launching in Europe from tomorrow. Last week Netflix, YouTube and Amazon said they would switch to SD streaming by default in the region. The EU’s executive has expressed concern...
Tags: Amazon, Facebook, Europe, Media, Instagram, Youtube, India, Disney, Social Media, Tech, Eu, Bloomberg, European Union, Internet Service Providers, Netflix, Digital Media


How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube creators

Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally. As with most businesses in the ad industry, professionals are trimming budgets, cancelling events, and looking for alternative revenue streams. Business Insider spoke to influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and...
Tags: Instagram, Bali, Rihanna, Youtube, La, Sway, Trends, Ken Burns, Izea, Oneika Raymond, Fenty Beauty, Lauren Bullen, Tiktok, Mae Karwowski, TikTok Instagram YouTube, Sway LA


Analysts break down the complicated impact on YouTube of the coronavirus, which is a 'double-edged sword' for the video platform's business

YouTube's business will both benefit and take a hit from the coronavirus outbreak as more consumers spend time on its platform, but advertisers trim budgets in the face of a slumping economy. The video platform relies primarily on advertising for its revenue, though the company did draw in 16.6% of its earnings from subscriptions and other non-advertising revenue last year.  Business Insider spoke to analysts at Jefferies, Edward Jones, Evercore ISI, and MKM Partners to learn more about the ne...
Tags: Google, Facebook, Instagram, Youtube, Trends, Jefferies, Evercore ISI, Edward Jones, Rohit Kulkarni, Rippey, Kulkarni, YouTube Click, Dave Heger, Brent Thill, Tiktok, Mae Karwowski


YouTube launches dedicated COVID-19 home page section

In an effort to ensure that the latest updates related to COVID-19 are as visible as possible, YouTube announced today that they’re launching a dedicated hub on the YouTube home page for stories related to the coronavirus outbreak. For YouTube, the dedicated shelf is a means of promoting “authoritative content” to users. In the U.S., most of these videos appear to be from national publications. It will be rolling out in 16 countries with more on the way, according to the company’s tweet. The ...
Tags: Health, TC, Media, Instagram, Youtube, Tech, Instagram YouTube, Coronavirus, COVID-19


How YouTube and Instagram stars are adapting their businesses as the coronavirus impacts the influencer-marketing industry

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. First off, I'm lucky enough to be able to work from home, and I hope all of you are healthy and staying safe!  This week, my colleague Dan Whateley and I caught up with several creators across YouTube and Instagram, along with industry experts, on how they are adjusting their businesses to continue to...
Tags: Google, Taylor Swift, Instagram, Nbc, Jimmy Fallon, Youtube, Trends, David White, The New York Times, Ken Burns, Wall Street Journal, Esports, Cruz, Usc, Anderson, Sapphire


An influencer-marketing agency estimated how 'dramatically' the price of sponsored posts on Instagram and other platforms will fall in the near term

The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm Izea.  The global economy is signaling that it's heading for a recession, which has historically driven down sponsored content rates in the influencer-marketing industry. During the last recession, the average cost of a sponsored post fell by 62.7% between 2008 and 2010, according to Izea's data. Click here for more BI Pri...
Tags: Instagram, Youtube, Trends, Ken Burns, Izea, MediaKix, Anish Dalal, Christina Vidal


An influencer-marketing agency made a 68-page report on how the coronavirus could change the industry. Here are the 5 key takeaways.

Instagram influencers and YouTube creators who earn money through sponsorships are facing a decline in business because of the coronavirus outbreak.  In a recent report, Izea, a company that connects marketers with influencers, studied the impact the coronavirus pandemic could have on the influencer-marketing industry.  The report found that despite increased social-media usage, the prices paid per post on all social media may fall dramatically in the short term and continue to drop, depending...
Tags: Instagram, Youtube, US, Trends, Izea, Instagram and Youtube, ROI Izea


The price of sponsored social-media posts is expected to fall by up to 25% in the near term, according to a new report by an influencer-marketing agency

The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm Izea.  The global economy is signaling that it's heading for a recession, which has historically driven down sponsored content rates in the influencer-marketing industry. During the last recession, the average cost of a sponsored post fell by 62.7% between 2008 and 2010, according to Izea's data. Click here for more BI Pri...
Tags: Instagram, Youtube, Trends, Izea, MediaKix, Anish Dalal, Christina Vidal


An influencer-marketing agency made a 68-page deck on how the coronavirus pandemic could change the industry. Here are the 5 key takeaways.

Instagram influencers and YouTube creators who earn money through sponsorships are facing a decline in business due the coronavirus outbreak.  In a recent report, Izea, a company that connects marketers with influencers, studied the impact the coronavirus pandemic could have on the influencer-marketing industry.  The report found that despite increased social-media usage, the prices paid per post on all social media may fall dramatically in the short term, and continue to drop depending on the...
Tags: Instagram, Youtube, US, Trends, Izea, ROI Izea


The price of sponsored posts on platforms like Instagram could fall by up to 25% in the near term, according to an influencer-marketing agency

The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm Izea.  The global economy is signaling that it's heading for a recession, which has historically driven down sponsored content rates in the influencer-marketing industry. During the last recession, the average cost of a sponsored post fell by 62.7% between 2008 and 2010, according to Izea's data. Click here for more BI Pri...
Tags: Instagram, Youtube, Trends, Ken Burns, Izea, MediaKix, Anish Dalal, Christina Vidal


How YouTube and Instagram creators are switching strategies as parts of the influencer-marketing business hit a 'standstill'

Influencers say brand partnerships are a main source of business, especially for those primarily working on Instagram, but this lucrative market has been facing a recent hit due the coronavirus outbreak.  The coronavirus pandemic has impacted the businesses of social-media talent, and influencers are starting to switch up their strategies, focusing on long-term bets like direct-to-consumer businesses or alternative revenue streams like consulting, teaching, and coaching. Business Insider spoke...
Tags: Instagram, Youtube, Trends, Davis, Ken Burns, Sapphire, Lopez, Vidal, YouTube Instagram, Dalal, Roberto Blake, Joslyn Davis, Tiktok, Alexander Stemplewski, Anish Dalal, Sapphire Apps


Instagram and YouTube stars are shifting strategies as some influencer-marketing sectors hit a 'standstill,' focusing on income streams like directly selling products and online coaching

Influencers say brand partnerships are a main source of business, especially for those primarily working on Instagram, but this lucrative market has been facing a recent hit due the coronavirus outbreak.  The coronavirus pandemic has impacted the businesses of social-media talent, and influencers are starting to switch up their strategies, focusing on long-term bets like direct-to-consumer businesses or alternative revenue streams like consulting, teaching, and coaching. Business Insider spoke...
Tags: Instagram, Youtube, Trends, Davis, Ken Burns, Sapphire, Lopez, Vidal, YouTube Instagram, Dalal, Roberto Blake, Joslyn Davis, Tiktok, Alexander Stemplewski, Anish Dalal, Sapphire Apps


Coronavirus: Hope, Inspiration, and Information

I believe 3 things are true right now: I believe coronavirus is going to get much worse before things recover. I also believe that in times like this, panic is bad, but overreaction is good .  Finally, I believe we need to help our employees, our customers, and our community. Here’s my plan to do that. Our employees:  Last week, I held an all-team meeting where we emphasized how fortunate we are to work remotely. I reassured them that their health — and families’ health — comes...
Tags: Instagram, Youtube, Miscellaneous, Marketing, IWT, Starting, Rich Life


How Instagram and YouTube influencers are adapting their business strategies to keep earning a living during the coronavirus pandemic

Influencers say brand partnerships are a main source of business, especially for those primarily working on Instagram, but this lucrative market has been facing a recent hit due the coronavirus outbreak.  The coronavirus pandemic has impacted the businesses of social-media talent, and influencers are starting to switch up their strategies, focusing on long-term bets like direct-to-consumer businesses or alternative revenue streams like consulting, teaching, and coaching. Business Insider spoke...
Tags: Instagram, Youtube, Trends, Davis, NHL, Sapphire, Lopez, Vidal, YouTube Instagram, Dalal, Roberto Blake, Joslyn Davis, Tiktok, Alexander Stemplewski, Anish Dalal, Sapphire Apps


Facebook, Reddit, Google, LinkedIn, Microsoft, Twitter and YouTube issue joint statement on misinformation

In an unprecedented move to reassure customers and flag the potential for misinformation about COVID-19 on their platforms, all of the major social media companies and their parent corporations issued a joint statement on their efforts. “We invite other companies to join us as we work to keep our communities healthy and safe,” the statement read. Joint Industry Statement from @Facebook, @google, @LinkedIn, @Microsoft, @reddit, @Twitter and @YouTube https://t.co/8H1XVFt2N0 pic.twitter.com/GGJd...
Tags: Google, TC, Facebook, Twitter, Instagram, Microsoft, Washington Post, Youtube, White House, Politico, Linkedin, Tech, Reddit, Who, World Health Organization, Donald Trump


Mark Zuckerberg says it's easier for Facebook to 'take a much harder line' on misinformation during the coronavirus pandemic (FB)

Mark Zuckerberg said it's easier for Facebook to "take a much harder line" on coronavirus misinformation. Zuckerberg told The New York Times that policies could be more "black and white" around a global health crisis like COVID-19 than they would in political discourse. Social media platforms including Facebook, Twitter, and YouTube have taken a tougher stance on misinformation amid the coronavirus pandemic than in other contexts. In recent months, they've faced increasing pressure from lawmak...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Instagram, Youtube, Trends, New York Times, The New York Times, Zuckerberg, Facebook Twitter, Watch Google, Amazon eBay Etsy, COVID


The FTC provided specific guidelines on what influencers should and shouldn't do for sponsored posts in its recent $1 million settlement with a marketer

The Federal Trade Commission reached a $1 million settlement with the diet tea brand, Teami, last week after regulators accused the company of making deceptive health claims and improper ad disclosures in its influencer marketing. The agency sent warning letters to 10 influencers involved with the campaign, providing specific information on the ways it felt they inadequately disclosed that their content was sponsored. The FTC's initial complaint, warning letters to influencers, and proposed se...
Tags: Instagram, Youtube, Trends, Ken Burns, Federal Trade Commission, Ftc, Cardi, Instagram YouTube, Teami, Teami Click, Teami FTC


The TikTok metrics that matter for a successful sponsorship deal between an influencer and a brand, according to industry insiders

TikTok has become one of the most popular apps among Gen Zers and brands are looking to leverage the massive reach its creators have.  Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or what ways viewers are getting to the video. Business Insider spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 2020 on TikTok.  Click here for more BI Prime stories...
Tags: Instagram, Youtube, Trends, David White, Ken Burns, White, Devlin, Tiktok, Addison Rae, Addison Easterling, TikTok Click, Alex Devlin, TikTok White



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