SEM


 

Clix Marketing Blog’s #PPC News & Views: Friday, February 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital New Product? Use These Tips and Tricks for Your Search Launch: Without a keyword history to rely on, you’ll need these 4 tips to ensure a successful product launch. CPC Strategy Amazon Advertising Introduces New-to-brand Metrics: To help advertisers estimate the cost of acquiring new customers, new-to-brand metrics are being rolled out. Take a look at this p...
Tags: Google, Scripts, Big Data, Small Businesses, Linkedin, Sem, Ppc, Personalization, Metrics, A/b Testing, Keyword Planner, Ppc News And Views, Social Media Examiner, Andrea Taylor, Joe Martinez, PPC News amp


Snackable News, Curated by CMA's Brand Council #3

How brands intersect with the latest in marketing, advertising, media, technology and privacy, brought to you by the CMA’s Brand Strategy Council Blockchain Doesn’t Matter. Here’s Why Here’s the first rule of blockchain UX: Users don’t really care about blockchain. – Shared by Laurence Metrick, President, TrailerWorks. Why Effective Measurement Requires a... Read more on the CMA website.
Tags: Sem, Cma, CMA s Brand Council, CMA s Brand Strategy Council Blockchain Doesn, Laurence Metrick


PPC Best Practices We Love to Hate & Hate to Love

When it comes to Valentine’s Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they remind me of childhood and the fun parties that we would have in elementary school. They’re also so pretty and festive. On the other hand, I hate that they taste like chalk. Maybe their absence this year will make my heart grow fonder of them when they return next year. During my years in PPC, I’ve found that there are a lot of best practices just...
Tags: Google, Facebook, Sem, Ppc, Facebook Ads, Search Advertising, Best Practices, Valentine, Bing Ads, Ppc Best Practices, KPI, Google Ads, Marketing Best Practices, Campaign Strategy, Bethany Bey



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