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8 Tips to Boost Your ROI on Google PPC Ads

Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to be sure you are putting your money into PPC efforts that can yield the best results. Here are the top eight tips that will enable you to create PPC campaigns for your law firm that will deliver more clicks that convert at a lower cost, bolstering your ROI: Cre...
Tags: Google, Law, Ppc, Ppc Advertising, Ctr, Google PPC, Display Network Display, Broad Match


Attorney Mental Health – 7 Maintenance Exercises

Attorney mental health is an area that deserves close attention, as law is reported as the second-most pressure-filled profession and even millenial lawyers are not finding ways to avoid the problems with alcohol that plague older lawyers. “May is Mental Health Month, and law firms and legal departments can benefit from paying attention to mental health needs. Law can be a stressful profession, but building simple mental health exercises into your day can help you manage stress and stay on to...
Tags: Law, Careers, Being a Lawyer, Mental Health Month, Help Attorneys Maintain Mental Health


Section 230 protected Twitter from liability for deleting Senate candidate’s accounts

Plaintiff (an Arizona senate candidate) sued Twitter after it suspended four of plaintiff’s accounts. He brought claims for (1) violation of the First Amendment; (2) violation of federal election law; (3) breach of contract; (4) conversion, (5) antitrust; (6) negligent infliction of emotional distress; (7) tortious interference; and (8) promissory estoppel. Twitter moved to dismiss on multiple grounds, including that Section 230(c)(1) of the Communications Decency Act (“CDA”), 47 U.S.C. § 23...
Tags: Twitter, Law, Senate, Arizona, Brittain, CDA, Section 230



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