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Little Caesars, Pepsi to Give 1 NHL Fan the ‘Ultimate Hockey Hangout’

The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano. Fans have until June 8 to upload a photo or video to Twitter explaining why they are...
Tags: Twitter, Advertising, NHL, National Hockey League, Pepsi, Mike Modano, Sports Marketing, Social Pro Daily


NFL to Discuss 2021 Schedule on Twitter Spaces

The National Football League revealed its 2021 schedule Wednesday night, and the league is turning to Twitter Spaces to discuss that schedule Thursday night (May 13). Kay Adams from Good Morning Football will host a 30-minute conversation on the social network's audio feature at 8 p.m. ET, joined by Scott Hanson, Ian Rapoport and other...
Tags: Advertising, NFL, National Football League, Kay Adams, Social Pro Daily, Audio & Podcasting, Twitter Spaces, Scott Hanson Ian Rapoport


Washington Football Team hires first chief creative officer within NFL

Will Misselbrook will lead creative storytelling, digital sales and content monetization for the team. 
Tags: Advertising, NFL, Washington Football Team


Washington Football Team hires NFL's first chief creative officer

Will Misselbrook will lead creative storytelling, digital sales and content monetization for the team. 
Tags: Advertising, NFL, Washington Football Team


Connect4Climate: Field Flick

Cigarette butts are the most common type of marine litter, and 1/3 of NFL fans are smokers. By bringing the popular children's game, paper football, directly to NFL fans - we will help limit the amount of cigarette butts that end up in the ocean. ...
Tags: Advertising, NFL


Agencies celebrate moms and Georgia wants to be on your mind: Agency Brief

Also find out how Clemson University celebrated Trevor Lawrence being picked in last week's NFL draft.
Tags: Advertising, NFL, Georgia, Clemson University, Trevor Lawrence


Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million

ViacomCBS' Super Bowl broadcast was the lowest-watched NFL championship game in 14 years. But the game, the most livestreamed NFL game to date, bolstered sign-ups to the company's new streaming service, Paramount+ (formerly known as CBS All Access). That helped grow the company's overall total streaming subscribers to 36 million by the end of the...
Tags: Advertising, NFL, Cbs, Paramount, Streaming & OTT, Programming & Performance


Fox Isn’t Upset About Losing Thursday Night Football to Amazon

On Monday, Amazon said that its major deal with the NFL to bring Thursday Night Football exclusively to the streaming service would happen in the 2022 season instead of 2023, as originally planned. And even Fox executives, who agreed to relinquish their broadcast rights to the package a year early, say there's cause to celebrate....
Tags: Amazon, Advertising, NFL, Fox, Streaming & OTT, Programming & Performance


Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway

Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It’s also NASCAR’s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread […] The post Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway appeared first on Adpulp.
Tags: Advertising, Brands, Nascar, Promotions, Goodyear, Darlington Raceway, Darlington South Carolina, Lifestyle Marketing, Sports Marketing, COVID-19, Featured Creative


Instagram Lens Lets NFL Help Fans Boo Commissioner Roger Goodell

The National Football League turned to Chromasspring founder Grant Tucker and Instagram to revive an NFL Draft tradition this year: Booing commissioner Roger Goodell. This past weekend's draft hosted a limited number of fans due to the pandemic, while the 2020 NFL Draft was all virtual for the same reason. The augmented reality lens automatically...
Tags: Instagram, Advertising, NFL, National Football League, Roger Goodell, Sports Marketing, Social Pro Daily, Instagram Lens Lets NFL Help Fans Boo, Grant Tucker


How the NHL is Leveraging the Power of Sports to Drive Environmental Change

As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the NHL is focusing their sustainability efforts on inspiring their communities and partners to lower emissions, conserve water, reduce waste and more while protecting the places hockey is played for future generations. THE CHALLENGE What do...
Tags: Advertising, Sustainability, NHL, Omar Mitchell, Premium Events, Power of Sports to Drive Environmental Change, Adweek Sustainability Playbook NHL


Amazon makes the most of its NFL bragging rights in appeal to brands

At the NewFronts, the e-commerce giant touts its exclusive game deal and a new guaranteed way of buying ads.
Tags: Amazon, Advertising, NFL


Amazon to take NFL Thursday games from Fox a year sooner

The deal, valued at $1.2 billion a year, will now begin in 2022.
Tags: Amazon, Advertising, NFL, Fox


Thursday Night Football Will Move a Year Early From Fox to Amazon Prime Video

Amazon's history-making deal with the NFL to bring Thursday Night Football exclusively to the streaming service is coming a year earlier than expected. The streaming service will become the exclusive home to all of those Thursday night games--most of which currently air on Fox--beginning next fall with the 2022 season instead of 2023. Top line...
Tags: Amazon, Advertising, NFL, Fox, TV Upfronts, NewFronts, Streaming & OTT


Watch live at 12:30 p.m. EDT: Gary Vaynerchuk warms up for his big NFT 'drop'

VaynerMedia CEO discusses the crypto market, rise of audio, the NFL draft and Hungry Hungry Hippos.
Tags: Advertising, NFL, Gary Vaynerchuk, NFT


Watch: Gary Vaynerchuk warms up for his big NFT 'drop'

VaynerMedia CEO discusses the crypto market, rise of audio, the NFL draft and Hungry Hungry Hippos.
Tags: Advertising, NFL, Gary Vaynerchuk, NFT


Gillette: Deion’s Draft Night

Gillette is throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto “Look Good, Game Good.” Video of Deion’s Draft Night | Gillette
Tags: Advertising, NFL, Gillette, Deion Sanders, Deion


Kona Beer pitches to MLB fans, and J&J taps MDC Partners and Stagwell shops for Lubriderm: Agency Brief

Also, creative duo leaves CPB for WorkinProgress to work on Domino's account.
Tags: Advertising, Mlb, MDC, CPB, WorkInProgress


Gillette and Grey Throw It Back to 1989 with Deion Sanders for the NFL Draft

The NFL Draft happened on prime time TV and Gillette celebrates by launching a fun new commercial featuring the original 'Prime Time.'   Gillette is throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto “Look Good, Game Good.”   The new spot, dubbed “Deion’s Draft Night” reimagines his own NFL Draft Night with a modern twist. In this recreation, ...
Tags: Advertising, NFL, Espn, Gillette, Deion Sanders, Sports Ads, Deion, Prime Time Gillette


Bleacher Report’s B/R Gridiron Sets 2 New Livestreams for NFL Draft

Bleacher Report's B/R Gridiron will debut two livestreams covering the National Football League Draft, both of which will be presented by Rocket Mortgage. Both shows will be available via the B/R application and the B/R Gridiron Twitter and YouTube channels. B/R Gridiron Draft Night Presented by Rocket Mortgage will start at the same time as...
Tags: Advertising, NFL, Rocket Mortgage, National Football League Draft, Sports Marketing, Social Pro Daily


From NFTs to crypto, future NFL star Trevor Lawrence is pushing endorsement envelope

A look at how the presumed top pick in Thursday’s NFL Draft is building his brand.  
Tags: Advertising, NFL, Trevor Lawrence


Turner Gets Second NHL TV Rights Package, Bringing Live Sports to HBO Max

Turner Sports has struck a deal for the NHL's second TV rights package, which also brings live sports to parent company WarnerMedia's streaming service HBO Max for the first time. The company is expected to pay close to $225 million per year for its seven-year NHL package, which will include three Stanley Cup finals on...
Tags: Advertising, NHL, Turner Sports, Streaming & OTT, Programming & Performance, WarnerMedia, HBO Max, Turner Gets Second NHL


Snapchat Settles In for 2021 NFL Draft

Snapchat developed an augmented reality experience for the 2021 National Football League Draft starting Thursday night (April 29) that will feature all 32 of the league's teams, as well as music by Machine Gun Kelly. The lens will be available to all U.S. Snapchatters starting Thursday. The NFL will also have a branded segment in...
Tags: Advertising, NFL, Sports Marketing, Social Pro Daily


Rebel Wilson Welcomes Fans to ‘Her’ LA Rams Draft House in New Campaign

Last year was a chaotic year for sports, but that's all the more reason to make 2021 something to remember. This season will culminate with the Super Bowl returning to Los Angeles for the first time in nearly three decades, and NFL teams across the country are getting into the spirit. The L.A. Rams might...
Tags: Advertising, NFL, Los Angeles, Wilson, AdFreak, Sports Marketing, Life After Lockdown, LA Rams Draft House


Faster than a lion? / Reb Bull donne des ailes… pour plagier?

THE ORIGINAL? ASICS Runners TV Commercial –  2008 “You think you are faster than a lion? No, but faster than you!” Source : Culture Pub, Adeevee, Watch the French Version / English Version TVC Agency : Jung Von Matt Hamburg (Germany) LESS ORIGINAL Red Bull “Impala” TV Commercial – 2021 “You’ll never be as fast as a lion! I don’t need to be faster than a lion, just faster than you!” / Source : ISpotTV, Watch the French Version / English version TVC Agency : Kastner & Partners (USA) [...
Tags: Miscellaneous, Advertising, Running, Faster, Red Bull, Lion, Lions, Impala, Joe La Pompe, Mixed sources, TV and Viral, Asics, Runner, Runners, Africains, Prédateur


The Week Ahead: NFL Draft begins and Apple’s app privacy update arrives

Taking a look at some key happenings in the next seven days.
Tags: Apple, Advertising, NFL


Clubhouse and the NFL Team Up for the Draft

The NFL and Clubhouse announced a first-of-its-kind partnership around the NFL Draft on Sunday at a town hall conversation with users. It's the first time the social audio platform has teamed up with a sports league. Starting Monday, the partnership will involve a weeklong series of events in various rooms on the platform. In a...
Tags: Media, Advertising, NFL, Sports Marketing, Audio & Podcasting


Who Will Earn Pole Position for the Buschy McBusch Race 400?

It's a shame that Boaty McBoatface is ineligible to compete in the Buschy McBusch Race 400. Busch, the official beer of Nascar, held a contest that enabled one fan to name its Nascar Cup Series race at Kansas Speedway May 2, with voting taking place on Twitter, and the checkered flag was waved over Buschy...
Tags: Advertising, Beer, Nascar, Kansas Speedway, Boaty Mcboatface, Social Pro Daily, Spirits & Cannabis


NHL Fan Skills at Home Presented by Geico Winners Revealed

The National Hockey League revealed the 15 winners of its NHL Fan Skills at Home Presented by Geico competition, which began in early March. Fans shared their efforts in five categories--accuracy, celly (goal celebration), shootout, stickhandling and trick shot--by uploading videos to their personal Instagram accounts and sending an Instagram Direct message to @nhl or...
Tags: Instagram, Advertising, NHL, National Hockey League, GEICO, Sports Marketing, Social Pro Daily


Flowcode Teams Up With Nascar to Put a QR Code on the Hood of a Race Car

With QR codes gaining popularity during the pandemic as a branding tool, Flowcode is bringing them to Nascar for the first time. The QR code creation platform has placed a 27.5-inch scannable diagram on the hood of Nascar racer Kevin Harvick's Ford Mustang ahead of the Toyota Owners 400 NASCAR Cup Series race this Sunday....
Tags: Digital Transformation, Advertising, Ford Mustang, Nascar, Emerging Tech, Kevin Harvick



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