Social Media is now Pay to Play for Ad Agency New Business

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. This dramatically impacted business development. Prospects became self-sufficent. Any business information they wanted about a product or service b...
Tags: Google, Facebook, Twitter, Business, Social Media, Content Marketing, Social Advertising, Twitter Linkedin, Lee Odden, New Business Tips, New Business, New Business Trends, Facebook My, Agency Promotion, Ad Agency, Pay-to-play

Apple Mac Pro or Cheese Grater

There are some things I like about Apple products. When they “just work” they are great – but over the last few years, the limits of a closed ecosystem have been exposed. These days we are looking further afield for our design-conscious devices, content and computing. Even the once transformative iTunes is closing down. But when Apple recently launched its new Mac Pro, comparisons were drawn not with high-end design of fashionable devices, but with low tech, everyday living implements. Mac...
Tags: Apple, Advertising, Marketing, Social Media, Brian Tong, IKEA Bulgaria

Nearly Half of Music Streaming Occurs on YouTube for Free | Social Media Marketing Toronto

YouTube is the king of online video sharing, as we all know. The same cannot be said about its new subscription Music services. The services are not faring well with users. The number of subscribers is much lower in comparison to its competitors. According to a Bloomberg report, Google’s paid music services has a total of 15 million subscribers. The figure includes subscribers to two services — YouTube Music and Google Play Music, which is an older service that is being integrated with YouTube M...
Tags: Google, Youtube, Toronto, Seo, Bloomberg, Canada, Youtube Music, Lyor Cohen, Billie Eilish, IFPI, Social Media Marketing Agency, Taylor Swift When, Social media marketing Toronto, YouTube Music Premium, YouTube Premium YouTube Premium, YouTube Paying for YouTube

8 Tips to Boost Your ROI on Google PPC Ads

Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to be sure you are putting your money into PPC efforts that can yield the best results. Here are the top eight tips that will enable you to create PPC campaigns for your law firm that will deliver more clicks that convert at a lower cost, bolstering your ROI: Cre...
Tags: Google, Law, Ppc, Ppc Advertising, Ctr, Google PPC, Display Network Display, Broad Match

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