Tech


 

What Advertisers Should Know About Impressions vs. Viewable Impressions

A common mistake in the digital marketing industry is to think the number of impressions an ad has equals the number of times an ad has been viewed. How could it not be? This is one of the metrics you are almost guaranteed to see when you first enter a platform, and is often used to calculate other important performance indicators such as click through rate, cost per mille, and more. An impression is NOT how many people viewed the ad, but rather the number of times users had the chance to view ...
Tags: Google, Sem, Merkle, Iab, Mrc, Interactive Advertising Bureau IAB, Media Rating Council MRC, Doubleverify, Facebook Viewed Impressions, Facebook Business Google


Mariana Mazzucato on the Economics Behind the Apollo Moon Landing

Getting to the moon and back again required unprecedented innovation across different sectors of the United States economy. Economist Mariana Mazzucato on the economics behind the Apollo 11 moon landing. From the Long Now Seminar, “Rethinking Value” by Mariana Mazzucato. Watch the full talk here.
Tags: Video, Future, Economics, United States, Mariana Mazzucato, Long Now Seminars


OnePlus 7 review: competition-beating performance for less

A little less ‘Pro’ means the regular OnePlus 7 is smaller and lighter, offering a top experience for £500 The OnePlus 7 is basically the OnePlus 6T with the guts of the OnePlus 7 Pro, which sounds like a bad thing, but for £500 it is arguably the best bang for your buck going.There was nothing wrong with the design of the 6T, so there isn’t with the 7. The 6.41in AMOLED display is bright and crisp, filling most of the front of the phone with a small chin at the bottom and a teardrop notch in th...
Tags: Android, Technology, Smartphones, Mobile Phones



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