Evidence, please

[Disclosure: I raised money for my school from Facebook to aggregate signals of quality in news. I also have attended events convened by Google. I am independent of and receive no compensation personally from any technology company.] Too many momentous decisions about the future of the internet and its regulation — as well as coverage in media — are being made on the basis of assumptions, fears, theories, myths, mere metaphors, isolated incidents, and hidden self-interest, not evidence. The dis...
Tags: Google, Facebook, Publishing, Uncategorized, Journalism, United States, New York Times, Oxford, Madrid, Bruns, Oxford Internet Institute, Queensland University of Technology, Eli Pariser, Moral Panic, Echo Chamber, Filter Bubble

Marketing a Doctor’s Office: 10 Best Secrets for Success

What is your best medical marketing strategy for your doctor’s office? As with many other industries, the healthcare sector has seen a lot of significant changes in recent years. Industry trends continue to shift to reflect the changing behaviors of patients and medical professionals alike. Gone are the days when doctors would just focus on attending to patients’ needs and health concerns. Today, patients have evolved as savvier healthcare consumers who demand more from their healthcare provider...
Tags: Google, Facebook, Seo, Ppc, Canada, Facebook Messenger, Healthcare, Pew Research Center, Forrester, Digital Marketing, American Medical Association, Ross Dunn, HIPAA, PIPEDA, Google Bing, Healthcare Marketing

Who’s #1; Pay Daily; Most Profitable; Publicity for Your Firm

Dear ScaleUps,  Hope it’s been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition. A fair day’s wage for a fair day’s work.    Ageless wisdom Fun 2-Minutes -- Enjoy this 2-minute sizzle reel from the last Summit - and yes, the young man in the video is my 11- year-old son Quinn. See you in Anaheim for the next Summit. It's About TIME: How Businesses Can Save the World (One Work...
Tags: Apple, Leadership, China, US, Harvard, Canada, Quinn, Accenture, New York Knicks, Forbes, Saudi Aramco, Anaheim, Better Book Club, John Ratliff, Verne, Verne Harnish

Writes of passage

Photo by Nick Morrison on unsplash Language, like all forms of human communication, tends to evolve as each new generation uses it. It can be argued that language was the first human technology, a means developed by our ancestors to communicate within communities (Wheeler, 2015).As it has evolved, so it has developed to encompass all of the achievements of our human history. Our lexicon contains words that describe just about everything that has ever occurred in the past, and we continual...
Tags: School, Technology, Media, Education, Writing, Digital, Communication, Language, Literacy, Speech, eLearning, Shane, Mueller, Oxford University Press, Kress, David Crystal

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